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A DECADE AGO, just after a 40-6 loss to Clemson in the Russell Athletic Bowl, Oklahoma coach Bob Stoops called longtime assistant Cale Gundy. Stoops asked Gundy if he could meet at Bison Witches in downtown Norman. There, Stoops told Gundy he was going to fire his offensive coordinator, Josh Heupel.

The Sooners had just suffered through their worst season under Stoops. TCU and Kansas State upset them. Baylor blew them out. And Oklahoma State, propelled by Tyreek Hill’s punt return, rallied to win a Bedlam overtime thriller.

Then, in the bowl game, Brent Venables’ Clemson defense shut down the Sooners in a humiliating defeat.

“Bob had to make a change,” Gundy recalled. “I don’t know, it was tough. … it wasn’t just struggles on the offensive side. But Bob had to make that decision. An unbelievably tough call.”

Heupel was — and remains — OU royalty. In 2000, he quarterbacked the Sooners to their seventh national championship; OU hasn’t won a title since.

Heupel later proved to be a valued assistant during the Sooners’ prolific run through the 2000s. He mentored Heisman Trophy-winning quarterbacks Jason White and Sam Bradford. In 2011, Heupel became offensive coordinator, and over the next four seasons, OU averaged 475 yards per game, 10th-best in college football during that span.

But in 2014, Stoops realized that his Sooners needed a spark. And so, shortly after meeting Gundy, Stoops fired Heupel, later calling it the “worst day” in his 18 years as OU’s coach.

“I have this deep appreciation for Josh, certainly first and foremost as a player,” said Venables, OU’s coach now and its co-defensive coordinator when Heupel starred for the Sooners. “I’ve always looked back and said, ‘Man, we couldn’t have done it without Heupel.’ His leadership, what he was able to do from a transformation standpoint to our locker room, the guts and the toughness that he played through. … I’ve always held him up here on this pedestal, from a player’s standpoint.”

Saturday, for the first time since the firing, Heupel returns to the stadium where he became a Sooners legend. In his fourth season at Tennessee, Heupel brings the surging sixth-ranked Volunteers to Norman for OU’s long-anticipated first conference game as a member of the SEC.

Heupel has downplayed the significance of the reunion. He has also avoided opening up about the firing. Heupel said Monday that he was “tremendously grateful” for the opportunity OU gave him, both as a quarterback and a coach.

“I wouldn’t be here,” he said, “if I didn’t have all those experiences.”

Those close to Heupel, however, know the firing hurt.

“I hope enough time [has gone by] that he still understands how much he means to this state, how much he means to the program,” Bradford said. “I hope that he gets a warm reception. I hope that he’s able to appreciate that and take that in before the game gets going.”


HEUPEL ARRIVED IN Norman in 1999, months after Stoops took over a struggling OU program that had reached a nadir. Since the end of World War II, the Sooners had boasted more victories (443) than any other school. But OU hadn’t enjoyed a winning season since 1993.

Stoops hired Air Raid guru Mike Leach from Kentucky to call plays. Immediately, Leach went searching for a quarterback. He ended up targeting an unknown left-handed junior college transfer from Snow College in Utah.

“I have no idea how Leach found Josh Heupel,” said Tulsa offensive coordinator Steve Spurrier Jr., son of legendary Florida coach Steve Spurrier and part of Stoops’ first OU staff. “But one of the really important variables for Leach when he recruited quarterbacks was, what kind of completion percentage did they have? He doesn’t have to hit deep balls. Doesn’t have to have a really strong arm. But he has to throw completions. That was always crucial in his offense. And that was always crucial in his evaluation of quarterbacks.”

Heupel didn’t have the rocket arm coveted by NFL scouts or other blue-blood college programs. He couldn’t run much, either. But Heupel could put the ball on the money. And, as a coach’s son, he knew where to go with it, too. That first year, Heupel spent much of his free time with Leach mastering the Air Raid, an offensive scheme designed to spread the field and attack the defense with quick passes.

“Josh was a QB rat. He wasn’t into going out and partying. He was a football junkie,” Gundy said. “That was perfect for Mike Leach, because obviously Mike liked to stay up late at night.”

That first season, for a program best known for Barry Switzer’s wishbone running attack, Heupel led all Power 5 quarterbacks with 310 completions, as Stoops’ Sooners showed promise.

“We had the players. We just had to get the right coaches, structure, discipline. … and the right quarterback,” said Rocky Calmus, an All-America linebacker for the Sooners then. “Josh would be the first to tell you he didn’t have the strongest arm, but he was accurate. He read it and he could put it where it needed to be.”

The Sooners were on the way up. Yet almost no one considered them national championship contenders heading into 2000. OU opened ranked 20th in the preseason polls. The night before their first preseason practice, Heupel addressed the team and told them they needed to aim higher.

“I wish somebody had recorded it. To this day, it’s the best speech I’ve ever heard,” said White, a redshirt freshman that year. “His whole point was, why not us? He kept saying it. Why can’t we win the Big 12? Why can’t we win a national championship?”

Gundy and Spurrier stood at the back of the room. When Heupel uttered “national championship,” they looked at each other in disbelief.

“We were not prepared for that. But Josh Heupel was,” Gundy said. “The belief that Josh Heupel had and what he portrayed while he was here got this whole team going. The belief that we could be better than everybody, that we could win every game — that came from Josh Heupel.”

Flying under the radar, the Sooners roared through a three-game stretch that OU fans would term “Red October.” The Sooners annihilated No. 11 Texas 63-14, then knocked off second-ranked Kansas State 41-31. That set up a showdown against top-ranked Nebraska. The vaunted Huskers quickly jumped to a 14-0 lead.

“We couldn’t have started off any worse,” said Torrance Marshall, OU’s other star linebacker then alongside Calmus. “But Josh didn’t blink an eye. He didn’t let that moment be too big for him and had the leadership to bring us back.”

With two Huskers in his face, Heupel lofted a 34-yard touchdown pass on third-and-14 to Curtis Fagan in stride to tie the game. The Sooners rolled the rest of the way to win 31-14 and claim the No. 1 ranking in the polls.

Like any other player, Heupel still had nerves. Calmus remembered him either throwing up or dry heaving in the locker room prior to every game. Calmus would wait for him to “get it out,” as the two captains usually took the field last. But Heupel’s demeanor while on the field helped give those Sooners a unique resiliency.

“He was remarkably calm in who he was,” Spurrier said. “A calm confidence about him that rubbed off on other people.”

The Sooners didn’t always win easily. But they remained calm in tight moments, especially in dramatic victories over Texas A&M, Oklahoma State and Kansas State again in the Big 12 championship game. The undefeated Sooners advanced to the Orange Bowl to face Florida State for the national title. The defending champion Seminoles, led by 28-year-old quarterback Chris Weinke, were double-digit favorites to repeat.

Before flying to Miami, the Sooners held a watch party at their team facility to see if Heupel won the Heisman Trophy. Instead, Weinke narrowly edged out Heupel in one of the closest Heisman votes in history.

“I felt that Josh got robbed,” Marshall said. “I was prepared to show [Weinke] why he shouldn’t have gotten it.”

Starting with the Orange Bowl coin toss.

“I told [Weinke], ‘You got my boy’s trophy,’ and he said, ‘No, I don’t.’ I said, ‘Yeah, you do — and we’re going to find out today,'” Marshall recalled. “And I meant it. I was dead serious about it. … We wanted to go out there and show them that we were the better team, we had the better quarterback, and you guys did make a mistake and didn’t give the right person the Heisman.”

