Rugged SUV maker Jeep officially announced plans to launch a Renegade EV in the US for under $25,000. However, industry experts believe the low starting price point may be hard to hit. Can Jeep deliver an electric Renegade for under $25K?
A new affordable Jeep EV is coming to the US
Jeep confirmed plans to launch a new Renegade EV during its Investor Day earlier this month. The electric SUV will start at under $25,000 as Jeep aims to revamp the brand in the US.
As part of the overhaul, the rugged SUV brand is returning to the small UV segment in North America. Jeep will add a new model every year over the next three years to build a 13-vehicle lineup.
By 2027, Jeep will launch six fully electric vehicles. These will include the Wagoneer S, Recon, a new mainstream UV, and the Renegade EV, which will start under $25,000.
The revamped lineup will help increase market coverage in North America from 45% in 2023 to 85% in 2027.
Stellantis CEO Carlos Tavares told investors last month that a $25,000 EV was coming to the US very soon. “If you ask me what is an affordable BEV, I would say 20,000 euros in Europe and $25,000 in the US,” Tavares explained.
Jeep plans electric Renegade for under $25,000 (Source: Stellantis)
Like the $21,500 (20,000 euro) Citroen e-C3, launched in Europe, the US “will have a $25,000 Jeep very soon,” Tavares said.
Is a $25,000 Jeep Renegade EV possible?
Although Jeep dealers say an affordable electric Jeep Renegade would likely sell, can the brand deliver it for under $25,000?
Stellantis dealer Ralph Mahalak Jr. would welcome a low-cost electric Jeep. Mahalak owns six dealerships in Ohio, Michigan, and Florida.
Jeep Recon electric SUV (Source: Stellantis)
“If it’s inexpensive and competitive with all the other the little EVs in that price class and that size class, obviously I’m up for it,” he told Automotive News.
Mahalak explained that the model would need 200 to 300 miles range to compete in the US market.
According to global auto forecasting firm AutoForecast Solutions, Jeep may have a hard time hitting its price target. The firm does not expect Jeep to build the Renegade EV in North America, which would disqualify it from receiving federal incentives.
Jeep Wagoneer S Trailhawk concept (Source: Jeep)
“The way it’s laid out right now, it’s either going to come from Poland, which is most likely, or Brazil,” AutoForecast Solutions VP Sam Fiorani said.
Either way, Fiorani explained, “it would not get IRA incentives on it, which makes it a wholly $25,000 vehicle,” which would be difficult to achieve.
Jeep Wagoneer S (Source: Stellantis)
Jeep could eliminate features or reduce interior quality to meet its target. However, it can’t go too cheap, or Jeep could hurt the brand.
Other industry analysts, like Edmunds’ Joseph Yoon, believe a Jeep Renegade EV could sell, even if it costs slightly over $25,000.
Jeep Wagoneer S Launch Edition Radar Red interior (Source: Jeep)
“If the Renegade comes in at, let’s say [$30,000] starting for the launch models, or maybe even [$35,000],” Yoon believes it could put up some numbers for Jeep. But, again, Jeep can’t cut too many corners regarding range, features, and interior quality.
Electrek’s Take
Jeep plans to enter the affordable EV segment in the US (and globally) as part of a wider brand overhaul.
Jeep’s US sales slipped 6% last year after falling 12% in 2022. After sales peaked in 2018, reaching nearly 1 million, Jeep has struggled to gain momentum.
Jeep CEO Antonio Filosa believes Jeep’s new electric models can help turn things around. The new Wagoneer S, unveiled last month, will compete with the best, including Tesla. Filosa said “Something like 100% will be conquested,” regarding Wagoneer S sales.
“The brands we are targeting are mainly Tesla… but there are many others,” Jeep’s chief boasted earlier this month.
Meanwhile, most rivals are also targeting the low-cost EV segment at this point. Kia opened orders for its EV3, starting at $30,700 (KRW 42.08 million), in Korea earlier this month.
Although Volvo EX30 deliveries are delayed again for the US, the compact electric SUV starts at $35,000 with deliveries now slated to begin next year. In Europe, the EX30 is already off to a hot start.
Chevy’s new Equinox EV is rolling out, with a $35,000 model coming later this year. Volkswagen, Ford, Hyundai, and several others are all looking to capitalize on the climbing demand for low-cost EVs.
Would you buy a Jeep Renegade EV for under $25,000? What about $35,000? Let us know what features and range you would expect in the comments below.
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More than $14 billion in US renewable and EV investments and 10,000 new jobs have been scrapped or put on hold since January, according to a new analysis from E2 and the Clean Economy Tracker. The reason: growing fears that the Republican-majority Congress will pull the plug on federal clean energy tax credits.
In April alone, companies backed out of $4.5 billion in battery, EV, and wind projects right before the House passed a sweeping tax and spending bill that would gut the federal tax incentives fueling the clean energy boom. E2 also found another $1.5 billion in previously unreported project cancellations from earlier in the year.
Now, with the Senate preparing to take up the so-called “One Big Beautiful Bill Act,” E2 says over 10,000 clean energy jobs have already vanished.
“If the tax plan passed by the House last week becomes law, expect to see construction and investments stopping in states across the country as more projects and jobs are cancelled,” said Michael Timberlake, E2’s communications director. “Businesses are now counting on Congress to come to its senses and stop this costly attack on an industry that is essential to meeting America’s growing energy demand and that’s driving unprecedented economic growth in every part of the country.”
