Fresh off of news of a global manufacturing agreement that includes a new investment of tens of millions of dollars, REE Automotive has kicked off plans for US production this year with the help of contract manufacturer Roush Industries.
REE Automotive ($REE) is one of the more exciting startups in the commercial EV segment thanks to its unique technology and modular vehicle platforms. The Israeli-based startup’s early success has been led by its flagship commercial product – the P7 electric truck.
That journey began with REE’s P7-C chassis cab, which started rolling out initial deliveries in January 2024 after receiving certification from the Federal Motor Vehicle Safety Standards (FMVSS) – the first “x-by-wire” vehicle to do so.
Since then, Penske has signed on to demo and sell the P7-C electric trucks. Those models are being built in at REE’s Integration Center at Coventry in the UK. However, the startup established a second, localized headquarters in Texas in 2021, and REE is now beginning US production in Michigan with the help of Roush Industries.
Source: REE Automotive
REE’s P7 truck production to begin in the US in Q4
According to an update from REE Automotive this morning, it has officially kicked off US production in Michigan with Roush Industries, a contract manufacturer with nearly 50 years of experience in several industries across advanced mobility, aerospace, defense, and theme parks.
REE states that Roush will begin US production of the P7 electric trucks at its Detroit-area factory in Q4 2024, with an annual capacity of 5,000 units. The startup will continue to manufacture its proprietary REEcorner technology in Coventry, while Roush will handle US assembly.
REE also has a strategic agreement with Motherson, which will handle the startup’s global supply chain and logistics to ” target cost reduction, improved unit economics, and higher margins.” REE Automotive’s chief operations officer, Josh Tech, spoke about the decision to choose Roush to handle its US production of the P7 electric trucks:
We chose to work with Roush because of their proven capabilities and expertise in the commercial EV market, their capacity to scale production, and their understanding of our unique business model, which is to build our vehicles to order, not for inventory. We want to get our trucks in the hands of our customers as soon as possible, while not sacrificing on quality, making sure our customers can count on us as they build their electric commercial fleets. By partnering with Roush, we can concentrate on our core technology and production of the REEcorners while optimizing production costs and reducing go to market times benefiting from their nearly 40-year track record of engineering and manufacturing spans from NASCAR, to lunar terrain vehicles, to the most innovative EVs.
REE shared that its P7 already has a network of 78 service and sales locations through 24 authorized dealers across North America, who combine for potential access to over 200 fleets throughout the US and Canada.
Today’s US production news follows a successful investment round last week, in which REE entered into definitive agreements with M&G Investments, Motherson, and Varana Capital to purchase Class A ordinary shares for gross proceeds of $45.35 million (before deducting applicable fees and expenses). At the time of that announcement, REE shared that it intends to use the proceeds to generate general working capital.
With US production now in place, REE looks poised to make an even more significant impact on the electrified commercial vehicle segment. As previously reported, the startup had already garnered over $40 million in binding orders. As of May 30, 2024, the company crossed the $50 million mark.
The company intends to share its Q2 2024 financial results later this week.
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Rad Power expands Black Friday e-bike lineup and increases savings to new lows starting from $999
Rad Power Bikes has expanded its Black Friday Sale with additional offers while retaining the previous lineup of new lows and more. Among the bunch, we’re seeing the biggest price cut yet on the RadExpand 5 Plus Folding e-bike at $1,399 shipped. Coming down from the full $1,899 price tag that it has spent much of 2025 keeping to, we’ve mostly seen a mix of free bundle offers (without price cuts) and occasional discounts as low as $1,699. Now, for Black Friday, this newer model is getting a larger-than-ever $500 markdown to a new all-time low price. Head below to learn more about it and the expanded/increased Rad Power Black Friday savings.
The Rad Power RadExpand 5 Plus comes as the latest iteration of the brand’s space-saving, folding series, able to condense down to 29 inches high by 25 inches wide by 41 inches long to fit inside closets, car trunks, on RVs, and more. The 750W rear hub motor is paired with a 720Wh battery to carry you for up to 60+ miles with its five PAS levels activated at up to 20 MPH top speeds (supported by a torque sensor). Among its updated features, you’ll be getting a hydraulic suspension fork alongside hydraulic disc brakes for smoother rides and greater stopping power. There’s also the puncture-resistant tires, fenders to go over top of them, a rear cargo rack for added versatility, an LED headlight, a brake-activated taillight, a Shimano 7-speed derailleur, a color display with a USB-C port, and more.
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With the brand going through financial turmoil, now’s your chance to cash in on some of Rad Power’s deep clearance-meets-Black Friday savings.
20/28 MPH for up to 60+ miles w/ most advanced smart features
Anker’s eufy solar security cameras, smart locks, more get up to 50% Black Friday savings to new lows starting from $50
With Amazon’s Black Friday Week Sale in full momentum, Anker’s official eufy storefront is offering up to 50% discounts across its lineup of smart security devices, and the best rate yet on the SoloCam S220 Wireless Solar Security Camera that starts from $49.99 shipped, while its 4-camera package is a great get for multi-point coverage at $179.99 shipped. Normally going for $100 without any discounts, we’ve seen the cost get taken down as low as $60 previously in the year, with this holiday deal bringing even more savings to the mix by cutting the price in half. You’ll save $50 off the going rate for a 50% markdown on the single-cam package, while the 4-camera kit is seeing a 36% cut of $100 – dropping both options to new all-time lows.
