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Ford Motor Company CEO Jim Farley recently posted an opinion piece to social media, sharing a fresh and inspiring perspective about his newfound love for electric vehicles. As a self-described “lifelong petrol head,” Farley definitely found his niche by heading one of the world’s most prominent automakers. Given his foresight into the future of electrification, it’s easy to see why he’s CEO, and better still, he has the data to back his statements up.

Jim Farley said he always wanted to be a “car guy.”

With time spent at Toyota and Lexus before joining Ford in 2007, Farley has definitely engrained himself in the car world. During his tenure at Ford Motor Company, he has risen through the ranks as a senior member of the executive team before being named the company CEO in 2020.

Long before Farley took over, the automotive industry had begun to shift toward electric vehicles that are more powerful, quieter, and, most importantly, cleaner in emissions. In a recent post, Farley said, “The rumble of a V-8 feels like the soundtrack of my life,” and that he still spends many weekends “wrenching” on his 1973 Ford Bronco.

The head of Ford clearly has a passion for combustion vehicles, which he spent most of his career developing, but Farley has admitted to a newfound love of electric vehicles and explains why. Furthermore, he does an excellent job of addressing common misconceptions about EVs as well as his predictions for the future of the industry.

Ford CEO
Farley charging an F-150 Lightning during his 2023 road trip / Source: Jim Farley/LinkedIn

Ford CEO: EVs will be the next great shift in mobility

We highly recommend reading the opinion piece in its entirety recently posted to LinkedIn by Ford CEO Jim Farley. It’s a five-minute read that is well thought out and relatable, and Farley comes off as informed, honest, and approachable, even as the head of a major automaker.

The piece is also full of strong arguments that make pro-EV advocates like us throw our hands up and say, “Preach!” This first part sounds partially like an ad for the F-150 Lightning, but Farley does share some insight on how he fell in love with EVs:

As a lifelong petrol head, I was surprised as anyone when I fell in love with electric vehicles.

It wasn’t government policies or political beliefs that sparked this late-career romance with electric vehicles. It’s because I drive one – my Ford F-150 Lightning Platinum. It is astonishingly quiet and smooth. The effortless acceleration leaves you with a silly grin once you get the feeling back in your face. Every morning, mine is topped up with 300 miles of range. No gas stations, ever…

… It’s that simple. For me, and for millions of Americans, electric vehicles are removing daily hassles and reminding us why we love to drive. If you want to have a blast behind the wheel, take a Mustang Mach-E Rally out on a dirt road.

Next, the Ford CEO addresses some misconceptions about EVs and compares the nascent technology to other paradigm shifts in our world of industry, such as mobile phones and computers, and even recalls a time when the internet was just a fad. Per Farley:

It takes time for innovations to take hold. But when they do, the shift is profound and lasting.

I believe the next great shift for vehicles will be toward software-defined and electric vehicles.

After that, Farley addresses a key issue (and misconception) among consumers who are considering going electric: how much range they need. Per the post, Ford’s research shows that approximately 50% of Americans only take trips over 150 miles four days or less per year.

Farley also stated that 80% of EV owners charge at home and acknowledges that public charging networks in North America are continuing to grow. Ford’s CEO mentions a road trip across the US he took in an F-150 Lightning last year but left out the part about how shocked he was that it was so difficult to find reliable chargers. Still, Farley appears optimistic about those networks:

Charging access and speed will keep getting better, just as cellular networks went from staticky and constantly dropping to clear and reliable.

Farley also shared that close to 70% of global EV owners say they are sticking to electric vehicles only in the future. With the US recently imposing higher tariffs on Chinese-made EVs and Europe and possibly Canada following suit, Ford’s CEO took an opportunity to stress the importance of supporting American automakers and to trust that the 121-year-old automaker knows what it’s doing. Per Farley’s post:

Here’s the other thing. We are in a global race to compete in a future where electric propulsion will undoubtedly be a giant force in transportation. America cannot cede innovation leadership to China, Europe, or any other region. Ford has survived and thrived for 121 years because we have never been shy about seizing the moment to innovate and face the future. Now, we are investing billions in plants, tech centers, and our workforce to create the must-have cars, SUVs, and trucks of tomorrow.

It’s true that we are losing money on electric vehicles in the first innings of this transition, largely due to the upfront investment costs. But that too is changing. After all, what major technological leap forward wasn’t challenging and costly at the early stages?

The tipping point we’re working toward will come not from regulators who push us or from politicians who try to hold us back. It will come from consumers. Not when an arbitrary market share is reached, but when electric vehicles are simply better for more customers – better to drive, cheaper to own, and easier to integrate into daily life. This is the reality for millions already.

Well said, Jim; welcome to the pack, from one EV lover to another.

