General election: The Conservative candidates ditching the Tory brand
How bad is the Conservative brand?
Bad enough for dozens of its own candidates to avoid using it, according to research from Sky’s Online Campaign Team and Who Targets Me.
We looked at the adverts published on Facebook and Instagram by 521 Labour and Conservative candidates from 1 May until 12 June.
Of these, 376 adverts contained official branding (logos and colours), 104 had some form of partial branding, and 41 had no branding at all.
And the vast majority of those with no branding – 38 – were Conservative.
Of the 80 Conservative candidates who had partial branding, 59 (73%) only mentioned the party in the funding disclosure – where they were legally obliged to do so. They did not mention the party anywhere else in the text of the advert, or on the visuals if the advert was an image (no videos were watched).
Of the 19 Labour candidates, all mentioned the party in the written text above the advert, as well as in the funding declaration.
Most Labour candidates’ adverts are plastered in party branding.
But for a number of Conservatives, it’s hard to tell at a glance that they’re Conservatives.
That includes several prominent figures, including veterans’ ministers Johnny Mercer, defence secretary Grant Shapps, and former Conservative leader Sir Iain Duncan Smith.
The online adverts are the quantifiable aspect of a trend that, anecdotally, appears to be the case on the ground too.
Johnny Mercer completely avoids Conservative branding in his election leaflets. The reverse page mentions the party in small text and in brackets as part of the funding disclosure, where candidates are, again, legally obliged to.
A leaflet from Johnny Mercer
And Andrea Jenkyns, first elected as a Conservative MP in 2015 and a former minister, does at least paint her leaflet in true blue.
But the first picture is of her posing with the leader of another party entirely – Nigel Farage.
It’s an unconventional strategy.
Speaking on Friday morning, Treasury minister Bim Afolami refused to be drawn on it.
“All candidates are fighting their own seats,” he told Sky News. “I am not going to comment on Andrea or anyone else, it’s up to her how she wants to appeal to her electorate.”
A leaflet from Andrea Jenkyns, featuring Nigel Farage
It is, however, worth stressing that the majority of Conservative candidates are using party branding.
But a significant number think they’re better off without it.
Or better off with Nigel Farage.
Note: Sky’s Online Campaign Team examined the branding on all political adverts from the main parties. Of the top advertising spenders, only 16 of them were either Lib Dem, Green, Reform or Sinn Fein. All were fully branded, except for one advert by Michelle O’Neill, vice president of Sinn Fein, which was partly branded.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
The prime minister has refused to rule out manifesto-breaking tax hikes in next week’s budget while speaking to Sky News political editor Beth Rigby.
Sir Keir Starmer was interviewed by Rigby while the pair were in South Africa for a meeting of the G20 group of nations.
Despite the government last year indicating it was not going to raise more taxes, it appears that Wednesday’s fiscal event will involve substantial increases in levies.
The 2024 Labour manifesto said: “We will ensure taxes on working people are kept as low as possible.
“Labour will not increase taxes on working people, which is why we will not increase national insurance, the basic, higher, or additional rates of income tax, or VAT.”
At the start of their interview, the prime minister was asked by Rigby if it was important for politicians to “stick to their word”.
Sir Keir said: “Yes, it is important that politicians stick to their word.
“They have to make decisions against a political backdrop. And, we’ve also got big decisions to make in the budget that’s coming in just a few days time.”
This caveat matches the expectations that a range of taxes are going to be increased so the government can keep its spending pledges and increase its fiscal headroom amid worsening economic headwinds.
There was chaos last week after the increase in income tax that many had expected to be on the way was revealed to no longer be on the cards.
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Why has chancellor U-turned on income tax rises?
Asked specifically on the manifesto commitment on tax, Sir Keir told Rigby that decisions will be made “against a very difficult backdrop”.
In total, the prime minister refused 12 times to rule out tax rises.
He added it was “important to take the right decisions for our country”.
Rigby pointed out in the lead-up to the 2024 Budget, the prime minister was more unequivocal, saying income tax, national insurance and VAT would not all go up.
