Hyundai set a new third-quarter retail sales record in the US, partially driven by “strong demand” for the all-electric IONIQ 5. The IONIQ 5 remains one of the best-selling EVs, with over 30,000 models sold in 2024.
Hyundai IONIQ 5 sales reach 30,000 mark in Q3 2024
“We set an all-time retail sales record in the third quarter thanks to strong demand for our IONIQ 5 and hybrid models,” according to Hyundai Motor America’s CEO Randy Parker.
Hyundai set a new Q3 retail sales record last quarter. Total vehicle sales reached nearly 211,000, up 5% from Q3 2023.
After selling another 11,590 IONIQ 5 models in Q3, Hyundai’s electric SUV crossed the 30,000 sales mark in 2024. The IONIQ 5 remains one of the best-selling EVs in the US, with 30,318 models sold through the first nine months of the year, an increase of 20% from 2023.
Hyundai IONIQ 6 sales are also up 9% year-to-date (YTD) despite slipping 57% in Q3 with only 2,185 units sold.
The sales growth comes despite Hyundai unveiling the updated 2025 IONIQ 5, which will be the first vehicle built at its new Georgia EV plant opening this month. The new IONIQ 5 features more range, a rugged new XRT trim, and a Tesla NACS port.
Hyundai’s new 2025 IONIQ 5 Limited with a Tesla NACS port (Source: Hyundai)
Hyundai said the US-built IONIQ 5 will initially qualify for a partial $3,750 tax credit, but once the battery portion opens, it’s expected to be eligible for the full $7,500.
Hyundai’s sister company, Kia, is also seeing strong demand in the US as its new three-row EV9 SUV rolls out.
Hyundai IONIQ 9 (SEVEN) electric SUV concept (Source: Hyundai)
Later this year, Hyundai will introduce its first three-row electric SUV, the IONIQ 9. With US production kicking off and new models coming, Hyundai is poised to carry the momentum into 2025.
Electrek’s Take
Will Hyundai Motor Group (including Kia) maintain its lead after topping Ford and GM in the US in Q2 to become the second-best-selling EV brand in the US behind Tesla?
According to sales data from CNBC, GM sold nearly 21,000 EVs in the US in July and August. With new models rolling out, like the Chevy Blazer, Equinox, and Silverado EVs, GM expects to build momentum into the end of 2024.
It will be a tight race for second place in the US EV market this year. Check back for more info soon, as Ford and GM report Q3 sales this week.
Tesla’s earnings report dropped today, and news isn’t great. But instead of recognizing his failures that have led to Tesla’s downturn, CEO Elon Musk lashed out with conspiracy theories while also hypocritically failing to acknowledge that his company was only profitable this quarter due to regulatory credits.
The numbers are in on Tesla’s dismal quarter, with sales, profits and margins tanking significantly for the company despite a rising global EV market.
You’d expect a drop in car sales to be top of mind for a car company, but instead of talking about this, CEO Elon Musk opened the call by talking about his ineffective advisory role to a former reality TV host.
Musk is heading up the self-styled “Department of Government Efficiency,” an advisory group that is focused on reducing redundancy in government. The office is not an actual government department and has a redundant mission to the Government Accountability Office, which is an actual government department focused on reducing government waste.
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Musk originally claimed that the department would be able to save $2 trillion for the US government, which is actually impossible because federal discretionary spending is $1.7 trillion, which is a (gets out abacus) smaller number than $2 trillion.
He has, of course, failed at this task that anyone with any level of competence would have known was impossible before setting it out for themselves, and now projects that the department will save $150 billion next year, less than a tenth of his original estimate. But even that projection is likely an overstatement, given that most of the supposed savings that DOGE has found are not actual savings at all.
On top of this, the US government’s deficit has grown to the second-highest level on record – with the first happening in 2020, the last time Mr. Trump squatted in the White House. Which means the government isn’t saving money, it is in fact borrowing and spending more of it than ever before.
So, Musk’s tenure in the advisory board has been an unmitigated failure by any realistic account.
But if you listened to Tesla’s call, you wouldn’t have known this, as Musk was quite boastful of his efforts – starting a Tesla conference call with an irrelevant rant about his fake government department, instead of with Tesla business.
He claimed that he has made “a lot of progress in addressing waste and fraud” and that the job is “mostly done,” which is not correct by his own metrics. Musk stated that his purpose is “trying to bring in the insane deficit that is leading our country, the United States, to destruction,” and as we covered above, that deficit has only increased.
But he also went on to spew some rather insane conspiracy theories about the reasons behind his company’s recent failures, all of which of course put the blame on someone else, rather than himself. The buck stops anywhere but here, I guess.
His primary assertion was that the “blowback from the time I’ve been spending in government” (which, again, is an advisory role, not an actual government position) has come mainly from protesters that were “receiving fraudulent money” and are now angry that the government money spigot has been turned off.
Which, of course, he’s provided no evidence for… and he’s provided no evidence for it because it’s false.
Besides, that’s not how protests work. But incorrect claims that protests do work that way are often used by opponents of free speech, with the motivation of putting a chilling effect public participation. Fitting behavior for an enemy of the First Amendment like Elon Musk.
Meanwhile, this assertion also comes from a person who tried and failed to bribe voters to win an election. Perhaps his admiration of Tesla protesters is aspirational – he wishes his ideas were good enough to inspire that sort of grassroots political effort that money, demonstrably, cannot buy.