The OU defense forced Weinke into three turnovers, including a Marshall interception, and didn’t allow the Seminoles offense to score. Heupel and the Sooners did enough offensively to win 13-2, capping off a magical season.

“We backed it up,” Calmus said. “It was perfect. We got the main trophy.”


HEUPEL CAME BACK to OU in 2004 as a graduate assistant, working with White and the other quarterbacks.

“I remember thinking to myself then, that dude’s going to be a great coach,” White said, “just because of how he’s handled me.”

In 2006, after a short stint at Arizona, Heupel returned to OU to be its quarterbacks coach. That preseason, starting quarterback Rhett Bomar was dismissed from the team for accepting money from a local car dealership for work he didn’t do. On the fly, Heupel helped Paul Thompson adjust from receiver to playing quarterback again. Thompson wound up throwing for 22 touchdowns, as OU won another Big 12 title.

After every practice that season, Heupel spent a half hour individually working with Bradford, then a redshirting freshman manning the scout team. Two years later, in 2008, Bradford won the Heisman, leading a record-setting OU attack that scored 60-plus in five straight games.

“He was the single greatest influence in my football career,” said Bradford, taken by the Rams as the first overall pick in the 2010 draft. “He believed in me before I believed in myself. He saw something in me that I hadn’t quite seen in myself. And he figured out a way to bring it out of me.”

Heupel also recruited Landry Jones, who took over for Bradford and ended his career with 16,646 passing yards, the most of any Power 5 quarterback in college football history.

“He had a huge hand in all of it,” Jones said. “If you’re going to call any school Quarterback U now, you have to start with Oklahoma. And you think about the guys that he had, and just the quarterbacks at Oklahoma, it started with him.”

White even remembered stopping by OU workouts in 2018 and seeing Heisman winner Kyler Murray practicing the same footwork drills that Heupel had taught him back when he was a freshman almost two decades earlier.

“Josh really set the tone for what it was to play quarterback at the University of Oklahoma,” White said. “He set the standard.”

White, Bradford and others came to believe that Heupel was on track to potentially succeed Stoops as OU’s head coach. That all changed in 2014.

After firing Heupel, Stoops replaced him with East Carolina offensive coordinator Lincoln Riley, another Leach protégé out of Texas Tech. Three years later, Stoops retired and OU named Riley its head coach instead. Under Riley, OU advanced to the playoff in three consecutive years with three different quarterbacks: 2017 Heisman winner Baker Mayfield, Murray and Alabama transfer Jalen Hurts; all three are now NFL starters.

But in 2021, Riley stunningly bolted OU for USC.

“Regardless of why he got fired, we lost a guy that truly believed in Oklahoma football, and those are the guys you want,” White said of Heupel. “We lost a great coach with unlimited potential.”


HEUPEL’S POTENTIAL AS a head coach is finally being realized at Tennessee. A decade after being fired at Oklahoma, Heupel has reemerged with one of the hottest teams in college football. The Vols have won their first three games by an average margin of 59 points.

UNLV coach Barry Odom, an Oklahoma native, remembered facing Heupel while playing linebacker for Missouri in 1999. Odom relished talking trash to opposing quarterbacks. Heupel was the only quarterback who talked back.

“His competitive spirit is unmatched,” Odom said. “He carries a chip on his shoulder, but he uses it in a very productive way. … he’s a stone-cold killer. That’s the way he played, and that’s the way he coaches.”

When Odom got the head job at Missouri in 2016, he hired Heupel from Utah State. In his one year with the Aggies, Heupel had recruited and signed Jordan Love, who is now the starting quarterback for the Green Bay Packers.

Over Heupel’s two seasons as Missouri’s offensive coordinator, the Tigers ranked sixth nationally in both yards per dropback (8.01) and passing touchdowns (69).

Before the 2018 season, UCF athletic director Danny White gave Heupel his shot to be a head coach. Three years later, White brought Heupel with him to Tennessee.

“We were just really impressed with the level of knowledge of the offense,” White said, “going back to his time as a player at Oklahoma playing in it and then how he’s evolved it and adjusted it depending on the personnel — and the way he explained it was just next level.”

In Heupel’s second season in Knoxville, Tennessee went 11-2, including three straight wins over ranked opponents, which culminated with a thrilling 52-49 victory over No. 3 Alabama.

This year, headlined by electric freshman quarterback Nico Iamaleava, Heupel appears to have his best Tennessee team yet.

Stoops has declined to do any interviews this week about Heupel’s return, citing the “great respect” he has for Venables and for Heupel, whom he noted was “the catalyst” for OU’s return to prominence this millennium.

But Venables said he isn’t surprised how Heupel has bounced back, noting that “he’s always been a winner.” Gundy isn’t surprised, either.

“Instead of moping on it, dwelling on it, he kept his head up and found another place,” Gundy said. “He’s done nothing but run with it ever since.”

Marshall has remained close with Heupel, bonded by the national championship they won together. Marshall, who has attended a half-dozen Vols games, said he was “disappointed” when OU fired Heupel. But even though “that cut was deep,” Marshall pointed out “it led him to where he is” — leading the Vols.

“That just shows what type of character and what type of person he is,” Marshall said. “Lick your wounds and figure it out. He just went back to the drawing board. … put his head down and grinded it out.”

The grind has brought Heupel back to OU, albeit on the opposite sideline.

Marshall said it will be “emotional” for Heupel returning “to the place where it all started for him.” But he’s hoping Heupel can still “feel the love” from a program he once helped put back on the map.

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Grading coaching hires: Kiffin to LSU, Sumrall to Florida and more

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Grading coaching hires: Kiffin to LSU, Sumrall to Florida and more

The wildest college football coaching cycle — perhaps ever — has reached the hiring phase.

Schools around the Power 4 that fired their coaches in the first two months of the season — or, in Stanford’s case, way back in late March — are targeting candidates and finalizing deals. Interestingly enough, one of the first major coaches to lose his job, Penn State’s James Franklin, was the first noninterim coach to be hired, as he is headed to Virginia Tech.

New hires always come with hope and optimism, grand proclamations and the chance to get programs on the right track. But not all hiring processes are the same. The financial component with jobs is essential — what schools are willing to spend not just on their head coach, but the assistants and support staff and, perhaps most important, the team roster.

We will be reviewing all of the major coaching hires in the 2025-26 cycle, evaluating how each coach fits in the job, their major challenges and what it will take to be successful. We will also assign an initial letter grade for each hire.

Jump to: LSU | Ole Miss | Florida | Arkansas | Auburn
Stanford | Oklahoma State | Virginia Tech

LSU hires Ole Miss’ Lane Kiffin

Why is this a good fit?

LSU got the coach it wanted ahead of other suitors, further confirming that its coaching job, despite the drama and dysfunction, remains one of the best in college football. Kiffin left a great situation at the height of his powers because he knows that LSU can consistently compete for national titles in ways that other programs simply cannot. In Kiffin, LSU gains a coach accustomed to the bright lights and the big stadiums, who can attract and develop talent and potentially restore the program to national powerhouse status. LSU can offer the big stage Kiffin lacked at Ole Miss, and wanted again.

