Ford’s Marin Gjaja explained that most drivers don’t realize the major perks of driving an EV. Not only is it more efficient, but it also offers extra benefits like skipping the lines at the gas station with the ability to charge at home.
Ford says driving an EV offers additional perks
At the Automotive News Congress, Marin Gjaja, COO of Ford’s Model e EV business, said one of the company’s main priorities is tackling false beliefs about electric vehicles.
“That’s the conundrum for us as an industry,” Gjaja said in Michigan on Tuesday. He added, “We have customers who are fearing loss and misperceive the value” of EVs.
Ford is working with its dealers to educate customers with tools like Ford University to counter EV misperceptions. Introduced in May, Ford’s new tool is a digital and video-based dealer training platform with games and AI to educate employees and buyers.
According to Gjaja, automakers must address the “economic challenges” as the industry shifts to electric vehicles. To do so, educating customers about the true perks of driving an EV is key.
2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)
Gjaja explained that EVs come with additional benefits, like waking up with a full charge every day and the ability to charge at home. Many electric vehicles, like Ford’s F-150 Lightning, can also act as portable generators with added functions like vehicle-to-home (V2H) charging with bidirectional capabilities.
Ford F-150 Lightning powering up a business after an earthquake (Source: Harper Motors)
Lightning drivers have used their electric pickups to power home appliances and other electronics during hurricanes, earthquakes, blizzards, and other extreme weather events. It can also be used to power up your next camping trip or work site.
Ford F-150 Lightning powering movie set (Source: Ford Canada)
However, Ford has delayed several EV projects, citing “slower-than-expected” adoption. Ford also scrapped plans to launch its three-row electric SUV and is focusing on smaller, more profitable models.
Ford’s Electric Explorer for Europe (Source: Ford)
Ford has a dedicated team of ex-Tesla, Rivian, Lucid, and Apple employees in California developing its new low-cost EV platform. The first vehicle, a mid-size electric pickup, is expected to launch in 2027.
“Being affordable is great, but there are two other requirements,” Gjaja explained. One is that it has to be unique, or “you’re going to get commoditized,” and the other is that “you also have to make money.”
Ford Mustang Mach E at a Tesla Supercharger (Source: Ford)
Ford’s EV unit lost $2.5 billion in the first half of the year and is on track to lose between $5 and $5.5 billion in 2024.
The company is betting on more affordable EVs and a software-defined experience to turn things around over the next few years.
Electrek’s Take
Many drivers don’t realize the actual benefits of driving an EV until they own one. However, the first time you drive it, you will notice the significant upgrade it offers over gas-powered vehicles.
The ride is nearly silent and much smoother. With instant torque, you don’t have to worry about lagging when pulling out into traffic.
Most EVs have superior software and connectivity and are much smarter than traditional gas-powered cars. And that’s not even including the lower cost of ownership with less maintenance and not being subject to fluctuating gas prices. Plus, waking up with a full charge every day is worth it alone. And the best part is you can roll your windows down on a nice day and not smell constant fumes (only if you’re next to a gas-powered car).
U.S. President Donald Trump walks as workers react at U.S. Steel Corporation–Irvin Works in West Mifflin, Pennsylvania, U.S., May 30, 2025.
Leah Millis | Reuters
U.S. Steel shares jumped on Monday after President Donald Trump approved its controversial merger with Japan’s Nippon Steel.
U.S. Steel shares were last up about 5% in premarket trading.
Trump issued an executive order on Friday that allowed U.S. Steel and Nippon to finalize their merger so long as they signed a national security agreement with the U.S. government. The companies said they signed the agreement with the government, completing the final hurdle for the deal.
U.S. Steel said the national security agreement includes a golden share for the U.S .government, without specifying what powers the government would wield with its share. Trump said on Thursday that the golden share gives the U.S. president “total control.”
Typically, golden shares allow the holder veto power over important decisions the company makes. Pennsylvania Sen. Dave McCormick told CNBC in May that the golden share will give the U.S. government control of several board seats and ensure production levels aren’t cut.
Trump has avoided calling the transaction a merger, describing the deal instead as a “partnership.” U.S. Steel confirmed in a regulatory filing Monday that the company will become a wholly owned subsidiary of Nippon Steel North America.
“All regulatory approvals required for the completion of the Transaction have been received,” U.S. Steel said in a filing with the Securities and Exchange Commission on Monday. “The Transaction remains subject to the satisfaction of customary closing conditions, and is expected to be completed promptly.”
Trails of Iranian ballistic missiles light up the night sky as seen from Gaza City during renewed missile strikes launched by Iran in retaliation against Israel on June 15, 2025.
Anadolu | Anadolu | Getty Images
Tehran will “pay the price” for its fresh missile onslaught against Israel, the Jewish state’s defense minister warned Monday, as markets braced for a fourth day of ramped-up conflict between the regional powers.
