AMD launched a new artificial-intelligence chip on Thursday that is taking direct aim at Nvidia’s data center graphics processors, known as GPUs.
The Instinct MI325X, as the chip is called, will start production before the end of 2024, AMD said Thursday during an event announcing the new product. If AMD’s AI chips are seen by developers and cloud giants as a close substitute for Nvidia’s products, it could put pricing pressure on Nvidia, which has enjoyed roughly 75% gross margins while its GPUs have been in high demand over the past year.
Advanced generative AI such as OpenAI’s ChatGPT requires massive data centers full of GPUs in order to do the necessary processing, which has created demand for more companies to provide AI chips.
In the past few years, Nvidia has dominated the majority of the data center GPU market, but AMD is historically in second place. Now, AMD is aiming to take share from its Silicon Valley rival or at least to capture a big chunk of the market, which it says will be worth $500 billion by 2028.
“AI demand has actually continued to take off and actually exceed expectations. It’s clear that the rate of investment is continuing to grow everywhere,” AMD CEO Lisa Su said at the event.
AMD didn’t reveal new major cloud or internet customers for its Instinct GPUs at the event, but the company has previously disclosed that both Meta and Microsoft buy its AI GPUs and that OpenAI uses them for some applications. The company also did not disclose pricing for the Instinct MI325X, which is typically sold as part of a complete server.
With the launch of the MI325X, AMD is accelerating its product schedule to release new chips on an annual schedule to better compete with Nvidia and take advantage of the boom for AI chips. The new AI chip is the successor to the MI300X, which started shipping late last year. AMD’s 2025 chip will be called MI350, and its 2026 chip will be called MI400, the company said.
The MI325X’s rollout will pit it against Nvidia’s upcoming Blackwell chips, which Nvidia has said will start shipping in significant quantities early next year.
A successful launch for AMD’s newest data center GPU could draw interest from investors that are looking for additional companies that are in line to benefit from the AI boom. AMD is only up 20% so far in 2024 while Nvidia’s stock is up over 175%. Most industry estimates say Nvidia has over 90% of the market for data center AI chips.
AMD stock fell 3% during trading on Thursday.
AMD’s biggest obstacle in taking market share is that its rival’s chips use their own programming language, CUDA, which has become standard among AI developers. That essentially locks developers into Nvidia’s ecosystem.
In response, AMD this week said that it has been improving its competing software, called ROCm, so that AI developers can more easily switch more of their AI models over to AMD’s chips, which it calls accelerators.
AMD has framed its AI accelerators as more competitive for use cases where AI models are creating content or making predictions rather than when an AI model is processing terabytes of data to improve. That’s partially due to the advanced memory AMD is using on its chip, it said, which allows it to server Meta’s Llama AI model faster than some Nvidia chips.
“What you see is that MI325 platform delivers up to 40% more inference performance than the H200 on Llama 3.1,” said Su, referring to Meta’s large-language AI model.
Taking on Intel, too
While AI accelerators and GPUs have become the most intensely watched part of the semiconductor industry, AMD’s core business has been central processors, or CPUs, that lay at the heart of nearly every server in the world.
AMD’s data center sales during the June quarter more than doubled in the past year to $2.8 billion, with AI chips accounting for only about $1 billion, the company said in July.
AMD takes about 34% of total dollars spent on data center CPUs, the company said. That’s still less than Intel, which remains the boss of the market with its Xeon line of chips. AMD is aiming to change that with a new line of CPUs, called EPYC 5th Gen, that it also announced on Thursday.
Those chips come in a number of different configurations ranging from a low-cost and low-power 8-core chip that costs $527 to 192-core, 500-watt processors intended for supercomputers that cost $14,813 per chip.
The new CPUs are particularly good for feeding data into AI workloads, AMD said. Nearly all GPUs require a CPU on the same system in order to boot up the computer.
“Today’s AI is really about CPU capability, and you see that in data analytics and a lot of those types of applications,” Su said.
Ben Powell, chief strategist for Middle East and Asia Pacific at BlackRock Investment Institute, during a Bloomberg Television interview at the Abu Dhabi Finance Week (ADFW) conference in Abu Dhabi, AD, United Arab Emirates, on Monday, Dec. 9, 2024.
Bloomberg | Getty Images
The wave of capital pouring into artificial intelligence infrastructure is far from peaking, said Ben Powell, chief investment strategist for APAC at BlackRock, arguing the sector’s “picks and shovels” suppliers — from chipmakers to energy producers and copper-wire manufacturers — remain the clearest winners as hyperscalers race to outspend one another.
The surge in AI-related capital expenditure shows no sign of slowing as tech giants push aggressively to secure an edge in what they see as a winner-takes-all contest, Powell told CNBC Monday on the sidelines of the Abu Dhabi Finance Week.
“The capex deluge continues. The money is very, very clear,” he said, adding that BlackRock is focused on what he called a “traditional picks and shovels capex super boom, which still feels like it’s got more to go.”
AI infrastructure has been one of the biggest drivers of global investment this year, fueling a broader market rally, even as some investors question how long the boom can last.
Nvidia, whose GPU chips are the backbone of the AI revolution, became the first company to briefly surpass $5 trillion in market capitalization amid a dizzying AI-fueled market rally that sparked talk of an AI bubble.
The build-out has set off long-term procurement efforts across the tech sector, from chip supply agreements to power commitments. Grid operators from the U.S. to the Middle East are racing to meet soaring electricity demand from new data centers. Companies, including Amazon and Meta, have budgeted tens of billions of dollars annually for AI-related investments.
S&P Global estimates data-center power demand could nearly double by 2030, mostly driven by hyperscale, enterprise and leased facilities, along with crypto-mining sites.
