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While Rishi Sunak and Sir Keir Starmer spent yesterday evening trying to convince voters in Grimsby to back their parties during Sky’s TV event, another audience was analysing the pair from afar – on social media.

From confessions of the prime minister’s love for “sugary” treats to others reminding Labour how many times Sir Keir Starmer has said his dad is a toolmaker, there was a lot going on.

This is how the audience online received the debate.

Using social media listening tool, TalkWalker, Sky News has analysed how well-received both leaders were during the event on TikTok, YouTube and X.

The data from TalkWalker shows a large majority of social media users talking about the two leaders were not positive in sentiment – but either negative or neutral.

Our search looked at posts using ‘Keir Starmer’ and ‘Rishi Sunak’ from accounts which set their location to the United Kingdom and were posted during the hours of Sky’s TV special programme. Sir Keir only narrowly beat the prime minister on posts with positive sentiment – scoring 7.2% versus Rishi Sunak on 4.5%.

Read more:
Starmer performed best overall in Sky News leaders’ event – poll
Starmer reveals ‘worry’ for family if he enters No 10

The platform uses AI to measure the sentiment of chatter online whether positive or negative – but doesn’t include Meta products like Facebook or Instagram.

This compares to a snap YouGov poll following last night’s event which shows that almost two-thirds – 64% – of those questioned said the Labour leader came out on top, compared to 36% who thought the prime minister did better.

Sir Keir’s father was a toolmaker – did you know?

Sir Keir Starmer, addresses the audience during a Sky News election event with Sky's political editor Beth Rigby, in Grimsby. Pic: Stefan Rousseau/PA Wire
Image:
Pic: Stefan Rousseau/PA Wire

First in line for grilling was the Labour leader. Pushed on issues like the economy and abandoned pledges, one of the biggest reactions from the audience was his response to taxes and how much he earns.

Sir Keir said he accepts that he earns a lot of money in his current role (over £126k), proceeding to repeat a line many have heard from him before. The line didn’t just make the audience in Grimsby laugh but was one of the most viral moments from the event online.

He said: “When I grew up my dad was a toolmaker, he worked in a factory, it’s true, and my mum was a nurse… and actually we couldn’t make ends meet, which isn’t actually a laughing matter.”

One version of the clip posted on X gained over 700,000 views in the first two hours and is now almost at two million impressions.

Others joked online that it’s a phrase the Labour leader has used many times before – even the gambling company PaddyPower seemed to jump on the trend posting a video of the popular gif of football fan Lee Judges saying “he’s done it again….”

Sunak’s guilty pleasure… are Haribos

Could you tell the audience something that might make them like you a bit more again?

Mr Sunak said people might think he has a “healthy lifestyle”, but in fact he admitted to having an “appalling diet” and eats an “enormous amount of sugar” – with the prime minister naming Haribos and Twix among his favourites.

Memes of the prime minister and his love for sugar soon emerged on X. Other parody accounts tweeted “vote for me because I eat Haribos” – featuring a picture of the prime minister last night.

What were the other parties doing?

While last night’s programme only featured the Labour and Conservative leaders, some of the other parties did chime in.

The Liberal Democrats took to X to jab at the prime minister – although it wasn’t focused on policy and more on his appearance.

Meanwhile, the SNP shared a post from candidate Alison Thewliss which claimed Sir Keir’s answers in last night’s event “confirmed” that Labour are “not serious about child poverty”.

As last night’s event was taking place, Sky News analysis of the TikTok, Facebook and X official accounts of the other parties – Liberal Democrats, the Green Party, Reform UK, Plaid Cymru and the SNP, shows that most of the parties seemed rather quiet on their social media accounts with few or no posts about last night’s event.

Meanwhile the official accounts for the Green Party, Reform UK and Plaid Cymru show the parties instead posted about their own campaigns and did not react online to Sir Keir and Mr Sunak’s performances in the event.

This article is part of the Online Election project – a Sky News initiative to cover how the campaign is playing out online, led by Tom Cheshire who is our Online Campaign correspondent throughout.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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Sir Keir Starmer to defend budget amid claims Rachel Reeves ‘lied’ about public finances

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Sir Keir Starmer to defend budget amid claims Rachel Reeves 'lied' about public finances

Sir Keir Starmer will deliver a speech today defending the decisions the government made in the budget, following criticisms of sweeping tax rises and accusations the chancellor lied to the country about the state of public finances.

