Ford wants to draw in buyers from rival brands. Its latest target is pickup truck drivers, specifically Ram owners. Ford is offering Ram owners up to $2,000 off if they switch to its F-150 Lightning.
Ford targets Ram Truck owners with new offer
After selling another 7,162 Lightning models in the third quarter, Ford has now sold over 22,800 electric pickups in the US through September.
With new competition hitting the market, such as Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford looks to keep its share of the market.
Ford already offers Tesla drivers up to $1,500 off 2023 and 2024 F-150 Lightning models. Now, it’s looking to attract owners from another rival brand, Ram.
According to online car research firm CarsDirect, Ford is offering Ram owners up to $2,000 off if they switch to an F-150, including the all-electric Lightning.
A note sent to dealers on October 8 stated the offer is good on 2023 and 2024 F-150 Lightning models. Although the largest $2,000 discount is in California, the deal is offered in several parts of the US, such as Atlanta, Denver, Boston, Chicago, and Dallas. Ford is offering a $1,000 discount in most other places.
2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)
Fending off incoming rivals
Although the F-series is still the best-selling vehicle in the US in 2024, sales were down 4% through the first nine months compared to 2023.
Ford was also recently overtaken by GM as the second best-selling EV brand in the US. With several new models rolling out like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
2025 Ram 1500 REV (Source: Ram)
Meanwhile, Ram is launching its first electric truck, the 2025 Ram 1500 REV. Ram’s first electric pickup will hit US dealerships in early 2025 with up to 350 miles range (standard 168 kWh battery). Ram said a larger 229 kWh battery will provide over 500 miles range.
2024 Ford F-150 Lightning trim
Starting Price
Range (EPA-est miles)
XLT
$62,995
240
Flash
$67,995
320
Lariat
$76,995
320
Platinum
$84,995
300
Platinum Black
$92,995
300
Updated 2024 Ford F-150 Lightning price and range by trim (*not including $2,095 destination fee)
Ram also claims its electric pickup can tow up to 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning gets up to 320 miles EPA-est range with a towing capacity of up to 10,000 lbs.
The 2024 Ford F-150 Lightning starts at $62,995. Although Ram has yet to reveal prices, the 2025 Ram 1500 REV is expected to start at around $60,000.
As part of its new “Power Promise,” Ford is offering EV buyers, including the F-150 Lightning and Mustang Mach-E, a free Level 2 home charge while covering the cost of installation.
Trails of Iranian ballistic missiles light up the night sky as seen from Gaza City during renewed missile strikes launched by Iran in retaliation against Israel on June 15, 2025.
Anadolu | Anadolu | Getty Images
Tehran will “pay the price” for its fresh missile onslaught against Israel, the Jewish state’s defense minister warned Monday, as markets braced for a fourth day of ramped-up conflict between the regional powers.
Fire exchanges have continued since Israel’s Friday attack against Iran, with Iranian media reporting Tehran’s latest strikes hit Tel Aviv, Jerusalem and Haifa, home to a major refinery. CNBC has reached out to operator Bazan for comment on the state of operations at the Haifa plant, amid reports of damage to Israel’s energy infrastructure.
Iran’s Revolutionary Guard said overnight it deployed “innovative methods” that “disrupted the enemy’s multi-layered defense systems, to the point that the Zionist air defense systems engaged in targeting each other,” according to a statement obtained by NBC News.
Israel has widely depended on its highly efficient Iron Dome missile defense system to fend off attacks throughout regional conflicts — but even it can be overwhelmed if a large number of projectiles are fired.
The fresh hostilities are front-of-mind for investors, who have been weighing the odds of further escalation in the conflict and spillover into the broader oil-rich Middle East, amid concerns over crude supplies and the key shipping lane through the Strait of Hormuz connecting the Persian Gulf and the Gulf of Oman.
