Perplexity AI plans to start running ads in fourth quarter as AI-assisted search gains popularity
Perplexity AI logo is seen in this illustration taken January 4, 2024.
Dado Ruvic | Reuters
Perplexity AI, the artificial intelligence startup that’s been embroiled in controversy due to accusations of plagiarizing content from media outlets, plans to start running ads on its search app in the fourth quarter, CNBC has learned.
The company, which specializes in AI-assisted search, is circulating a pitch deck, promoting the app’s reach and increasing usage. The company says its app has been downloaded more than 2 million times and has 230 million monthly users, while U.S. queries have increased eightfold in the past year, according to the presentation, which was viewed by CNBC.
Perplexity raised new funding in April that valued the company at more than $1 billion, doubling its valuation from three months earlier. But the app’s increasing popularity has highlighted concerns surrounding the ways the company surfaces content from other sources.
Forbes reported in June that it found a plagiarized version of one of its stories on Perplexity with no reference to the media outlet other than a small “F” logo at the bottom of the page. Weeks later, Wired said it also found evidence of Perplexity plagiarizing Wired stories, and reported that an IP address “almost certainly linked to Perplexity and not listed in its public IP range” visited its parent company’s websites more than 800 times in a three-month span.
The company told CNBC that, following the allegations, it made changes to how Perplexity’s Pages feature cites sources and also made updates so that its responses are better at citing outlets directly within the generated copy.
Last month, Perplexity debuted a revenue sharing model, giving publishers an opportunity to make money through the company’s search engine. Any time a user asks a question and Perplexity generates ad revenue from citing an article in its answer, Perplexity will share a percentage of that revenue with the publisher.
Media outlets and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress were among the first to join the company’s “Publishers Program.” Dmitry Shevelenko, Perplexity’s chief business officer, told CNBC in a July interview that if three articles from one publisher were used in one answer, the partner would receive “triple the revenue share.” He said the company had been working on the feature since January and that its goal is to have 30 publishers enrolled by the end of the year.
With advertising, Perplexity will follow a model called CPM, or cost per thousand impressions, according to a person familiar with the matter who asked not to be named because the details aren’t public. CPM prices will be more than $50, the source said. Search marketing firm Semrush wrote in a blog post last year that display ads on desktop typically have CPMs of around $2.50, while mobile videos have rates of about $11.10.
Perplexity said in its pitch deck that its key advertising categories initially would include topics like technology, health and pharmaceuticals, arts and entertainment, finance, and food and beverage. Advertisers will be able to sponsor “related questions” below answers and buy display ads to the right or a Perplexity-generated answer.
According to the presentation, more than eight in 10 Perplexity users have an undergraduate degree, while three in 10 are in a “senior leadership position,” and 65% are in “high-income white-collar professions,” such as medicine, law and software engineering.
AI-assisted search has been viewed by investors as one of Google’s key risks, as it potentially changes the way consumers access information online. OpenAI, which started the generative AI craze in late 2022 with ChatGPT, introduced a search engine last month called SearchGPT. In May, Google launched “AI Overviews” in search, allowing users to see a quick summary of answers at the top of results.
Mike Intrator, co-founder and CEO of CoreWeave, speaks at the Nasdaq headquarters in New York on March 28, 2025.
Michael M. Santiago | Getty Images News | Getty Images
CoreWeave shares fell about 6% in extended trading on Tuesday even as the provider of artificial intelligence infrastructure beat estimates for second-quarter revenue
Here’s how the company did in comparison with LSEG consensus:
- Earnings per share: Loss of 21 cents
- Revenue: $1.21 billion vs. $1.08 billion expected
Revenue more than tripled from $395.4 million a year earlier, CoreWeave said in a statement. The company registered a $290.5 million net loss, compared with a $323 million loss in second quarter of 2024. CoreWeave’s earnings per share figure wasn’t immediately comparable with estimates from LSEG.
CoreWeave’s operating margin shrank to 2% from 20% a year ago due primarily to $145 million in stock-based compensation costs. This is CoreWeave’s second quarter of full financial results as a public company following its IPO in March.
CoreWeave pointed to an expansion in business with OpenAI, a major client and investor. Also during the quarter, CoreWeave acquired Weights and Biases, a startup with software for monitoring AI models, for $1.4 billion.
In May, management touted 420% revenue growth, alongside widening losses and nearly $9 billion in debt. The stock still doubled anyway over the course of the next month.
CoreWeave shares became available on Nasdaq at the end of the first quarter, after the company sold 37.5 shares at $40 each, yielding $1.5 billion in proceeds. As of Tuesday’s close, the stock was trading at $148.75 for a market cap of over $72 billion.
A CoreWeave data center project with up to 250 megawatts of capacity is set to be delivered in 2026, the company said in the statement.
Executives will discuss the results and issue guidance on a conference call starting at 5 p.m. ET.
This is breaking news. Please check back for updates.
WATCH: Citi’s Tyler Radke’s bullish call on CoreWeave, upgraded to buy
U.S. President Donald Trump (L) invites Nvidia CEO Jensen Huang to speak in the Cross Hall of the White House during an event on “Investing in America” on April 30, 2025 in Washington, DC.
Andrew Harnik | Getty Images
The Trump administration is still working out the details of its 15% export tax on Nvidia and AMD and could bring deals of this kind to more companies, the White House’s Karoline Leavitt said Tuesday.
“Right now it stands with these two companies. Perhaps it could expand in the future to other companies,” said Leavitt, the White House’s spokesperson.
“The legality of it, the mechanics of it, is still being ironed out by the Department of Commerce, and I would defer you to them for any further details on how it will actually be implemented,” she continued.
President Donald Trump confirmed on Monday that he had negotiated a deal with Nvidia in which the U.S. government approves export licenses for the China-specific H20 AI chip in exchange for a 15% cut of revenue. Advanced Micro Devices also got licenses approved in exchange for a proportion of its China sales, the White House confirmed.
“I said, ‘If I’m going to do that, I want you to pay us as a country something, because I’m giving you a release,'” Trump said Monday.
“We follow rules the U.S. government sets for our participation in worldwide markets,” Nvidia said in a statement this week.
Trump said the export licenses for AMD and Nvidia were a done deal. But lawyers and experts who follow trade have warned that Trump’s deal may be complicated because of existing laws that regulate how the government can charge fees for export licenses.
The Commerce Department didn’t immediately return a request for comment.
The H20 is Nvidia’s Chinese-specific chip that is slowed down on purpose to comply with U.S. export relations. It’s related to the H100 and H200 chips that are used in the U.S., and was introduced after the Biden administration implemented export controls on artificial intelligence chips in 2023.
Earlier this year, Nvidia said that it was on track to sell more than $8 billion worth of H20 chips in a single quarter before the Trump administration in April said that it would require a license to export the chip.
Trump signaled in July that he was likely to approve export licenses for the chip after Nvidia CEO Jensen Huang visited the White House.
The U.S. regulates AI chips like those made by Nvidia for national security reasons, saying that they could be used by the Chinese government to leapfrog U.S. capabilities in AI, or they could be used by the Chinese military or linked groups.
The Chinese government has been encouraging local companies in recent weeks to avoid using Nvidia’s H20 chips for any government or national security-related work, Bloomberg reported on Tuesday.
WATCH: Access to Nvidia’s H20 won’t hand China an AI advantage: Analyst
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