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This week the leaders were selling their visions to voters as they launched their manifestos, and Sunak and Starmer went head to head in Grimbsy at the Sky News live election special The Battle For Number 10.

Watch their journeys in the latest week in our animated map below.

This campaign is being fought on new electoral boundaries, with many constituencies undergoing significant changes since 2019.

For the purposes of this analysis, we use notional results based on calculations by Colin Rallings and Michael Thrasher, Honorary Professors at the University of Exeter, which estimate the 2019 election seat results if they had taken place on the new constituency boundaries.

Manifesto week

We’re now more than halfway through the general election campaign and voting will soon be under way as postal ballots start to arrive through letterboxes.

In the final pushes to persuade the electorate, this week the parties have been releasing their manifestos.

The choices they’ve made about where to launch them reveal a narrative of safety.

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The prime minister chose Northamptonshire South in the East Midlands to launch the Conservative manifesto, where they have a 42.4% majority.

This is Andrea Leadsom’s old seat, one of the safer Conservative constituencies in that region. Boundaries have changed over time, but none of its predecessors have been Labour.

But it’s starting to look like there are no safe Tory seats. Recent Sky News/YouGov MRP polling suggests they could lose it, placing this seat as a “toss-up” Conservative hold, i.e. too close to call. If Labour won here, the required swing of 21.2 means they’d be well into decisive majority territory.

On Thursday Sir Keir Starmer chose Manchester Central as the launching pad for Labour’s manifesto. This is Lucy Powell’s seat and her majority is 44.4%.

This is home turf, and a rare venture into Labour heartlands for Starmer, who so far has only visited seats his party already hold three times in his 23 constituency tally – a safe choice for a safety first manifesto.

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Both location choices are key areas of support for the main parties. The Greens did the same in choosing to launch in Hove, the home of their first and only seat in the House of Commons, Brighton Pavilion.

Sir Ed Davey, who has been keeping everyone guessing throughout his campaign, made the curious choice of Hackney South & Shoreditch, a seat that has been Labour since its creation, represented by chair of The Public Accounts Committee Meg Hillier since 2005.

But he was soon back on the attack in Tory territory, following up with a visit to ride a rollercoaster at Thorpe Park in Surrey.

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Ultimate guide to the election

Where are the troops?

The prime minister has cut a lone figure on the campaign trail, rarely seen with senior members of his party or indeed visiting their seats.

As Sky News revealed earlier this week, his image and Conservative Party branding have often been absent on much of their campaign material. One man who did make an appearance on Andrea Jenkyns’ leaflets for Leeds South West was Reform leader Nigel Farage, and that’s indicative of Sunak’s problem.

In the first two weeks he was fighting on two fronts, but now it seems the new Reform leader has just opened a third. Sunak’s woeful week ended with a YouGov poll suggesting his party could have now even dropped into third place.

So which cabinet ministers in trouble have had a visit from Sunak to boost their chances?

This week, none of them, and since the start of the campaign, just two of them.

Those were Work an Pensions Secretary Mel Stride’s Devon Central in the first week of campaigning, and Michelle Donelan, Science, Innovation and Technology Secretary in Melksham & Devizes in the second week.

He has visited four other ministerial seats, all of which polling has suggested could be at risk. Those were Justin Tomlinson in Swindon North, Jacob Young in Redcar, David Johnston in Didcot & Wantage, and David Rutley in Macclesfield.

So far no visit from the PM to the likes of Penny Mordaunt, Johnny Mercer and Grant Shapps, all of whom are said to be in a close fight for their parliamentary careers.

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Highlights from Sky’s leaders’ event

Sir Keir Starmer has also spent little time in shadow cabinet constituencies, instead taking many of them on the road with him to seats he’s targeting from the Tories.

Some have also been deployed in key areas where they’re popular, like deputy Labour leader Angela Rayner who has been spending time in the north of England seats that Labour lost to the Conservatives in recent elections. She’s also been hitting “true blue” northern areas like Macclesfield and Altrincham & Sale West, which have never been represented by a Labour MP.

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Battle is in the areas that take Labour to a large majority

At Sky’s event on Wednesday, Starmer let slip that he’s expecting to be in government.

A national uniform swing of 8.3 points from the Conservatives would make Labour the largest party, one of 12.7 would deliver them a majority. If Labour uses its vote more efficiently than in the past and gains extra seats in Scotland then it reduces the overall swing required.

So far, Starmer has visited nine target constituencies which require swings of less 8.3 points vs 11 which require a greater vote swing. One of those which he visited this this week was Redcar, where Sunak went last week.

Labour’s candidate Anna Turley is trying to win it back after losing to the Conservatives in 2019. Last week we outlined its importance for each party’s campaign.

He has only visited five places where the swing required is more than 12.7, such as Nuneaton, a Brexit voting constituency in the West Midlands held by Labour in the early Blair years but Conservative since Cameron. The required swing to gain for Labour is 14.5 points.

