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China’s BYD now has the world’s largest R&D workforce of any automaker after its latest hiring spree. With over 900,000 employees, BYD aims to continue climbing the global sales charts as it advances new tech to promote longer-range, more affordable EVs.

BYD becomes world’s largest automaker by R&D staff

After selling more vehicles than Honda and Nissan in the second quarter of 2024, BYD became the world’s seventh-largest automaker.

BYD sold 980,000 vehicles in Q2, representing a 40% jump from last year. After a recent hiring spree, BYD plans to keep the momentum rolling.

According to BYD’s branding and public relations general manager, Li Yunfei, the company now has over 900,000 employees. Li posted a screenshot on social media, showing BYD’s staff reached 900,608.

At the end of last year, BYD had just over 700,000 employees, meaning it added nearly 200,000 positions in 2024.

According to Li, BYD is one of the largest employers in China and is the largest employer of the over 5,300 companies listed on China’s mainland stock exchange. Li also said BYD is also the world’s largest automaker in terms of R&D staff, with over 110,000 employees.

BYD-world's-largest-R&D
BYD Dolphin Mini (Seagull) testing in Brazil (Source: BYD)

The company has recruited nearly 50,000 college graduates over the past two years to bolster research and development.

BYD’s hiring spree comes as rivals, mainly joint venture brands, are cutting positions amid China’s intensifying EV price war. A Reuters report in March claimed Volkswagen and GM planned to slash jobs by double digits in China through partnerships with SAIC.

BYD-world's-largest-automaker-R&D
BYD Sea Lion 07, the brand’s first “mid-sized urban smart electric SUV” (Source: BYD)

With new low-cost, efficient EVs hitting the market, BYD continues to see higher demand. In August, BYD sold over 373,000 new energy vehicles (NEVs), setting a new NEV sales record for the third straight month.

To secure a leadership role in the software-defined electric era, BYD is doubling down on R&D with heavy investments in smart driving, connectivity, and battery tech.

BYD-world's-largest-automaker-R&D
BYD Sea Lion 07 interior (Source: BYD)

Electrek’s Take

After topping Honda and Nissan, BYD is aiming even higher. According to data from Yiche (via CarNewsChina), BYD was the third top-selling car brand globally in July.

BYD continues rolling out new tech, like its e-Platform 3.0, which offers better efficiency and faster charging at a lower cost.

As the world’s second-largest EV battery maker, BYD already has a major advantage. With a massive, young R&D team behind it, BYD looks to continue surpassing the competition.

As it expands outside of China, BYD will rely on local production to drive overseas sales. BYD plans to open plants in Turkey, Mexico, Brazil, and Pakistan as it enters new markets.

Although BYD is best known for its affordable electric models, the auto giant is expanding into new segments like pickup trucks, luxury vehicles, and midsize SUVs. It’s also rolling out 2025 models with added LiDAR as it doubles down on smart driving tech.

Source: Li Yunfei, CnEVPost

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NIO’s (NIO) new low-cost electric SUV paves the way for a ‘brand revival’ analyst claims

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NIO's (NIO) new low-cost electric SUV paves the way for a 'brand revival' analyst claims

NIO’s (NIO) new Onvo L60, starting at just $21,200, paves the way for a “brand revival,” according to Deutsche Bank analyst Wang Bin’s team. The new low-cost electric SUV is crucial as NIO takes aim at market leaders like Tesla and BYD.

NIO’s new low-cost electric SUV shines in debut

On Thursday, NIO launched the Onvo L60, officially kicking off its new mass-market brand. The electric SUV is considered a true challenger to Tesla’s top-selling Model Y.

The L60 starts at just 149,900 yuan, or around $21,200, for the battery rental model, which includes a monthly subscription fee.

For those who choose the battery subscription model, rentals are $85 (599 yuan) for the 60 kWh and $125 (899 yuan) for the 85 kWh battery per month.

With the battery pack included, NIO’s new electric SUV starts at $26,300 (206,900 yuan), still cheaper than the Model Y, which starts at $34,600 (249,900 yuan) in China. After a successful launch, the Onvo L60 has already garnered the attention of analysts.

