Taylor Swift Eras Tour: Final UK shows at London’s Wembley Stadium ‘will boost economy by £300m’
The final UK shows of Taylor Swift’s Eras Tour are expected to boost the economy by £300m, officials have claimed.
The US star will perform three gigs at London’s Wembley Stadium this Friday, Saturday and Sunday – before returning to the venue in August for a further five dates.
The sold-out shows will be attended by a total of nearly 640,000 people.
The Greater London Authority (GLA) estimates fans will spend an average of £471 per show, with many travelling from around the world or other parts of the country to watch.
The capital’s mayor Sadiq Khan said he was “delighted” the 34-year-old was playing more shows in the city than anywhere else in the world during her Eras Tour.
He said the gigs would be “a huge boost to our hospitality industry and [provide] further proof that London is the greatest city in the world to watch live music.”
It comes following the singer’s shows in Edinburgh, Liverpool and Cardiff this month.
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Taylor Swift impresses in Cardiff as she greets fans in Welsh
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Taylor Swift greets fans in Welsh
Officials in London are keen to harness enthusiasm for Swift’s visit.
Transport for London has said it will rename some Tube stations in her honour, while Mr Khan has also unveiled a mural of the singer on the Spanish Steps outside Wembley Stadium.
Mr Khan with the new mural at Wembley Park. Pic: PA
The GLA said its economic estimate was based on research by tourism body UKInbound.
A previous study claimed Swift’s shows would have an even bigger impact – with Barclays predicting that fans would fork out a total of almost £1bn across her 15 UK shows.
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UK leg of Eras tour kicks off
However, some commentators have questioned the claims.
George Moran, an economist at Japanese bank Nomura, expressed doubts over the alleged net benefit of the tour, saying he believed some fans would be cutting back on other spending in order to attend.
He told The Guardian last month: “We think the idea has been overhyped, especially for economies like the UK.”
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Nonetheless, there appears little doubt that fans – some of whom have spent around £200 on tickets alone – will be spending big on accommodation, food and merchandise during the UK leg.
The multi-billion pound tour is also expected to be a major earner for Swift, who has an estimated net worth of more than $1.1bn (£0.9bn), according to Forbes.
The star has faced criticism for some spending, including her frequent use of private jets.
Fans packed out Anfield Stadium in Liverpool to watch the star last week. Pic: PA
It comes amid a boom in concert tours worldwide – and their increasingly hefty economic impact.
Last year, officials in Sweden said two shows by singer Beyonce in Stockholm may have been responsible for a rise in inflation in the country.
Entertainment
BAFTA Games Awards: Astro Bot tops leaderboard – with psychological horror close behind
Astro Bot was the big winner at this year’s BAFTA Games Awards, taking home five prizes, including the coveted best game.
The 3D platformer, which was launched to critical acclaim in September to mark PlayStation’s 30th anniversary, was nominated for eight gongs, while Senua’s Saga: Hellblade II, led with 11 nods.
But in the end, the critics – some of whom had dubbed Astro Bot a “perfect game” – were right as it dominated the awards at London’s Queen Elizabeth Hall, hosted by comedian Phil Wang for the second year running.
Astro Bot. Pic: Team Asobi
Nicolas Doucet with his five awards for Astro Bot. Pic: PA
BAFTAs for audio achievement, game design, animation, and best family game completed the set for developers Team Asobi, who designed multiple galaxies and dozens of levels for the titular Astro to journey through, retrieving spaceship parts and rescuing lost robots.
“We’re a team based in Japan, but we have over 12 nationalities. We really mix it up and get ideas from everyone,” Nicolas Doucet, president of Team Asobi, told Sky News.
“We do a lot of jokes in the game, but the joke has a different meaning depending on where you are in the world. So it’s really, really nice to go around and ask everyone ‘is that joke fine in your country?’ And then together we come to a kind of universal playfulness.”
Among the gongs for Astro Bot was the best game award. Pic: BAFTA
It’s a very different atmosphere than that generated by British psychological horror Still Wakes The Deep, which won three awards for best new intellectual property and best supporting and leading roles.
Compared to John Carpenter’s 1980 sci-fi horror The Thing but on a Scottish oil rig, the game sees players take on the role of an electrician trapped on a damaged facility while being pursued by monsters.
Still Wakes The Deep. Pic: Sumo Digital Limited
Developer The Chinese Room has been praised for using home-grown talent to voice the characters, including comedian and actress Karen Dunbar, who picked up best performer in a supporting role for voicing Finlay.