Kiffin hasn’t worked at LSU but knows the SEC well after stops at Ole Miss, Alabama and Tennessee. Like Kiffin did at Ole Miss, he should put together an excellent staff that can scour Louisiana, Texas and the surrounding areas for top talent. He certainly will try to bring some of Ole Miss’ top players with him. Kiffin brings the offensive chops that LSU lacked at the end of Kelly’s tenure. He’s one of the nation’s best at identifying and developing quarterbacks, and the emergence of running back Kewan Lacy and others underscores that the Kiffin plan works on offense. — Adam Rittenberg

Biggest challenges Kiffin will face

LSU has a reputation as a place where it is possible to win championships, and that expectation will be placed on Kiffin immediately – especially with the money he is being paid. The Tigers pride themselves on this fact as Nick Saban, Les Miles, then Ed Orgeron all won national titles. Brian Kelly was an awkward fit from the start and never truly got the vibe down on the Bayou. Kiffin has his own unique way of running a program, but he has to find a way to work with all the different “cooks in the kitchen” so to speak. The entire state is heavily invested in LSU football, and though Kiffin has an extremely high profile, he is moving to an even bigger spotlight in Baton Rouge — the only Power 4 school in the state. Kiffin must embrace that, and everything that comes with it. As coveted as he was in this cycle, Kiffin has never won a conference title and finding a way to get over the hump at a school like LSU has to happen. This will be his best shot to get it done, and the clock will start ticking as soon as his first press conference ends. — Andrea Adelson

Grade: A-

The fixation around Kiffin the past few weeks would normally be attached to a multi-time national championship winner, or at least a coach who has won a Power 4 conference title. Kiffin did tremendous work at Ole Miss but still needs to show he can win the biggest games consistently. LSU is a national championship-or-bust type of program, and Kiffin will be judged at the very highest level, which he craves. He brings the right ingredients to get it done in Baton Rouge, especially his work with quarterbacks. — Rittenberg


Ole Miss makes DC Pete Golding new head coach

Why is this a good fit?

Under normal circumstances, Ole Miss could run a complete coaching search, thoroughly assess candidates currently in head-coaching roles, and others who might help build on the historic success under Lane Kiffin. But these are the strangest of times in Oxford, as Kiffin exits for LSU, a College Football Playoff first-round game looms for the Rebels, and emotions are running extremely high. Kiffin certainly will try to poach the roster for top pieces, and Ole Miss must do what it can to protect as many players as possible. Golding was the lead recruiter for many of them. He’s well-liked by players and won’t need to familiarize himself with Oxford, the administration and how Ole Miss is set up to compete.

Golding, 41, might not have been on the wish list for other SEC jobs just yet, but Ole Miss found itself in a unique situation. He’s a Louisiana native who has spent his entire career in the region, first at his alma mater Delta State and other smaller programs, and then Southern Miss and UTSA before getting his big break with Nick Saban at Alabama in 2018. Golding spent five seasons as a coordinator under Saban, and helped the Crimson Tide to a national title in 2020, before joining Kiffin at Ole Miss. He gives Ole Miss a chance not only for success in this year’s CFP, but can minimize disruptions during a very bumpy coaching transition.

What will be Golding’s biggest challenge?

Golding should be able to handle the next few weeks, but his true readiness for the enormity of the job is unclear. Again, he didn’t emerge as a candidate for the other SEC openings in this cycle, which suggests some external concern about his ability to handle such a role. Any first-time coaching job brings its challenges and even though Golding knows Ole Miss, he hasn’t been the face of the program. He’s also replacing a coach who put together the team’s most successful run since John Vaught in the late 1950s and early 1960s.

Although Golding has shown his talents in recruiting and with schematics, how will he handle the media? How does he do in front of donors and other key stakeholders with the university? Perhaps he just needed the chance, which he now has, but assistant coaches that are shielded from the media often take some time to get fully comfortable.

Grade: B

Coaching hires can’t be evaluated in a vacuum, and Golding’s ultimate success or failure at Ole Miss will be judged by what he accomplishes beyond the 2025 season. But what happens in Ole Miss’ first CFP appearance, after losing Kiffin to a rival SEC school, absolutely does matter, too, and Golding gives Ole Miss a chance to prolong a really special season. There’s little doubt he will continue to compile strong rosters. He will need a strong supporting staff, especially a talented offensive coordinator hire, to ultimately sustain and even elevate the program. The key question here is whether other SEC programs missed out on a great candidate in Golding, or will Ole Miss suffer for making an in-the-moment decision that could backfire long-term? — Rittenberg


Why is this a good fit?

Florida fans: Sumrall isn’t Billy Napier. Yes, he’s another promising Group of 5 coach from a program in Louisiana, just as Napier was when he came to Gainesville. But Sumrall is a different personality who comes from the opposite side of the ball and has more ties to the SEC, where he both played (Kentucky) and coached (Ole Miss, Kentucky). He’s more comfortable than Napier was in being the face of a major program and will delegate to his coordinators while compiling a strong staff. Although Auburn seemed like a more natural spot for Sumrall because of his connections to the state, Florida gives him an even bigger platform at the lone SEC program in one of the nation’s top talent-producing states.

The other thing Sumrall brings is wins. He won Sun Belt titles in both of his seasons at Troy and went to the American Conference title game in his first year at Tulane. Sumrall has succeeded in different ways and with different types of quarterbacks. He hasn’t won in the Power 4 or at a program like Florida, which is an understandable concern. But Sumrall is ready for the opportunity and should be able to foster the consistency Florida has lacked for far too long. Florida didn’t have a talent problem under Napier, and Sumrall should continue to excel in personnel while translating it better on the field. — Rittenberg

Biggest challenges Sumrall will face

Where do we start? First and foremost, Sumrall has to find a way to win over a fan base that thought it had a shot at landing Lane Kiffin. Whether that was a reality or not, Gators fans had their hopes up that Kiffin would choose them. With that, Sumrall has to convince fans he is not another version of Napier. Once Sumrall has done that, he has to find a way to win at what has proved to be one of the hardest jobs to crack in the SEC. Florida has not won an SEC title since 2008, and while there remains a belief it is one of the best jobs in the country, Florida goes through coaches at a fairly frequent clip. If past is precedent, Sumrall will be given a year or two to find success before the fan base starts to turn on him; four years max to compete for a championship. Expectations are sky high, and Sumrall will be given no leeway to learn on the job. — Adelson

Grade: B+

Sumrall has the ingredients to become the next great SEC coach. He’s an excellent communicator who connects with a range of people and should get Florida fans excited about the future, even if they might be skeptical at first because of his background. Florida isn’t where I initially saw him ending up in a wild coaching cycle, but if the school gives him some time, he should stabilize and elevate the Gators’ on-field performance and start getting more out of very talented rosters there. — Rittenberg


Why is this a good fit?

Silverfield has quietly become a really successful coach in the region, and certainly seems ready for a Power 4 opportunity like Arkansas. Although he hasn’t generated as much buzz as Tulane’s Jon Sumrall and other American Conference coaches, he has beaten many of them in head-to-head matchups and boasts a 29-9 record since the start of the 2023 season, including an AP Top 25 finish last fall. Silverfield led Memphis to a win against Arkansas earlier this season and has beaten four consecutive Power 4 opponents, including West Virginia and Iowa State in bowl games the past two seasons.

He has led Memphis since late 2019 but been at the program since 2016, so he understands the recruiting landscape and where Arkansas must look for players. Arkansas’ location can be a challenge for acquiring talent, but Silverfield shouldn’t be intimidated by it. He also brings a strong background on offense to Fayetteville and should compile a staff that has similar knowledge to the area and possibly the SEC.

What are the biggest challenges for Silverfield?