Oil prices retained the gains of recent days and at 09:19 a.m. London time, Ice Brent futures with August delivery were trading at $73.81 per barrel, down 0.57% from the previous trading session. The Nymex WTI contract with July expiry was at $72.7 per barrel, 0.38% lower.
Elsewhere, however, markets showed initial signs of shrugging off the latest hostilities early on Monday.
Spot prices for key safe-haven asset gold retreated early morning, down 0.42% to $3,417.83 per ounce after nearly notching a two-year-high earlier in the session, with U.S. gold futures also down 0.65% to $ 3,430.5
Tel Aviv share indices pointed higher, with the blue-chip TA-35 up 0.99% and the wider TA-125 up 1.33%.
Luis Costa, global head of EM sovereign credit at Citigroup Global Markets, signaled the muted reaction could be, in part, attributed to hopes of a brisk resolution to the conflict.
“So markets are obviously, you know, bearing in mind all potential scenarios. There are obviously potentially very bad scenarios in this story,” he told CNBC’s “Europe Early Edition” on Monday. “But there is still a way out in terms of, you know, a faster resolution and bringing Iran to the table, or a short continuation here, of a very surgical and intense strike by the Israeli army.”
U.S. response in focus
As of Monday morning, Israel’s national emergency service Magen David Adom reported four dead and 87 injured following rocket strikes at four sites in “central Israel,” reporting collapsed buildings, fire and people trapped under debris.
Accusing Tehran of targeting civilians in Israel to prevent the Israel Defense Forces from “continuing the attack that is collapsing its capabilities,” Israeli Defense Minister Israel Katz, a close longtime ally of Prime Minister Benjamin Netanyahu, said in a Google-translated social media update that “the residents of Tehran will pay the price, and soon.”
The IDF on Sunday said it had in turn “completed a wide-scale wave of strikes on numerous weapon production sites belonging to the Quds Force, the IRGC and the Iranian military, in Tehran.”
CNBC could not independently verify developments on the ground.
The U.S.’ response is now in focus, given its close support and arms provision to Israel, the unexpected cancellation of Washington’s latest nuclear deal talks with Iran, and President Donald Trump’s historically hard-hitting stance against Tehran during his first term.
Trump, who has been pushing Iran for a deal over its nuclear program, has weighed in on the conflict, opposing an Israeli proposal to kill Iran’s supreme leader, Ayatollah Ali Khamenei, according to NBC News.
Discussions about the conflict are expected to take place during the ongoing meeting of the G7, encapsulating Canada, France, Germany, Italy, Japan, the U.K. and the U.S., along with the European Union.
— CNBC’s Katrina Bishop contributed to this report.
A Tesla Model 3 got stuck on a train track and was hit, albeit slightly, by a train in Sinking Spring, PA. The driver claimed it was in “self-driving mode.”
According to the fire alerts in Berks County, a Tesla Model 3 drove around a train track barrier near South Hull Street and Columbia Avenue and got stuck in the tracks.
The driver was able to exit the vehicle, but a train hit the car, reportedly snapping off the side mirror.
The fire commissioner ordered to stop all train traffic as the emergency services worked to get the Model 3 off the tracks using a crane.
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Spitlers Garage & Towing, performed the recovery and shared a few pictures on Facebook:
The Tesla driver reportedly claimed that the vehicle was in “self-driving mode” leading up to getting stuck on the train tracks.
Tesla claims that all its vehicles built since 2016 will be capable of unsupervised self-driving with software updates; however, this has yet to occur.
Instead, Tesla has been selling a “Full Self-Driving” (FSD) package for up to $15,000 that requires the driver to constantly supervise the vehicle, with the driver remaining responsible for the car at all times.
Electrek’s Take
There have been instances of Tesla drivers engaging in reckless behavior and then attributing it to the Full Self-Driving (FSD) features.
I’m not saying it’s the case here, but it’s a possibility.
