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Zahra Bahrololoumi, CEO of U.K. and Ireland at Salesforce, speaking during the company’s annual Dreamforce conference in San Francisco, California, on Sept. 17, 2024.

David Paul Morris | Bloomberg | Getty Images

LONDON — The UK chief executive of Salesforce wants the Labor government to regulate artificial intelligence — but says it’s important that policymakers don’t tar all technology companies developing AI systems with the same brush.

Speaking to CNBC in London, Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, said the American enterprise software giant takes all legislation “seriously.” However, she added that any British proposals aimed at regulating AI should be “proportional and tailored.”

Bahrololoumi noted that there’s a difference between companies developing consumer-facing AI tools — like OpenAI — and firms like Salesforce making enterprise AI systems. She said consumer-facing AI systems, such as ChatGPT , face fewer restrictions than enterprise-grade products, which have to meet higher privacy standards and comply with corporate guidelines.

“What we look for is targeted, proportional, and tailored legislation,” Bahrololoumi told CNBC on Wednesday.

“There’s definitely a difference between those organizations that are operating with consumer facing technology and consumer tech, and those that are enterprise tech. And we each have different roles in the ecosystem, [but] we’re a B2B organization,” she said.

A spokesperson for the UK’s Department of Science, Innovation and Technology (DSIT) said that planned AI rules would be “highly targeted to the handful of companies developing the most powerful AI models,” rather than applying “blanket rules on the use of AI. “

That indicates that the rules might not apply to companies like Salesforce, which don’t make their own foundational models like OpenAI.

“We recognize the power of AI to kickstart growth and improve productivity and are absolutely committed to supporting the development of our AI sector, particularly as we speed up the adoption of the technology across our economy,” the DSIT spokesperson added.

Data security

Salesforce has been heavily touting the ethics and safety considerations embedded in its Agentforce AI technology platform, which allows enterprise organizations to spin up their own AI “agents” — essentially, autonomous digital workers that carry out tasks for different functions, like sales, service or marketing.

For example, one feature called “zero retention” means no customer data can ever be stored outside of Salesforce. As a result, generative AI prompts and outputs aren’t stored in Salesforce’s large language models — the programs that form the bedrock of today’s genAI chatbots, like ChatGPT.

With consumer AI chatbots like ChatGPT, Anthropic’s Claude or Meta’s AI assistant, it’s unclear what data is being used to train them or where that data gets stored, according to Bahrololoumi.

“To train these models you need so much data,” she told CNBC. “And so, with something like ChatGPT and these consumer models, you don’t know what it’s using.”

Even Microsoft’s Copilot, which is marketed at enterprise customers, comes with heightened risks, Bahrololoumi said, citing a Gartner report calling out the tech giant’s AI personal assistant over the security risks it poses to organizations.

OpenAI and Microsoft were not immediately available for comment when contacted by CNBC.

AI concerns ‘apply at all levels’

Bola Rotibi, chief of enterprise research at analyst firm CCS Insight, told CNBC that, while enterprise-focused AI suppliers are “more cognizant of enterprise-level requirements” around security and data privacy, it would be wrong to assume regulations wouldn’t scrutinize both consumer and business-facing firms.

“All the concerns around things like consent, privacy, transparency, data sovereignty apply at all levels no matter if it is consumer or enterprise as such details are governed by regulations such as GDPR,” Rotibi told CNBC via email. GDPR, or the General Data Protection Regulation, became law in the UK in 2018.

However, Rotibi said that regulators may feel “more confident” in AI compliance measures adopted by enterprise application providers like Salesforce, “because they understand what it means to deliver enterprise-level solutions and management support.”

“A more nuanced review process is likely for the AI services from widely deployed enterprise solution providers like Salesforce,” she added.

Bahrololoumi spoke to CNBC at Salesforce’s Agentforce World Tour in London, an event designed to promote the use of the company’s new “agentic” AI technology by partners and customers.