Fire exchanges have continued since Israel’s Friday attack against Iran, with Iranian media reporting Tehran’s latest strikes hit Tel Aviv, Jerusalem and Haifa, home to a major refinery. CNBC has reached out to operator Bazan for comment on the state of operations at the Haifa plant, amid reports of damage to Israel’s energy infrastructure.
Iran’s Revolutionary Guard said overnight it deployed “innovative methods” that “disrupted the enemy’s multi-layered defense systems, to the point that the Zionist air defense systems engaged in targeting each other,” according to a statement obtained by NBC News.
Israel has widely depended on its highly efficient Iron Dome missile defense system to fend off attacks throughout regional conflicts — but even it can be overwhelmed if a large number of projectiles are fired.
The fresh hostilities are front-of-mind for investors, who have been weighing the odds of further escalation in the conflict and spillover into the broader oil-rich Middle East, amid concerns over crude supplies and the key shipping lane through the Strait of Hormuz connecting the Persian Gulf and the Gulf of Oman.
Oil prices retained the gains of recent days and at 09:19 a.m. London time, Ice Brent futures with August delivery were trading at $73.81 per barrel, down 0.57% from the previous trading session. The Nymex WTI contract with July expiry was at $72.7 per barrel, 0.38% lower.
Elsewhere, however, markets showed initial signs of shrugging off the latest hostilities early on Monday.
Spot prices for key safe-haven asset gold retreated early morning, down 0.42% to $3,417.83 per ounce after nearly notching a two-year-high earlier in the session, with U.S. gold futures also down 0.65% to $ 3,430.5
Tel Aviv share indices pointed higher, with the blue-chip TA-35 up 0.99% and the wider TA-125 up 1.33%.
Luis Costa, global head of EM sovereign credit at Citigroup Global Markets, signaled the muted reaction could be, in part, attributed to hopes of a brisk resolution to the conflict.
“So markets are obviously, you know, bearing in mind all potential scenarios. There are obviously potentially very bad scenarios in this story,” he told CNBC’s “Europe Early Edition” on Monday. “But there is still a way out in terms of, you know, a faster resolution and bringing Iran to the table, or a short continuation here, of a very surgical and intense strike by the Israeli army.”
U.S. response in focus
As of Monday morning, Israel’s national emergency service Magen David Adom reported four dead and 87 injured following rocket strikes at four sites in “central Israel,” reporting collapsed buildings, fire and people trapped under debris.
Accusing Tehran of targeting civilians in Israel to prevent the Israel Defense Forces from “continuing the attack that is collapsing its capabilities,” Israeli Defense Minister Israel Katz, a close longtime ally of Prime Minister Benjamin Netanyahu, said in a Google-translated social media update that “the residents of Tehran will pay the price, and soon.”
The IDF on Sunday said it had in turn “completed a wide-scale wave of strikes on numerous weapon production sites belonging to the Quds Force, the IRGC and the Iranian military, in Tehran.”
CNBC could not independently verify developments on the ground.
The U.S.’ response is now in focus, given its close support and arms provision to Israel, the unexpected cancellation of Washington’s latest nuclear deal talks with Iran, and President Donald Trump’s historically hard-hitting stance against Tehran during his first term.
Trump, who has been pushing Iran for a deal over its nuclear program, has weighed in on the conflict, opposing an Israeli proposal to kill Iran’s supreme leader, Ayatollah Ali Khamenei, according to NBC News.
Discussions about the conflict are expected to take place during the ongoing meeting of the G7, encapsulating Canada, France, Germany, Italy, Japan, the U.K. and the U.S., along with the European Union.
— CNBC’s Katrina Bishop contributed to this report.
A Tesla Model 3 got stuck on a train track and was hit, albeit slightly, by a train in Sinking Spring, PA. The driver claimed it was in “self-driving mode.”
According to the fire alerts in Berks County, a Tesla Model 3 drove around a train track barrier near South Hull Street and Columbia Avenue and got stuck in the tracks.
The driver was able to exit the vehicle, but a train hit the car, reportedly snapping off the side mirror.
The fire commissioner ordered to stop all train traffic as the emergency services worked to get the Model 3 off the tracks using a crane.
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Spitlers Garage & Towing, performed the recovery and shared a few pictures on Facebook:
The Tesla driver reportedly claimed that the vehicle was in “self-driving mode” leading up to getting stuck on the train tracks.
Tesla claims that all its vehicles built since 2016 will be capable of unsupervised self-driving with software updates; however, this has yet to occur.
Instead, Tesla has been selling a “Full Self-Driving” (FSD) package for up to $15,000 that requires the driver to constantly supervise the vehicle, with the driver remaining responsible for the car at all times.
Electrek’s Take
There have been instances of Tesla drivers engaging in reckless behavior and then attributing it to the Full Self-Driving (FSD) features.
I’m not saying it’s the case here, but it’s a possibility.
On the other side, I’ve seen FSD try to navigate around construction barriers. It’s possible that it tried to do that in this case, here and then got caught on the tracks.
We would need more data.
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