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A man opens the LinkedIn social network app on his smartphone at the breakfast table in Berlin on July 5, 2024.

Alicia Windzio | Picture Alliance | Getty Images

Every morning, Emily Ritter spends 15 minutes in bed checking her Instagram, Messages, Slack and Strava apps and playing The New York Times’ Connections and Strands games on her phone. Recently, LinkedIn has been part of the mix.

Ritter, a marketing executive at San Francisco-based startup Front, discovered a logic puzzle called Queens about two months ago through a promotion on LinkedIn, which is best known as the place where professionals connect and recruiters find talent.

“It’s just kind of a fun brainteaser,” Ritter said. “It’s a way to do something sort of relaxing, but in an engaging way.”

LinkedIn, which Microsoft acquired for $27 billion in 2016, rolled out its first three games in May, and Queens has emerged as the hottest of the trio.

On Tuesday, the company launches game number four, and it’s going deeper into logic puzzles with a title called Tango. In the game, a user is presented with a grid, and a few squares are filled in with a sun or a moon. It’s up to the player to fill in each remaining square with a sun or a moon, based on a few rules.

While LinkedIn consistently ranks as a top 100 app on iOS in the U.S., it’s below other social apps like TikTok, Reddit, Snapchat and X as well as Meta services such as Facebook and Instagram, according to industry researcher Sensor Tower.

Games represent a form of content that, when done right, keep people coming back. And it’s a market that Microsoft knows well. The company introduced its first Xbox console in 2001, and now has a games business generating $22 billion in annual revenue following the purchase of Activision Blizzard a year ago.

Yet gaming wasn’t a part of LinkedIn for the first seven years after the acquisition, which was Microsoft’s biggest ever until the Activision deal. Daniel Roth, LinkedIn’s editor-in-chief, says the games are designed to be played a little bit each day, perhaps when the day begins or as a short interlude between projects. Hopefully, they’ll spark conversations with colleagues and industry peers.

“You start with your game score and you move on to other areas,” Roth said.

It’s a familiar model. The New York Times offers eight games, and made a splash in the market in 2022 with the purchase of viral word game Wordle. The newspaper publisher saw tens of millions of new users and added subscribers after the acquisition.

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LinkedIn, which generates revenue from recruiting services and advertising, isn’t planning to charge people to play its games, a spokesperson said. In the fiscal year that ended on June 30, LinkedIn generated $16 billion in revenue, or about 7% of Microsoft’s total.

The unit “continues to see accelerated member growth and record engagement,” Microsoft CEO Satya Nadella told analysts on the company’s July earnings call, months after membership crossed the 1 billion mark.

LinkedIn has been busy this year. It has built artificial intelligence features to help job seekers and students of its online courses. It’s been bringing a TikTok-like video tab to the LinkedIn mobile app.

And LinkedIn released its eighth annual list of the top 50 large companies to work at in the U.S.

Fun is a key part of the best workplaces, whether it be through banter, recreational sports or a happy hour, said Lakshman Somasundaram, the LinkedIn product management director who leads up games.

“It’s not just meetings and documents,” he said. “It’s important to us that LinkedIn reflects what the world’s best workplaces feel like.”

In September, LinkedIn surveyed around 900 members, and 83% said it was their favorite game the site offered, the spokesperson said.

Queens requires players to drop one crown emoji in each row and one in each column of a grid, a format that’s “a little bit sudoku-like,” said Thomas Snyder, the game’s architect. Snyder, a scientist formerly with Freenome and Adaptive Biotechnologies, won the 2018 World Puzzle Championship.

‘Sooner give up my left arm’

Joe Weinman, a former AT&T executive in New Jersey, has solved Queens for 46 days in a row. His streak would be at 90, but he forgot to play one day, he said in a LinkedIn message.

“I’d sooner give up my left arm than give up Queens,” he wrote, adding that he used to be on LinkedIn once a week.

And now there’s a place for Weinman and other addicts to congregate. In July Somasundaram started posting daily videos that reveal solutions to Queens puzzles on a dedicated page for the game. The videos garner hundreds of comments.

Somasundaram said he plans to produce videos about Tango.

Ritter has watched some of the Queens videos. She said she’s learned how to get through the puzzles relatively quickly.

