Since Rishi Sunak called the election, Sky News’ Politics Hub has been looking back over memorable moments from campaigns gone by.
From David Cameron‘s football own goal, to an upstart Nick Clegg emerging as the unlikely victor from the UK’s first televised leaders debate, there were plenty to choose from.
We’ve collated them all here for you to reminisce on – and a fair warning, given the fine weather we’ve had this week, one might leave you craving some ice cream…
Cameron’s own goal
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Nothing says “man of the people” like a good football reference.
But – in an embarrassing slip during the 2015 campaign – David Cameron did little to convince us he was a true fan.
In a speech in which he sought to celebrate Britain’s diversity, he said this was “a country where people of all faiths, all colours, creeds, and backgrounds can live together” – and one where “you can support Man Utd, the Windies, and Team GB all at the same time”.
“Of course, I’d rather you support West Ham,” he quipped.
Alas, he’s an Aston Villa fan.
‘Hell yes, I’m tough enough’
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Labour had been tipped to return to power at the 2015 election, but some bruising TV appearances for Ed Miliband didn’t help the party’s chances by the end.
One saw him grilled on Sky News by Jeremy Paxman about whether he was “tough enough” to be prime minister.
Leaning forward, Mr Miliband shared an anecdote about the UK government’s desire to intervene in Syria that year, in line with the US under then president Barack Obama.
He told Paxman how he was “called into a room” to speak to David Cameron and his deputy, Nick Clegg, fresh off the phone with Mr Obama, and ultimately decided to vote against taking action.
“Standing up to the leader of the free world shows a certain toughness,” said Mr Miliband.
Defending his record on foreign policy, he concluded his point with the immortal words: “Am I tough enuss… tough enough? Hell yes, I’m tough enough.”
Johnson hides in a fridge
Indiana Jones infamously hid in a fridge to survive a nuclear explosion, but who knew they were equally effective at protecting yourself from Piers Morgan.
During the election campaign of December 2019, Boris Johnson retreated into an industrial fridge at a milk firm in Yorkshire after being invited to speak on ITV’s Good Morning Britain.
Told by a producer from the show that he was live on telly, Mr Johnson said he’d be “with you in a second” before enacting his daring escape.
“He’s gone into the fridge,” Morgan muttered in apparent disbelief, down the line from the ITV studio, as the then prime minister surrounded himself with the comfort of milk bottles.
Mr Johnson did eventually emerge and went on to win the election.
Flakes between friends
New Labour’s time in power often saw stories about a fractious relationship between Tony Blair and Gordon Brown.
But the pair put on the truest form of friendship on the 2005 campaign trail: enjoying delectable 99 Flakes together.
The photo op was a rebuttal to reports of a fallout, and nothing brings people together like good ice cream.
And they probably really did cost 99p back then.
‘We’re alright!’
It’s 1992 – and Labour’s Neil Kinnock is facing John Major.
A week out from the vote, and the opposition thinks it is on track to finally re-enter Downing Street after more than a decade out of power.
Thousands of the party faithful gathered at Sheffield Arena for a huge rally.
Amid rampant cheering and applause, Mr Kinnock bellowed what was reported to be the phrase “we’re alright!”
This was taken to be him signalling Labour would be winning – a sign of complacency and overconfidence.
His party went on to lose to Mr Major’s Tories, and Mr Kinnock resigned as party leader.
He has since argued he was actually saying “well alright” in an attempt to get the crowd to listen to him.
‘Nothing has changed’
Theresa May didn’t have a great time during the 2017 campaign.
One moment in particular went down in infamy, as she repeatedly told journalists “nothing has changed” despite a screeching U-turn on controversial plans to get the elderly to pay for their social care.
It was perhaps the nadir of a campaign that had begun with her tipped to inflict a crushing defeat upon Labour, but instead saw her lose her majority.
‘I agree with Nick’
The big winner from the UK’s first ever TV prime ministerial debate in 2010 wasn’t primary contenders David Cameron and Gordon Brown, but Nick Clegg.
As the Tory and Labour leaders looked to take chunks out of one another, they saved a more conciliatory side for the insurgent Lib Dem.
He could do no wrong that night, with Messrs Cameron and Brown both finding it completely irresistible not to simply “agree with Nick”.
Cleggmania took him all the way into Number 10 as part of the coalition.
The Ed Stone
Never mind his bacon sandwich eating technique, it was unveiling Labour’s 2015 election pledges inscribed on an enormous slab of limestone that really got voters wondering what Ed Miliband was up to that year.
The then party leader thought the stunt, known as the Ed Stone, would persuade the public he was serious about delivering his promises.
They included “a strong economic foundation” and “controls on immigration” (these sound familiar, no?).
Worse still, Labour even committed to putting it up in the Downing Street garden should they win power.
But it was immediately ridiculed upon its unveiling in Hastings, and the party ended up performing so disappointingly at the election that the now shadow energy secretary resigned as leader.
Bigotgate
Nigel Farage has claimed that the furore over Rishi Sunak leaving D-Day commemorations was the prime minister’s “Gillian Duffy moment”.
So fittingly, we looked back at the original.
“Bigotgate” was born after the then prime minister Gordon Brown described one voter – Gillian Duffy – airing concerns about immigration in Rochdale as a “bigoted woman”.
Mr Brown muttered it after an exchange on camera, not realising he was being picked up by a microphone, and the comment was subsequently broadcast.
