Nissan is the latest victim of BYD’s “liberation battle” against gas-powered cars. After BYD’s aggressive price cuts this year, Nissan is shutting down a factory in China as it struggles to keep up.
As is the case for many legacy automakers, China is a critical sales market for Nissan. Nearly a third of Nissan’s global sales and net profits are from China.
After slipping out of the top five automakers (by market share) in China in 2022, Nissan’s woes are worsening. Nissan’s sales fell 16% in China last year and the trend has continued into 2024.
Nissan’s sales fell another 2.8% last month, with 64,233 vehicles sold in China. The company cut guidance by 23% last year, with 800,000 vehicle sales expected in fiscal 2024. According to Nikkei, Nissan will do so with one less factory.
Nissan is closing the doors to its plant in Changzhou as the factory is building more cars than it can sell.
The facility accounts for about 8% of Nissan’s production capacity in China, with an annual capacity of around 130,000 units. According to the report, the plant shuts down on Friday.
Under its joint venture with China’s Dongfeng Motor, Nissan has eight plants in the region. Its total annual capacity is around 1.6 million, double Nissan’s projected sales figures for fiscal 2024.
Nissan shuts down China plant amid BYD’s EV price war
The plant shutdown comes as Nissan struggles to keep up in an increasingly competitive China EV market.
China’s largest automaker, BYD, kicked off a “liberation battle” against ICE vehicles earlier this year. The goal is to continue taking market share from gas-powered cars with lower-priced EVs. So far, it seems to be working.
BYD has drastically cut prices while introducing lower-priced EV models. Its cheapest, the Seagull EV, starts under $10,000 (69,800 yuan).
BYD’s CEO, Wang Chaunfu, said EVs have entered “the knockout round” and that the next two years will be critical for automakers to catch up.
With lower-priced, more advanced models hitting the market, BYD sees joint venture brands (like Nissan’s) market share falling from around 40% to 10% in China.
Nissan isn’t the only legacy automaker feeling the heat. Japanese rivals Toyota, Mitsubishi, and Honda have also pulled back in China amid slumping sales.
Meanwhile, BYD looks to expand its global footprint after outgrowing China’s EV market. BYD is closing in on a deal for a plant in Mexico that would be among the biggest in the country. The company expects to sell 50,000 vehicles in Mexico this year.
BYD is also expanding on Nissan and Toyota’s home turf. According to data from the Japan Automobile Importers Association, BYD accounted for over 20% of Japan’s EV imports in January.
With longer-range, lower-priced models rolling out, BYD’s momentum is expected to continue. China’s leading automaker is also expanding into new segments like pickups (check out the new Shark PHEV), mid-size electric SUVs, and luxury.
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Developed by Indian company Farmrobo Technologies, the iMog is a fully autonomous, multipurpose electric farm tractor designed to be a cost-effective solution to support small-scale farming operations and hobby farms.
In constant development since 2019, the Farmrobo iMog weights in at “just” 550 lbs., and is just two feet wide and four feet long. That’s small enough to allow it to easily fit between tightly-packed rows of crops without damaging them. The robot’s small size also makes it pretty efficient – its 8 HP electric motor can run for up to 5 hours on its relatively small 90 AH LFP battery (about 4 kWh, assuming a 48V system).
The robot uses RTK-enabled GPS, which stands for “Real-Time Kinematic Global Positioning System.” RTK-enabled GPS combines standard GPS signals with real-time correction data from local base stations, delivering what the company calls “centimeter-level positioning accuracy.” The robot can then be programmed to operate on a given route or path by the farmer, or operated remotely via on-board cameras.
The iMog also features an innovative Power Take-Off (PTO) system that allows it to power a range of conventional attachments that includes a roto-tiller, high-tech sprayer, a mulcher, and more. The base robot retails for €12,000 and is available in India, the Middle East, and (now) in Europe.
As I write this, Farmrobo claims 20 examples of its iMog robot tractor are currently in operation, with many more on their way to customers.
What would you get if you created the illegitimate love child of a Mercedes G-Wagon and a Brinks armored truck (and perhaps if the Mercedes chain-smoked through the pregnancy)? I think you’d wind up with something like the wacky-looking electric cart that has earned the dubious honor of being named this week’s Awesomely Weird Alibaba Electric Vehicle of the Week!
I’m not sure this is exactly an armored golf cart, so I wouldn’t invite any unnecessary potshots while cruising your hood, but I’m at a loss of how else to describe it.
It’s definitely not a “real” car, as evidenced by its US $6,999 price tag and the 30 km/h (18 mph) top speed. If you ask me though, that speed goes in the ‘advantages’ column. When you drive something that looks this good, you want to be going slow enough to give people a good, long look.
