Ford wants to draw in buyers from rival brands. Its latest target is pickup truck drivers, specifically Ram owners. Ford is offering Ram owners up to $2,000 off if they switch to its F-150 Lightning.
Ford targets Ram Truck owners with new offer
After selling another 7,162 Lightning models in the third quarter, Ford has now sold over 22,800 electric pickups in the US through September.
With new competition hitting the market, such as Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford looks to keep its share of the market.
Ford already offers Tesla drivers up to $1,500 off 2023 and 2024 F-150 Lightning models. Now, it’s looking to attract owners from another rival brand, Ram.
According to online car research firm CarsDirect, Ford is offering Ram owners up to $2,000 off if they switch to an F-150, including the all-electric Lightning.
A note sent to dealers on October 8 stated the offer is good on 2023 and 2024 F-150 Lightning models. Although the largest $2,000 discount is in California, the deal is offered in several parts of the US, such as Atlanta, Denver, Boston, Chicago, and Dallas. Ford is offering a $1,000 discount in most other places.
2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)
Fending off incoming rivals
Although the F-series is still the best-selling vehicle in the US in 2024, sales were down 4% through the first nine months compared to 2023.
Ford was also recently overtaken by GM as the second best-selling EV brand in the US. With several new models rolling out like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
2025 Ram 1500 REV (Source: Ram)
Meanwhile, Ram is launching its first electric truck, the 2025 Ram 1500 REV. Ram’s first electric pickup will hit US dealerships in early 2025 with up to 350 miles range (standard 168 kWh battery). Ram said a larger 229 kWh battery will provide over 500 miles range.
2024 Ford F-150 Lightning trim
Starting Price
Range (EPA-est miles)
XLT
$62,995
240
Flash
$67,995
320
Lariat
$76,995
320
Platinum
$84,995
300
Platinum Black
$92,995
300
Updated 2024 Ford F-150 Lightning price and range by trim (*not including $2,095 destination fee)
Ram also claims its electric pickup can tow up to 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning gets up to 320 miles EPA-est range with a towing capacity of up to 10,000 lbs.
The 2024 Ford F-150 Lightning starts at $62,995. Although Ram has yet to reveal prices, the 2025 Ram 1500 REV is expected to start at around $60,000.
As part of its new “Power Promise,” Ford is offering EV buyers, including the F-150 Lightning and Mustang Mach-E, a free Level 2 home charge while covering the cost of installation.
First Solar just cut the ribbon on a huge new factory in Iberia Parish, Louisiana, and it dwarfs the New Orleans Superdome. The company’s $1.1 billion, fully vertically integrated facility spans 2.4 million square feet, or about 11 times the size of the stadium’s main arena.
The factory began production quietly in July, a few months ahead of schedule, and employs more than 700 people. First Solar expects that number to hit 826 by the end of the year. Once it’s fully online, the site will add 3.5 GW of annual manufacturing capacity. That brings the company’s total US footprint to 14 GW in 2026 and 17.7 GW in 2027, when its newly announced South Carolina plant is anticipated to come online.
The Louisiana plant produces First Solar’s Series 7 modules using US-made materials — glass from Illinois and Ohio, and steel from Mississippi, which is fabricated into backrails in Louisiana.
The new factory leans heavily on AI, from computer vision that spots defects on the line to deep learning tools that help technicians make real‑time adjustments.
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Louisiana Governor Jeff Landry says the investment is already a win for the region, bringing in “hundreds of good-paying jobs and new opportunities for Louisiana workers and businesses.” A new economic impact analysis from the University of Louisiana at Lafayette projects that the factory will boost Iberia Parish’s GDP by 4.4% in its first full year at capacity. The average manufacturing compensation package comes in at around $90,000, more than triple the parish’s per capita income.
First Solar CEO Mark Widmar framed the new facility as a major step for US clean energy manufacturing: “By competitively producing energy technology in America with American materials, while creating American jobs, we’re demonstrating that US reindustrialization isn’t just a thesis, it’s an operating reality.”
This site joins what’s already the largest solar manufacturing and R&D footprint in the Western Hemisphere: three factories in Ohio, one in Alabama, and R&D centers in Ohio and California. Just last week, First Solar announced a new production line in Gaffney, South Carolina, to onshore more Series 6 module work. By the end of 2026, the company expects to directly employ more than 5,500 people across the US.
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No, it’s not the new Bolt. GM’s design team previewed a new high-riding “sporty Chevrolet EV” that should be brought to life.
Is Chevy launching a new sporty EV?
This is the all-electric vehicle Chevy should sell in the US. General Motors’ design team released a series of sketches previewing a sporty new Chevy EV.
Although it kinda looks like the new 2027 Chevy Bolt EV as a higher-sitting compact crossover SUV, the design offers a fresh take on what it should have looked like.
The new Bolt is essentially a modernized version of the outgoing EUV model with a similar compact crossover silhouette. Nissan adopted a similar style with the new 2026 LEAF as buyers continue shifting from smaller sedans and hatchbacks to crossovers and SUVs.
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Will we see the sporty Chevy EV in real life? It’s not likely. For one, the “exploration sketch” is by GM China Advanced designer Charles Huang.
GM Design posted the sketches on its global social media page, but the caption read “Sporty Chevrolet EV for the China Market.”
It’s too bad. The Bolt could use a sporty sibling like an SS variant. Chevy introduced the Blazer EV SS (check out our review) for the 2026 model year, its fastest “SS” model yet. Packing up to 615 horsepower and 650 lb-ft of torque, the Chevy Blazer SS can race from 0 to 60 mph in 3.4 seconds when using Wide Open Watts (WOW) mode.
Will the Bolt be next? I wouldn’t get my hopes up. And if GM does bring the sporty Chevy EV to life, it will likely only be sold in China. Like all the fun cars these days.
The 2027 Chevy Bolt EV RS (Source: Chevrolet)
What do you think of the design? Would you buy one of these in the US? Let us know your thoughts in the comments.
While deliveries of the 2027 Bolt are set to begin in early 2026, Chevy is offering some sweet deals on its current EV lineup, including up to $4,000 off in Customer Cash and 0% APR financing for 60 months.
Ready to test drive one? You can use our links below to find Chevy Equinox, Blazer, and Silverado EVs at a dealership near you.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss electricity becoming the base currency, Tesla Robotaxi crashes, the new Porsche Cayenne EV, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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