The SEC is only getting tougher with the additions of Texas and Oklahoma, the emergence of Texas A&M, Ole Miss and Vanderbilt, and the pressure on a traditional heavyweight like Florida to start making the CFP. Where does Arkansas really fit in the SEC pecking order? Silverfield likely will have to do more with less initially and win games against programs that have been on steadier footing. His real challenge will be trying to energize and unite the financial hubs around the Arkansas program, which give the program a chance to accelerate but haven’t always been harnessed.

Athletic director Hunter Yurachek was blunt earlier this year about the increased resources needed to better compete in the SEC. Arkansas seemingly could access those individuals and corporations with the right coach and vision. That’s where Silverfield comes in, as Arkansas can use those relationships to overcome some of its baked-in obstacles. Silverfield will need a strong introductory period, as Arkansas fans might not know him that well and need to embrace his personality and leadership style. The first offseason will be critical to make sure the program doesn’t fall further behind.

Grade: B

Silverfield’s consistency and success tended to go under the radar at a program like Memphis, where people have grown accustomed to really strong seasons. But his steady leadership style, shown in 2023, 2024 and most of this year, should help an Arkansas program that needs clear direction. He hasn’t coached in the SEC, and there could be a learning curve, but he shouldn’t be surprised walking in the door at Arkansas after spending so much time with Memphis. — Rittenberg


Why is this a good fit?

Every SEC school asks its head coaches to be engaged in recruiting, and Auburn is no exception. Although Auburn never got the results it wanted with Hugh Freeze, the school’s approach toward NIL and acquiring talent — a major draw when it tried to lure Lane Kiffin from Ole Miss — showed up on the roster. Golesh is the type of head coach who could harness Auburn’s established personnel apparatus and really maximize things going forward. He’s about as hands-on in the recruiting space as head coaches get. When Golesh was offensive coordinator at Tennessee, I remember sitting in his office and seeing him monitor all the recruiting transactions from social media on a giant screen. Golesh will get after it to upgrade Auburn’s roster and use all the resources available to him. He won’t be intimidated by the SEC recruiting scene and has ties to multiple states, including Florida and Ohio.

Golesh also brings an offensive background that should energize Auburn fans, especially after how poorly things went on that side of the ball under Freeze. He spent time with Matt Campbell early in his career, and then with Josh Heuepel at both UCF and Tennessee. South Florida ranks in the top five nationally in both scoring and total offense this season, and its defense shined in wins against Boise State and Florida.

What will be Golesh’s biggest challenge?

The challenge at Auburn is almost always the same. Can the head coach truly capitalize on the best parts of the place — an advantageous recruiting location, strong financial resources and a large and extremely devoted fan base — while navigating the big donors and other significant forces that have clashed too often over time and ultimately held back the program’s progress? Golesh is a strong communicator and brings a good mix of experience to the Plains, most notably his two seasons as an SEC coordinator at Tennessee.

He hasn’t been an SEC head coach, though, and he will need to show he won’t be pushed around or swayed by the forces that have doomed Auburn in the past. Golesh’s staff hires at Auburn will be especially important on defense, as South Florida made strides on that side this season but also struggled in key losses to Memphis and Navy. The other element worth watching is how Golesh balances the personnel element, undoubtedly his passion, with some of the other key responsibilities that come with managing an exciting but complicated program like Auburn.

Grade: B+

Despite no Power 4 head-coaching experience, Golesh checks a lot of boxes with his background, having worked in the Big Ten, Big 12 and SEC, and in the Midwest, South and Southeast. His time at Tennessee should really help him at a program like Auburn, which has a chance to move up in the SEC pecking order but will need a smart, aggressive approach. Golesh’s record of 23-15 doesn’t really jump off the page, and he hasn’t been part of a conference championship just yet. But his assertive vision as a recruiter gives Auburn a chance to quickly improve its roster and win more in an increasingly difficult SEC. — Rittenberg


Why is this a good fit?

Pritchard understands Stanford — its advantages, limitations and possibilities — better than most. He played quarterback for the Cardinal from 2006 to 2009, ahead of Andrew Luck’s run, and then spent the first 13 years of his coaching career with his alma mater, until joining the Washington Commanders‘ staff in 2023. He won’t be blindsided by what he’s walking into at Stanford. He also has a very close relationship with Luck, who is truly directing the program. There will be no feeling-out period between head coach and general manager.

Pritchard, 38, was part of Stanford’s seismic shift under Jim Harbaugh, quarterbacking the team to a signature win against USC in 2007. He then witnessed Stanford’s rise to a consistent contender and, more importantly, saw how things went downhill so quickly after COVID and in the portal/NIL era. His ability to learn from those difficult times and ensure Stanford avoids them will be important. But again, he’s not doing this alone, as he comes in immediately aligned with Luck. — Rittenberg

What will be Pritchard’s biggest challenge?

Generating momentum. Few people share as close an association with some of the biggest moments in Stanford history as Pritchard, but during those heights, the Cardinal never truly resonated broadly within a competitive San Francisco Bay Area sports market. With the collapse of the Pac-12 and six losing seasons in the past seven years, Stanford football has essentially become irrelevant locally. Building a program under those circumstances is difficult.

The academic side of things will always be a draw and should, in theory, help the program limit excessive outgoing transfers, but there also needs to be a robust NIL program. At Stanford that doesn’t have to be a problem. The university’s alumni base is notably wealthy, but it also has not proved to be a group eager to part with large sums of money to help field a better football team. That’s perhaps more of an issue that Luck will be responsible for dealing with, but it is very much part of the hand Pritchard has been dealt.

Beyond the structural challenges, this is just a team that needs a talent upgrade. They don’t have the players right now to compete at a high level. — Kyle Bonagura

Grade: C+

Luck didn’t make the most imaginative hire here. He went with a close friend who needs no introduction to Stanford and the vision for success there. But Pritchard hasn’t been a head coach before and wasn’t mentioned as being on the radar for many other college or NFL jobs. Stanford is really betting on potential here. He only really knows Stanford, which might work out in this case, but he also must learn from what happened toward the end of David Shaw’s tenure and chart out a new path. — Rittenberg


Why is this a good fit?

Oklahoma State needed a coach who knew the Big 12 and the region, and someone who could bring a clear vision, especially on offense. Quarterback play was central to Oklahoma State’s identity under Mike Gundy, and Morris has become one of the best talent identifiers in recent years. Oklahoma State needs to accelerate its recruiting, but likely won’t have the first choice for players, and Morris has repeatedly shown the ability to find and develop under-the-radar players. Ideally, he can bring quarterback Drew Mestemaker and others to Stillwater, and perhaps more importantly, make Oklahoma State an attractive destination for top offensive performers again.

Morris played and coached in the Big 12 at Texas Tech and spent time at Houston early in his career, so he won’t be unfamiliar with the key characteristics of a program like Oklahoma State. He’s not a Gundy disciple, but he can respect what Gundy did to elevate the program, while implementing his own vision, which worked both at Incarnate Word and at North Texas. — Rittenberg

What will be Morris’ biggest challenge?

The answer here is twofold: 1) Morris must live up to the unprecedented levels of consistent success his predecessor brought Oklahoma State; 2) Morris will also have to figure out exactly how to take the Cowboys’ football program to the future.

On the first point, whomever Oklahoma State chose to hire this cycle was going to be replacing a coach who won more — and more consistently — than any other figure in program history. Before 2023, the Cowboys made 18 consecutive bowl appearances under Gundy, winning eight or more games in 13 of those seasons. Past leading Oklahoma State to the very top of the sport and turning the program into a national brand, Gundy’s greatest achievement was transforming a school that had registered back-to-back 10-win seasons only once before he took over in 2005 into a perennial winner. Morris, who made two playoff appearances at Incarnate Word and has North Texas contending for the American this fall, has a history of producing quick turnarounds. Getting Oklahoma State upright — which will likely require a massive roster and staff overhaul — should be his first objective. From there, Morris will be judged on the expectations set by Gundy before him.