“I guess I have just sort of figured out some of the tricks,” Ritter wrote in a LinkedIn message, adding that she would probably enjoy new challenging games.

When LinkedIn decided to launch a new logic game, employees came up with a few principles and brought them to Snyder. He sent back samples, and LinkedIn team members suggested additions, said LinkedIn games editor Paolo Pasco, who has constructed crossword puzzles for The New York Times.

In Tango, the objective is to get each row and column of the grid to have the same number of suns and moons. No more than two of a kind can be next to each other vertically or horizontally. An equal sign between two squares means the two must be the same, and an X between them requires the symbols to be opposites.

It’s a simple concept, but the puzzles get harder as the week progresses, just like The New York Times’ crossword puzzle.

LinkedIn promotes its games on its homepage and in the app’s My Network tab. But 40% of the people who play come in through a link, which might have been shared in a conversation or a post. After completing a game, LinkedIn makes it easy to copy your score and a link so you can send the information to connections or publish a post.

Between the links and the daily videos, people are coming back for more. LinkedIn’s App Store ranking tends to dip on the weekends, according to Sensor Tower, suggesting less usage when people aren’t at work.

“Professionals are playing games regularly, even on the weekends,” the spokesperson said.

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How the U.S. space industry became dependent on SpaceX

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How the U.S. space industry became dependent on SpaceX

SpaceX is valued at around $400 billion and is critical for U.S. space access, but it wasn’t always the powerhouse that it is today.

Elon Musk founded SpaceX in 2002. Using money that he made from the sale of PayPal, Musk and his new company developed their first rocket, the Falcon 1, to challenge existing launch providers.

“There were actually a lot of startup aerospace companies looking to take on this market. They recognized we had a monopoly provider called United Launch Alliance. They had merged the Boeing and Lockheed rocket launch capacity to one company, and they were charging the government hundreds of millions of dollars to launch satellites,” said Lori Garver, a former deputy administrator at NASA.

In 2003, Musk paraded Falcon 1 around the streets of Washington hoping to attract the attention of government agencies and the multi-million dollar contracts that they offered. It worked, and in 2004, SpaceX secured a few million dollars from the Defense Advanced Research Projects Agency, or DARPA, and the U.S. Air Force to further develop its rockets.

Despite the government support, the company struggled. Its first three launches of the Falcon 1 failed to reach orbit.

“NASA, and specifically the the initial commercial cargo contract, is what saved the company when it was on the brink of bankruptcy,” said Chris Quilty, president and Co-CEO of Quilty Space, a space-focused research firm.

NASA awarded the $1.6 billion contract, known as Commercial Resupply Services to SpaceX in 2008, just months after the first successful flight of the Falcon 1. The contract called on SpaceX to use its new rocket, the Falcon 9, along with its Dragon capsule to ferry cargo and supplies to the International Space Station over the course of 12 missions. In 2014, SpaceX won another NASA contract worth $2.6 billion to develop and operate vehicles to ferry astronauts to and from the International Space Station.

Today, SpaceX dominates large parts of the space market from launch to satellites. In 2024, SpaceX conducted a record-breaking 134 orbital launches, more than double the amount of launches done by the next most prolific launch provider, the China Aerospace Science and Technology Corporation, according to science and technology consulting firm BryceTech. These 134 launches accounted for 83% of all spacecraft launched last year. According to a July report by Bloomberg, SpaceX was valued at $400 billion.

SpaceX’s Dragon capsule and Falcon 9 rocket are the primary means by which NASA launches astronauts and supplies to the International Space Station. The company’s Starlink satellites have become indispensable for providing internet access to remote areas as well as to U.S. allies during wartime. The company’s Starship rocket, though still in testing, is also key to the U.S. plan to return to the moon. SpaceX is also building a network of spy satellites for the U.S. government called Starshield as part of a $1.8 billion contract. Even competitors including Amazon and OneWeb have launched their satellites on SpaceX rockets. 

“The ecosystem of space is changed by, really it’s SpaceX,” Garver said. “The lower cost of access to space is doing what we had dreamed of. It is built up a whole community of companies around the world that now have access to space.”

Watch the video to find out more.

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Cybersecurity firm Netskope files to go public on the Nasdaq

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Cybersecurity firm Netskope files to go public on the Nasdaq

Sanjay Beri, chief executive officer and founder of Netskope Inc., listens during a Bloomberg West television interview in San Francisco, California.