The prime minister declined to make the same promise, saying the decisions on tax will be announced on Wednesday.
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However, Sir Keir said the budget will be guided by “principles”, including “fairness”.
The prime minister said the three areas he is “bearing down on” are the NHS, cutting national debt and dealing with the cost of living crisis.
One tax rise that has not been ruled out is what is known as a “stealth tax rise” of freezing income tax thresholds.
Rigby highlighted that in last year’s budget, Rachel Reeves said freezing thresholds will “hurt working people” – and asked the prime minister if he agreed.
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Sir Keir said: “We are going to set out our decisions.
“We will have absolutely in mind that the cost of living is the number one issue for people across the country.”
Pushed again, if working people will have their taxes increased, the prime minister instead mentioned he has people who are “struggling with the cost of living” in mind when making decisions.
Khurram Dara, a former policy lawyer at cryptocurrency exchange Coinbase, officially launched his campaign for New York State Attorney General.
In a Friday notice, Dara cited his “regulatory and policy experience, particularly in the crypto and fintech space” among his reasons to try to unseat Attorney General Letitia James in 2026.
The former Coinbase lawyer had been hinting since August at potential plans to run for office, claiming that James had engaged in “lawfare” against the crypto industry in New York.
Until July, Dara was the regulatory and policy principal at Bain Capital Crypto, the digital asset arm of the investment company. According to his LinkedIn profile, he worked as Coinbase’s policy counsel from June 2022 to January 2023 and was previously employed at the crypto companies Fluidity and Airswap.
James, who took office in 2019, has faced criticism from many in the crypto industry for filing lawsuits against companies on behalf of affected New Yorkers, including Genesis, KuCoin and NovaTech. Whoever assumes the role of New York’s attorney general would have significant discretion over whether to file charges against crypto companies.
Related: New York AG urges Congress to bolster protections in crypto bills
Dara, who said he plans to run as a Republican, also echoed Mayor-elect Zohran Mamdani’s recent winning campaign, citing New Yorkers’ concerns about the cost of living and affordability. Cointelegraph reached out to Dara for comment, but had not received a response at the time of publication.
The lawyer who represented XRP holders is also running for office again
As the deadline approached for candidates for various offices to announce their runs, former Massachusetts senatorial candidate John Deaton said he would try to unseat a Democrat again.
Deaton ran against Senator Elizabeth Warren in 2024, losing by about 700,000 votes. On Nov. 10, however, he announced he would run as a Republican again, attempting to unseat Senator Ed Markey in 2026.
Deaton gained recognition in the crypto industry by advocating on behalf of XRP holders in the US Securities and Exchange Commission’s lawsuit against Ripple.
Like Dara, Deaton will be running in a race that largely favors Democrats: The last Republican to win a US Senate seat for Massachusetts was in 2010. Both candidates are expected to face competition in their respective Republican primaries.
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The former leader of Reform UK in Wales has been sentenced to 10 and a half years after he admitted accepting tens of thousands of pounds in cash to make pro-Russian statements to the media and European Parliament.
Nathan Gill had “abused a position of significant authority and trust” and was “motivated by financial and political gain”, said Mrs Justice Cheema-Grubb during remarks at the Old Bailey on Friday.
Gill, 52, of Anglesey, North Wales, had previously pleaded guilty to eight counts of bribery between 6 December 2018 and 18 July 2019, corresponding to his time as an MEP.
Nathan Gill is surrounded by media as he arrives at the Old Bailey. Pic: PA
The Old Bailey heard his activities were linked to pro-Russian statements about Ukraine while he was a member of the UK Independence Party (UKIP) and subsequently the Brexit Party.
Following an investigation by counter-terrorism police, officers said they believe Gill likely took a minimum of £40,000 in cash and was offering to introduce other British MEPs so they could be bribed. Officers also said they believed some individuals in this case had a direct link to Vladimir Putin.
Nathan Gill pleaded guilty to eight counts of bribery. Pic: Met Police
Prosecutor Mark Heywood KC previously told the court the bribery offences related to Gill’s association with pro-Russian Oleg Voloshyn, who had been a Ukrainian government official before 2014 and was sanctioned by the UK in 2022.