How does Morris take Oklahoma State into the future? Gundy’s initial, outspoken reluctance, then too-little, too-late embrace of college football’s NIL/transfer portal era hurt the Cowboys on the field and laid the groundwork for his unceremonious departure earlier this fall. Oklahoma State has fallen behind in terms of roster budgeting compared to its Big 12 counterparts, and industry sources suggested that the Cowboys’ ability to present improved resources would be a key piece of the hiring process. Morris has built a career on making more out of less, and that will serve him well in Stillwater. He has also proven capable of navigating the transfer portal and the current complexities of the sport. With help from Oklahoma State (and its boosters), Morris must take steps to modernize the program. If he can, a Big 12 conference landscape that remains wide open outside of Texas Tech could once again be Oklahoma State’s for the taking. — Eli Lederman

Grade: A-

Morris is only 40 (cue the Gundy memes), hasn’t been a Power 4 head coach, and before this season had only middling results with North Texas. His quarterback track record is his superpower, though, and Oklahoma State needs a renaissance at the position after things fell off too sharply. Morris can recruit Texas and build up the roster. Time will tell if he has the expertise to win one-score games in a league where programs are extremely similar. — Rittenberg


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Paul Finebaum: Is Virginia Tech an upgrade for James Franklin?

Paul Finebaum weighs in on James Franklin reportedly being hired as Virginia Tech’s next coach.

Why is this a good fit?

When Franklin was fired and almost immediately announced his intentions to coach in 2026, Virginia Tech emerged as a natural landing spot for the 53-year-old. He has spent most of his career near the mid-Atlantic region, twice serving as a Maryland assistant, leading programs in Vanderbilt and Penn State and even working within the state at James Madison in 1997.

He understands the key recruiting areas extremely well. Franklin ultimately was fired for not winning the biggest games at Penn State, but he still won a lot of them (104) and understands how to build a consistently successful program. Virginia Tech ultimately had to do more of the selling here and convince a veteran coach that it was financially serious enough to contend in the ACC. Franklin isn’t shy about asking for what he needs, and he wouldn’t take the job if he didn’t feel that Virginia Tech’s investments are sufficient to compete for ACC championships. — Rittenberg

What will be Franklin’s biggest challenge?

This hire would not have happened without the financial investment Virginia Tech is about to make in football. The Hokies have languished behind their ACC counterparts in nearly every area — from staffing to salaries to NIL — and some of that has to do with an outdated way of thinking. The one through line has been the thought that the Hokies could win the way Frank Beamer won. That is a big reason why they hired Brent Pry, who served as Franklin’s defensive coordinator, as head coach in November 2021. That clearly did not work, as Pry never won more than seven games in a season. Virginia Tech pledged to add $229 million to its overall athletics budget over the next four years — a huge concession that the old model no longer works in this new era of college football.

But Franklin has to get the entire athletic department to believe the old Beamer days truly are over and things must be done his way. That is challenge No. 1. The second challenge is to restore Virginia Tech’s prowess in recruiting its home state. Franklin had success taking players out of Virginia Tech’s backyard and turning them into stars at Penn State. Will he be able to do the same now at Virginia Tech, which has lost an enormous amount of ground to powers outside the state? The high school players being recruited now were toddlers the last time Virginia Tech was a nationally respected program playing in BCS games. They don’t remember the Hokies being elite. Convincing players to stay in state will be a challenge, but one that Franklin can achieve given his track record. — Adelson

Grade: A

Virginia Tech’s two post-Frank Beamer hires were a coach who had not led a Power 4 program (Justin Fuente) and a first-time head coach (Brent Pry). In Franklin, Virginia Tech gets a proven winner from the Big Ten and SEC, who knows the region extremely well and will be extremely motivated to compete for league titles and CFP appearances.

Franklin’s big-stage shortcomings are a concern but perhaps not as much for a program like Virginia Tech, which is seeking to become a consistent conference title contender again. — Rittenberg

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Grading coaching hires: Kiffin to LSU, Sumrall to Florida and more

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Grading coaching hires: Kiffin to LSU, Sumrall to Florida and more

The wildest college football coaching cycle — perhaps ever — has reached the hiring phase.

Schools around the Power 4 that fired their coaches in the first two months of the season — or, in Stanford’s case, way back in late March — are targeting candidates and finalizing deals. Interestingly enough, one of the first major coaches to lose his job, Penn State’s James Franklin, was the first noninterim coach to be hired, as he is headed to Virginia Tech.

New hires always come with hope and optimism, grand proclamations and the chance to get programs on the right track. But not all hiring processes are the same. The financial component with jobs is essential — what schools are willing to spend not just on their head coach, but the assistants and support staff and, perhaps most important, the team roster.

We will be reviewing all of the major coaching hires in the 2025-26 cycle, evaluating how each coach fits in the job, their major challenges and what it will take to be successful. We will also assign an initial letter grade for each hire.

Jump to: LSU | Ole Miss | Florida | Arkansas | Auburn
Stanford | Oklahoma State | Virginia Tech

LSU hires Ole Miss’ Lane Kiffin

Why is this a good fit?

LSU got the coach it wanted ahead of other suitors, further confirming that its coaching job, despite the drama and dysfunction, remains one of the best in college football. Kiffin left a great situation at the height of his powers because he knows that LSU can consistently compete for national titles in ways that other programs simply cannot. In Kiffin, LSU gains a coach accustomed to the bright lights and the big stadiums, who can attract and develop talent and potentially restore the program to national powerhouse status. LSU can offer the big stage Kiffin lacked at Ole Miss, and wanted again.

Kiffin hasn’t worked at LSU but knows the SEC well after stops at Ole Miss, Alabama and Tennessee. Like Kiffin did at Ole Miss, he should put together an excellent staff that can scour Louisiana, Texas and the surrounding areas for top talent. He certainly will try to bring some of Ole Miss’ top players with him. Kiffin brings the offensive chops that LSU lacked at the end of Kelly’s tenure. He’s one of the nation’s best at identifying and developing quarterbacks, and the emergence of running back Kewan Lacy and others underscores that the Kiffin plan works on offense. — Adam Rittenberg

Biggest challenges Kiffin will face

LSU has a reputation as a place where it is possible to win championships, and that expectation will be placed on Kiffin immediately – especially with the money he is being paid. The Tigers pride themselves on this fact as Nick Saban, Les Miles, then Ed Orgeron all won national titles. Brian Kelly was an awkward fit from the start and never truly got the vibe down on the Bayou. Kiffin has his own unique way of running a program, but he has to find a way to work with all the different “cooks in the kitchen” so to speak. The entire state is heavily invested in LSU football, and though Kiffin has an extremely high profile, he is moving to an even bigger spotlight in Baton Rouge — the only Power 4 school in the state. Kiffin must embrace that, and everything that comes with it. As coveted as he was in this cycle, Kiffin has never won a conference title and finding a way to get over the hump at a school like LSU has to happen. This will be his best shot to get it done, and the clock will start ticking as soon as his first press conference ends. — Andrea Adelson

Grade: A-

The fixation around Kiffin the past few weeks would normally be attached to a multi-time national championship winner, or at least a coach who has won a Power 4 conference title. Kiffin did tremendous work at Ole Miss but still needs to show he can win the biggest games consistently. LSU is a national championship-or-bust type of program, and Kiffin will be judged at the very highest level, which he craves. He brings the right ingredients to get it done in Baton Rouge, especially his work with quarterbacks. — Rittenberg


Ole Miss makes DC Pete Golding new head coach

Why is this a good fit?