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Volvo DD25 Electric compactor gets to work in Yolo County, California

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Volvo DD25 Electric compactor gets to work in Yolo County, California

Yolo County, California depends on its climate for continued agricultural success. As such, the county’s leaders are taking environmental stewardship seriously by aiming for full carbon neutrality by 2030. To help achieve that goal, they’re putting zero-emission machinery like the Volvo DD25 Electric compactor to work.

We got our first chance to sample the DD25 Electric at Volvo Days last summer, where the all-electric tandem roller’s vibrating drums impressed dealers and end users alike. It was no surprise, then, that when Yolo Country fleet superintendent, Ben Lee, when shopping for a compactor the DD25 Electric was high on his list.

“The DD25 Electric will help us achieve our goals in several ways,” explains Lee. “By reducing emissions, lowering noise levels, being more energy-efficient, improving working conditions and promoting environmentally friendly practices … we’ll use it to compact soil, gravel and other base materials for road and foundation projects, as well as rolling out and leveling asphalt during road construction and resurfacing.”

To help Lee handle those various projects, the Volvo’s drum frequency can be adjusted from 3500 vpm (55 Hz) to 4000 vpm (67 Hz) to cater to different applications and materials.

The DD25 Electric offers other benefits, as well – like a 20 kWh 48V battery that offers up between six and eight hours of continuous operation. That’s could be several shifts in the kind of conditions Yolo’s work crews will encounter, meaning it will only have to get put to bed (Volvo recommend overnight AC charging) two or three times a week.

Getting power to the compactor, too, is something Yolo is considering. “There are some remote areas in the county, so we’re looking into a mobile, self-contained charging unit as well,” explains Lee, apparently referencing the Volvo PU130 mobile battery. “So we wouldn’t have to bring the machine back to the yard each night during a long-term project.”

Yolo County views electric equipment as an essential step in reducing emissions and energy consumption, especially as communities work towards stricter regulations and sustainability goals.

Electrek’s Take

Ed Galindo, E-Mobility Product Manager at VCES, educates Yolo employees; via Volvo CE.

This press release came to us ahead of the devastating wild fires in Southern California that are dominating headlines right now – so much so that I effectively sat on the news for a few days, debating whether or not we should even be talking about a California news story that isn’t about the fires right now.

But I realized: this story is about the fires. Climate change driven by combustion and carbon emissions is driving climate change and that’s making fires like these possible … and I should have run it sooner.

SOURCE | IMAGES: Volvo CE.

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CES2025 | Kubota brings electric equipment, robots, and hydrogen to CES

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CES2025 | Kubota brings electric equipment, robots, and hydrogen to CES

Kubota came to this year’s CES with a sprawling display filled with electric equipment, hydrogen gensets, and an onslaught of commercial robots ready to mow, farm, dig, and build. If you weren’t impressed by Kubota’s display this year, you weren’t paying attention.

Kubota gave us a sneak peek of its KATR farm robot – itself a smaller, updated version of last year’s New Agri Concept – before the doors officially opened last week. Kubota’s robotic farm buddies promise to be able to quietly and autonomously haul stuff from one end of the farm to another, or pull carts and specialized implements along predetermined paths.

KATR uses self-leveling technology and active suspension to ensure its cargo deck stays level when working on the sort of uneven terrain found on farms or construction sites.

Kubota KATR w/ self-leveling cargo deck; photo by the author.

That doesn’t mean the New Agri Concept is dead, though. Agri Concept 2.0 debuted as an electric tractor concept offering AI-powered automation and a fully electric powertrain. The new version features a Lite Brite-style “grille” that it uses to communicate its current mode, direction, and other important information with the people it shares a job site with.

On the more practical side, Kubota showed off its KX38-4e Electric compact excavator. First shown in overseas markets in 2022, the KX38-4e Electric features a 49.2 kWh lithium-ion battery that’s good for up to five hours of continuous operation. More than enough to complete a typical day of work on a construction site when you factor out idle time.

An onboard DC fast charger means it can be quickly recharged between shifts, too. But when there’s no grid power on the site, charging can be a challenge. That’s why Kubota has hydrogen genset for zero-emission on-site power generation.

Looked at individually, each of the new electric Kubota products on display might be impressive. The real magic, though, is in the way the Kubota machines work together as a holistic job site or farm solution.

“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’,” explains Brett McMickell, Chief Technology Officer of Kubota North America. “The Work Loop — an essential cycle of assessing, analyzing, and acting — has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”

That was obvious in some of the more thoughtful implements and attachments on display, including a Smart Plant Imager that uses advanced robotics and “hyper-spectral imaging” cameras to capture real-time data and insights on a plant-by-plant level – as well as a Smart Autonomous Sprayer and Robotic Pruner that that classifies buds and canes based on position and fruiting potential, it optimizes production precision and accuracy.