The prime minister is expected to set out how the budget, which saw £26bn of tax rises imposed across the economy, “moves forward the government’s programme of national renewal”, and set “the right economic course” for Britain, Downing Street says.

He will also confirm that ministers will try again to reform the “broken” welfare system, after Labour MPs forced the government to U-turn on its plans to narrow the eligibility for Personal Independence Payments (PIP) earlier this year.

Sir Keir Starmer will give a speech later defending last week's budget. Pic: Reuters
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Sir Keir Starmer will give a speech later defending last week’s budget. Pic: Reuters

‘Of course I didn’t’ lie about public finances, says Reeves

“We have to confront the reality that our welfare state is trapping people, not just in poverty, but out of work – young people especially. And that is a poverty of ambition,” Sir Keir will say.

“And so while we will invest in apprenticeships and make sure every young person without a job has a guaranteed offer of training or work, we must also reform the welfare state itself – that is what renewal demands.”

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Sky’s Ed Conway looks at the aftermath of the budget and explains who the winners and losers are

The prime minister will add: “This is not about propping up a broken status quo. Nor is it because we want to look somehow politically ‘tough’. The Tories played that game and the welfare bill went up by £88bn. They left children too poor to eat and young people too ill to work. A total failure.”

More on Budget 2025

Instead, he will argue it is about “potential”, saying: “If you are ignored that early in your career, if you’re not given the support you need to overcome your mental health issues, or if you are simply written off because you’re neurodivergent or disabled, then it can trap you in a cycle of worklessness and dependency for decades, which costs the country money, is bad for our productivity, but most importantly of all – costs the country opportunity and potential.

“And any Labour Party worthy of the name cannot ignore that. That is why we have asked Alan Milburn on the whole issue of young people, inactivity and work. We need to remove the incentives which hold back the potential of our young people.”

The announcement will come after the Conservative opposition described the budget as one for “benefits street”, following the chancellor’s decision to lift the two-child benefit cap from April, at a cost of £3bn.

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Prime Minister defends the budget

‘Government must go further and faster on growth’

The prime minister is also expected to launch a staunch defence of the budget overall, saying it will bear down on the cost of living through measures like money off energy bills and frozen rail fares; increase economic stability; and protect investment in public services and infrastructure that will drive economic growth.

He will argue that “economic growth is beating the forecasts”, but that the government must go “further and faster” to encourage it.

He will also reiterate his vow to scrap regulation across the economy, which he will argue is not only pro-business, but also a way to deal with the cost of living.

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How will your personal finances change following the budget announced by the chancellor?

“Rooting out excessive costs in every corner of the economy is an essential step to lower the cost of living for good, as well as promoting more dynamic markets for business,” the prime minister will say.

He will confirm reforms to the building of nuclear power plants, after the government’s nuclear regulatory taskforce found that “pointless gold-plating, unnecessary red-tape and well-intentioned, but fundamentally misguided environmental regulation had made Britain the most expensive place to build nuclear power”.

“We urgently need to correct this,” the prime minister will say.

Business secretary Peter Kyle will be tasked with applying the same deregulatory approach to major infrastructure schemes and to accelerate the implementation of Labour’s industrial strategy.

In response, Tory shadow chancellor Sir Mel Stride said: “It is frankly laughable to hear the prime minister say Rachel Reeves’s Benefits Street budget has put the country on the right course and that he wants to fix the welfare system.

“His chancellor has just hiked taxes by £26bn to pay for a welfare splurge, penalising people who work hard and making them pay for those who don’t work at all. And she misrepresented why she was doing it, claiming there was a fiscal black hole to fill that she knew didn’t exist.

“Labour’s leadership have repeatedly shown they lack the backbone to tackle welfare and instead are just acting to placate their left-wing backbenchers.”

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Rachel Reeves tells Sky News she did not lie about the state of the public finances

Chancellor accused of ‘lying’

Sir Mel is referring to the chancellor’s speech on 4 November in which she laid the ground for tax rises due to the decision by the independent Office for Budget Responsibility (OBR) to review and downgrade productivity over recent years, at a cost of £16bn, which led to a black hole in the public finances.