A vehicle like this is designed to send a statement. Unfortunately, I think that statement might be, “I wanted a Jeep but my spouse wanted to remodel the kitchen.”
So if it’s not a real car, then what is it?
Measuring a stubby 306 cm long (an entire half inch over 10 feet), this four-seater mini-SUV is less G-Wagon and more “Oh, gee” wagon. It can supposedly carry up to 370 kg (815 lb) in passengers or cargo, but there’s no telling how much of a dent that puts in the already challenged top speed.
Safety might also be a passing concern. It doesn’t have any seatbelts, but the tires look like they just about extend out past the front and rear, so at least you’ve got some nice shock-absorbent bumpers built into the design.
The advertisement claims a maximum range of up to 80 km (50 miles) per charge, which seems like several more miles than anyone needs from something like this.
There’s no word on battery technology, which means I’m assuming either features older lead acid tech or there’s a frunk full of lemons and a bunch of loose wires running through the firewall.
I’m glad to see that the roof rack is at least equipped with enough LED lights to make an airport runway jealous, just in case I find myself stuck in the wilds of my backyard after dark. And that roof rack even looks pretty heavy-duty, though since the cart is considerably taller than it is wide, tight turns with a heavily-loaded roof rack should probably be avoided.
As much as I love this thing, I don’t think I’ll be whipping out my credit card any time soon.
Don’t get me wrong, I’ve bought plenty of bad ideas on Alibaba before. But since my $2,000 electric truck ending up costing me nearly 4x that much by the time it landed in the US, I’m a bit worried what the final price tag on a $6,999 Mini-MegaOverlander would become.
I don’t recommend anyone actually try buying this cute little TinyTrailblazer either, and I’m certainly not vouching for the vendor, who I discovered by chance while scrolling through Alibaba to procrastinate real work. Keep in mind that this is all part of a tongue-in-cheek column I write, diving into the depths of Alibaba’s weird and funny collection of awesome electric vehicles.
But hey, if someone does go that route, it wouldn’t be the first time my advice has been ignored and some awesome photos have landed in inbox several months later. Just don’t say I didn’t warn you if it turns out some Nigerian prince has your last paycheck and you’re up a creek with no MicroMudder to come bail you out!
When your local HOA finally gets its own tactical response unit
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Yup, Mullen Automotive [Nasdaq: MULN] is still here! And the EV company is defying the naysayers, reporting progress in EV sales, and reducing its monthly burn rate. Following Mullen Automotive’s significant strides in expanding its EV presence and improving its financial health in the last few weeks, Electrek caught up with David Michery, CEO and chairman of Mullen Automotive, who told us what trends he thinks 2025 will see for EV owners and others in the EV market.
After 2024 saw breakthroughs in tech, affordability, and adoption, Michery predicts this year will see even more disruption, transforming transportation and logistics on a massive scale. Here’s what to watch for this year.
EV total cost of ownership falls sharply
“Even if the federal EV tax credit from the Inflation Reduction Act is repealed, EVs will become more affordable through state-level incentives, manufacturer subsidies, and private partnerships. The investment case for electrification is simply too strong for the private sector to ignore.
“Reduced battery costs, cheaper maintenance, and lower energy expenses will make EVs increasingly attractive to businesses and consumers. Charging infrastructure programs and fleet retrofitting will also help organizations navigate the upfront costs with the goal of long-term savings.
“The result is a financial tipping point: EVs will no longer just be environmentally compelling – they will also be the most cost-effective choice.”
Commercial EVs expand their use cases
“If 2024 was any indication, 2025 will bring new use cases for EVs. Transportation and delivery will likely continue to reign supreme, but the customizable nature of EVs means that we can expect more specialized use cases such as airport shuttles, university campus logistics, home services, and refrigerated delivery.
“Airports will adopt EV cargo vans for quieter, cleaner transit and delivery between terminals, while universities will electrify campus logistics to align with sustainability goals. Innovations in temperature-controlled EVs will expand the reach of refrigerated deliveries, cutting emissions in cold-chain logistics. And this is cause for celebration.
“New use cases mean more widespread adoption – and recognition that electrification is the best way forward.”
(Editor’s note: This is the business that Mullen Automotive is in, and he’s not wrong.)
2025 will be the year of the battery
“EV batteries are poised for immense improvement in the coming year. Solid-state polymer batteries – an innovation that significantly expands battery lifespan and thus widens range – are currently in road testing.
“Offering higher energy density and faster charging, these new batteries will make EVs more reliable and competitive with internal combustion vehicles as compared to other electric alternatives.
“Plus, better range and more efficient energy consumption will undoubtedly translate to lower maintenance costs for fleet owners.”
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