Hyundai IONIQ 9 (SEVEN) electric SUV concept (Source: Hyundai)
After unveiling its new “Hyundai Way” strategy on Wednesday, Hyundai confirmed its highly anticipated three-row electric SUV, the IONIQ 9, will be built in the US. Hyundai also revealed plans to launch EREVs with over 550 miles (900 km) range. Here’s what else you can expect from Hyundai over the next few years.
Introducing the new “Hyundai Way” strategy
“In the era of electrification, Hyundai Motor Company is an unrivaled company that has introduced the entire electric vehicle lineup, from mass-market brands to luxury and high-performance models, the fastest,” Hyundai’s CEO Jang Jae-hoon said at the event.
Hyundai revealed its new mid-to-long-term strategy during its 2024 CEO Investor Day. As part of the new “Hyundai Way,” the company aims to sell 5.55 million vehicles globally by 2030.
The target would represent about 30% growth from last year’s 4.2 million cars sold. To achieve it, Hyundai will produce an additional one million vehicles globally.
“Based on the strengths of the best-in-class technology and challenges for innovation that we have accumulated over the past,” Hyundai will continue to lead the EV market, Jae-hoon added.
With plans to sell two million EVs by 2030, Hyundai expects electric models to account for over a third (36%) of total vehicle sales.
Hyundai unveils new “Hyundai Way” strategy during 2024 CEO Investor Day (Source: Hyundai Motor Company)
North America, Hyundai’s biggest market, is expected to receive 690,000, while 467,000 units will be sold in Europe.
Like many of its rivals, Hyundai announced plans to introduce more hybrid models in the short term. Hyundai will improve its hybrid system, doubling its lineup from seven to 14.
Genesis GV70 Electrified (Source: Genesis)
The new hybrid models will include compact, large, and luxury cars, including under the Genesis brand. Hyundai aims to sell 1.33 million hybrids in 2028, a 40% jump from 2023.
Hyundai plans three-row IONIQ 9 SUV, EREVs for the US
Hyundai’s massive new Metaplant America (HMGMA) manufacturing plant in Georgia will be pivotal to the company’s growth plans.
The facility is expected to come online by the end of 2024 and will produce Hyundai’s new EVs, including the updated IONIQ 5 and its first three-row electric SUV, the IONIQ 9.
Hyundai IONIQ 9 (SEVEN) three-row electric SUV concept (Source: Hyundai)
Hyundai confirmed that the IONIQ 9 and IONIQ 5 will be built alongside hybrid models in the US as it looks to meet growing demand.
As part of its new strategy, Hyundai revealed plans to launch Extended-Range Electrified Vehicles (EREVs). An EREV still has a combustion engine, but the engine generates electricity to power the battery.
2025 Hyundai IONIQ 5 N (Source: Hyundai)
Hyundai said it has developed a unique new power system enabling four-wheel drive with two motors.
By using its existing engines and cutting battery capacity by about 30%, Hyundai expects to sell EREVs in a price range similar to plug-in hybrids.
Hyundai IONIQ 5 (left) and IONIQ 6 (right) at Tesla Supercharger (Source: Hyundai)
Over 550 miles range?
The company said the EREVs will include unique EV-specific driving features and over 550 (900 km) driving range.
Mass production will begin in North America and China in late 2026, with full-scale sales kicking off in 2027. Hyundai and Genesis brands will utilize the tech to launch new mid-size SUVs in North America as it aims to sell over 80,000 units annually.
2025 Hyundai Santa Fe (Source: Hyundai)
According to recent reports, Hyundai also plans to launch an EREV version of its best-selling Santa Fe SUV and pickup for the US.
Several top-selling electric pickups, including the Tesla Cybertruck and Ford’s F-150 Lightning, were recently spotted near Hyundai’s facility in Korea.
Ahead of its official debut, Hyundai has been testing the IONIQ 9 on US streets (check out the video here).