Under normal circumstances, Ole Miss could run a complete coaching search, thoroughly assess candidates currently in head-coaching roles, and others who might help build on the historic success under Lane Kiffin. But these are the strangest of times in Oxford, as Kiffin exits for LSU, a College Football Playoff first-round game looms for the Rebels, and emotions are running extremely high. Kiffin certainly will try to poach the roster for top pieces, and Ole Miss must do what it can to protect as many players as possible. Golding was the lead recruiter for many of them. He’s well-liked by players and won’t need to familiarize himself with Oxford, the administration and how Ole Miss is set up to compete.

Golding, 41, might not have been on the wish list for other SEC jobs just yet, but Ole Miss found itself in a unique situation. He’s a Louisiana native who has spent his entire career in the region, first at his alma mater Delta State and other smaller programs, and then Southern Miss and UTSA before getting his big break with Nick Saban at Alabama in 2018. Golding spent five seasons as a coordinator under Saban, and helped the Crimson Tide to a national title in 2022, before joining Kiffin at Ole Miss. He gives Ole Miss a chance not only for success in this year’s CFP, but can minimize disruptions during a very bumpy coaching transition.

What will be Golding’s biggest challenge?

Golding should be able to handle the next few weeks, but his true readiness for the enormity of the job is unclear. Again, he didn’t emerge as a candidate for the other SEC openings in this cycle, which suggests some external concern about his ability to handle such a role. Any first-time coaching job brings its challenges and even though Golding knows Ole Miss, he hasn’t been the face of the program. He’s also replacing a coach who put together the team’s most successful run since John Vaught in the late 1950s and early 1960s.

Although Golding has shown his talents in recruiting and with schematics, how will he handle the media? How does he do in front of donors and other key stakeholders with the university? Perhaps he just needed the chance, which he now has, but assistant coaches that are shielded from the media often take some time to get fully comfortable.

Grade: B

Coaching hires can’t be evaluated in a vacuum, and Golding’s ultimate success or failure at Ole Miss will be judged by what he accomplishes beyond the 2025 season. But what happens in Ole Miss’ first CFP appearance, after losing Kiffin to a rival SEC school, absolutely does matter, too, and Golding gives Ole Miss a chance to prolong a really special season. There’s little doubt he will continue to compile strong rosters. He will need a strong supporting staff, especially a talented offensive coordinator hire, to ultimately sustain and even elevate the program. The key question here is whether other SEC programs missed out on a great candidate in Golding, or will Ole Miss suffer for making an in-the-moment decision that could backfire long-term? — Rittenberg


Why is this a good fit?

Florida fans: Sumrall isn’t Billy Napier. Yes, he’s another promising Group of 5 coach from a program in Louisiana, just as Napier was when he came to Gainesville. But Sumrall is a different personality who comes from the opposite side of the ball and has more ties to the SEC, where he both played (Kentucky) and coached (Ole Miss, Kentucky). He’s more comfortable than Napier was in being the face of a major program and will delegate to his coordinators while compiling a strong staff. Although Auburn seemed like a more natural spot for Sumrall because of his connections to the state, Florida gives him an even bigger platform at the lone SEC program in one of the nation’s top talent-producing states.

The other thing Sumrall brings is wins. He won Sun Belt titles in both of his seasons at Troy and went to the American Conference title game in his first year at Tulane. Sumrall has succeeded in different ways and with different types of quarterbacks. He hasn’t won in the Power 4 or at a program like Florida, which is an understandable concern. But Sumrall is ready for the opportunity and should be able to foster the consistency Florida has lacked for far too long. Florida didn’t have a talent problem under Napier, and Sumrall should continue to excel in personnel while translating it better on the field. — Rittenberg

Biggest challenges Sumrall will face

Where do we start? First and foremost, Sumrall has to find a way to win over a fan base that thought it had a shot at landing Lane Kiffin. Whether that was a reality or not, Gators fans had their hopes up that Kiffin would choose them. With that, Sumrall has to convince fans he is not another version of Napier. Once Sumrall has done that, he has to find a way to win at what has proved to be one of the hardest jobs to crack in the SEC. Florida has not won an SEC title since 2008, and while there remains a belief it is one of the best jobs in the country, Florida goes through coaches at a fairly frequent clip. If past is precedent, Sumrall will be given a year or two to find success before the fan base starts to turn on him; four years max to compete for a championship. Expectations are sky high, and Sumrall will be given no leeway to learn on the job. — Adelson

Grade: B+

Sumrall has the ingredients to become the next great SEC coach. He’s an excellent communicator who connects with a range of people and should get Florida fans excited about the future, even if they might be skeptical at first because of his background. Florida isn’t where I initially saw him ending up in a wild coaching cycle, but if the school gives him some time, he should stabilize and elevate the Gators’ on-field performance and start getting more out of very talented rosters there. — Rittenberg


Why is this a good fit?

Silverfield has quietly become a really successful coach in the region, and certainly seems ready for a Power 4 opportunity like Arkansas. Although he hasn’t generated as much buzz as Tulane’s Jon Sumrall and other American Conference coaches, he has beaten many of them in head-to-head matchups and boasts a 29-9 record since the start of the 2023 season, including an AP Top 25 finish last fall. Silverfield led Memphis to a win against Arkansas earlier this season and has beaten four consecutive Power 4 opponents, including West Virginia and Iowa State in bowl games the past two seasons.

He has led Memphis since late 2019 but been at the program since 2016, so he understands the recruiting landscape and where Arkansas must look for players. Arkansas’ location can be a challenge for acquiring talent, but Silverfield shouldn’t be intimidated by it. He also brings a strong background on offense to Fayetteville and should compile a staff that has similar knowledge to the area and possibly the SEC.

What are the biggest challenges for Silverfield?

The SEC is only getting tougher with the additions of Texas and Oklahoma, the emergence of Texas A&M, Ole Miss and Vanderbilt, and the pressure on a traditional heavyweight like Florida to start making the CFP. Where does Arkansas really fit in the SEC pecking order? Silverfield likely will have to do more with less initially and win games against programs that have been on steadier footing. His real challenge will be trying to energize and unite the financial hubs around the Arkansas program, which give the program a chance to accelerate but haven’t always been harnessed.

Athletic director Hunter Yurachek was blunt earlier this year about the increased resources needed to better compete in the SEC. Arkansas seemingly could access those individuals and corporations with the right coach and vision. That’s where Silverfield comes in, as Arkansas can use those relationships to overcome some of its baked-in obstacles. Silverfield will need a strong introductory period, as Arkansas fans might not know him that well and need to embrace his personality and leadership style. The first offseason will be critical to make sure the program doesn’t fall further behind.

Grade: B

Silverfield’s consistency and success tended to go under the radar at a program like Memphis, where people have grown accustomed to really strong seasons. But his steady leadership style, shown in 2023, 2024 and most of this year, should help an Arkansas program that needs clear direction. He hasn’t coached in the SEC, and there could be a learning curve, but he shouldn’t be surprised walking in the door at Arkansas after spending so much time with Memphis. — Rittenberg


Why is this a good fit?