David Paul Morris | Bloomberg | Getty Images

Cloud security platform Netskope will go public on the Nasdaq under the ticker symbol “NTSK,” the company said in an initial public offering filing Friday.

The Santa Clara, California-based company said annual recurring revenue grew 33% to $707 million, while revenues jumped 31% to about $328 million in the first half of the year.

But Netskope isn’t profitable yet. The company recorded a $170 million net loss during the first half of the year. That narrowed from a $207 million loss a year ago.

Netskope joins an increasing number of technology companies adding momentum to the surge in IPO activity after high inflation and interest rates effectively killed the market.

So far this year, design software firm Figma more than tripled in its New York Stock Exchange debut, while crypto firm Circle soared 168% in its first trading day. CoreWeave has also popped since its IPO, while trading app eToro surged 29% in its May debut.

Read more CNBC tech news

Netskope’s offering also coincides with a busy period for cybersecurity deals.

The year’s two biggest technology deals include Alphabet’s $32 billion acquisition of Wiz and Palo Alto Networksambitious plan to buy Israeli identity security company CyberArk for $25 billion.

Founded in 2012, Netskope made a name for itself in its early years in the cloud access security broker space. The company lists Palo Alto Networks, Cisco, Zscaler, Broadcom and Fortinet as its major competitors.

Netskope’s biggest backers include Accel, Lightspeed Ventures and Iconiq, which recently benefited from Figma’s stellar debut.

Morgan Stanley and JPMorgan are leading the offering. Netskope listed 13 other Wall Street banks as underwriters.

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Meta set to unveil first consumer-ready smart glasses with a display, wristband next month

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Meta set to unveil first consumer-ready smart glasses with a display, wristband next month

Meta CEO Mark Zuckerberg makes a keynote speech at the Meta Connect annual event at the company’s headquarters in Menlo Park, Calif., on Sept. 25, 2024.

Manuel Orbegozo | Reuters

Meta is planning to use its annual Connect conference next month to announce a deeper push into smart glasses, including the launch of the company’s first consumer-ready glasses with a display, CNBC has learned.

That’s one of the two new devices Meta is planning to unveil at the event, according to people familiar with the matter. The company will also launch its first wristband that will allow users to control the glasses with hand gestures, the people said.

Connect is a two-day conference for developers focused on virtual reality, AR and the metaverse. It was originally called Oculus Connect and obtained its current moniker after Facebook changed its parent company name to Meta in 2021.

The glasses are internally codenamed Hypernova and will include a small digital display in the right lens of the device, said the people, who asked not to be named because the details are confidential.

The device is expected to cost about $800 and will be sold in partnership with EssilorLuxottica, the people said. CNBC reported in October that Meta was working with Luxottica on consumer glasses with a display.

Meta declined to comment. Luxottica, which is based in France and Italy, didn’t respond to a request for comment.

Meta began selling smart glasses with Luxottica in 2021 when the two companies released the first-generation Ray-Ban Stories, which allowed users to take photos or videos using simple voice commands. The partnership has since expanded, and last year included the addition of advanced AI features that made the second generation of the product an unexpected hit with early adopters. 

Luxottica owns a number of glasses brands, including Ray-Ban, and licenses many others like Prada. It’s unclear what brand Luxottica will use for the glasses with AR, but a Meta job listing posted this week said the company is looking for a technical program manager for its “Wearables organization,” which “is responsible for the Ray-Ban AR glasses and other wearable hardware.”

In June, CNBC reported that Meta and Luxottica plan to release Prada-branded smart glasses. Prada glasses are known for having thick frames and arms, which could make them a suitable option for the Hypernova device, one of the people said. 

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Last year, Meta CEO Mark Zuckerberg used Connect to showcase the company’s experimental Orion AR glasses.

The Orion features AR capabilities on both lenses, capable of blending 3D digital visuals into the physical world, but the device served only as a prototype to show the public what could be possible with AR glasses. Still, Orion built some positive momentum for Meta, which since late 2020 has endured nearly $70 billion in losses from its Reality Labs unit that’s in charge of building hardware devices.