According to Motor Intelligence, Hyundai Motor Company, including Kia and Genesis, topped Ford (7.4%) and GM (6.3%) in Q2 to become the second best-selling EV brand in the US with double-digit market share (10%).
FTC: We use income earning auto affiliate links.More.
Electricity grid demands are on the rise in part due to energy-hungry technology like AI, and while experts believe renewable energy alone is not enough, it is essential to a broader supply equation. But with funding freezes, subsidy walk backs and tariffs on key components all on the table, solar, wind, and hydrogen companies are working harder than ever to make their business models work, even if they never intended to rely on federal support for the long term.
“One of the hats I used to wear was planning for the City of New York. For the longest time, there was decreasing [energy] demand,” said Aseem Kapur, chief revenue officer of GM Energy, an arm of General Motors that the company introduced in 2022. “Over the course of the last five or so years, that equation has changed. Utilities are facing unprecedented demand.”
Beyond New York City, U.S. energy demand is poised to grow upwards of 16% in the next five years, a big difference from the 0.5%it grew each year on average from 2001 to 2024, according to the Center for Strategic & International Studies.
For the renewable energy companies looking to break into the mainstream, subsidies have helped them get through their early days of growth. But President Trump has targeted these solutions from the first day of his presidency. In an executive order from Jan. 20, the Trump administration promised to “unleash” an era of fossil fuels exploration and production while also eliminating “unfair subsidies and other ill-conceived government-imposed market distortions that favor EVs over other technologies.” Last week, Trump issued an EO pushing for more coal production.
In a six-year study breaking down energy subsidies from the U.S. Energy Information Administration from 2022 (the most recent edition), 46% of federal energy subsidies were associated with renewable energy, making them the largest slice of the energy pie. At the same time, natural gas and petroleum subsidies became a net cost to the government in 2022, reversing what had been a source of revenue inflows.
“Every company I’ve talked to recognizes that subsidies were required to help them through an R&D cycle, but they all believed they had to get to a cost parity point,” said Ross Meyercord, CEO of Propel Software (and former Salesforce CIO), whose manufacturing software solution serves energy clients like Invinity Energy Systems and Eos Energy Storage. “Every company had that baked into their business model. It may happen faster than they were planning on, and obviously that creates challenges.”
Meyercord believes that clean energy companies can handle either a subsidy decrease or a rise in tariffs, but both at the same time will add substantial stress to the market, which could have negative downstream effects on the grid — and the people who rely on it.
‘Not going to get rid of fossil fuels overnight’
Like any energy source, Kapur says success always comes down to economics. In the current environment, with interest rates, and fears that inflation will reignite, he said, “it’s going to come down to, ‘What are the most cost-effective solutions that can be brought to market?'” That may vary by region, he added, but notes that solar and energy storage have already reached parity in many cases and, in some instances, are below the cost of producing energy from natural gas or coal-powered resources.
This economics equation is true even in Texas, where the state’s Attorney General Ken Paxton has voiced anti-renewables sentiment in favor of the coal market (his lawsuit against major investment firm BlackRock and others in late November claims these firms sought to “weaponize their shares to pressure the coal companies to accommodate ‘green energy’ goals”). Wind accounts for 24% of the state’s energy profile, according to the Texas Comptroller, suggesting a penchant for any energy source that’s viable and cost-effective.
“The reality is, we’re not going to get rid of fossil fuels overnight,” said Whit Irvin Jr., CEO of hydrogen energy company Q Hydrogen. “They are going to have a very significant piece in our energy ecosystem for decades, and as new technologies come out on a larger scale, the use of fossil fuels will be curtailed, but we need to continue research, development and innovation in a way that makes sense.”
Irvin emphasizes the need for innovation from all sides, including creating new technologies that have a massive impact on large scalability and carbon reduction. “We don’t want to turn off that spigot. We just want to make sure that it’s going to the right places,” he said.