Twenty-one of the 34 seats that Sunak has visited are Con-Lab battles that he defends. Seven have swings of less than 8.3 for it to be a Labour gain, while eight require swings bigger than 12.7.

Then there is the final front on which Sunak is defending: against the Lib Dems. Sunak has been to 11 seats where he’s fighting them off, such as Horsham in West Sussex this week where the Lib Dems need a swing of 15.5.

All bar two of Davey’s 27 visits have been to targets the Tories defend, where the average swing needed is 22.4 points.


Dr Hannah Bunting is a Sky News elections analyst and Co-director of The Elections Centre at the University of Exeter.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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One year of Starmer: Nine charts that tell us whether Labour’s first year has been a success or failure

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One year of Starmer: Nine charts that tell us whether Labour's first year has been a success or failure

It might feel like it’s been even longer for the prime minister at the moment, but it’s been a whole year since Sir Keir Starmer’s Labour Party won a historic landslide, emphatically defeating Rishi Sunak’s Conservatives and securing a 174-seat majority.

Over that time, Sir Keir and his party have regularly reset or restated their list of milestones, missions, targets and pledges – things they say they will achieve while in power (so long as they can get all their policies past their own MPs).

We’ve had a look at the ones they have repeated most consistently, and how they are going so far.

Overall, it amounts to what appears to be some success on economic metrics, but limited progress at best towards many of their key policy objectives.

From healthcare to housebuilding, from crime to clean power, and from small boats to squeezed budgets, here are nine charts that show the country’s performance before and after Labour came to power, and how close the government are to achieving their goals.

Keir Starmer leaves 10 Downing Street.
Pic Reuters
Image:
Sir Keir Starmer has been in office for a year. Pic Reuters

Cost of living

On paper, the target that Labour have set themselves on improving living standards is by quite a distance the easiest to achieve of anything they have spoken about.

They have not set a specific number to aim for, and every previous parliament on record has overseen an increase in real terms disposable income.

The closest it got to not happening was the last parliament, though. From December 2019 to June 2024, disposable income per quarter rose by just £24, thanks in part to the energy crisis that followed Russia’s invasion of Ukraine.

By way of comparison, there was a rise of almost £600 per quarter during the five years following Thatcher’s final election victory in 1987, and over £500 between Blair’s 1997 victory and his 2001 re-election.

After the first six months of the latest government, it had risen by £144, the fastest start of any government going back to at least 1954. As of March, it had fallen to £81, but that still leaves them second at this stage, behind only Thatcher’s third term.

VERDICT: Going well, but should have been more ambitious with their target

Get inflation back to 2%

So, we have got more money to play with. But it might not always feel like that, as average prices are still rising at a historically high rate.

Inflation fell consistently during the last year and a half of Rishi Sunak’s premiership, dropping from a peak of 11.1% in October 2022 to exactly 2% – the Bank of England target – in June 2024.

It continued to fall in Labour’s first couple of months, but has steadily climbed back up since then and reached 3.4% in May.

When we include housing costs as well, prices are up by 4% in the last year. Average wages are currently rising by just over 5%, so that explains the overall improvement in living standards that we mentioned earlier.

But there are signs that the labour market is beginning to slow following the introduction of higher national insurance rates for employers in April.

If inflation remains high and wages begin to stagnate, we will see a quick reversal to the good start the government have made on disposable income.

VERDICT: Something to keep an eye on – there could be a bigger price to pay in years to come

‘Smash the gangs’

One of Starmer’s most memorable promises during the election campaign was that he would “smash the gangs”, and drastically reduce the number of people crossing the Channel to illegally enter the country.

More than 40,000 people have arrived in the UK in small boats in the 12 months since Labour came to power, a rise of over 12,000 (40%) compared with the previous year.

Labour have said that better weather in the first half of this year has contributed to more favourable conditions for smugglers, but our research shows crossings have also risen on days when the weather is not so good.

VERDICT: As it stands, it looks like “the gangs” are smashing the government

Reduce NHS waits

One of Labour’s more ambitious targets, and one in which they will be relying on big improvements in years to come to achieve.

Starmer says that no more than 8% of people will wait longer than 18 weeks for NHS treatment by the time of the next election.

When they took over, it was more than five times higher than that. And it still is now, falling very slightly from 41.1% to 40.3% over the 10 months that we have data for.

So not much movement yet. Independent modelling by the Health Foundation suggests that reaching the target is “still feasible”, though they say it will demand “focus, resource, productivity improvements and a bit of luck”.

VERDICT: Early days, but current treatment isn’t curing the ailment fast enough

Halve violent crime

It’s a similar story with policing. Labour aim to achieve their goal of halving serious violent crime within 10 years by recruiting an extra 13,000 officers, PCSOs and special constables.