With Hypernova, Meta will finally be offering glasses with a display to consumers, but the company is setting low expectations for sales, some of the sources said. That’s because the device requires more components than its voice-only predecessors, and will be slightly heavier and thicker, the people said.

Meta and Ray-Ban have sold 2 million pairs of their second-generation glasses since 2023, Luxottica CEO Francesco Milleri said in February. In July, Luxottica said that revenue from sales of the smart glasses had more than tripled year over year.

As part of an extension agreement between Meta and Luxottica announced in September, Meta obtained a stake of about 3% in the glasses company according to Bloomberg. Meta also gets exclusive rights to Luxottica’s brands for its smart glasses technology for a number of years, a person familiar with the matter told CNBC in June.

Although Hypernova will feature a display, those visual features are expected to be limited, people familiar with the matter said. They said the color display will offer about a 20 degree field of view — meaning it will appear in a small window in a fixed position — and will be used primarily to relay simple bits of information, such as incoming text messages. 

Andrew Bosworth, Meta’s technology chief, said earlier this month that there are advantages to having just one display rather than two, including a lower price.

“Monocular displays have a lot going for them,” Bosworth said in an Instagram video. “They’re affordable, they’re lighter, and you don’t have disparity correction, so they’re structurally quite a bit easier.”

‘Interact with an AI assistant’

Other details of Meta’s forthcoming glasses were disclosed in a July letter from the U.S. Customs and Border Patrol to a lawyer representing Meta. While the letter redacted the name of the company and the product, a person with knowledge of the matter confirmed that it was in reference to Meta’s Hypernova glasses.

“This model will enable the user to take and share photos and videos, make phone calls and video calls, send and receive messages, listen to audio playback and interact with an AI assistant in different forms and methods, including voice, display, and manual interactions,” according to the letter, dated July 23.

The letter from CBP was part of routine communication between companies and the U.S. government when determining the country of origin for a consumer product. It refers to the product as “New Smart Glasses,” and says the device will feature “a lens display function that allows the user to interface with visual content arising from the Smart Features, and components providing image data retrieval, processing, and rendering capabilities.”

CBP didn’t provide a comment for this story.

The Hypernova glasses will also come paired with a wristband that will use technology built by Meta’s CTRL Labs, said people familiar with the matter. CTRL Labs, which Meta acquired in 2019, specializes in building neural technology that could allow users to control computing devices using gestures in their arms. 

The wristband is expected to be a key input component for the company’s future release of full AR glasses, so getting data now with Hypernova could improve future versions of the wristband, the people said. Instead of using camera sensors to track body movements, as with Apple’s Vision Pro headset, Meta’s wristband uses so-called sEMG sensor technology, which reads and interprets the electrical signals from hand movements.

One of the challenges Meta has faced with the wristband involves how people choose to wear it, a person familiar with the product’s development said. If the device is too loose, it won’t be able to read the user’s electrical signals as intended, which could impact its performance, the person said. Also, the wristband has run into issues in testing related to which arm it’s worn on, how it works on men versus women and how it functions on people who wear long sleeves.

The CTRL Labs team published a paper in Nature in July about its wristband, and Meta wrote about it in a blog post. In the paper, the Meta team detailed its use of machine learning technology to make the wristband work with as many people as possible. The additional data collected by the upcoming device should improve those capabilities for future Meta smart glasses.

“We successfully prototyped an sEMG wristband with Orion, our first pair of true augmented reality (AR) glasses, but that was just the beginning,” Meta wrote in the post. “Our teams have developed advanced machine learning models that are able to transform neural signals controlling muscles at the wrist into commands that drive people’s interactions with the glasses, eliminating the need for traditional—and more cumbersome—forms of input.”

Bloomberg reported the wristband component in January.

Meta has recently started reaching out to developers to begin testing both Hypernova and the accompanying wristband, people familiar with the matter said. The company wants to court third-party developers, particularly those who specialize in generative AI, to build experimental apps that Meta can showcase to drum up excitement for the smart glasses, the people said.

In addition to Hypernova and the wristband, Meta will also announce a third-generation of its voice-only smart glasses with Luxottica at Connect, one person said.

That device was also referenced by CBP in its July letter, referring to it as “The Next Generation Smart Glasses.” The glasses will include “components that provide capacitive touch functionality, allowing users to interact with the Smart Glasses through touch gestures,” the letter said.

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