“We believe the Onvo L60 SUV’s success paves the way for a Nio brand revival,” Wang’s team wrote in a note to investors on Friday.

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NIO Onvo L60 electric SUV (Source: Onvo)

NIO’s L60 is the first EV based on its new NT 3.0 platform, offering higher performance at a lower cost.

The note added that the (NT 3.0) tech platform will underpin all new Onvo models, unlocking future savings with a cost-competitive supply chain.

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NIO Onvo L60 electric SUV (Source: Onvo)

Setting the new standard

NIO’s new low-cost electric SUV and NT 3.0 platform enable a path for long-term vehicle gross margin improvement. Wang’s team said “25% for the NIO brand and 15% for the Onvo brand” as guidance.

The Onvo L60 (4,828 mm long x 1,930 mm wide x 1,616 mm tall) is slightly bigger than Tesla’s Model Y (4,750 mm long x 1,921 mm wide x 1,624 mm tall), but its longer wheelbase (2,950 mm vs. 2,890 mm) provides more interior space.

NIO's-new-low-cost-SUV-side
NIO Onvo L60 electric SUV (Source: Onvo)

NIO claims the L60 sets the “new standard for family cars” as a long-range, highly efficient electric SUV at a competitive price.

According to NIO, the L60 has “industry-leading ultra-low CLTC energy consumption of 12.1kWh/100km,” better than the Model Y at 12.5 kWh/100km.

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NIO Onvo L60 interior (Source: Onvo)

The interior features a Model Y-like design, with the 17.3″ infotainment screen at the center of an otherwise minimalistic interior. Rear passengers also get an 8″ entertainment screen.

Wang’s team said NIO’s new electric SUV offers a better exterior design, more interior space, at a lower cost.

NIO Onvo L60 vs Tesla Model Y trims Range
(CLTC)
Starting Price
NIO Onvo L60 (Battery rental) 555 km (341 mi)
730 km (454 mi)
149,900 yuan ($21,200)
NIO Onvo L60 (60 kWh) 555 km (341 mi) 206,900 yuan ($29,300)
NIO Onvo L60 (85 kWh) 730 km (454 mi) 235,900 yuan ($33,400)
NIO Onvo L60 (150 kWh) +1,000 km (+621 mi) TBD
Tesla Model Y RWD 554 km (344 mi) 249,900 yuan ($34,600)
Tesla Model Y AWD Long Range 688 km (427 mi) 290,900 yuan ($40,300)
Tesla Model Y AWD Performance 615 km (382 mi) 354,900 yuan ($49,100)
NIO Onvo L60 vs Tesla Model Y in China

Initial dealer feedback has been “very strong,” according to the note. As a result, Wang’s team increased its monthly delivery guidance to 10,000 from 8,000.

With 20,176 vehicles delivered last month, NIO has now crossed the 20K sales mark for four months.

NIO's-new-low-cost-SUV
NIO stock chart over the past 12 months (Source: TradingView)

NIO’s stock is up 32% over the past month as momentum picks up. However, NIO shares are still down 36% in 2024 and 39% over the past 12 months.

Source: CnEVPost

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ZEEKR launches 7X SUV in China for $32,500 after nabbing close to 60,000 pre-orders

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ZEEKR launches 7X SUV in China for ,500 after nabbing close to 60,000 pre-orders

Less than a month after its public unveiling, ZEEKR has officially launched its new family-friendly 7X SUV in China before it makes its way to global markets. Today, we also learned the 7X’s starting pricing, which comes in at RMB 229,900, or about $32,500.

Always one to move quickly, ZEEKR’s progress to today’s launch of the 7X SUV has been steadfast and filled with continuous updates. We first caught wind of a new all-electric SUV model this past July when we saw some camouflaged images of what was initially called “the CX1e.”

Two days later, ZEEKR confirmed the new model is called the 7X and will join the X SUV as the second all-electric model to be sold globally. Shortly after, ZEEKR shared uncamouflaged images and news that the 7X will be its first model to feature its new LFP batteries that can recharge from 10-80% in 10.5 minutes.

