While Rishi Sunak and Sir Keir Starmer spent yesterday evening trying to convince voters in Grimsby to back their parties during Sky’s TV event, another audience was analysing the pair from afar – on social media.
From confessions of the prime minister’s love for “sugary” treats to others reminding Labour how many times Sir Keir Starmer has said his dad is a toolmaker, there was a lot going on.
This is how the audience online received the debate.
Using social media listening tool, TalkWalker, Sky News has analysed how well-received both leaders were during the event on TikTok, YouTube and X.
The data from TalkWalker shows a large majority of social media users talking about the two leaders were not positive in sentiment – but either negative or neutral.
Our search looked at posts using ‘Keir Starmer’ and ‘Rishi Sunak’ from accounts which set their location to the United Kingdom and were posted during the hours of Sky’s TV special programme. Sir Keir only narrowly beat the prime minister on posts with positive sentiment – scoring 7.2% versus Rishi Sunak on 4.5%.
The platform uses AI to measure the sentiment of chatter online whether positive or negative – but doesn’t include Meta products like Facebook or Instagram.
This compares to a snap YouGov poll following last night’s event which shows that almost two-thirds – 64% – of those questioned said the Labour leader came out on top, compared to 36% who thought the prime minister did better.
Advertisement
Sir Keir’s father was a toolmaker – did you know?
Image: Pic: Stefan Rousseau/PA Wire
First in line for grilling was the Labour leader. Pushed on issues like the economy and abandoned pledges, one of the biggest reactions from the audience was his response to taxes and how much he earns.
Sir Keir said he accepts that he earns a lot of money in his current role (over £126k), proceeding to repeat a line many have heard from him before. The line didn’t just make the audience in Grimsby laugh but was one of the most viral moments from the event online.
X
This content is provided by X, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to X cookies.
To view this content you can use the button below to allow X cookies for this session only.
He said: “When I grew up my dad was a toolmaker, he worked in a factory, it’s true, and my mum was a nurse… and actually we couldn’t make ends meet, which isn’t actually a laughing matter.”
One version of the clip posted on X gained over 700,000 views in the first two hours and is now almost at two million impressions.
Others joked online that it’s a phrase the Labour leader has used many times before – even the gambling company PaddyPower seemed to jump on the trend posting a video of the popular gif of football fan Lee Judges saying “he’s done it again….”
Sunak’s guilty pleasure… are Haribos
Could you tell the audience something that might make them like you a bit more again?
Mr Sunak said people might think he has a “healthy lifestyle”, but in fact he admitted to having an “appalling diet” and eats an “enormous amount of sugar” – with the prime minister naming Haribos and Twix among his favourites.
Memes of the prime minister and his love for sugar soon emerged on X. Other parody accounts tweeted “vote for me because I eat Haribos” – featuring a picture of the prime minister last night.
What were the other parties doing?
While last night’s programme only featured the Labour and Conservative leaders, some of the other parties did chime in.
The Liberal Democrats took to X to jab at the prime minister – although it wasn’t focused on policy and more on his appearance.
X
This content is provided by X, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to X cookies.
To view this content you can use the button below to allow X cookies for this session only.
Meanwhile, the SNP shared a post from candidate Alison Thewliss which claimed Sir Keir’s answers in last night’s event “confirmed” that Labour are “not serious about child poverty”.
X
This content is provided by X, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to X cookies.
To view this content you can use the button below to allow X cookies for this session only.
As last night’s event was taking place, Sky News analysis of the TikTok, Facebook and X official accounts of the other parties – Liberal Democrats, the Green Party, Reform UK, Plaid Cymru and the SNP, shows that most of the parties seemed rather quiet on their social media accounts with few or no posts about last night’s event.
Meanwhile the official accounts for the Green Party, Reform UK and Plaid Cymru show the parties instead posted about their own campaigns and did not react online to Sir Keir and Mr Sunak’s performances in the event.
This article is part of the Online Election project – a Sky News initiative to cover how the campaign is playing out online, led by Tom Cheshire who is our Online Campaign correspondent throughout.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
A nationwide police operation to track down those in grooming gangs has been announced by the Home Office.
The National Crime Agency (NCA) will target those who have sexually exploited children as part of a grooming gang, and will investigate cases that were not previously progressed.
