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Ford said it remains the second best-selling EV brand in the US behind Tesla, but is it really? Ford was topped by GM in Q3 electric vehicle sales as the race intensifies into the end of the year.

Ford topped by GM in Q3 electric vehicle sales in the US

On Monday, GM announced that EV sales surged 60% in the third quarter. However, Ford says it remains America’s number two EV brand in 2024.

Ford released its Q3 sales numbers on Tuesday, showing a 12% increase in EV sales year-over-year.

Ford sold 23,509 electric vehicles in the third quarter, slightly less than the 23,957 sold in Q2 but still up from the 20,962 sold last year.

The company sold 13,392 Mach-E models last quarter, down 9.8% from Q3 2023. Ford’s electric F-150 Lightning pickup saw higher demand, with sales up 104.5% to 7,162.

Ford’s E-Transit remains America’s best-selling electric van. With another 2,955 units sold in the third quarter, E-Transit sales reached 9,256 through September, up 67% YOY.

With 32,095 EVs sold over the last three months, rival GM outpaced Ford. Several new all-electric GM models, including Chevy’s Equinox, Blazer, and Silverado EVs, are hitting the market. The strong Q3 performance pushed GM’s share of the US EV market to 9.5%. That’s up from 7.1% in Q2.

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2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)

Despite this, Ford said it remained on top through the first nine months of 2024. Through September, Ford’s EV sales reached 67,689 in the US.

According to sales data, GM is actually number two in the US EV market, with 70,450 electric models sold in 2024.

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Ford Mustang Mach E at a Tesla Supercharger (Source: Ford)

To boost sales, Ford introduced a new “Ford Power Promise” program. Starting October 1, 2024, Ford is giving all new EV buyers a free home charger and covering the cost of standard installation. According to Ford, most buyers don’t realize the true benefits of driving an electric car, like home charging. The program is designed to convert potential buyers who are on the fence about going electric.

Electrek’s Take

With six electric vehicles on the market (not including the Brightdrop van and Chevy Bolt EV/EUV), it’s no wonder GM is outpacing Ford.

GM’s “EV for everyone” strategy is finally coming together with an electric car rolling out in high-demand segments.

Despite talk of an “EV slowdown” in the US, GM and others are proving there is demand if you offer the right model at an affordable cost.

For this reason, Ford is doubling down on smaller, more affordable EVs. The company has a team out in California developing a low-cost platform for future electric models.

The first will be a new electric pickup, due out in 2027. Ford also canceled plans to launch its three-row electric SUV as it shifts focus to smaller models.

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Tesla vs. Bezos, Slate, Windrose, Lucid, and Paul ‘Muad’Dib’ Atreides

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Tesla vs. Bezos, Slate, Windrose, Lucid, and Paul 'Muad'Dib' Atreides

On today’s battle-ready episode of Quick Charge, it’s Elon Musk vs. the world as big players position themselves for control of enough lithium to build 600 million electric cars and the rest of the industry squares up to Tesla in the battle for market leadership.

While Windrose is making sales and expanding into new markets, the Tesla Semi is still in limited tests, Robotaxi launches as a “ride hailing service” in California with randos in the drivers’ seat and Academy Award nominated actor/noted college football analyst Timothée Chalamet teams up with Lucid to steal (even more) sales from the embattled Model S and X lines.

Today’s episode is brought to you by Retrospec, the makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure. Quick Charge listeners can get 10% off their next e-bike ride through August 14 with the exclusive code ELECTREK10 only at retrospec.com.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

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New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Driivz and ezVOLTz pair up to supercharge EV charging reliability

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Driivz and ezVOLTz pair up to supercharge EV charging reliability

EV charging company ezVOLTz has partnered with Driivz, the EV software arm of Vontier, to make its “Charging as a Service” platform even smarter and more reliable for fleets, businesses, and state and local governments across the US.

If you’re not familiar with ezVOLTz, it’s a full-service EV charging provider. It handles everything, from installing hardware-agnostic chargers to managing the backend with its software platform, ezCONNECT. Now, ezVOLTz is plugging into Driivz’s charging and energy management tech to help run things even more smoothly.

With Driivz’s help, ezVOLTz plans to keep its network humming with 24/7 monitoring and real-time issue detection. Driivz’s Alert Management System can auto-fix up to 80% of charger hiccups remotely without sending a tech on-site. That means more uptime and fewer headaches for drivers and site owners.

“EV adoption is surging, and drivers and the companies and entities that serve them need smart, connected, and reliable charging options,” said ezVOLTz CEO Sam Malhotra. “The Driivz team and their smart charging and energy management solutions are a natural fit in bolstering our services.”

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The partnership also gives ezVOLTz new tools to grow its network. Driivz’s software tracks usage patterns and charger performance, helping pinpoint the best spots for new installations. Driivz will also support the ezVOLTz app, letting users plan road trips and find chargers nationwide.

“Reliability and ease-of-use are two of the most important considerations for EV drivers,” said Andrew Bennett, CEO of Driivz. “We’re proud to partner with ezVOLTz in delivering seamless and reliable charging to their customers.”

As more businesses, fleets, and municipalities plug into EVs, partnerships like this one aim to make sure the charging experience keeps up.

Read more: Driivz expands in the US EV charging market with a new HQ


The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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An electric Subaru BRZ? Don’t rule out an EV version just yet

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An electric Subaru BRZ? Don't rule out an EV version just yet

The Subaru BRZ may live on as an EV after all. Subaru wants its share of the sports car market, and an electric BRZ could hit the sweet spot.

Is Subaru launching an electric BRZ?

Subaru discontinued the BRZ in Europe in 2020 after the first generation. Although its twin, the Toyota GR86, was sold until the 2024 model year, the BRZ was released as a US-only model.

In its third generation, it could return as an EV. Speaking with Autocar, Subaru’s European head, David Dello Stritto, said, “Our options are open,” hinting that the BRZ could make a comeback in electric form.

Subaru’s global EV product boss, Inoue Masahiko, confirmed an electric version of the sports car “was under consideration.” He added that Subaru has extensively looked into an EV version of the BRZ with its partner, Toyota.

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Masahiko explained that “We did consider electrifying the BRZ and GR86, but the win-win relationship is more important.” So far, “We can’t get the kind of benefits from both sides,” he added.

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2026 Subaru Uncharted EV (Source: Subaru)

Subaru is already launching several new electric vehicles in Europe, including the new Uncharted, E-Outback (known as Trailseeker in the US), and an updated Solterra SUV.

Stritto said that an electric sports car will depend on the success of these models first, especially the Uncharted. According to Subaru’s European boss, the Japanese automaker feels “very positively about Subaru enthusiasts, but we need to see how Uncharted does first.”

Subaru-new-EVs
2026 Subaru Solterra EV (Source: Subaru)

As for an “electrified” powertrain, or hybrid, Masahiko said the vehicle’s packaging “would make it difficult,” adding an EV version would be “easier” to create.

The comments come after Stritto told Autocar last week that a new entry-level EV could also be in the works. However, that will also depend on how well the Uncharted sells.

For those in the US, don’t worry – Subaru is not planning to discontinue the BRZ. If it did launch as an EV, would you consider one? It would go up against the new Hyundai IONIQ 6 N and Tesla Model 3 Performance.

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