Recruitment is still very much ongoing, but workforce numbers have only been published up until the end of September, so we can’t tell what progress has been made on that as yet.

We do have numbers, however, on the number of violent crimes recorded by the police in the first six months of Labour’s premiership. There were a total of 1.1m, down by 14,665 on the same period last year, a decrease of just over 1%.

That’s not nearly enough to reach a halving within the decade, but Labour will hope that the reduction will accelerate once their new officers are in place.

VERDICT: Not time for flashing lights just yet, but progress is more “foot patrol” than “high-speed chase” so far

Build 1.5m new homes

One of Labour’s most ambitious policies was the pledge that they would build a total of 1.5m new homes in England during this parliament.

There has not yet been any new official data published on new houses since Labour came to power, but we can use alternative figures to give us a sense of how it’s going so far.

A new Energy Performance Certificate is granted each time a new home is built – so tends to closely match the official house-building figures – and we have data up to March for those.

Those numbers suggest that there have actually been fewer new properties added recently than in any year since 2015-16.

Labour still have four years to deliver on this pledge, but each year they are behind means they need to up the rate more in future years.

If the 200,000 new EPCs in the year to March 2025 matches the number of new homes they have delivered in their first year, Labour will need to add an average of 325,000 per year for the rest of their time in power to achieve their goal.

VERDICT: Struggling to lay solid foundations

Clean power by 2030

Another of the more ambitious pledges, Labour’s aim is for the UK to produce 95% of its energy from renewable sources by 2030.

They started strong. The ban on new onshore wind turbines was lifted within their first few days of government, and they delivered support for 131 new renewable energy projects in the most recent funding round in September.

But – understandably – it takes time for those new wind farms, solar farms and tidal plants to be built and start contributing to the grid.

In the year leading up to Starmer’s election as leader, 54% of the energy on the UK grid had been produced by renewable sources in the UK.

That has risen very slightly in the year since then, to 55%, with a rise in solar and biomass offsetting a slight fall in wind generation.

The start of this year has been unusually lacking in wind, and this analysis does not take variations in weather into account. The government target will adjust for that, but they are yet to define exactly how.

VERDICT: Not all up in smoke, but consistent effort is required before it’s all sunshine and windmills

Fastest economic growth in the G7

Labour’s plan to pay for the improvements they want to make in all the public services we have talked about above can be summarised in one word: “growth”.

The aim is for the UK’s GDP – the financial value of all the goods and services produced in the country – to grow faster than any other in the G7 group of advanced economies.

Since Labour have been in power, the economy has grown faster than European rivals Italy, France and Germany, as well as Japan, but has lagged behind the US and Canada.

The UK did grow fastest in the most recent quarter we have data for, however, from the start of the year to the end of March.

VERDICT: Good to be ahead of other similar European economies, but still a way to go to overtake the North Americans

No tax rises

Without economic growth, it will be difficult to keep to one of Chancellor Rachel Reeves’ biggest promises – that there will be no more tax rises or borrowing for the duration of her government’s term.

Paul Johnson, director of the Institute for Fiscal Studies, said last month that she is a “gnat’s whisker” away from being forced to do that at the autumn budget, looking at the state of the economy at the moment.

That whisker will have been shaved even closer by the cost implications of the government’s failure to get its full welfare reform bill through parliament earlier this week.

And income tax thresholds are currently frozen until April 2028, meaning there is already a “stealth” hike scheduled for all of us every year.

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One year of Keir: A review of Starmer’s first 12 months in office

But the news from the last financial year was slightly better than expected. Total tax receipts for the year ending March 2025 were 35% of GDP.

That’s lower than the previous four years, and what was projected after Jeremy Hunt’s final Conservative budget, but higher than any of the 50 years before that.

The Office for Budget Responsibility (OBR) still projects it to rise in future years though, to a higher level than the post-WWII peak of 37.2%.

The OBR – a non-departmental public body that provides independent analysis of the public finances – has also said in the past few days that it is re-examining its methodology, because it has been too optimistic with its forecasts in the past.

If the OBR’s review leads to a more negative view of where the economy is going, Rachel Reeves could be forced to break her promise to keep the budget deficit from spiralling out of control.

VERDICT: It’s going to be difficult for the Chancellor to keep to her promise

OVERALL VERDICT: Investment and attention towards things like violent crime, the NHS and clean energy are yet to start bearing fruit, with only minuscule shifts in the right direction for each, but the government is confident that what’s happened so far is part of its plans.

Labour always said that the house-building target would be achieved with a big surge towards the back end of their term, but they won’t be encouraged by the numbers actually dropping in their first few months.

Where they are failing most dramatically, however, appears to be in reducing the number of migrants making the dangerous Channel crossing on small boats.

The economic news, particularly that rise in disposable income, looks more healthy at the moment. But with inflation still high and growth lagging behind some of our G7 rivals, that could soon start to turn.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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