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Ironically, it’s Republican-led congressional districts – the biggest beneficiaries of the Biden administration’s clean energy tax credits passed in 2022 – that are feeling the most pain. So far, more than $12 billion in investments and over 13,000 jobs have been canceled in GOP districts.
Through April, 61% of all clean energy projects, 72% of jobs, and 82% of investments have been in Republican districts.
Despite the rising number of cancellations, some companies are still forging ahead. In April, businesses announced nearly $500 million in new clean energy investments across six states. That includes a $400 million expansion by Corning in Michigan to make solar wafers, which is expected to create at least 400 jobs, and a $9.3 million investment from a Canadian solar equipment company in North Carolina.
If completed, the seven projects announced last month could create nearly 3,000 permanent jobs.
To date, E2 has tracked 390 major clean energy projects across 42 states and Puerto Rico since the Inflation Reduction Act passed in August 2022. In total, companies plan to invest $132 billion and hire 123,000 permanent workers.
But the report warns that momentum could grind to a halt if the House tax plan becomes law. Since the clean energy tax credits were signed into law, 45 announced projects have been canceled, downsized, or closed entirely, wiping out nearly 20,000 jobs and $16.7 billion in investments.
What’s more, Trump’s Department of Energy announced today that it was killing more than $3.7 billion in funding for carbon capture and sequestration (CCS) and decarbonization initiatives. Eighteen out of 24 projects were awarded through DOE’s Industrial Demonstrations Program (IDP), which was made law in the Inflation Reduction Act. It aimed to strengthen the economic competitiveness of US manufacturers in global markets demanding lower carbon emissions, while supporting US manufacturing jobs and communities.
Executive Director Jason Walsh of the BlueGreen Alliance said in a statement in response to today’s DOE announcement:
The awarded projects that DOE is seeking to kill are concentrated in rural areas and red states. American manufacturers are hungry to partner with the federal government to bolster US industry. The IDP saw $60 billion worth of applications during the program selection process, a ten-times oversubscription.
President Trump claims to be a champion of American manufacturing, but today’s announcement is further evidence that he and his Secretary of Energy are liars.
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A Tesla prototype was spotted at the Fremont factory in California, sparking speculation that it’s the new “cheaper Tesla”, but it looks like a regular Model Y.
A drone operator flew over the Fremont factory this week and spotted a Tesla prototype with light camouflage on the front and back ends.
The vehicle is making a lot of people talk on social media and the media as many think it could be a new “affordable model” coming to Tesla.
Other than the camouflage, the vehicle looks just like a regular Model Y:
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It’s likely one of two things: a new “stripped-down Model Y” or a Model Y Performance.
Model Y Performance is the only version that Tesla hasn’t launched since the design changeover earlier this year.
The “stripped-down Model Y” is what will replace Tesla’s upcoming “affordable models.”
We have been reporting on this new vehicle program from Tesla for a while now.
It came to life just over a year ago as a pivot for Tesla after CEO Elon Musk canceled two cheaper vehicles that Tesla was working on, commonly referred as “the $25,000 Tesla”. Those vehicles were codenamed NV91 and NV92, and they were based on the new vehicle platform that Tesla is now reserving for the Cybercab.
Instead, Musk saw that Tesla’s Model 3 and Model Y production lines were starting to be underutilized as Tesla faced demand issues. Therefore, Tesla canceled the vehicles program based on the new platform and decided to build new vehicles on Model 3/Y platform using the same production lines.
We previously reported that these electric vehicles will likely look very similar to Model 3 and Model Y.
In recent months, several other media reports reinforced that, and Tesla all but confirmed it during its latest earnings call.
Considering this looks like a regular Model Y, it could be the new cheaper and less feature rich Model Y:
Some people are claiming that this vehicle looks smaller than the Model Y, but it’s difficult to tell as the black camouflage on the ends can confuse the eye.
It looks like a very similar size when it passes near other Tesla vehicles:
What do you think it is? Let us know in the comment section below.
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San Francisco-based founder Ahmed Shubber wants to emulate Elon Musk’s success in the electric construction equipment world – and he hopes his new, 32-ton electric bulldozer is enough to make the world sit up and take notice.
Since launching his company, Lumina, in 2021, Shubber has raised more than $8 million and grown the company’s global (!?) headcount to 26 people. That fruit of that team’s labor is the machine seen here. Dubbed “Moonlander,” the first-of-its-kind prototype occupies the physical footprint of something like a Caterpillar D6, but packs the blade and performance of the larger, more powerful Cat D9.
“A D6 could not push that blade,” David Wright, Lumina’s head of UK operations, told the assembled media at the Moonlander’s launch last week. “We can have that blade full of material, full dozing seven to nine cubic meters of material, for eight to 10 hours.”
“Even if you spend all morning heavy dozing and you’re a bit worried about how much juice you’ve used — well, your operators are going to take a union-mandated lunch break, right?” asks Wright. “Plug it in, and in 30 minutes, you’ve put 50% of power back in again.”
Shubber says Lumina is working to raise from $20-40 million for its Series A round to develop the company’s next electric equipment asset: a 100-ton electric excavator called Blade Runner. And, in a truly Tesla-like fashion, Shubber says he’s on track to hit an ambitious $100 million revenue target sometime in the next 24 months.
We’ll see how that unfolds in 2 year’s time, I guess. In the meantime, check out this Lumina promo video for Moonlander, below, then let us know what you think of Shuber’s take on an electric job site in the comments.
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