‘Dipping toes into credit market’
Powell also noted that leading tech firms have only begun to tap capital markets to fund the next phase of AI expansion, suggesting additional capital is on the way.
“The big companies have only just started dipping their toes into the credit markets… feels like there’s a lot more they can do there,” he said.
The “hyperscalers” are behaving as if coming second would effectively leave them out of the market, Powell said. That mindset, he added, has pushed firms to accelerate spending even at the risk of overshooting.
Much of that capital, Powell noted, is likely to flow to the companies powering the AI build-out rather than model developers, reinforcing a growing view among global investors that the most durable gains from the AI boom may lie in the hardware, energy and infrastructure ecosystems behind the technology.
“If we’re the recipients of that cash flow, I guess that’s a pretty good place to be, whether you’re making chips, whether you’re making energy all the way down to the copper wiring,” Powell noted, expecting “positive surprises driving those stocks in the year ahead.”
Netflix’s headquarters are pictured in Hollywood, California on December 5, 2025.
Patrick T. Fallon | Afp | Getty Images
“Who’s watching?” Netflix asks whenever someone accesses its site. On Friday, it was probably everyone with an interest in business, markets and television.
The key characters that had people hooked were Netflix and Warner Bros. Discovery, which jointly announced that the streaming giant will acquire the latter’s film studio and streaming service, HBO Max. The equity deal value is pegged at $72 billion.
Netflix investors did not seem too jazzed about the deal, with shares dropping 2.89% on the sheer size of the transaction.
“Look, the math is going to hurt Netflix for a while. There’s no doubt,” Rich Greenfield, co-founder of LightShed Partners, told CNBC. “This is expensive,” he added.
But if one side is paying a lot, that means the other is receiving a bounty. Indeed, investors cheered the potential Warner Bros. Discovery windfall, sending the stock up 6.3% on the news.
It is not a done deal yet, and faces regulatory scrutiny. U.S. President Donald Trump said he would be involved in the decision, Reuters reported Monday, after a senior official from the Trump administration told CNBC’s Eamon Javers on Friday that they viewed the deal with “heavy scepticism.”
Despite this initial show of resistance, stranger things have happened in this administration, and the transaction might eventually go through. We may as well get ready for Netflix’s next blockbuster: “The K-Pop Demon Hunters’ Song of Ice and Fire”?
What you need to know today
U.S. stocks had a positive Friday. The S&P 500 clocked its ninth winning session in 10 and rose 0.3% for the week. Asia-Pacific markets traded mixed Monday. Japan’s Nikkei 225 ticked up even as data showed the country’s economy shrinking more than expected in the third quarter.
Netflix to buy Warner Bros. Discovery’s film and streaming businesses. The total equity value of the deal is $72 billion, announced the two companies Friday. But the transaction could run intoregulatory hurdles.
China’s exports grow more than expected. In U.S. dollar terms, shipments in November jumped 5.9% year on year, outstripping the 3.8% increase estimated in a Reuters poll and returning to growth from October’s 1.1% drop. But U.S.-bound exports plunged 28.6%.
A Ukraine peace deal is ‘really close.’ That’s according to Keith Kellogg, the U.S. special envoy for Ukraine, who reportedly said Saturday that there were two key outstanding issues: the future of Ukraine’s Donbas region and its Zaporizhzhia nuclear power plant.
[PRO] Have $1 million to invest? The current investment landscape might look volatile. But veteran strategists suggest that the path forward is more straightforward than it seems, advising how they would craft a $1 million portfolio.
And finally…
A construction workers paints an eagle on the Marriner S. Eccles Federal Reserve Board Building, the main offices of the Board of Governors of the Federal Reserve System, on Sept. 16, 2025 in Washington, DC.
Elon Musk has called for the European Union to be abolished after the bloc fined his social media company X 120 million euros ($140 million) for a “deceptive” blue checkmark and lack of transparency of its advertising repository.
The European Commission hit X with the ruling on Friday following a two-year investigation into the company under the Digital Services Act (DSA), which was adopted in 2022 to regulate online platforms. At the time, in a reply on X to a post from the Commission, Musk wrote, “Bulls—.”
On Saturday he stepped up his criticism of the bloc. “The EU should be abolished and sovereignty returned to individual countries, so that governments can better represent their people,” he said in a post on X.
Musk’s comments come as top U.S. government officials have also intensified their opposition to the decision.
Secretary of State Marco Rubio called the fine an “attack on all American tech platforms and the American people by foreign governments,” in a post on X on Friday.
“Today’s excessive €120M fine is the result of EU regulatory overreach targeting American innovation,” said Andrew Puzder, the U.S. ambassador to the EU, on X on Saturday.
“The Trump Administration has been clear: we oppose censorship and will challenge burdensome regulations that target US companies abroad. We expect the EU to engage in fair, open, & reciprocal trade — & nothing less.”
Last week, the Commission said breaches included “the deceptive design of its ‘blue checkmark,’ the lack of transparency of its advertising repository, and the failure to provide access to public data for researchers.”
“With the DSA’s first non-compliance decision, we are holding X responsible for undermining users’ rights and evading accountability,” said Henna Virkkunen, executive vice president for tech sovereignty, security and democracy, at the time.
X now has 60 days to inform the Commission of plans to address the issues with “deceptive” blue checkmarks. It has 90 days to submit a plan to resolve the issues with its ads repository and access to its public data for researchers.
“Failure to comply with the non-compliance decision may lead to periodic penalty payments,” the Commission said in a statement.
X.ai, the company which owns X, and the Commission have been approached for comment. oh