The Prescott punch
How would you react if someone threw an egg in your face?
In the case of John Prescott, the answer was to punch them.
The former deputy prime minister threw a fist at the voter who targeted him ahead of a campaign rally in Wales.
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The incident came on the day Labour launched its 2001 manifesto, and went down in such infamy it has its own Wikipedia page.
Mr Prescott, then Tony Blair’s deputy, insisted the hefty jab was an act of self-defence – but him choosing violence divided the party leadership, with Gordon Brown more sympathetic than the prime minister was.
Keir Starmer will sign a century-long partnership with Ukraine today, as the prime minister makes his first visit to the war-torn country in an effort to shore up support for Kyiv – just days ahead of the arrival of Donald Trump in the White House.
Sir Keir said the 100-year agreement underpinned Britain’s “steadfast support” for Ukraine as he reiterated European unity in the face of Russian aggression. The treaty and political declaration will be laid in parliament in the coming weeks.
“Putin’s ambition to wrench Ukraine away for its closest partners has been a monumental strategic failure. Instead, we are closer than ever and this partnership will take that friendship to the next level,” said the prime minister.
“The power of our long-term friendships cannot be underestimated. Supporting Ukraine to defend itself from Russia’s barbaric invasion and rebuild a prosperous, sovereign future, is vital to the government’s security and Plan for Change.”
The PM’s visit is part of a wider effort on the part of European leaders to shore up support for Kyiv as they ramp up discussions over regional security ahead of the handover of power in Washington. President Volodymyr Zelenskyy met with Prime Minister Donald Tusk of Poland on Wednesday.
The flurry of diplomatic activity comes as the conflict between Ukraine and Russia has intensified ahead of the inauguration of president-elect Trump, with Vladimir Putin trying to take as much territory as possible ahead of expected peace talks.
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On Wednesday, Ukraine’s state energy company was forced into emergency cuts after a massive Russian military attack.
Russia controls around a fifth of Ukraine after nearly three years of war and says any deal to end the conflict must take that into account.
In September 2022, it proclaimed four regions that it only partly controls as part of its own territory, which was condemned by the United Nations General Assembly (UNGA) as an “attempted illegal annexation”.
While President Joe Biden was steadfast in the US’s continuing support of Ukraine’s military effort, Trump has made it clear he wants to end the conflict quickly, hastening discussions about what a settlement might look like between Kyiv and Moscow.
In November, President Zelenskyy said for the first time in an interview with Sky News that Ukraine was prepared to temporarily cede territory to Russia to end the war if the conflict was frozen along current lines.
He added after a ceasefire was agreed, Kyiv could negotiate for the return of seized territory.
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Volodymyr Zelenskyy spoke to Sky’s Stuart Ramsay in Kyiv back in November about how a ceasefire could work.
Sir Keir has also changed his tone, from insisting allies must “double down” on support for Ukraine for “as long as it takes” at the November G20 summit, to saying British policy was now “to put Ukraine in the strongest possible position for negotiations”.
The prime minister will want to reiterate to President Zelenskyy that nothing is off the table, as the duo discuss the ongoing conflict, the impending Trump presidency and what a settlement could look like.
As part of the partnership deal, the UK will bolster military collaboration on maritime security through a new framework to strengthen the Baltic, Black and Azov seas.
President Zelenskyy has reportedly told journalists the two leaders will discuss the possibility of British troops joining a post-war peacekeeping force, as other European leaders such as French President Emmanuel Macron – who visited the PM at his Chequers country residence last week – and Tusk have similar conversations.
Ukraine relies on US support to continue the conflict, given it provides the bulk of military aid. But Trump has made it clear he is reluctant to keep funding the war, saying during the election campaign he would end it “within 24 hours” of taking office.
He has subsequently acknowledged that ending the conflict will be more difficult, but his administration is keen to press ahead: Trump has said he will arrange a call with Putin soon after his inauguration on 20 January, while the new US envoy to Ukraine, retired lieutenant General Keith Kellogg, said last week he wanted a solution to the war in the first 100 days of office.
The discussion around peacekeeping forces is part of a wider conversation among European allies about what security guarantees should be put in place for Ukraine, including buffer zones and the threat of more weapons for Ukraine in the absence of NATO membership.
President Zelenskyy has said any guarantees must be backed up by the US as the prospect of a NATO membership invitation fades from view.
Ukraine becoming a member of NATO is a clear red line for Moscow, with Putin describing Kyiv joining the security alliance as “an unacceptable threat”.
Last week, Trump acknowledged Moscow’s longstanding opposition to Ukraine’s ambition to join NATO, given it would mean “Russia has somebody right on their doorstep, and I can understand their feeling about that”.
European leaders are concerned Trump will force Ukraine into an unjust peace deal, and they will be shut out of the negotiations which will shape the security of the continent for many years.
NATO chief Mark Rutte last month cautioned Trump over his plans for a peace deal, warning it would lead to the West’s enemies “high fiving” and would only serve to embolden China, North Korea and Iran.
The PM has come under criticism from Conservative rivals for not visiting Ukraine sooner, with former defence secretary Grant Shapps saying he was “astonished” is has taken the PM six months in power to visit the country.
However, Sir Keir has met the Ukrainian leader six times, as well as hosting him twice at Number 10 since taking office in July.
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