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The Apple Series 10 is displayed during an event at the company’s headquarters in Cupertino, California, on Sept. 12, 2023.

Loren Elliott | Reuters

The new Apple Watch Series 10 hits stores on Friday. I’ve been testing it for the past five days, and there are enough refinements to appeal to first timers and those considering an upgrade.

I wasn’t necessarily excited when Apple announced the new watches earlier this month. The company revealed a slightly thinner design, somewhat larger screens and some software features that will apply to earlier models. But taken together, there’s a good amount to like.

The Apple Watch is part of the company’s Wearables, Home and Accessories unit, which reported $8.1 billion in revenue during the fiscal third quarter, down 2% from a year ago. CEO Tim Cook said at the time of the report that two-thirds of Apple Watch buyers are still new to the device.

The Apple Watch Series 10, as its name implies, marks the tenth year of the Apple Watch. It’s the best yet, even if some changes are minimal.

What’s good

The charging is great. The Series 10 has new coils under the back glass that charge it to 80% in 30 minutes. I could get plenty of juice for the day ahead by plugging it in while reading a book or taking a shower. A full charge lasts 18 hours, which has been standard since the Series 1.

The screens are slightly bigger, which is nice for typing and selecting songs in a playlist or tapping buttons. I’ve been using my personal Apple Watch Series Ultra for the past couple of years and have adjusted to it, but the bigger display makes a big difference when you’re trying to tap out a quick response to a text message.

I like the new speakers that allow you to listen to podcasts, music or audiobooks without using headphones. I don’t find myself often in a spot without my phone or my AirPods, but sometimes I leave my phone charging downstairs. It was nice to keep listening to part of an audiobook I had started in the car while I was putting my clothes away after work.

Apple added new features such as an option to detect sleep apnea, which received Food and Drug Administration approval Monday and will be ready when the watches start reaching consumers on Friday. It’s already available for the Apple Watch Series 9. I’m excited to try it since I’ve been treated for sleep apnea in the past and I’m aware of how problematic it can be if undetected.

Finally, I love the move from steel to titanium on the higher-end models. Apple’s polished steel versions were always my favorite but they were heavier than the aluminum options. The titanium is much lighter.

I really like the appearance of the shiny black aluminum option. It looks more expensive than the matte silver or rose gold models but starts at the same price: $399.

What’s bad 

The Series 10 is thinner than earlier Apple Watches, which weren’t particularly thick. I’d be fine with the prior thickness if it meant longer battery life.

That remains the biggest weakness. The Apple Watch Ultra and Ultra 2 are compelling in part because they offer up to 36 hours of battery life. It makes a huge difference when traveling or if you just forget to plug it in one night.

There aren’t a lot of big health upgrades. Apple is reportedly working on blood glucose monitoring or blood pressure monitoring for the Apple Watch. I wasn’t expecting either this year, but I worry about spending money on a device now only to have it outdated when big health features drop.

Should you buy it?

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Spotify paid over $100 million to podcasts in the first quarter, including Joe Rogan, Alex Cooper and Theo Von

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Spotify paid over 0 million to podcasts in the first quarter, including Joe Rogan, Alex Cooper and Theo Von

Pavlo Gonchar | Lightrocket | Getty Images

Spotify said Monday it paid more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025.

The figure includes all creators on the platform across all formats and agreements, including the platform’s biggest fish, Joe Rogan, Alex Cooper and Theo Von, the company said.

Rogan, host of “The Joe Rogan Experience,” Cooper of “Call Her Daddy” and “This Past Weekend w/ Theo Von” were among the top podcasts on Spotify globally in 2024.

Rogan and Cooper’s exclusivity deals with Spotify have ended, and while Rogan signed a new Spotify deal last year worth up to $250 million, including revenue sharing and the ability to post on YouTube, Cooper inked a SiriusXM deal in August.

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Even when shows are no longer exclusive to Spotify, they are still uploaded to the platform and qualify for the Spotify Partner Program, which launched in January in the U.S., U.K., Canada and Australia.

The program allows creators to earn revenue every time an ad monetized by Spotify plays in the episode, as well as revenue when Premium subscribers watch dynamic ads on videos.

Competing platform Patreon said it paid out over $472 million to podcasters from over 6.7 million paid memberships in 2024.

YouTube’s payouts are massive by comparison but include more than just podcasts. The company said it paid $70 billion to creators between 2021 and 2024 with payouts rising each year, according to YouTube CEO Neal Mohan.

Spotify reports first-quarter earnings on Tuesday.

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Palo Alto Networks acquiring Protect AI to boost artificial intelligence tools

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Palo Alto Networks acquiring Protect AI to boost artificial intelligence tools

Palo Alto Networks signage displays on the screen at the Nasdaq Market in New York City, U.S., March 25, 2025.

Jeenah Moon | Reuters

Palo Alto Networks announced on Monday its intent to acquire Protect AI, a startup specializing in securing artificial intelligence and machine learning applications, for an undisclosed sum.

The deal is set to close by the first quarter of fiscal year 2026.

“By extending our AI security capabilities to include Protect AI’s innovative solutions for Securing for AI, businesses will be able to build AI applications with comprehensive security,” said Anand Oswal, senior vice president and general manager of network security at Palo Alto Networks, in a release.

