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U.K. Prime Minister Rishi Sunak (left), leader of the incumbent Conservatives, and opposition leader Sir Keir Starmer of the Labour Party. The politicians traded barbs in their first head-to-head debate on Tuesday ahead of the July 4 General Election.

Pa Images | Getty Images

LONDON — British technology executives and entrepreneurs want the next government to focus on promoting skills around the development and use of artificial intelligence and growth-oriented fiscal measures.

Brits are set to head to the polls on July 4.

The business community has been calling on the two main political parties to push for economic growth, a regulatory environment that is accommodating to technology innovation and a long-term vision that can cement the U.K.’s position on the world stage.

They say that, whether it’s Prime Minister Rishi Sunak or Labour leader Keir Starmer that makes it into Downing Street, the next government is likely to be one that keeps high-growth tech businesses’ interests at heart.

Upskilling in an AI age

One thing U.K. tech executives are pushing for is fostering innovation in artificial intelligence and cultivating citizens’ grasp on AI-centric skills — across multiple generations.

Skills that help us feel better equipped with large language models and other next-generation AI tools rather than losing our grip on these tools and becoming controlled by them should be a key focus of any government, top tech executives told CNBC.

Innovation is heading very quickly towards autonomous AI. We need to have the skills in this country … to be able to adopt and use it in a responsible way, with the right controls and protocols.

Zahra Bahrololoumi

U.K. and Ireland CEO, Salesforce

At Salesforce’s World Tour London, a tech conference where the U.S. enterprise software giant hosts several major customers and partners, promoting growth and prosperity with new technologies like AI was a key theme.

At a press conference on the sidelines of the event — away from the mascots with full-body suits of Einstein and Astro, the raccoon character that guides users around Salesforce’s customer relationship management tools — the firm’s U.K. boss spelled out what she wants from the next administration.

Tech for Trump: Silicon Valley investors turn against Biden

“With any government, I will be specific and I will bang this drum: one in 10 of us feel equipped with AI. Innovation is heading very quickly towards autonomous AI. We need to have the skills in this country … to be able to adopt and use it in a responsible way, with the right controls and protocols,” Zahra Bahrololoumi, Salesforce’s U.K. and Ireland CEO, said in response to a CNBC question.

 “Any government appreciates that, most of the major parties do,” she added. “That would be my wish list — if there was one thing just to prioritize, [it should be] digital skills.”

Matthew Houlihan, senior director of government and corporate affairs for U.K. and Europe at U.S. enterprise tech firm Cisco, said the next government should seek to make the country a leader in innovation and emerging technologies like AI and quantum computing.

“It should also be an excellent time to review approaches to essential aspects of the U.K.’s digitising economy such as digital skills, tech adoption support and approaches to security to ensure that the benefits of digital technologies can be felt by as many people across the country as possible,” he added.

Political leanings

Shadow Chancellor Rachel Reeves, Labour leader Sir Keir Starmer and Deputy leader, Angela Rayner, attend an event to launch Labour’s election pledges at The Backstage Centre on May 16, 2024 in Purfleet, United Kingdom. 

Leon Neal | Getty Images News | Getty Images

Signatories included several influential names in the world of U.K. tech: Wikipedia founder Jimmy Wales, Founders Forum co-founder Jonathan Goodwin, and Atom Bank CEO Mark Mullen.

The writers of the letter say that the U.K. economy has suffered from a decade of stagnation amid a lack of both political stability and a consistent economic strategy.

Britain’s Sunak has said it will “take time” for the general population to “really feel” upward momentum in the economy.

Data released earlier this year showed that U.K. gross domestic product rose by 0.6% between January and March after slumping into a shallow recession in the second half of 2023.

An end to uncertainty

British Prime Minister Rishi Sunak (L) and Britain’s Chancellor of the Exchequer Jeremy Hunt (R) during a visit to BAE Systems on March 25, 2024 in Barrow-in-Furness, England.

Danny Lawson | Wpa Pool | Getty Images

“In the last two years, both parties have materially converged in terms of the fact that businesses are important for the country’s growth — business is important, fintech [financial technology] is important, entrepreneurship is important,” Rishi Khosla, CEO of British digital bank OakNorth, told CNBC.

“The strong desire is for whichever party that comes into power to stay the course on that, to make sure that they stay the course on the narrative but also on what they do, whether it’s immigration, whether it’s tax, and they don’t create environments that go against that for populist measures,” Khosla said.

Big on statements, short on detail

One current source of frustration for U.K. tech leaders remains the fact that neither of the major political parties have yet explained how they’ll boost business — let alone the entrepreneurial community and high-growth technology industry.

Tech bosses CNBC spoke with found themselves unable to point to specific policies and plans from either of the main political parties.

British Finance Minister Jeremy Hunt recently unveiled a spate of new tax breaks and investments which he said would help to establish the U.K. as a world leader in high-growth industries.

Hunt hinted he’ll introduce new tax cuts if the Conservatives are re-elected, saying in an interview with The Telegraph that the priority will be “business taxes that boost investment,” as well as growth. He has refrained from offering further details on his plans, however.

Labour has previously committed to capping the headline rate of corporation tax at its current 25% rate, and confirmed it will maintain certain tax reliefs including for full expensing and research and development (R&D).

Labour says it will publish a roadmap for business taxation, if and when it is elected.

— CNBC’s Jenni Reid contributed to this report

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Tripadvisor stock surges 17% as Starboard Value builds sizable stake in online travel company

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Tripadvisor stock surges 17% as Starboard Value builds sizable stake in online travel company

The Tripadvisor logo is displayed on a tablet.