Home Secretary Yvette Cooper said in a statement: “The vulnerable young girls who suffered unimaginable abuse at the hands of groups of adult men have now grown into brave women who are rightly demanding justice for what they went through when they were just children.
“Not enough people listened to them then. That was wrong and unforgivable. We are changing that now.
“More than 800 grooming gang cases have already been identified by police after I asked them to look again at cases which had closed too early.
“Now we are asking the National Crime Agency to lead a major nationwide operation to track down more perpetrators and bring them to justice.”
Please use Chrome browser for a more accessible video player
1:40
Starmer to launch new grooming gang inquiry
The NCA will work in partnership with police forces around the country and specialist officers from the Child Sexual Exploitation Taskforce, Operation Hydrant – which supports police forces to address all complex and high-profile cases of child sexual abuse – and the Tackling Organised Exploitation Programme.
It comes after Sir Keir Starmer announced a national inquiry into child sex abuse on Saturday, ahead of the release of a government-requested audit into the scale of grooming gangs across the country, which concluded a nationwide probe was necessary.
The prime minister previously argued a national inquiry was not necessary, but changed his view following an audit into group-based child sexual abuse led by Baroness Casey, set to be published next week.
Ms Cooper is set to address parliament on Monday about the findings of the near 200-page report, which is expected to warn that white British girls were “institutionally ignored for fear of racism”.
One person familiar with the report said it details the institutional failures in treating young girls and cites a decade of lost action from the Independent Inquiry into Child Sexual Abuse (IICSA), set up in 2014 to investigate grooming gangs in Rotherham.
The report is also expected to link illegal immigration with the exploitation of young girls.
Career spy Blaise Metreweli will become the first woman to head MI6 in a “historic appointment”, the prime minister has announced.
She will take over from Sir Richard Moore as the 18th Chief, also known as “C”, when he steps down in the autumn.
“The historic appointment of Blaise Metreweli comes at a time when the work of our intelligence services has never been more vital,” Sir Keir Starmer said in a statement released on Sunday night.
“The United Kingdom is facing threats on an unprecedented scale – be it aggressors who send their spy ships to our waters or hackers whose sophisticated cyber plots seek to disrupt our public services.”
Of the other main spy agencies, GCHQis also under female command for the first time.
Anne Keast-Butler took on the role in 2023, while MI5 has previously twice been led by a woman.
Until now, a female spy chief had only headed MI6– also known as the Secret Intelligence Service (SIS) – in the James Bond movies.
Image: Blaise Metreweli is the first woman to be named head of MI6. Pic: Reuters
Dame Judi Dench held the fictional role – called “M” in the films instead of “C” – between 1995 and 2015.
Ms Metreweli currently serves as “Q”, one of four director generals inside MI6.
The position – also made famous by the James Bond films, with the fictional “Q” producing an array of spy gadgets – means she is responsible for technology and innovation.
Ms Metreweli, a Cambridge graduate, joined MI6 in 1999.
Unlike the outgoing chief, who spent some of his service as a regular diplomat in the foreign office, including as ambassador to Turkey, she has spent her entire career as an intelligence officer.
Much of that time was dedicated to operational roles in the Middle East and Europe.
Ms Metreweli, who is highly regarded by colleagues, also worked as a director at MI5.
In a statement, she said she was “proud and honoured to be asked to lead my service”.
“MI6 plays a vital role – with MI5 and GCHQ – in keeping the British people safe and promoting UK interests overseas,” she said.
“I look forward to continuing that work alongside the brave officers and agents of MI6 and our many international partners.”
Sir Richard said: “Blaise is a highly accomplished intelligence officer and leader, and one of our foremost thinkers on technology. I am excited to welcome her as the first female head of MI6.”
A woman has died after falling into the water at a popular beauty spot in the Scottish Highlands.
The 23-year-old had fallen into the water in the Rogie Falls area of Wester Ross.
Police Scotland confirmed emergency services attended the scene after being called at 1.45pm on Saturday.
“However, [she] was pronounced dead at the scene,” a spokesperson said.
“There are no suspicious circumstances and a report will be submitted to the Procurator Fiscal.”
Rogie Falls are a series of waterfalls on the Black Water, a river in Ross-shire in the Highlands of Scotland. They are a popular attraction for tourists on Scotland’s North Coast 500 road trip.