Hydrogen energy itself is one such source of innovation. Hydrogen ranges in sustainability depending on the fuel it uses to source its hydrogen. For example, green hydrogen — the only climate-neutral form of hydrogen energy — stems from renewable energy surplus. Grey hydrogen stems from natural gas methane. Q Hydrogen is working to open the world’s first renewable hydrogen power plant that will be economically viable without a subsidy. Irvin Jr. says the company, which produces hydrogen using water, plans to launch its New Hampshire facility this year.
“Hydrogen fuel cells are a really good way to provide backup power or even prime power to a data center that would be considered essentially off grid,” said Irvin, likening hydrogen fuel cell production to a form of battery storage. While hydrogen is not the most economical because of its comparative immaturity, Irvin said heightened energy demand will outcompete cost sensitivity for tech companies requiring more and more data storage.
While hydrogen projects continue to reap federal incentives to propel the industry forward, Irvin said subsidies were never part of his company’s business equation. “If they do exist, we’ll be able to take advantage of them,” he said. “If they don’t exist, that will still be fine for us.”
But that might not be true for every alternative energy company depending on where they’re at in the R&D cycle. Changes in federal incentives have real power to shift the progression of renewable energy in the U.S., especially when combined with tariffs that could stifle companies’ international relationships and supply chains. Meyercord, Kapur and Irvin all foresee private industry partnerships making a huge impact for the future of the grid, but recognize that the strain is increasing as energy tech of all kinds becomes smarter and more grid-dependent.
Based on the excellent Hyundai IONIQ 5 N platform, Vanwall gives its Vandervell H-GT a high-performance aesthetic makeover inspired by the classic Lancia Delta HF Integrale. But what makes this body kit a genuine “high-performance” upgrade isn’t the way it makes the car look: it’s the 500 lb. weight savings!
Developed by Austrian racing team ByKOLLES Racing and invoking the name of a 1950s Formula 1 team, the Vandervell H-GT is essentially a new Hyundai IONIQ 5 N in aggressive, Lancia Delta-inspired carbon-fiber bodywork that the company claims gives the car an, “unprecedented weight optimization in this vehicle category.”
The H-GT’s new “thin wall” carbon fiber body slashes the car’s weight by over 230 kg (507 lbs.), which means ByKOLLES’ new Vandervell can do anything that Hyundai’s “special” IONIQ 5 N hot hatch can do. Only faster.
The car was first announced in 2023 (along with the renderings shown, below), when ByKOLLES was competing in the World Endurance Championship (WEC) with what used to be called an LMP car – but they keep changing the names of these things so it could be a Daytona Prototype, Hypercar, or even a 24 Hour LeMans Wonkavator by now.
The important part, however, is that a few of these cars have now broken cover, with ex-Formula 1 supremo, Bernie Ecclestone, having been seen trying the new-age Lancia on for size.
The Vanwall Vandervell website still shows the same €128,000 ($145,405, as I type this) price tag and specs it did in 2023, which either means they haven’t updated it in a while, were really, really good at pricing the thing in the first place, or both.
That’s presumably on top of the IONIQ N’s already hefty $66,100 price tag.
I had the chance to drive the new 2025 RS Audi GT e-tron for a few hours in the Nevada desert and for a few minutes on a race track.
Here are my thoughts.
Audi has stepped up its EV game in a big way with its new electric vehicles based on the PPE platform. Over the last year, I drove both the Q6, an electric SUV based on the PPE, and the A6, an electric sedan based on the same platform, and I came out extremely impressed.
I think those vehicles are going to take Audi to the next level when it comes to EVs.
Advertisement – scroll for more content
But they are not the EVs pushing Audi’s limits; that’s still its flagship Audi GT e-tron, now with a top-performance RS version launched with the 2025 model-year refresh.
The new GT e-tron, which is built on the same platform as the Porsche Taycan, is more than a model year refresh; it’s a mid-cycle update, but not a normal one. While mid-cycle updates often focus on design changes and adding a few features, the 2025 GT e-tron looks very similar to the previous version, but it’s significantly different under the hood.
The design has been slightly updated with a honeycomb grill, a few new wheel designs, and a very cool new motorsport-inspired rear reflector.