Mateusz Slodkowski | Sopa Images | Lightrocket | Getty Images

Tripadvisor stock jumped 17% Thursday after Starboard Value revealed a more than 9% stake in the online travel company, according to a securities filing.

The position was valued at about $160 million as of Wednesday’s close.

Tripadvisor shares have been flat since the start of the year after plummeting more than 30% in 2024. Last year, the travel review and booking company said it created a special committee to explore potential options.

Read more CNBC tech news

Starboard Value has gained a reputation for pushing for changes such as new CEOs and cost cuts by acquiring significant shares in companies.

Most recently, the firm settled a proxy fight with Autodesk, where it gained two board seats. It has previously pushed for changes at Tinder parent Match Group, pharmaceutical giant Pfizer and Salesforce.

The Wall Street Journal was the first to report the news late Wednesday.

Tripadvisor did not immediately respond to CNBC’s request for comment. Starboard declined to comment on the news.

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Apple’s China iPhone sales grows for the first time in two years

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Apple's China iPhone sales grows for the first time in two years

People stand in front of an Apple store in Beijing, China, on April 9, 2025.

Tingshu Wang | Reuters

Apple iPhone sales in China rose in the second quarter of the year for the first time in two years, Counterpoint Research said, as the tech giant looks to turnaround its business in one of its most critical markets.

Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Research. It’s the first time Apple has recorded growth in China since the second quarter of 2023.

Apple’s performance was boosted by promotions in May as Chinese e-commerce firms discounted Apple’s iPhone 16 models, its latest devices, Counterpoint said. The tech giant also increased trade-in prices for some iPhone.

“Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,” Ethan Qi, associate director at Counterpoint said in a press release. The 618 shopping festival happens in China every June and e-commerce retailers offer heavy discounts.

Apple’s return to growth in China will be welcomed by investors who have seen the company’s stock fall around 15% this year as it faces a number of headwinds.

U.S. President Donald Trump has threatened Apple with tariffs and urged CEO Tim Cook to manufacture iPhones in America, a move experts have said would be near-impossible. China has also been a headache for Apple since Huawei, whose smartphone business was crippled by U.S. sanctions, made a comeback in late 2023 with the release of a new phone containing a more advanced chip that many had thought would be difficult for China to produce.

Since then, Huawei has aggressively launched devices in China and has even begun dipping its toe back into international markets. The Chinese tech giant has found success eating away at some of Apple’s market share in China.

Huawei’s sales rose 12% year-on-year in the second-quarter, according to Counterpoint. The firm was the biggest player in China by market share in the second quarter, followed by Vivo and then Apple in third place.

“Huawei is still riding high on core user loyalty as they replace their old phones for new Huawei releases,” Counterpoint Senior Analyst Ivan Lam said.

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Like Google, China’s biggest search player Baidu is beefing up its product with AI to fight rivals

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Like Google, China's biggest search player Baidu is beefing up its product with AI to fight rivals

Pictured here is the Ernie bot mobile interface, with the Baidu search engine home page in the background.

Future Publishing | Future Publishing | Getty Images

Chinese tech giant Baidu has bolstered its core search platform with artificial intelligence in the biggest overhaul of the product in 10 years.

Analysts told CNBC the move was a bid to keep ahead of fast-moving rivals like DeepSeek, rather than traditional search players.

“There has been some small pressure on the search business but the focus on AI and Ernie Bot is a key move ahead,” Dan Ives, global head of tech research at Wedbush Securities, told CNBC by email. Ernie Bot is Baidu’s AI chatbot.

“Baidu is not waiting around to watch the paint dry, full steam ahead on AI,” he added.

Baidu AI overhaul

Baidu is China’s biggest search engine, but — as is also being seen by Google — the search market is being disrupted.

Users are flocking instead to AI services such as ChatGPT or DeepSeek, which shocked the world this year with its advanced model it claimed was created at a fraction of the cost of rivals.

But Kai Wang, Asia equity market strategist at Morningstar, also noted that short video platforms such as Douyin and Kuaishou are also getting into AI search and piling pressure on Baidu.

To counter this, Baidu made some major changes to its core search product:

  • Users can now enter more than a thousand characters in the search box, versus 28 previously;
  • Questions can be asked in a more direct and conversational manner, mirroring how people now use chatbots;
  • Users can ask questions through voice but also prompt the seach engine with pictures and files;
  • Baidu has integrated its AI chatbot features, which enable users to generate photos, text and videos, into the product.

“This is more aligned with how people use ChatGPT and DeepSeek in terms of how they look for answers,” Wang said.

Outside of China, Google has also been looking to enhance its core search product with AI, highlighting how search has been under pressure from the burgeoning technology.

Baidu on the offense

Baidu was one of China’s first movers when it came to AI, releasing its first models and ChatGPT-style product Ernie Bot to the public in 2023. Since then, it has aggressively launched updated AI models.

However, the Beijing-headquartered company has also faced intense competition from fellow tech giants like Alibaba and Tencent, as well as upstarts such as DeepSeek.

These companies have also been launching new models and infusing AI into their products and Baidu’s stock has fallen behind as a result. Baidu shares have risen around 2.5% this year, versus a 30.5% surge for Alibaba and a 20% rise for Tencent.

“This is a defensive and offensive move … Baidu needs to be aggressive and perception-wise show they are not the little brother to Tencent on the AI front,” Wedbush Securities’ Ives added.

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