Gill’s activities emerged in WhatsApp messages after he was stopped at Manchester Airport on 13 September 2021.
He was about to board a flight to Russia to be an observer in elections there.
Bundles of cash recovered
Police said the messages revealed Voloshyn had tasked Gill to make pro-Russian statements on a reward basis. Counter-terrorism officers said the text of some speeches was provided to Gill, which he delivered almost word-for-word.
In other cases, he was paid to offer commentary to news outlets, such as the pro-Russian media organisation 112 Ukraine.
A search of his home in Wales also uncovered thousands in euros and dollars.
Bundles of cash were recovered from Gill’s home. Pic: Met Police
Pic: Met Police
Greed ‘primary motivation’
Commander Dominic Murphy, head of the Metropolitan Police Counter Terrorism Command, described Gill as being motivated by money.
“It appears… greed was his primary motivation. But I think there’s an element of him that had a pro-Russian stance as well, but only he can answer that question, to be honest with you, he never told us that.”
Gill was interviewed in March 2022 and made no comment. He was charged and appeared in court in February 2025.
Gill said no comment when interviewed by officers in 2022. Pic: Met Police
‘A grave betrayal of trust’
During sentencing, Mrs Justice Cheema-Grubb described Gill’s offending as “sophisticated” and “a grave betrayal of the trust vested in you by the electorate”.
She told him: “You accepted payments from foreign nationals, made statements on important international matters at their behest, utilised scripted material presented as your own, and orchestrated the involvement of other MPs.
“Your misconduct has ramifications far beyond personal honour, which is now irretrievably damaged. It erodes public confidence in democracy when politicians succumb to financial inducement.”
Gill was paid to offer commentary to pro-Russian media outlet, 112 Ukraine. Pic: Met Police
Other UK politicians at risk
Commander Murphy said that police were continuing to investigate other MEPs, including some from the UK.
“What we do know from the conversations with [Oleg] Voloshyn is that Nathan Gill actually offered his services to contact other MEPs, mostly UK MEPs, to also make statements that might be supportive of a Russian position in Ukraine,” he said.
He added: “I do believe that some of the individuals in this case do have direct connections to Vladimir Putin. And I have no doubt that if we were able to, we could follow this trail and it would lead straight to Moscow.”
Commander Dominic Murphy believes greed was Gill’s primary motivation
Gill led the Welsh wing of UKIP between 2014 and 2016 and was a member of the Senedd between 2016 and 2017.
He was an MEP between 2014 and 2020, but left UKIP in 2019 to join Nigel Farage’s Brexit Party – later Reform UK.
Political fallout after prison term
Police have confirmed Nigel Farage has not been part of this investigation, but political rivals have called on the Reform UK leader to launch a thorough investigation.
Defence minister Al Carns, a former colonel in the Royal Marines, said Gill’s actions were “a disgrace”. He added: “I just think wherever we see Russian influence in UK politics, it’s got to be weeded out.”
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Meanwhile, Liberal Democrat leader Sir Ed Davey said “a traitor was at the very top of Reform UK”, referring to Gill, but also launched a direct attack on Mr Farage by calling him, and his party, “a danger to national security”.
“Nigel Farage himself was previously paid to be on Putin’s TV channel, Russia Today, and said he was the world leader he admires the most.
“We must all ask – where do his loyalties really lie? We need a full investigation into Russian interference in our politics,” he said.
Reform UK, which previously kicked Gill out of the party, said in a statement: “Mr Gill’s actions were reprehensible, treasonous and unforgivable. We are glad that justice has been served and fully welcome the sentence Nathan Gill has received.”
Liz Saville Roberts, Plaid Cymru’s Westminster leader, welcomed Gill’s jail sentence “for his acts of betrayal in taking bribes from Russia”.
In a statement, she said: “If the former Reform UK leader in Wales was part of a broader, co-ordinated effort to advance Moscow’s agenda within our democratic institutions, then the public deserves to know the full truth, and how far Russian money and influence reached into Nigel Farage’s inner circle.”
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