“I’ve been nominated for quite a few BAFTAs in my time in Scotland, and I’ve never won one,” said Dunbar.
“It was such a great category, so many great performances. When they shouted my name, I think I started clapping for someone else!”
Read more: See full list of winners
Still Wakes The Deep star Karen Dunbar won best performer in a supporting role. Pic: BAFTA
Meanwhile, best multiplayer game went to Helldivers II – a satirical, sci-fi shooter that sees players fight bugs, aliens and robots with the gumption and gullibility of the characters in Paul Verhoeven’s Starship Troopers.
It has gained a cult following since launching in February 2024 with so much initial interest it created server problems.
“Games for me are about connecting people and forging those bonds of friendship and the multiplayer award is exactly what it stands for,” said Johan Pilestedt, chief executive of Arrowhead Game Studios.
Helldivers II. Pic: Arrowhead/Sony
From outer space to a fictional Yorkshire town called Barnsworth. Thank Goodness You’re Here! – a cartoonish, comedy platformer – won Best British Game. Like Still Wakes The Deep, it has won praise for the authenticity of its actors and setting.
“I think it’s been a real privilege to be able to represent Barnsley on the silver screen,” said Will Todd, who is from the town and one of two game designers behind the project.
Thank Goodness You’re Here! Pic: Coal Supper/Panic Inc
Co-creator James Carbutt added: “Me and Will wrote everything in our tone of voice, quite literally. The further along development we got, the more we lent into it. I think the voices from different parts of the UK and different voices in gaming are super important, and hopefully we’re one of them.”
By the time the BAFTAs wrapped up, Senua’s Saga: Hellblade II was only handed one of the 11 BAFTAs it was nominated for, technical achievement.
Senua’s Saga: Hellblade II. Pic: Ninja Theory
But developers Ninja Theory are already adding this year’s win to a tally of five BAFTAs they were awarded for the first game in the series, which created a protagonist with psychosis by drawing on clinical neuroscience and the experiences of people living with the condition.
Blondie drummer Clem Burke has died at the age of 70
The band said Blurke had been diagnosed with cancer, and described his death as a “profound loss”.
He featured on all the Debbie Harry-fronted group’s studio albums since joining a year after their formation in 1975.
Blurke was with the band from their self-titled debut, through their 1978 classic Parallel Lines, to 2017’s Pollinator.
Drummer Burke.
Pic: Reuters
In a statement on Blondie’s Instagram, Harry and the band’s guitarist, Chris Stein, said: “It is with profound sadness that we relay news of the passing of our beloved friend and bandmate Clem Burke following a private battle with cancer.
“Clem was not just a drummer, he was the heartbeat of Blondie.
“His talent, energy, and passion for music were unmatched, and his contributions to our sound and success are immeasurable.
“Beyond his musicianship, Clem was a source of inspiration both on and off the stage. His vibrant spirit, infectious enthusiasm and rock solid work ethic touched everyone who had the privilege of knowing him.
“Clem’s influence extended far beyond Blondie, a self-proclaimed ‘rock and roll survivalist’, he played and collaborated with numerous iconic artists.”
Burke in his performance at Festival Estereo Picnic 2023.
Pic: AP
Burke featured on Iggy Pop’s 1982 album Zombie Birdhouse and also performed with Bob Dylan, The Ramones, The Who guitarist Pete Townshend and Joan Jett.
The statement went on to say Burke had left an “indelible mark on every project he was part of”.
It added: “We extend our deepest condolences to Clem’s family, friends, and fans around the world. His legacy will live on through the tremendous amount of music he created and the countless lives he touched.”
Burke, who performed on classic tracks such as Call Me, Heart Of Glass and One Way Or Another, made his final live appearance with Blondie last year.
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Blondie performing during Glastonbury Festival in 2023.
Pic: Invision/AP
Among those paying tribute to him was Kinks guitarist Dave Davies, who said: “I feel saddened that Clem Burke was taken from us so soon.
“May he rest in peace, spectacular drumming, we were friends.”
Nancy Sinatra said: “My heart is shattered. Clem became an icon as a member of Blondie, but he was also an important part of my band, the K.A.B. I was blessed to call him my friend.
“If I ever needed him, he was there. Always. Sending healing prayers and comfort to his widow, Ellen, his family, and all who loved him.”
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