But this hypocrisy extends beyond Musk’s hatred of free expression, and strikes at the heart of the business he is the titular leader of, Tesla, the organization that has made him into the richest man in the world. Because not only is it not true that Tesla protests are driven by his ineffective government actions (they are, in fact, driven by him doing Nazistuffallthetime), it’s also objectively true that Musk’s companies are a large recipient of government money.
And that’s particularly relevant today, to the very earnings call where Musk made his ridiculous assertion, because in Q1 2025, Tesla only turned a profit due to government credits. Without them, it would have lost money.
Tesla only profitable in Q1 due to regulatory credits
Per today’s earnings report, Tesla earned $595 million in regulatory credits in Q1. But its total net income for the quarter was $409 million.
This means that without those regulatory credits, Tesla would have posted a -$189 million loss in Q1. It was saved not just by credit sales, but credit sales which increased year over year – in the year-ago quarter, Tesla made $442 million in regulatory credits, despite having higher sales in Q1 2024 than in Q1 2025. So not only were credits higher, but credits per vehicle were higher.
This is a common feature of Tesla earnings, and we even said in our earnings preview that we expected it. While Tesla had a bad quarter, nobody expected it to become actually unprofitable, because there was always the possibility of increasing regulatory credit sales to eke out a profitable quarter.
And this has been the case many times in Tesla’s past, as well. In earlier times, Tesla’s first few profitable quarters were decried by the company’s opponents as an accounting trick, suggesting that regulatory credit sales weren’t “real” profits, and that the cars should have to stand on their own.
This is a silly thing to say – businesses do business in the environment that exists, and every business has an incentive structure that includes subsidies and externalities. If we were to selectively write off certain profits for certain businesses, we could make a tortured case that any business isn’t profitable.
Plus, these opponents didn’t extend the same treatment to the oil industry, which is subsidized to the tune of $760 billion per year in the US alone in unpriced externalities, yet that is somehow never mentioned during their earnings calls.
But, setting aside the debate over whether credits are valid profits (they are), for years now we’ve been well beyond Tesla’s reliance on credits. The company has produced significant profits, regardless of credit sales, for some time now.
At least, until today. That’s no longer true – Tesla did rely on credits to become profitable in Q1. And Musk starting the call with a ridiculous rant about government handouts not only shows his hypocrisy and projection on this matter, but his detachment from reality itself. He is, truly, too stuck in the impenetrable echo chamber of his self-congratulating twitter feed to realize what an embarrassment he’s being in public – to the point of inventing shadow enemies to explain the very real, very simple explanation that people aren’t buying his company’s cars because he sucks so much.
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No matter how badly a fleet wants to electrify their operations and take advantage of reduced fuel costs and TCO, the fact remains that there are substantial up-front obstacles to commercial EV adoption … or are there? We’ve got fleet financing expert Guy O’Brien here to help walk us through it on today’s fiscally responsible episode of Quick Charge!
This conversation was motivated by the recent uncertainty surrounding EVs and EV infrastructure at the Federal level, and how that turmoil is leading some to believe they should wait to electrify. The truth? There’s never been a better time to make the switch!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Vermont’s EV adoption has surged by an impressive 41% over the past year, with nearly 18,000 EVs now registered statewide.
According to data from Drive Electric Vermont and the Vermont Agency of Natural Resources, 17,939 EVs were registered as of January 2025, increasing by 5,185 vehicles. Notably, over 12% of all new cars registered last year in Vermont had a plug. Additionally, used EVs are gaining popularity, accounting for about 15% of new EV registrations.
To put it in perspective, Vermont took six years to register its first 5,000 EVs – and the last 5,000 were added in just the previous year.
Rapid growth, expanding infrastructure
In just two years, Vermont has doubled its fleet of EVs, underscoring residents’ enthusiasm for electric driving. To support this surge, the state now boasts 459 public EV chargers, including 92 DC fast chargers.
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The EV mix in Vermont is leaning increasingly toward BEVs, which represent 60% of the state’s EV fleet. The remaining 40% consists of PHEVs, offering flexible fuel options for drivers.
Top EV models in Vermont
Vermont’s favorite EVs in late 2024 included the Hyundai Ioniq 5, Nissan Ariya, Toyota RAV4 Prime PHEV, Tesla Model Y, and the Ford F-150 Lightning. These vehicles have appealed to Vermont drivers looking for reliability, performance, and practical features that work well in Vermont’s climate.
Leading the US in reducing emissions
This strong adoption of EVs earned Vermont the top ranking from the Natural Resources Defense Council for reducing greenhouse gas emissions in transportation in 2023. “It’s only getting easier for Vermonters to drive electric,” noted Michele Boomhower, Vermont’s Department of Transportation director. She emphasized the growing variety of EV models, including electric trucks and SUVs with essential features like all-wheel drive, crucial for Vermont’s climate and terrain.
Local dealerships boost EV accessibility
Nucar Automall, an auto dealer in St. Albans, is a great example of local support driving this trend. With help from Efficiency Vermont’s EV dealer incentives – receiving $25,000 through the EV Readiness Incentive program – it recently installed 15 EV chargers for new buyers and existing drivers to use.
“Having these chargers on the lot makes it easier for customers to see just how simple charging an EV can be,” said Ryan Ortiz, general manager at Nucar Automall. Ortiz also pointed out the growing affordability of EVs, thanks to more models becoming available and an increase in pre-owned EVs coming off leases.
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