I think that the rear diffuser with vertical reflector looks sick on the RS GT:
It still looks like the same sporty vehicle, but more refined, especially the RS version.
Speaking of the RS version, it’s now the most powerful Audi ever with almost 1,000 horsepower (912hp). That’s thanks to new motors with increased copper density, resulting in more power and lower weight:
An added bonus is that they can also regen at a higher rate of 400kW, which quite impressive. I prefer the regen modes in the Q6/A6, but the 400kW capacity has some incredible stopping power. That’s 0.45G at max deceleration.
It’s useful when you launch the RS GT e-tron from 0 to 60 mph in 2.4 seconds with launch control is engaged. I did a few quick acceleration and fast launches in the desert and on a small racetrack outside of Las Vegas and you need to make sure your head is firmly on the headrest.
Audi also has a “push-to-pass” power boost button on the steering wheel that unleashes an extra 94 hp (70 kW) for 10 seconds. The German automaker emphasized that this is repeatable. I didn’t test that, but I can say that I tested the RS GT e-tron on the racetrack after a dozen people did with the same car, and I was impressed by the capacity at about 50% state-of-charge.
Now, if you look closely at this launch, you might have noticed how the front end of the vehicle adjusted itself down after shooting up from the launch.
That’s thanks to the new advanced adaptive air suspension with with damper control.
It’s extremely fast and impressive. I am pretty sure they could make the car jump and down with the suspension if they wanted to, but they don’t.
The suspension is so advanced you don’t need an anti-roll bar. It adjust so fast that it is able to keep the vehicle solid and balance even in high speed corners. It felt effortless driving somewhat aggressively on the desert roads outside of Las Vegas, but Audi enabled a very cool test on the track.
They had me do a lap without the active suspension’s cornering compensation activated and then I did the same lap with it enabled. It was night and day. In fact, it felt like cheating. I’m no track driver, but the second lap felt incredibly easy, almost as if the car was on rails.
Here are the different suspension profiles:
The new 2025 GT e-tron also has 12% more battery capacity resulting in up to 51 more miles of range depending on the configurations and wheel choices. It results in 278 miles of range mac for the RS and 300 miles of range for the S.
As usual, one of the most impressive things about Audi’s EVs is the fast-charging capacity, and the new 2025 GT improves on that thanks to the updated battery pack:
That results in 10 to 80% charging in about 18 minutes.
All that performance doesn’t come cheap. The S e-tron GT starts at $125,500, and the RS e-tron GT Performance starts at $167,000. The version that I tested with closer to $180,000 with options.
Electrek’s Take
This was actually my first time driving an Audi GT e-tron so I can’t compare it to the previous version, but I came out impressed.
With Audi, I love their quiet, comfortable luxury with the A6 and Q6. This is not that. It’s a performance vehicle, but it’s still a 4-door, 4-seater, with decent space in the back, so Audi clearly also focused on comfort, and you can feel it.
I can see this being a great daily driver even though the cabin wasn’t as quiet as the previously mentioned vehicles and you could feel more vibration.
The Audi GT e-tron really shines when you start driving more aggressively. Like I previously said, the active suspension’s cornering suspension is truly impressive and makes things easier.
Though I’d note that, unlike the active suspension in the latest Taycan, the one in the Audi GT does allow a bit of roll to give you some road feedback. I appreciated that.
I also appreciated the vehicle’s steering. Again, I can’t compare it to previous versions, but the ratio was reportedly reduced and it did feel short and precise.
The lower weight and higher battery capacity are also appreciated as it can be hard for people to buy an electric vehicle at $100,000+ with fewer than 250 miles of range, which was the case before this 2025 update.
Now, to be fair, Audi put me in a fully loaded RS GT e-tron Performance that cost closer to $200,000. It was incredible, but I don’t know how the car performs with the base S GT e-tron. I’m sure you can have fun with it too and you get more range.
FTC: We use income earning auto affiliate links.More.