Every SEC school asks its head coaches to be engaged in recruiting, and Auburn is no exception. Although Auburn never got the results it wanted with Hugh Freeze, the school’s approach toward NIL and acquiring talent — a major draw when it tried to lure Lane Kiffin from Ole Miss — showed up on the roster. Golesh is the type of head coach who could harness Auburn’s established personnel apparatus and really maximize things going forward. He’s about as hands-on in the recruiting space as head coaches get. When Golesh was offensive coordinator at Tennessee, I remember sitting in his office and seeing him monitor all the recruiting transactions from social media on a giant screen. Golesh will get after it to upgrade Auburn’s roster and use all the resources available to him. He won’t be intimidated by the SEC recruiting scene and has ties to multiple states, including Florida and Ohio.

Golesh also brings an offensive background that should energize Auburn fans, especially after how poorly things went on that side of the ball under Freeze. He spent time with Matt Campbell early in his career, and then with Josh Heuepel at both UCF and Tennessee. South Florida ranks in the top five nationally in both scoring and total offense this season, and its defense shined in wins against Boise State and Florida.

What will be Golesh’s biggest challenge?

The challenge at Auburn is almost always the same. Can the head coach truly capitalize on the best parts of the place — an advantageous recruiting location, strong financial resources and a large and extremely devoted fan base — while navigating the big donors and other significant forces that have clashed too often over time and ultimately held back the program’s progress? Golesh is a strong communicator and brings a good mix of experience to the Plains, most notably his two seasons as an SEC coordinator at Tennessee.

He hasn’t been an SEC head coach, though, and he will need to show he won’t be pushed around or swayed by the forces that have doomed Auburn in the past. Golesh’s staff hires at Auburn will be especially important on defense, as South Florida made strides on that side this season but also struggled in key losses to Memphis and Navy. The other element worth watching is how Golesh balances the personnel element, undoubtedly his passion, with some of the other key responsibilities that come with managing an exciting but complicated program like Auburn.

Grade: B+

Despite no Power 4 head-coaching experience, Golesh checks a lot of boxes with his background, having worked in the Big Ten, Big 12 and SEC, and in the Midwest, South and Southeast. His time at Tennessee should really help him at a program like Auburn, which has a chance to move up in the SEC pecking order but will need a smart, aggressive approach. Golesh’s record of 23-15 doesn’t really jump off the page, and he hasn’t been part of a conference championship just yet. But his assertive vision as a recruiter gives Auburn a chance to quickly improve its roster and win more in an increasingly difficult SEC. — Rittenberg


Why is this a good fit?

Pritchard understands Stanford — its advantages, limitations and possibilities — better than most. He played quarterback for the Cardinal from 2006 to 2009, ahead of Andrew Luck’s run, and then spent the first 13 years of his coaching career with his alma mater, until joining the Washington Commanders‘ staff in 2023. He won’t be blindsided by what he’s walking into at Stanford. He also has a very close relationship with Luck, who is truly directing the program. There will be no feeling-out period between head coach and general manager.

Pritchard, 38, was part of Stanford’s seismic shift under Jim Harbaugh, quarterbacking the team to a signature win against USC in 2007. He then witnessed Stanford’s rise to a consistent contender and, more importantly, saw how things went downhill so quickly after COVID and in the portal/NIL era. His ability to learn from those difficult times and ensure Stanford avoids them will be important. But again, he’s not doing this alone, as he comes in immediately aligned with Luck. — Rittenberg

What will be Pritchard’s biggest challenge?

Generating momentum. Few people share as close an association with some of the biggest moments in Stanford history as Pritchard, but during those heights, the Cardinal never truly resonated broadly within a competitive San Francisco Bay Area sports market. With the collapse of the Pac-12 and six losing seasons in the past seven years, Stanford football has essentially become irrelevant locally. Building a program under those circumstances is difficult.

The academic side of things will always be a draw and should, in theory, help the program limit excessive outgoing transfers, but there also needs to be a robust NIL program. At Stanford that doesn’t have to be a problem. The university’s alumni base is notably wealthy, but it also has not proved to be a group eager to part with large sums of money to help field a better football team. That’s perhaps more of an issue that Luck will be responsible for dealing with, but it is very much part of the hand Pritchard has been dealt.

Beyond the structural challenges, this is just a team that needs a talent upgrade. They don’t have the players right now to compete at a high level. — Kyle Bonagura

Grade: C+

Luck didn’t make the most imaginative hire here. He went with a close friend who needs no introduction to Stanford and the vision for success there. But Pritchard hasn’t been a head coach before and wasn’t mentioned as being on the radar for many other college or NFL jobs. Stanford is really betting on potential here. He only really knows Stanford, which might work out in this case, but he also must learn from what happened toward the end of David Shaw’s tenure and chart out a new path. — Rittenberg


Why is this a good fit?

Oklahoma State needed a coach who knew the Big 12 and the region, and someone who could bring a clear vision, especially on offense. Quarterback play was central to Oklahoma State’s identity under Mike Gundy, and Morris has become one of the best talent identifiers in recent years. Oklahoma State needs to accelerate its recruiting, but likely won’t have the first choice for players, and Morris has repeatedly shown the ability to find and develop under-the-radar players. Ideally, he can bring quarterback Drew Mestemaker and others to Stillwater, and perhaps more importantly, make Oklahoma State an attractive destination for top offensive performers again.

Morris played and coached in the Big 12 at Texas Tech and spent time at Houston early in his career, so he won’t be unfamiliar with the key characteristics of a program like Oklahoma State. He’s not a Gundy disciple, but he can respect what Gundy did to elevate the program, while implementing his own vision, which worked both at Incarnate Word and at North Texas. — Rittenberg

What will be Morris’ biggest challenge?

The answer here is twofold: 1) Morris must live up to the unprecedented levels of consistent success his predecessor brought Oklahoma State; 2) Morris will also have to figure out exactly how to take the Cowboys’ football program to the future.

On the first point, whomever Oklahoma State chose to hire this cycle was going to be replacing a coach who won more — and more consistently — than any other figure in program history. Before 2023, the Cowboys made 18 consecutive bowl appearances under Gundy, winning eight or more games in 13 of those seasons. Past leading Oklahoma State to the very top of the sport and turning the program into a national brand, Gundy’s greatest achievement was transforming a school that had registered back-to-back 10-win seasons only once before he took over in 2005 into a perennial winner. Morris, who made two playoff appearances at Incarnate Word and has North Texas contending for the American this fall, has a history of producing quick turnarounds. Getting Oklahoma State upright — which will likely require a massive roster and staff overhaul — should be his first objective. From there, Morris will be judged on the expectations set by Gundy before him.

How does Morris take Oklahoma State into the future? Gundy’s initial, outspoken reluctance, then too-little, too-late embrace of college football’s NIL/transfer portal era hurt the Cowboys on the field and laid the groundwork for his unceremonious departure earlier this fall. Oklahoma State has fallen behind in terms of roster budgeting compared to its Big 12 counterparts, and industry sources suggested that the Cowboys’ ability to present improved resources would be a key piece of the hiring process. Morris has built a career on making more out of less, and that will serve him well in Stillwater. He has also proven capable of navigating the transfer portal and the current complexities of the sport. With help from Oklahoma State (and its boosters), Morris must take steps to modernize the program. If he can, a Big 12 conference landscape that remains wide open outside of Texas Tech could once again be Oklahoma State’s for the taking. — Eli Lederman

Grade: A-

Morris is only 40 (cue the Gundy memes), hasn’t been a Power 4 head coach, and before this season had only middling results with North Texas. His quarterback track record is his superpower, though, and Oklahoma State needs a renaissance at the position after things fell off too sharply. Morris can recruit Texas and build up the roster. Time will tell if he has the expertise to win one-score games in a league where programs are extremely similar. — Rittenberg


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Paul Finebaum: Is Virginia Tech an upgrade for James Franklin?