Her remarks come after U.K. Prime Minister Keir Starmer’s Labour refrained from introducing an AI bill in the King’s Speech, which is written by the government to outline its priorities for the coming months. The government at the time said it plans to establish “appropriate legislation” for AI, without offering further details.

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Joby lawsuit accuses air taxi rival Archer of using stolen information to ‘one-up’ deal

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November 20, 2025

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Joby lawsuit accuses air taxi rival Archer of using stolen information to 'one-up' deal

An electric air taxi by Joby Aviation flies near the Downtown Manhattan Heliport in Manhattan, New York City, U.S., November 12, 2023.

Roselle Chen | Reuters

Air taxi maker Joby Aviation in a new lawsuit accused competitor Archer Aviation of using stolen information by a former employee to “one-up” a partnership deal with a real estate developer.

“This is corporate espionage, planned and premeditated,” Joby said in the lawsuit filed Wednesday in a California Superior Court in Santa Cruz, where the company is based.

Archer and Joby did not immediately respond to CNBC’s request for comment.

The lawsuit alleges that former U.S. state and local policy lead, George Kivork, downloaded dozens of files and sent some content to his personal email two days before he resigned in July to take a job at Archer, which had recruited him.

By August, Joby said a partner that worked with Kivork said it had been approached by Archer with a “more lucrative deal.” Joby alleges that the eVTOL rival’s understanding of “highly confidential” details helped it leverage negotiations.

Joby also said the developer attempted to terminate the agreement, citing a breach of confidentiality.

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Kivork refused to return the files when Joby approached him after conducting an investigation, according to the suit. The company also said Archer denied wrongdoing, and would not disclose how it learned about the terms of the agreement or provide results from an internal investigation it allegedly undertook.

The lawsuit comes during a busy period for electric vertical takeoff and landing (eVTOL) technology as companies race to gain Federal Aviation Administration certification to start flying commercially. ‘

The sector has also benefitted from President Donald Trump‘s newly minted eVTOL pilot program.

Joby argued in the complaint that it’s “imperative” to protect Joby’s work “from this type of espionage” to promote the sector’s success and ensure fair competition.

Last week, Joby said it completed its first test flight for a hybrid aircraft it’s working on with defense contractor L3Harris. This month, Amazon-backed Beta Technologies, another electric flight company, also went public on the New York Stock Exchange.

Joby shares have more than doubled over the last year, while Archer is up about 68%.

In August 2023, Archer settled a previous legal dispute with Boeing-owned Wisk Aero over the alleged theft of trade secrets. As part of the deal, Archer agreed to use Wisk as its autonomous tech partner.

A hearing is scheduled for March 20, 2026.

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Jobs data muddies the picture for a December rate cut, while the Nvidia rally fizzles

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November 20, 2025

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Jobs data muddies the picture for a December rate cut, while the Nvidia rally fizzles

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Bitcoin falls to lowest level since April

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November 20, 2025

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Bitcoin falls to lowest level since April

Andriy Onufriyenko | Moment | Getty Images

Bitcoin dropped on Thursday to levels not seen in more than six months, as investors appeared to pull back exposure to riskier assets and weighed the prospects of another Federal Reserve rate cut next month.

The flagship digital currency fell to as low as $86,325.81, its lowest level since April 21. It last traded at $86,690.11.

The release of stronger-than-expected U.S. jobs data raised questions about whether the central bank would lower its benchmark overnight rate. The U.S. economy added 119,000 in September, well above the 50,000 economists polled by Dow Jones expected.

That report sent the probability of a December rate cut to around 40%, according to the CME Group’s FedWatch tool.

Bitcoin’s pullback formed part of a broader cryptocurrency market decline. XRP was last down 2.3% on the day, and is below $2.00, while ether shed more than 3% to trade well below $3,000. Dogecoin was unchanged.

The world’s oldest crypto also led stocks lower, even after a blockbuster Nvidia earnings report. Traders who are heavily invested in AI-related stocks tend to also hold bitcoin, linking the two trades.

Bitcoin’s price has largely slid since a rash of cascading liquidations of highly leveraged crypto positions in early October.

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