Palo Alto has been steadily bolstering its artificial intelligence systems to confront increasingly sophisticated cyber threats. The use of rapidly built ecosystems of AI models by large enterprises and government organizations has created new vulnerabilities. The company said those risks require purpose-built defenses beyond conventional cybersecurity.

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The acquisition would fold Protect AI’s solutions and team into Palo Alto’s newly announced Prisma AIRS platform. Palo Alto said Protect AI has established itself as a key player in what it called a “critical new area of security.”

Protect AI’s CEO Ian Swanson said joining Palo Alto would allow the company to “scale our mission of making the AI landscape more secure for users and organizations of all sizes.”

The company’s stock price is up 23% in the past year lifting its market cap close to $120 billion. Palo Alto reports third-quarter earnings on May 21.

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Cloud software vendors Atlassian, Snowflake and Workday are betting on security startup Veza

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Cloud software vendors Atlassian, Snowflake and Workday are betting on security startup Veza

From left, Veza founders Rob Whitcher, Tarun Thakur and Maohua Lu.

Veza

Tech giants like Google, Amazon, Microsoft and Nvidia have captured headlines in recent years for their massive investments in artificial intelligence startups like OpenAI and Anthropic.

But when it comes to corporate investing by tech companies, cloud software vendors are getting aggressive as well. And in some cases they’re banding together.

Veza, whose software helps companies manage the various internal technologies that employees can access, has just raised $108 million in a financing round that included participation from software vendors Atlassian, Snowflake and Workday.

New Enterprise Associates led the round, which values Veza at just over $800 million, including the fresh capital.

For two years, Snowflake’s managers have used Veza to check who has read and write access, Harsha Kapre, director of the data analytics software company’s venture group told CNBC. It sits alongside a host of other cloud solutions the company uses.

“We have Workday, we have Salesforce — we have all these things,” Kapre said. “What Veza really unlocks for us is understanding who has access and determining who should have access.”

Kapre said that “over-provisioning,” or allowing too many people access to too much stuff, “raises the odds of an attack, because there’s just a lot of stuff that no one is even paying attention to.”

With Veza, administrators can check which employees and automated accounts have authorization to see corporate data, while managing policies for new hires and departures. Managers can approve or reject existing permissions in the software.

Veza says it has built hooks into more than 250 technologies, including Snowflake.

The IPO market is likely to pick up near Labor Day, says FirstMark's Rick Heitzmann

The funding lands at a challenging time for traditional venture firms. Since inflation started soaring in late 2021 and was followed by rising interest rates, startup exits have cooled dramatically, meaning venture firms are struggling to generate returns.

Wall Street was banking on a revival in the initial public offering market with President Donald Trump’s return to the White House, but the president’s sweeping tariff proposals led several companies to delay their offerings.

That all means startup investors have to preserve their cash as well.

In the first quarter, venture firms made 7,551 deals, down from more than 11,000 in the same quarter a year ago, according to a report from researcher PitchBook.

Corporate venture operates differently as the capital comes from the parent company and many investments are strategic, not just about generating financial returns.

Atlassian’s standard agreement asks that portfolio companies disclose each quarter the percentage of a startup’s customers that integrate with Atlassian. Snowflake looks at how much extra product consumption of its own technology occurs as a result of its startup investments, Kapre said, adding that the company has increased its pace of deal-making in the past year.

‘Sleeping industry’

Within the tech startup world, Veza is also in a relatively advantageous spot, because the proliferation of cyberattacks has lifted the importance of next-generation security software.

On the public markets, the First Trust Nasdaq Cybersecurity ETF, which includes CrowdStrike and Palo Alto Networks, is up 3% so far this year, compared with a 10% drop in the Nasdaq.

Veza’s technology runs across a variety of security areas tied to identity and access. In access management, Microsoft is the leader, and Okta is the challenger. Veza isn’t directly competing there, and is instead focused on visibility, an area where other players in and around the space lack technology, said Brian Guthrie, an analyst at Gartner.

Tarun Thakur, Veza’s co-founder and CEO, said his company’s software has become a key part of the ecosystem as other security vendors have started seeing permissions and entitlements as a place to gain broad access to corporate networks.

“We have woken up a sleeping industry,” Thakur, who helped start the company in 2020, said in an interview.

Thakur’s home in Los Gatos, California, doubles as headquarters for the startup, which employs 200 people. It isn’t disclosing revenue figures but says sales more than doubled in the fiscal year that ended in January. Customers include AMD, CrowdStrike and Intuit.

Guthrie said enterprises started recognizing that they needed stronger visibility about two years ago.

“I think it’s because of the number of identities,” he said. Companies realized they had an audit problem or “an account that got compromised,” Guthrie said.

AI agents create a new challenge. Last week Microsoft published a report that advised organizations to figure out the proper ratio of agents to humans.

Veza is building enhancements to enable richer support for agent identities, Thakur said. The new funding will also help Veza expand in the U.S. government and internationally and build more integrations, he said.

Peter Lenke, head of Atlassian’s venture arm, said his company isn’t yet a paying Veza client.

“There’s always potential down the road,” he said. Lenke said he heard about Veza from another investor well before the new round and decided to pursue a stake when the opportunity arose.

Lenke said that startups benefit from Atlassian investments because the company “has a large footprint” inside of enterprises.

“I think there’s a great symbiotic match there,” he said.

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