After a decade and a half rise in pedestrian deaths, the US government is finally starting to take some action to stop huge pedestrian-killing SUVs.
Cars have been getting safer and safer over time, but the same has not applied to pedestrian safety.
While theoretically many of the safety improvements on cars ought to help protect those outside the car (emergency braking, crumple zones, etc), statistics have shown this has not been the case. Currently, pedestrian deaths are at a 40-year high in the US.
There are multiple culprits here, including insufficient infrastructure for non-car road users (cyclists, pedestrians, etc.), and distracted driving due to the suffusion of technology into our lives.
It’s gotten so bad that even Jim Farley, CEO of Ford – which sells the F150, the most popular large vehicle in the US (and one of the deadliest) – said that America needs to “get back in love with smaller vehicles.”
But one of the less-talked-about reasons that vehicles keep getting bigger is the matter of government regulations that create a perverse incentive to increase vehicle size, like the EPA’s so-called “footprint rule” and various other credits or incentives for large vehicles.
Thankfully, the US government seems to have noticed its part in creating this problem, and is finally signaling that its ready for a change.
NHTSA, EPA make moves to reduce vehicle size
The latest move in this respect comes from the NHTSA, which published a Notice of Proposed Rulemaking (NPRM) this week which brings pedestrian deaths into focus.
The NHTSA is a government agency, part of the Department of Transportation, which among other things is responsible for automobile crash safety testing.
While most of its safety tests focus on the safety of car occupants, NHTSA wants to add a new test focused specifically on reducing the danger of pedestrian head-to-hood impact – both adults and children.
One problem with giant SUVs and pickups is that their high, blunt front ends tend to result in impacts with pedestrian torsos, rather than the legs. A torso hit will tend to send a pedestrian onto the ground, rather than onto the hood of the vehicle – and vehicle hoods tend to be softer than asphalt, and less likely to result in the pedestrian being run over by a vehicle.
This is why pedestrian safety regulations focus on the height of the bumper – something that has not been a significant part of US safety regulations before now. But this new NHTSA rule would seek to change that, and to harmonize US rules with “Global Technical Regulation No 9,” an international safety standard which would also have the benefit of making US cars more interoperable between territories. This rule harmonization process was part of Biden’s Bipartisan Infrastructure Law.
Part of the reason for this is because the EPA gives some leeway to larger vehicles, allowing them to be slightly less efficient than smaller vehicles.
While that is still the case, EPA signaled it’s interested in changing that recently. In the most recent final emissions standards, EPA included one line that we here at Electrek noticed and were thrilled by: “EPA is finalizing the proposed approach to flatten the slope of each footprint standards curve and to narrow the numerical stringency difference between the car and truck curves.”
Essentially, this means that EPA is going to reduce the amount of “extra credit” they give to SUVs, which means that automakers won’t have as much incentive to go bigger. While it’s a minor change and will take a while to settle and affect vehicle designs, it at least shows that the EPA acknowledges its part in the mistake, and that it intends to improve the situation.
Electrek’s Take
The situation in the US is really desperate. In a time of so much focus on car safety, the fact that pedestrian deaths have risen so sharply is unacceptable.
But it’s not just about pedestrian deaths, but the absolute unavailability of reasonable vehicles in this country.
Virtually everything available today is a huge SUV. And this applies to EVs as well – while in the early days of EVs there were a lot of small hatchbacks available, now almost everything is an SUV. Some of them are smaller-sized (though the most reasonably-sized one was stopped by ill-considered tariffs), and there are a few sedans like the Ioniq 6 and Model 3. But it feels like almost all the new EVs coming out this year are giantthree–rowSUVs (and, uh, whatever this is).
Even the electric trucks that are coming out are far too big – meanwhile, the Ford Maverick, a small(-er…-ish) truck is flying off the shelves. Imagine how well an EV Maverick could do.
But rule changes like this give us some hope. Not only has the government finally realized the gravity of the huge-car situation, but it certainly feels like there’s some societal pushback against enormous cars brewing.
For example, when Rivian, a company not known for its large-car shyness, revealed its much-anticipated R2, it followed with the surprise R3, a likely Golf-ish-sized hatchback… and promptly received much more excitement, by our measure, for the hot hatch than for the mid-size SUV.
It just feels like it’s getting to be that time again, when we’ve finally reached the point of too much, and we might rebound and see the pendulum swing back towards some normal-sized vehicles again.
Maybe it’s wishful thinking, but we sure hope so.
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In honor of Black Friday and Cyber Monday, eBike specialist Buzz Bicycles is offering an exclusive discount for Electrek readers on its Centris Class 2 Folding Bike.
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Buzz Bicycles is back with an exclusive new deal
Buzz Bicycles has been a mainstay on Electrek for a few years now, as we have covered several of its electric bikes, which suit riders of all skill levels and help them “Buzz through life.” Buzz is an omnichannel eBike brand that prioritizes direct-to-consumerism and has found success in its mission to deliver ultimate transportation solutions at an excellent value for its growing base of eBike enthusiasts.
The company strives to deliver riders a “Wow moment,” which is usually brought on as they feel the pedal assist function kick in. This feature delivers all you need to conquer hills and longer rides while enjoying new adventures with friends.
The Buzz team has utilized decades of industry experience into its portfolio of eBikes, all conceived and designed in Dayton, Ohio. The company, which operates under the United Wheels umbrella alongside brands like Huffy Bicycles, Niner Bikes, and Batch Bicycles, has adopted an ethos that the freedom of riding should be fun and accessible for everyone, no matter what adventure lies ahead.