Paul Finebaum weighs in on James Franklin reportedly being hired as Virginia Tech’s next coach.

Why is this a good fit?

When Franklin was fired and almost immediately announced his intentions to coach in 2026, Virginia Tech emerged as a natural landing spot for the 53-year-old. He has spent most of his career near the mid-Atlantic region, twice serving as a Maryland assistant, leading programs in Vanderbilt and Penn State and even working within the state at James Madison in 1997.

He understands the key recruiting areas extremely well. Franklin ultimately was fired for not winning the biggest games at Penn State, but he still won a lot of them (104) and understands how to build a consistently successful program. Virginia Tech ultimately had to do more of the selling here and convince a veteran coach that it was financially serious enough to contend in the ACC. Franklin isn’t shy about asking for what he needs, and he wouldn’t take the job if he didn’t feel that Virginia Tech’s investments are sufficient to compete for ACC championships. — Rittenberg

What will be Franklin’s biggest challenge?

This hire would not have happened without the financial investment Virginia Tech is about to make in football. The Hokies have languished behind their ACC counterparts in nearly every area — from staffing to salaries to NIL — and some of that has to do with an outdated way of thinking. The one through line has been the thought that the Hokies could win the way Frank Beamer won. That is a big reason why they hired Brent Pry, who served as Franklin’s defensive coordinator, as head coach in November 2021. That clearly did not work, as Pry never won more than seven games in a season. Virginia Tech pledged to add $229 million to its overall athletics budget over the next four years — a huge concession that the old model no longer works in this new era of college football.

But Franklin has to get the entire athletic department to believe the old Beamer days truly are over and things must be done his way. That is challenge No. 1. The second challenge is to restore Virginia Tech’s prowess in recruiting its home state. Franklin had success taking players out of Virginia Tech’s backyard and turning them into stars at Penn State. Will he be able to do the same now at Virginia Tech, which has lost an enormous amount of ground to powers outside the state? The high school players being recruited now were toddlers the last time Virginia Tech was a nationally respected program playing in BCS games. They don’t remember the Hokies being elite. Convincing players to stay in state will be a challenge, but one that Franklin can achieve given his track record. — Adelson

Grade: A

Virginia Tech’s two post-Frank Beamer hires were a coach who had not led a Power 4 program (Justin Fuente) and a first-time head coach (Brent Pry). In Franklin, Virginia Tech gets a proven winner from the Big Ten and SEC, who knows the region extremely well and will be extremely motivated to compete for league titles and CFP appearances.

Franklin’s big-stage shortcomings are a concern but perhaps not as much for a program like Virginia Tech, which is seeking to become a consistent conference title contender again. — Rittenberg

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Kiffin takes LSU job, won’t finish year with Rebels

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Kiffin takes LSU job, won't finish year with Rebels

LSU‘s courtship of Lane Kiffin has come to an end, as he’s leaving the school to take the job in Baton Rouge and will not coach Ole Miss in the College Football Playoff.

He announced both things Sunday afternoon, the culmination of a weeks-long saga that hung over the sport, prompted viscous debate and puts Kiffin in the unprecedented position of a head coach leaving his team and not coaching them in the College Football Playoff.

“After a lot of prayer and time spent with family, I made the difficult decision to accept the head coaching position at LSU,” Kiffin said in a statement Sunday.

His deal with LSU is for seven years and is worth approximately $12 million annually, with the potential for bonuses, a source told ESPN’s Pete Thamel. That would make him one of the highest-paid coaches in the sport.

Kiffin, 50, and the Rebels just wrapped up an 11-1 regular season with a 38-19 win over rival Mississippi State, all but assuring them a berth in the 12-team College Football Playoff.

After saying he would decide Saturday whether he’ll coach at Ole Miss or LSU in 2026, Kiffin met with Rebels athletics director Keith Carter and chancellor Glenn Boyce for a couple of hours at the chancellor’s home in Oxford.

He also sought the advice of former Alabama coach Nick Saban and Las Vegas Raiders coach Pete Carroll, his former boss at USC, over the past few weeks.

Kiffin expressed his appreciation for his time at Ole Miss in a statement released on social media. He also took issue with Ole Miss athletic director Keith Carter, who Kiffin said “denied” his request to coach in the College Football Playoff.

“I was hoping to complete a historic six season run with this year’s team by leading Ole Miss through the playoffs, capitalizing on the team’s incredible success and their commitment to finish strong, and investing everything into a playoff run with guardrails in place to protect the program in any areas of concern,” Kiffin said in his statement.

“My request to do so was denied by Keith Carter despite the team also asking him to allow me to keep coaching them so they could better maintain their high level of performance. Unfortunately, that means Friday’s Egg Bowl was my last game coaching the Rebels.”

Ole Miss responded quickly, as sources told ESPN that they’d promoted defensive coordinator Pete Golding to the school’s full-time coach soon after Kiffin left the football building for LSU.

Kiffin’s decision was supposed to come Saturday, and there was a delay in part because the result of the Iron Bowl late Saturday impacted whether or not Ole Miss would have played this week. He met with Rebels athletics director Keith Carter and chancellor Glenn Boyce for a couple of hours at the chancellor’s home in Oxford on Saturday.

Kiffin also met with some players in the football building on Sunday, and he pointed out in his statement that the players wanted him to coach in the CFP.

Part of the drama unfolding Saturday revolved around Ole Miss staff members and who would end up going with Kiffin. The Rebels’ brass wanted to protect their staff to keep things as normal as possible for the postseason. Kiffin would obviously take some of his staff with him, and the timing of those departures came into focus as discussions went on during the day.

Ole Miss officials are being aggressive with staff salaries, as there’s a high focus on retention, sources told ESPN.

On the offensive side for Ole Miss, quarterback coach Joe Judge, a longtime NFL coordinator and head coach, has agreed to stay on staff, sources told ESPN. Judge’s role hasn’t been formalized yet, but Ole Miss officials and Golding made clear early on he was a priority staff member to stay in Oxford. He coached Trinidad Chambliss and Jaxson Dart while in Oxford.

The naming of Golding as the head coach will lead to continuity at Ole Miss in 2026 and beyond, especially on the defensive side of the ball.

A former Ole Miss player himself, Golding is in his third season on the Rebels’ staff after serving five years as a top defensive assistant at Alabama under Saban.

Kiffin’s decision included an only-in-the-SEC drama that ensnared three prominent schools, as Florida had expressed interest in Kiffin earlier in their search. When that wasn’t reciprocated, they hired Tulane coach Jon Sumrall.

Kiffin has guided the Rebels to a 55-19 record in his six seasons — only Alabama (67-12) and Georgia (71-8) have more wins in the SEC since the start of the 2020 season. The Rebels have the eighth-most wins among power-conference teams during that stretch.

LSU has a championship brand in multiple sports; state-of-the-art facilities; a rabid, regional fan following; and a legendary, historic home football venue in Tiger Stadium (nicknamed Death Valley), which towers over the banks of the Mississippi River and holds 102,000 spectators — 38,000 more than Vaught-Hemingway Stadium.

The lone football coach of LSU’s past four who did not win a national championship was Kelly. He was fired in late October during his fourth season — a seismic development that also led then-athletic director Scott Woodward to resign under pressure from Louisiana Gov. Jeff Landry.

The Associated Press contributed to this report.

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