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Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a shock flavor, like Hidden Valley Ranch or pizza.

Surprising flavor combinations think gravy-flavored Jones Soda or Sour Patch Kids Oreos — are showing up more frequently in grocery stores and restaurant chains.

Hershey recently introduced pink lemonade-flavored Kit Kats, while IHOP and Lays brought out Rooty Tooty Fresh n Fruity potato chips, designed to taste like strawberry-topped pancakes with a hint of bacon. In the United Kingdom, Little Moons made fish-and-chips mochi ice cream in 2021, while potato chip brand Walkers is known to celebrate Christmas with a Brussels sprout-flavored edition.

Usually, these are limited-time flavors, although occasionally theyre so popular they wind up on store shelves permanently, as Lays Flamin Hot Dill Pickle chips did in 2019.

While its tempting to pass them off as social media stunts, experts say theres more to the story. Food companies are responding to the changing and expanding tastes of consumers while also trying to keep brands relevant and distinct to win space on crowded store shelves.

Were in a really exciting time of flavor development where consumers are not just one thing. Youre not just a sour lover or a sweet lover. You want a little of this and a little of that, said Kristen Braun, the senior brand manager for Oreo innovation at Chicago-based food and beverage company Mondelez International. Companies are finding the freedom to explore a little bit more and get more creative.

Sour Patch Kids Oreos vanilla cream-filled cookies speckled with colorful bites of the sour candies are one of about a dozen limited-edition Oreo flavors that Mondelez plans to release this year. Braun said it takes the company one or two years to develop such products, which stay on shelves for about nine weeks. Shes already thinking ahead to future flavors that blur the lines between sweet, salty and spicy.

Oddball pairings arent entirely new in the food and beverage industry. Hubba Bubba released a bubble gum-flavored soda in the late 1980s, for example. But manufacturers and their suppliers have gotten more sophisticated and efficient, making it easier to experiment and put out limited-editions more frequently, said Mark Lang, a food marketing expert and associate professor of marketing at the University of Tampa.

Kyle Shadix, who as the corporate executive research chef for PepsiCo, has worked on beverages like Pepsi Maple Syrup and a strawberry shortcake Pepsi sold in Japan, said the members of Generation Z are also fueling innovation. Theyre diverse, adventurous and pick up on food trends quickly through social media, he said.

Theyre every chefs dream to design for, said Shadix, who is currently experimenting a lot with Mexican, Korean and Japanese flavors. Gen Z is going to drive us faster. Were going to start to see even more exploration quicker than in the past because theyre just so open to it.

Toying with flavors can boost brands in several ways. Sometimes they bring new customers to a brand. They might also nudge buyers to pick up the original flavor, Russell Zwanka, director of the food marketing program at Western Michigan University, said.

Sour Patch Oreos sound interesting, but nobody wants to risk buying Oreos that dont taste good, so people buy both, Zwanka said.

When companies combine brands, theyre trying to build an association in consumers minds. Peeps-flavored Pepsi, which came out last year, sends the message that Pepsi is current and fun, Lang said. Mustard-flavored Skittles, which came out last summer, made the 104-year-old Frenchs brand seem playful.

Enter Kraft Heinz, which approached Van Leeuwen Ice Cream a few years ago about macaroni and cheese-flavored ice cream. Ben Van Leeuwen, the companys co-founder and CEO, was doubtful at first but found that Krafts powder blended well with the Brooklyn-based companys ice cream.

Van Leeuwens Kraft Macaroni and Cheese ice cream came out to rave reviews in 2021 and was re-released for a short time last fall.

We will only do a shock flavor if we can make it good and distinct. We will not do a shock flavor where its just shock in name but taste like vanilla, Van Leeuwen said.

But novel flavor combinations dont always work. Van Leeuwen couldnt eat more than a few bites of his companys Hidden Valley Ranch ice cream, which contained onion and garlic powders. And shock flavors typically dont end up on the permanent menu because of their lower eat-ability, he said.

I think you would taste our mac and cheese and youd say, Oh, thats good, but do you want to take a pint of that mac and cheese from your freezer when youre watching whatever show on Netflix and eat the entire thing? Probably not, Van Leeuwen said.