Lectric XP4 Standard Folding Utility e-bikes with $326 bundle: $999 (Reg. $1,325)
Lectric XP Lite 2.0 Long-Range e-bikes with $449 bundles: $999 (Reg. $1,448)
Heybike Mars 2.0 Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Heybike Ranger S Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Best new Green Deals landing this week
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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Tesla’s poorly handled Powerwall 2 recall is now turning into a potential class action lawsuit over for leaving people with bricked batteries until Tesla replaces them.
We previously reported on Tesla recalling thousands of Powerwall 2 units built between 2020 and 2022 due to a fire risk. We noted several problems with it, as it took months between the recall in Australia and the US, despite the units being identical and affected by the same issue.
Now, some affected Powerwall owners are also taking issue with how Tesla is handling the recall.
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Tesla’s ability to address issues via over-the-air (OTA) software updates is usually a massive advantage, but not everyone is happy with how Tesla is using its OTA capability in this case.
According to a new class action filing in the Middle District of Florida, Jacksonville Division, that “fix” has left owners with expensive wall decorations instead of backup power systems.
The lawsuit, Brown v. Tesla, Inc., was filed yesterday. It alleges that rather than providing swift replacements for the potentially dangerous hardware, Tesla used its software backdoor to effectively shut down customer installations.
From the complaint:
“Rather than immediately providing full refunds or prompt replacement with non-defective units, Tesla has remotely accessed affected Powerwall 2 systems and discharged or limited their battery charge to near-zero levels to reduce the risk of overheating.”
The result, according to the filing, is that many owners have been “deprived of the core functions for which they purchased Powerwall 2, including backup power and energy storage.”
Imagine paying upwards of $8,000 for peace of mind during a grid outage, only to find out Tesla remotely drained your backup battery to 0% because it might otherwise catch fire.
The lawsuit further alleges that the actual physical replacement process is dragging out. The complaint argues that the replacement process “has been slow, burdensome, and incomplete,” leading to “lengthy periods” where consumers have partially or fully disabled units.
The core legal argument here is about merchantability. The plaintiffs argue that a home energy storage system that must be remotely “bricked” to prevent it from burning down a house is clearly “not fit for its ordinary purpose as a safe and reliable residential battery.”
Tesla has not yet commented on the suit or provided a timeline for when all affected customers will receive physical replacements.
Electrek’s Take
Ever since the first recall in Australia came out, I knew this thing would snowball into something much bigger.
In the Australian recall, Tesla noted that it was “considering compensating people” for revenue lost or higher utility bills due to Powerwalls being down for an extended period.
It looks like this class action lawsuit is trying to ensure that Tesla is not just considering it but actually does the right thing and compensates owners.
Tesla has up to 10,000 Powerwalls to replace in the US alone. We understand that this is a tremendously difficult task and it will take some time, but that’s not the fault of the customers and Tesla needs to own up to it.
Leaving customers in limbo with a dead battery on the wall, especially as we head into winter storm season in many parts of the US, is a massive customer service failure. Tesla needs to accelerate the replacement program and prioritize these recall replacements over new sales immediately.
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The latest hybrid telehandler from New Holland packs a range-extending combustion engine to boost its battery power during longer shifts – but it doesn’t run on gas or diesel. Instead, this farm-friendly machine is built to run on METHANE.
Manure digester, via Ag Marketing Resource Center.
CASE and New Holland (collectively, CNH) understands its customers’ desire to put that biogas to good use. They also understand that nothing is quite as efficient as battery-electric power, though; but big farms have weird duty cycles: 4-6 hour shifts most of the year, then critical, un-skippable, non-negotiable round-the-clock running during harvest.
“With this prototype, New Holland shows its continuous commitment to the ‘Clean Energy Leader‘ strategy, building on our leadership in alternative fuel machines,” says Marco Gerbi, New Holland T4 and T5 tractor, loader and telehandler product management. “Our aim is to help our customers boost farm productivity and profitability by broadening our range of alternative fuel machines that do not compromise efficiency or productivity yet help to minimize agriculture’s carbon footprint.”
Primarily driven by a 70 kWh lithium-ion battery, the telehandler uses a methane-fueled version of Fiat Powertrain’s four-cylinder F28 engine as a range-extending backup whenever jobs demand more uptime. On the energy stored in the battery alone, New Holland says the machine can handle a full day’s worth of typical farm work — roughly a “350-day duty cycle,” and it can recharge from the grid, a biogas generator, or even rooftop (barntop?) solar.
It’s still just a prototype, but New Holland claims the hybrid setup cuts fuel use by up to 70% compared to a conventional diesel telehandler while delivering 30% better performance and uptime for its operators.
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