At that time, ZEEKR shared that the dual-motor version of the 7X can accelerate from 0 to 100 km/h (0 to 62 mph) in four seconds. However, after its official unveiling in China last month, we learned the 7X is faster than initially stated and would begin rolling out to customers overseas by the end of September.

As we enter the latter part of September, ZEEKR has officially launched the 7X SUV in China, with much excitement from customers who have shown up in droves to place their orders.

ZEEKR 7X SUV

ZEEKR 7X SUV deliveries to begin in China this month

Per ZEEKR, the five-seat 7X SUV has officially launched in China and was “crafted to disrupt the status quo, masterfully blending high-end comfort with robust capabilities for off-road exploration, making it ideal for both urban and rugged environments.”

Although it has continuously been advertised as a family-friendly SUV, the 7X is equipped with impressive off-road capabilities, including a double wishbone and air suspension that enable a ground clearance of 230mm (9 inches). ZEEKR also shared that the 7X is the world’s first all-electric SUV to climb Bilutu Peak – the highest fixed dune on the planet.

As we mentioned last month, the 7X can accelerate from 0-100 km/h (0-62 mph) in 3.8 seconds and is available in two battery configurations. Consumers can opt for a 75 kWh lithium-iron-phosphate (LFP) battery that offers a (CLTC) range of 605 km (376 miles) or a 100 kWh nickel manganese cobalt (NMC) variant that delivers up to 780 km (485 miles) of CLTC range.

As mentioned above, today’s launch of the ZEEKR 7X SUV offered the first glimpse at pricing. While we don’t yet know the pricing difference between the two battery variants, we have learned that the new model will start at RMB 229,900 ($32,500).

That’s an enticing price for an electric vehicle of this size in any market, and the consumers in China agree so far. ZEEKR shared that since opening pre-orders 20 days ago, the 7X SUV has secured 58,000 orders.

Deliveries are expected to begin in China before the end of September, followed by a launch in other global markets, such as Europe, within a year.

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Russian warlord claims Tesla Cybertruck used in combat was remotely disabled by Elon Musk

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Russian warlord claims Tesla Cybertruck used in combat was remotely disabled by Elon Musk

Chechen leader and self-proclaimed “Putin’s foot solider” Ramzan Kadyrov claimed that his Tesla Cybertruck used in combat in Ukraine was remotely disabled by Elon Musk.

Last month, we reported on Kadyrov, who has been ruling over the Chechen Republic for more than a decade, taking delivery of a Cybertruck and outfitting it with a machine gun.

The report was controversial for a few reasons.

First off, it’s unclear how Kadyrov got a Cybertruck as sanctions against Russia and him specifically should have prevented it. Also, the Chechen leader claimed that he was sending the Tesla Cybertruck to Ukraine to join the Russian war effort.

Finally, Kadyrov insinuated that the Cybertruck was gifted to him by Elon Musk – something the Tesla CEO quickly denied.

A few weeks later, Kadyrov claimed that the Cybertruck joined the war effort in Ukraine, but he posted on Telegram today that it was “remotely disabled by Elon Musk”. This time, he also more clearly claimed that Musk gifted him the Cybertruck:

“Now, recently, Musk remotely disabled the Cybertruck. That’s not a nice thing for Elon Musk to do. He gives expensive gifts from the bottom of his heart and then remotely switches them off. That’s not manly. We had to tow the iron horse. How could you do that, Elon?”

RT, which acts as a propaganda arm for Russia, reported that the “remote deactivation has been defeated” and that the Chechen leader is sending two more Cybertrucks to Ukraine.

They had footage of two Cybertrucks driving around with machine guns:

Any report from RT should be taken with a grain of salt as they obviously care more about propaganda than the truth.

Electrek’s Take

Who to believe? Elon Musk or a Russian warlord. To be honest, I have a tough time believing either. However, in this case, I doubt that Elon was dumb enough to give Kadyrov a Cybertruck.

It’s not impossible to remotely shut down a Cybertruck, especially if you can prove the owner broke the law to get it into Russia.

However, it is also very likely that it simply broke down and Kadyrov decided to claim it was remotely disabled. It wouldn’t be the first time he was lying.

Either way, what does it say of your army if it is using Cybertrucks? Let us know in the comment section below.

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