On the other side, I’ve seen FSD try to navigate around construction barriers. It’s possible that it tried to do that in this case, here and then got caught on the tracks.
We would need more data.
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Prices of gold, the stalwart shelter in times of crises, rose. Investors flock to the precious metal amid uncertainty because it serves as a stable store of value that is mostly resistant against exogenous shocks, such as inflation or geopolitical conflicts.
And the dollar strengthened, as it is wont to do when the world looks ugly. Recall the dollar smile: The greenback will appreciate when things are really good because investors want in on U.S. risk assets, or when they are really bad because investors want in on the perceived safety of U.S. government bonds.
Stocks, the financial risk asset epitomized, fell across markets globally.
Despite the markets giving multiple indications we are entering a period of ugliness — or, at least, volatility — U.S. stocks still appear resilient, and the surge in oil prices only brings us back to where they were about three months ago as prices have been low since, CNBC’s Michael Santoli wrote.
In fact, U.S. futures ticked up on Monday, while the dollar index and gold prices dipped. In combination, those moves suggest investors are operating with a cooler head now after the initial panic.
The markets have, indeed, mostly shrugged off Russia’s invasion of Ukraine and the Israel-Hamas war, both of which are still brewing. If those scenarios are any indication, financial markets might find steady ground again.
What you need to know today
Israel-Iran conflict enters fourth day The conflict between Israel and Iran entered a fourth day as both countries began a new round of attacks on Monday, according to NBC News. Armed conflict broke out when Israel struck Iran’s nuclear facilities early Friday local time. In retaliation, Iran launched more than 100 drones toward Israeli territory. Those events are likely just the beginning in a rapid cycle of escalation, according to regional analysts.
Retail sales in China surges in May China’s retail sales in May jumped 6.4% from a year earlier,data from National Bureau of Statistics showed Monday, accelerating from the 5.1% growth in the previous month. Analyst expectations were sharply lower at 5%, according to a Reuters poll. Linghui Fu, NBS spokesperson, attributed the improving consumption in May to the ongoing consumer goods trade-in program.
Demand for safe-haven assets abates Prices of safe-haven assets pulled back on Monday after investors piled into them following Israel’s attack on Iran Friday. The dollar index, a measurement of the strength of the U.S. dollar against other major currencies, dipped 0.07% after rallying 0.3% on Friday. Likewise, spot gold slipped 0.1% and gold futures for August delivery retreated 0.25% Monday, chipping away at Friday’s gains of 1.4% and 1.5%, respectively.
Oil prices jump Oil prices surged as investors feared a disruption to oil supply from Iran. As of Monday afternoon Singapore time, U.S. crude oil rose 1.23% to $73.88 a barrel, adding to its 7.26% jump on Friday. The global benchmark Brent climbed 0.94% to $74.96 a barrel, following Friday’s 7.02% surge. The CEOs of two major energy companies were hesitant to predict where oil prices could go.
Taiwan blacklists Huawei and SMIC Taiwan’s trade authority added Huawei and SMIC, as well as a host of their subsidiaries, to its “Strategic High-Tech Commodities Entity List.” Taiwan’s current regulations require licenses from regulators before domestic firms can ship products to parties on the entity list. The move effectively puts Huawei and SMIC on a trade blacklist, further aligning Taiwan’s trade policy with that of the United States.
[PRO]U.S. stocks still look resilient Even though stocks fell on the eruption of conflict between Israel and Iran, the market appeared resilient, wrote CNBC’s Michael Santoli. This week, while hostilities between the two Middle East countries will continue weighing on investors’ minds, they should not lose sight of the Federal Reserve’s rate-setting meeting, which concludes Wednesday.
And finally…
The Boeing 787-9 civil jet airplane of Vietnam Airlines performs its flight display at the 51st Paris International Airshow in Le Bourget near Paris, France. (Photo by: aviation-images.com/Universal Images Group via Getty Images)
aviation-images.com | Universal Images Group | Getty Images