Candy brand Brachs ran into that issue with its Turkey Dinner Candy Corn, a 2021 limited-edition version of the fall staple that tasted like turkey, stuffing, green beans, cranberry sauce, apple pie and coffee. Katie Duffy, vice president and general manager of seasonal at Ferrara Candy Co., which owns Brachs, acknowledged there was a gross-out factor.

We have learned from consumers that we dont want to have something where they eat a few pieces of candy and then they toss it because theres some things that they dont want to repeat, Duffy said. We want it to be a delicious flavor journey.

Brachs recently introduced Easter Brunch-flavored jelly beans, and they hit that mark, she said. The candy beans mimicked the flavors of blueberry maple pancakes, chocolate doughnuts, caramel cold brew, cinnamon rolls, berry smoothies and mimosa cocktails.

Shannon Weiner, senior director of insights and analytics at Ferrara, said the company closely tracks social media to see what flavors are trending. People are increasingly looking for dessert and dairy-flavored candies, she said. Theyre also seeking more international flavors like Tajin, a brand of chile-lime spice from Mexico that recently did a collaboration with Pop Tarts.

Lang thinks the more time people spend in restaurants or trying out new foods, the more they seek out unusual flavors.

We are variety-seeking animals. We constantly are seeking something new and different; its in our wiring, he said. We like to experiment.

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Bank of England says it expects inflation has peaked as it holds interest rate

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Bank of England says it expects inflation has peaked as it holds interest rate

The Bank of England has voted to leave interest rates on hold at 4%, but a knife-edge split on its Monetary Policy Committee suggests a cut may be coming very soon.

The nine members of the Bank’s MPC voted 5-4 in favour of leaving borrowing costs unchanged, in the face of higher-than-usual inflation in recent months.

Money blog: Good news for mortgage holders could be on way

The Bank’s chief mandate is to keep inflation – the rate at which prices have changed over the past year – as close as possible to 2% and, all else equal, higher interest rates tend to bring down prices.

However, consumer price index inflation was at 3.8% in September, higher than anywhere else in the G7 group of industrialised nations.

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Interest rate held at 4%

However, unveiling a new set of economic forecasts today, the Bank said it expects inflation has now peaked, and will drop in the coming months, settling a little bit above 2% in two years’ time.

The Bank’s decision comes only three weeks ahead of the budget, which will lead some to suspect that it held off a rate cut so it could reassess the state of the economy post-budget.

The chancellor has signalled that she is likely to raise taxes and trim back her spending plans – something that could further dampen economic growth.

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The governor, Andrew Bailey, said: “We held interest rates at 4% today. We still think rates are on a gradual path downwards but we need to be sure that inflation is on track to return to our 2% target before we cut them again.”

The Bank said that, so far at least, tariffs had contributed to slightly lower than expected inflation.

It said it expected gross domestic product growth of 1.2% next year and 1.6% the year after. This is all predicated on the presumption that the Bank brings its interest rates down from 4% to 3.5% next year.

The fact that four MPC members voted for a cut in rates – and the hint from the governor that more cuts are coming – will contribute to speculation that the Bank may cut rates as soon as next month, shortly before Christmas.

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One of two prisoners mistakenly released hands himself in

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One of two prisoners mistakenly released hands himself in

One of the two prisoners mistakenly freed from HMP Wandsworth has handed himself in.

William “Billy” Smith, 35, was wrongly freed from the prison earlier this week but, after a three-day manhunt, Surrey Police have confirmed he handed himself in on Thursday.

Meanwhile, the search for sex offender Brahim Kaddour-Cherif continues. He was also mistakenly released from HMP Wandsworth on 29 October.

Smith was sentenced to 45 months for multiple fraud offences at Croydon Crown Court on Monday, but was mistakenly released later the same day.

Sky News understands that his release came about because of a court error, telling the prison his custodial sentence was a suspended one instead.

A correction was initially sent to the wrong person, and by the time it got to the right place, he had left.

Surrey Police said: “We are cancelling our appeal to help find wanted 35-year-old William Smith who was released in error from HMP Wandsworth on Monday, November 3. Smith handed himself in to HMP Wandsworth today.”

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Smith seen waving and smiling

He was filmed returning to the prison by ITV News. Footage showed Smith waving and smiling as he approached the prison’s entrance, where he then spoke to staff.

Justice Secretary David Lammy, who came under fire while standing in for Sir Keir Starmer at PMQs, posted a response on X: “William Smith is back in custody. The spike in mistaken releases is unacceptable.