The more you look, the more impressive Kubota’s farming solution gets. “We will continue to learn from many of our customers across segments to iterate the next product and technology solution that will help them manage tomorrow’s challenges and grow their businesses,” McMickell added. “This is how Kubota works to make a better quality of life for individuals and society.”

There was more, of course. Autonomous versions of the company’s electric zero-turn mower with GPS-powered route memory, fun accessory baskets for the robots, even a weird, jet engine looking thing that I forgot to ask about (below). I was genuinely impressed, in other words, and can’t wait to see what Kubota comes up with next year.

Kubota CES2025 | more photos

Original content from Electrek.

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Tenways C GO 600Pro commuter e-bike is as smooth as it gets

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Tenways C GO 600Pro commuter e-bike is as smooth as it gets

The e-bike industry has stalled a little bit in terms of features, and with harsh new legislation coming in from places like California, maybe it is time to start looking at e-bikes that are light, efficient, and smooth rather than how much wattage they can output. The Tenways CGO 600Pro, which comes in at just 37 pounds, is a model e-bike you should keep an eye on…

The CGO 600Pro comes in 2 flavors: a carbon belt single-speed version that Micah reviewed and this one, which is a chain and 8-speed Shimano gears. The belt drive is going to win out on simplicity and weight but if you are expecting to get close to the ‘class 1’ top speed of 20mph or need to go up some significant hills, you’ll want to opt for the chain/gear version here.

One thing I love about this bike is the tradeoff decisions. These keep the price low and weight down while still providing a great ride. The spec sheet overall is solid but not top-shelf.

Tenways CGO600 Pro tech specs (chain/geared version)

  • Motor: 350 Watt rear hub motor with 45 Nm of torque
  • Top speed: 20 mph (32 km/h)
  • Range: Claimed up to 53 miles (85 km)
  • Battery: 36V 10Ah (360 Wh)
  • Weight: 37 lb (16.8 kg, over 40lbs with fenders, kickstand, etc)
  • Frame: 6061 aluminum alloy
  • Tires: CST Puncture-proof 700*45C-size Tires
  • Brakes: Tektro dual-piston hydraulic disc brakes
  • Gearing: Shimano 8-Speed Claris
  • Extras: Compact LED display, 4 pedal assist levels, slim fender set, kickstand, internally routed cables, LED lighting, removable battery, Tenways app integration, torque sensor, four color options

No Throttle?

Note that as a class 1 e-bike, neither belt/chain version has a throttle. While this may be controversial to some, it not only simplifies the bike, it makes it a Class 1, which will be legal in the most places. I tend to think of no throttle as a “foot throttle” and for the commuter application, this will serve well. Would I appreciate a throttle on a hill start? Perhaps.

The idea of this bike is to just enhance your pedal bike experience. You are going to get some exercise on this bike versus a bike that is a glorified low-power moped that runs on throttle with vestigial pedals.

More importantly, the torque sensor here is phenomenal; I mean, it is probably the best torque sensor I’ve ridden connected to a rear hub motor. The acceleration is smooth and strangely powerful for the 350W/45nm motor. Significant hills are a breeze, and this is one of the few bikes where I forget that I’m using an e-bike sometimes (until I look down and I’m going 20mph with little effort). Hills are also where the gearing really helps.

The tires are also the perfect size for a commuter with puncture resistance and treads that will do OK in rain and snow.

The bike itself is also very stealthy in terms of showing that it is a powered e-bike. The small 36V, 10Ah battery is integrated magnificently into the narrow downtube of the bike. All of the cables are integrated into the bike frame for a super-clean look. The rear hub motor is small but packs a punch. Many people won’t even recognize this as an e-bike. While I’m proud to be riding an e-bike around, perhaps some people would like to keep that on the down-low.

Brakes are great with hydraulic Tektros clasping against 160mm rotors in front and back. It is such a light bike that stopping can be jarring.

Assembly was super easy and took about 30 minutes with the included tool set. The battery came about 40% charged but was ready to go within a few hours with the 3A charger. Shoutout to Tenways for using a water-resistant standardized barrel charger adapter and not some proprietary adapter so that I can use one from another bike when I inevitably lose it.

Electrek’s take

The Tenways CGO600 is a fantastic light, clean, stiff and smooth e-bike that I have 0 reservations about recommending. While the battery and motor are small, they power the light bike admirably and for around 50 miles (your mileage will vary).

Currently there is a $200 off promotion code “HAPPY2025TW” at checkout bringing the CGO600Pro down to $1399 which is an amazing price for this bike:

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