By leveraging the global presence of its parent company, Buzz Bicycles can make good on its promise to deliver affordable eBikes that are comfortable, powerful, and safe, much like the Centris Folding eBike, which is as versatile and compact as it is fun. The exclusive deal Buzz Bicycles is offering on the Centris makes it even more fun. You can take advantage of it below.
But first, you’ll want to learn about the capabilities of this foldable eBike to truly understand its value, as well as what accessories are available to level up your purchase.
The Buzz Centris is an easy to ride foldable eBike for all
The Buzz Centris is a Class 2 Folding eBike built for comfort and convenience no matter where you take it. At full size, the Centris’ step-through frame offers a low step-over height of just 16 inches, perfect for riders of all sizes, enabling easy transitions from ground to saddle for its riders.
When you’re not riding, the Centris from Buzz Bicycles folds neatly to 34 inches in length and 22 inches in height, making it easy to store at home or to carry in a vehicle on the way to your next ride. Furthermore, the assembled bike only weighs 68 pounds, making it easy to transport.
You can easily navigate tougher terrain on the Centris thanks to the eBike’s 20″ x 4″ knobby tires and front suspension. The bike is powered by a 48V, 500-watt-hour (Wh) battery pack that can propel it to a top speed of 20 mph for an all-electric range of up to 40 miles on a single charge.
Additionally, this folding model from Buzz Bicycles comes equipped with both a front and rear rack, offering versatile cargo-carrying options so you can customize your ride with a variety of Buzz accessories.
Like all Buzz eBikes, the Centris is tested and deemed compliant with the UL2849 standard. This standard covers the entire electric bicycle system, including the motor, battery, controller, and charger, offering the highest safety standards for added peace of mind.
The Centris Class 2 folding bike from Buzz is available in two colors: Gloss White or Matte Black. This $1,199 eBike is currently reduced to $899 – and you can score an additional $200 off with this exclusive promo, but only for a limited time.
With the purchase of any Buzz eBike, including the Centris, you are guaranteed the following:
10-year limited warranty (lightweight aluminum frame protected for full 10 years)
2-year limited warranty (electrical components covered by 2-year warranty for peace of mind)
6-month limited warranty (additional bike components protected by a 6-month warranty)
Are you interested in the Centris from Buzz Bicycles? You’ve come to the right place. Starting today, while supplies last, you can take advantage of an additional $200 off the sale price by using promo code “ELECTREK200.“ That’s a $500 discount in total!
We highly recommend perusing Buzz’s entire lineup of products. They are designed for commuters and casual riders, with technology and features that help you quickly feel comfortable riding. If you are new to the world of E-transportation, Buzz Bicycles is the brand for you.
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With up to 500 km (310 miles) of all-electric range, the new Mercedes eActros 600 electric semi truck was designed for long-haul trucking – and now, it’s officially in production at the company’s Wörth plant in Bavaria.
“The start of series production of our eActros 600 is a further proof of our ambition to transform the industry,” offers Karin Rådström, CEO of Daimler Truck. “With a range of 500 kilometers on a single battery charge, our eActros 600 is addressing the long-haul segment in Europe which is responsible for two-thirds of CO2 emissions from heavy road freight. Our battery-electric long-haul truck will therefore make a real difference.”
In addition to the 600’s additional range, the newest eActros marks another milestone by becoming the first electric Mercedes semi to be manufactured on a single line (the eActros 300/400 and eEconic leave their standard production lines to have their electric drive components installed at Mercedes’ Future Truck Center in Wörth).
“With the start of series production of the eActros 600, we are expanding our Wörth product portfolio with an important vehicle for the future,” says Andreas Bachhofer, Head of the Wörth site and Production at Mercedes-Benz Trucks. “Construction of this first battery-electric truck made in Wörth will be fully integrated into the existing assembly hall, flexibly alongside the manufacturing of combustion-engine trucks. This means that we are ideally positioned for the production of larger quantities. Our production team is well prepared for the successive ramp-up over the coming months.”
The new electric semi truck features a 600+ kWh battery (hence, eActros 600) that sends power to a new, highly efficient electric drive axle developed in-house by Mercedes-Benz, good enough to “be able to travel significantly more than 1,000 kilometers per day. This is made possible by intermediate charging during the legally prescribed driver breaks – even without megawatt-charging.”
Ben Maclean is the 24-year-old owner of a land reclamation business called Down to Earth Developments that specializes in transforming unusable or degraded land into more productive plots that can be put to residential or agricultural use – and Ben is using these hybrid machines to make reclamation an even more sustainable enterprise.
Maclean is bucking the trend of young people avoiding construction and agriculture and making a name for himself throughout the UK. Soon after becoming the youngest customer to order one of Caterpillar’s first D6XE electric dozers earlier this year. Ben was so impressed with the big electric drive CAT that he ordered another one.
It’s just arrived – and Ben seems pretty excited about it.
“It’s not just the electric drive using less fuel, but the all-round technology package you get with CAT machines that saves costs in quite a few ways,” explains Maclean. “We also have two CAT 323 hydraulic excavators and their grade assist and payload technology help us get the job done that little bit quicker.”
“Sustainability is quite literally what they do,” says Ryan Trafford, manager at CAT’s UK distributor, Finning. “Customers like Ben are the first generation to have grown up understanding the importance of making responsible decisions, with sustainability being at the heart of that.”
Here’s hoping more young people bring their sustainable priorities to the various trades as they come up.