“We’re modernising prison systems – replacing paper with digital tools to cut errors. We’re working with police to recapture Brahim Kaddour-Cherif.”

Police are still looking for Brahim Kaddour-Cherif, who was also released in error. Pic: Met Police
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Police are still looking for Brahim Kaddour-Cherif, who was also released in error. Pic: Met Police


Footage capturing Kaddour-Cherif during his arrest on 9 September. Pic: Met Police
Image:
Footage capturing Kaddour-Cherif during his arrest on 9 September. Pic: Met Police

Justice minister Alex Davies-Jones said prison chiefs were being summoned for a meeting on Thursday and a team of digital experts had been tasked with overhauling the “archaic” paper-based system of prisoner records.

The Prison Governors’ Association (PGA) described releases in error as “neither rare nor hidden”, but said the scale of them was “deeply concerning”.

In total, 262 prisoners were released in error in the year leading up to March 2025.

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Ex-prisoner tells Sky News ‘it’s mental in there’

Hunt for second prisoner

The Metropolitan Police has continued to appeal to the public over the whereabouts of Kaddour-Cherif, 24, who the force believes is still in London just over a week after his release.

“He is believed to be in London and has links to Tower Hamlets and Westminster. If you see him, please call 999 immediately,” the Met said on social media.

Read more from Sky News:
Nearly 40,000 freed early to tackle overcrowding
How many prisoners are released by mistake?

The Algerian national was in the process of being deported after he overstayed his visa. It is understood he is not an asylum seeker.

He was serving a sentence at Wandsworth for trespass with intent to steal, but had previously also been convicted for indecent exposure.

His release came just five days after the high-profile release of migrant sex offender Hadush Kebatu from HMP Chelmsford in Essex.

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Man who killed ‘Good Samaritan’ after ploughing into him with car during wedding brawl jailed

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Man who killed 'Good Samaritan' after ploughing into him with car during wedding brawl jailed

A man who murdered a “Good Samaritan” by driving into the middle of a wedding brawl has been sentenced to 26 years in prison.

Hassan Jhangur has been jailed for murder after he ran into Chris Marriott, 46, in his car, leaving him trapped beneath.

Jhangur used his Seat Ibiza as a weapon after a fight between two families at his sister’s wedding reception on 27 December 2023.

He first drove into Riasat Khan, the father of Hasan Khan – the man who had just married Jhangur’s sister following a row between the families.

The impact threw him over the bonnet, then he crashed into a group of four people that included Mr Marriott.

Mr Marriott had stopped to help one of Jhangur’s sisters, who was lying in the road unconscious in the Burngreave area of Sheffield.

Off-duty midwife Alison Norris and Jhangur’s mother and sister were also injured, Sheffield Crown Court was told in July.

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Chris Marriott, pictured with partner Bryony, was killed by Hassan Jhangur.

Jhangur, 25, then got out of the car and stabbed his new brother-in-law Hasan several times in the head and chest.

The court heard Jhangur later told police: “That’s why you don’t mess with the Jhangurs.”

In July, he was found guilty of murdering Mr Marriott a year after another set of jurors failed to reach a verdict.

Jhangur was also found guilty of wounding his brother-in-law with intent but cleared of his attempted murder.

He was further convicted of four charges of GBH with intent, relating to Alison Norris, Ambreen Jhangur, Nafeesa Jhangur and Riasat Khan.

Today, the judge told him: “This was a deliberate and senseless act of hot-headed and wanton violence resulting in the tragic death of Chris Marriott and life-changing consequences for many others.”

Jhangur’s father, Mohammed Jhangur, 57, of Whiteways Road, Sheffield, was found guilty of perverting the course of justice after he concealed a knife.

Mr Marriott’s widow, Bryony Marriott, wiped away tears as she read a personal statement to the court about the father-of-two.

Mohammed Jhangur. Pic: South Yorkshire Police
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Mohammed Jhangur. Pic: South Yorkshire Police

‘He had a compassionate heart and loved helping’

She said: “Chris was genuine, kind and loving. He was reliable, trustworthy, affectionate and gentle.”

Mrs Marriott added: “Chris was someone people felt comfortable and safe with, and was great at being a friend.

“Chris was a man of faith, and his love for God and for people shone through in what he devoted his time to.

“He had a compassionate heart and loved helping, supporting and empowering others.”

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