But the OBR revealed on Friday that it had told the Treasury days earlier that there was actually a budget surplus of £4.2bn, leading to outrage and claims that she misled the country about the state of the public finances.

Rachel Reeves was asked directly by Sky’s Trevor Phillips if she lied, and she replied: “Of course I didn’t.”

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Why did Reeves make the situation sound ‘so bleak’?

She said: “I said in that speech that I wanted to achieve three things in the budget – tackling the cost of living, which is why I took £150 off of energy bills and froze prescription charges and rail fares.

“I wanted to continue to cut NHS waiting lists, which is why I protected NHS spending. And I wanted to bring the debt and the borrowing down, which is one of the reasons why I increased the headroom.

“£4bn of headroom would not have been enough, and it would not give the Bank of England space to continue to cut interest rates.”

Ms Reeves also said: “In the context of a downgrade in our productivity, which cost £16bn, I needed to increase taxes, and I was honest and frank about that in the speech that I gave at the beginning of November.”

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Badenoch says Rachel Reeves should resign

But Tory leader Kemi Badenoch said: “I think the chancellor has been doing a terrible job. She’s made a mess of the economy, and […] she has told lies. This is a woman who, in my view, should be resigning.”

Report due on OBR breach

The tumultuous run-up to the 26 November budget culminated in the OBR accidentally publishing its assessment of the chancellor’s measures 45 minutes before the speech began, in what was an unprecedented breach of budget security.

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The chair of the OBR, Richard Hughes, apologised for the “error”, and announced an investigation into how it happened.

The chancellor has said that she retains confidence in him, despite the “serious breach of protocol”, and confirmed to Trevor that the investigation report will be delivered to her on Monday, although it is not clear when it will be published.

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China reaffirms crypto ban after noticing ‘speculation has resurfaced’

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China reaffirms crypto ban after noticing ‘speculation has resurfaced’

China’s central bank has flagged stablecoins as a risk and has promised to refresh its crackdown on crypto trading, which it has banned since 2021.

The People’s Bank of China said on Saturday, after a meeting with 12 other agencies, that “virtual currency speculation has resurfaced” due to various factors, posing new challenges for risk control. 

“Virtual currencies do not have the same legal status as fiat currencies, lack legal tender status, and should not and cannot be used as currency in the market,” the bank said, according to a translation of its statement. 

“Virtual currency-related business activities constitute illegal financial activities.”

China’s central bank banned crypto trading and mining in 2021, citing a need to curb crime and claiming that crypto posed a risk to the financial system. 

Bank says stablecoins of concern

China’s central bank highlighted stablecoins as a particular concern, stating that the tokens weren’t meeting legal requirements and were being used in criminal activities.

“Stablecoins are a form of virtual currency, and currently cannot effectively meet requirements for customer identification and Anti-Money Laundering, posing a risk of being used for illegal activities such as money laundering, fundraising fraud, and illegal cross-border fund transfers,” the bank said.

China, Peoples Bank of China, Stablecoin
The People’s Bank of China, headquartered in Beijing (pictured), noted stablecoins as a concern at an inter-agency meeting on Saturday. Source: Wikimedia

The bank said it would “persistently crack down on illegal financial activities” related to crypto to “maintain the stability of the economic and financial order.”

Related: South Korea targets sub-$680 crypto transfers in sweeping AML crackdown

The 13 agencies that attended the meeting stated that they would “deepen coordination and cooperation” in tracking down crypto users by strengthening information sharing and enhancing monitoring capabilities.

Reuters reported on Wednesday that China had the third-highest share of Bitcoin (BTC) mining, with its market share reaching 14% by the end of October.

In August, China’s financial regulators reportedly instructed brokers to cancel seminars and stop promoting research on stablecoins over concerns that it could be exploited as a tool for fraudulent activities.

Meanwhile, Hong Kong opened the doors to licensing stablecoin issuers in July, but some tech companies suspended plans to launch stablecoins in the region after Chinese regulators reportedly intervened to pause the offerings.

Magazine: Koreans ‘pump’ alts after Upbit hack, China Bitcoin mining surge: Asia Express