Kia doesn’t just build EVs for a cleaner future. The company wants to be a complete sustainable mobility solutions provider. As part of its efforts, Kia introduced a new “world first” EV3 accessory made from plastic found in the Great Pacific Garbage Patch. It’s the first genuine Kia accessory made using reclaimed ocean plastic.
The EV3 was introduced during Kia’s first annual EV Day last October as part of its new affordable electric car lineup.
After opening pre-orders in June, starting at just over $30,000 (KRW 42.08 million), Kia’s compact electric SUV secured over 10,000 reservations in 23 days.
Kia’s vice president, Jeong Won-Jeong, is already calling the EV3 a “game changer” in its home market. Through its new E-Value program, Kia’s EV3 can be bought for as little as $67 per month.
In Europe, the EV3 starts at about $40,000 (36,000 euros) and can drive up to 372 miles (599 km) on a single charge.
Ahead of its US debut, Kia’s low-cost electric SUV has already been spotted testing on public roads (see the images here). The EV3 is expected to launch in the US by 2026, with prices starting around $30,000 to $35,000, which would make it among the cheapest EV options.
Kia EV3 gains new accessory made from ocean plastic
In 2022, Kia joined forces with The Ocean Cleanup to help clean up the world’s oceans. The support has already helped remove over one million pounds of plastic from the Great Pacific Garbage Patch (GPGP).
The massive floating waste is the largest of its kind, covering an estimated 1.6 million sq km. Kia is finding a better way to use wasted plastic as part of its efforts.
Kia introduced the “first ever car accessory made using plastic extracted from the Great Pacific Garbage Patch by The Ocean Cleanup” on Monday.
The accessory is a limited-edition trunk liner designed for the new Kia EV3. Kia said the trunk liner will be available in select markets. It will be available to order “in line” with the EV3 rolling out to new markets.
Kia called the new EV3 accessory “one of the most significant outcomes of the partnership so far.” The company’s executive vice president, Charles Ryu, said the partnership is “a worldwide movement to create cleaner, healthier oceans for future generations.”
As the first Kia accessory from recycled ocean plastic, the company sees “tangible progress made toward creating a circular resource system for ocean plastic.”
The trunk liner is reminiscent of waves and “the flow of trash into a collecting area.” Made from 40% reclaimed ocean plastic, the accessory is just as durable and functional as a conventional trunk liner, Kia claims.
Each trunk liner also includes a QR code that provides more information about the product’s development and Kia’s partnership with The Ocean Cleanup.
Kia has introduced other eco-friendly materials, including recycled fishnets for flooring in its three-row EV9. The EV6 also uses cloth and matting from recycled plastics as part of Kia’s efforts.
To support its vision of becoming a global leader, Kia pledged to use over 20% sustainable materials in its vehicles by 2030.
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Wind energy powered 20% of all electricity consumed in Europe (19% in the EU) in 2024, and the EU has set a goal to grow this share to 34% by 2030 and more than 50% by 2050.
To stay on track, the EU needs to install 30 GW of new wind farms annually, but it only managed 13 GW in 2024 – 11.4 GW onshore and 1.4 GW offshore. This is what’s holding the EU back from achieving its wind growth goals.
Three big problems holding Europe’s wind power back
Europe’s wind power growth is stalling for three key reasons:
Permitting delays. Many governments haven’t implemented the EU’s new permitting rules, making it harder for projects to move forward.
Grid connection bottlenecks. Over 500 GW(!) of potential wind capacity is stuck in grid connection queues.
Slow electrification. Europe’s economy isn’t electrifying fast enough to drive demand for more renewable energy.
Brussels-based trade association WindEurope CEO Giles Dickson summed it up: “The EU must urgently tackle all three problems. More wind means cheaper power, which means increased competitiveness.”
Permitting: Germany sets the standard
Permitting remains a massive roadblock, despite new EU rules aimed at streamlining the process. In fact, the situation worsened in 2024 in many countries. The bright spot? Germany. By embracing the EU’s permitting rules — with measures like binding deadlines and treating wind energy as a public interest priority — Germany approved a record 15 GW of new onshore wind in 2024. That’s seven times more than five years ago.
If other governments follow Germany’s lead, Europe could unlock the full potential of wind energy and bolster energy security.
Grid connections: a growing crisis
Access to the electricity grid is now the biggest obstacle to deploying wind energy. And it’s not just about long queues — Europe’s grid infrastructure isn’t expanding fast enough to keep up with demand. A glaring example is Germany’s 900-megawatt (MW) Borkum Riffgrund 3 offshore wind farm. The turbines are ready to go, but the grid connection won’t be in place until 2026.
This issue isn’t isolated. Governments need to accelerate grid expansion if they’re serious about meeting renewable energy targets.
Electrification: falling behind
Wind energy’s growth is also tied to how quickly Europe electrifies its economy. Right now, electricity accounts for just 23% of the EU’s total energy consumption. That needs to jump to 61% by 2050 to align with climate goals. However, electrification efforts in key sectors like transportation, heating, and industry are moving too slowly.
European Commission president Ursula von der Leyen has tasked Energy Commissioner Dan Jørgensen with crafting an Electrification Action Plan. That can’t come soon enough.
More wind farms awarded, but challenges persist
On a positive note, governments across Europe awarded a record 37 GW of new wind capacity (29 GW in the EU) in 2024. But without faster permitting, better grid connections, and increased electrification, these awards won’t translate into the clean energy-producing wind farms Europe desperately needs.
Investments and corporate interest
Investments in wind energy totaled €31 billion in 2024, financing 19 GW of new capacity. While onshore wind investments remained strong at €24 billion, offshore wind funding saw a dip. Final investment decisions for offshore projects remain challenging due to slow permitting and grid delays.
Corporate consumers continue to show strong interest in wind energy. Half of all electricity contracted under Power Purchase Agreements (PPAs) in 2024 was wind. Dedicated wind PPAs were 4 GW out of a total of 12 GW of renewable PPAs.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the official unveiling of the new Tesla Model Y, Mazda 6e, Aptera solar car production-intent, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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The Chinese EV leader is launching a new flagship electric sedan. BYD’s new Han L EV leaked in China on Friday, revealing a potential Tesla Model S Plaid challenger.
What we know about the BYD Han L EV so far
We knew it was coming soon after BYD teased the Han L on social media a few days ago. Now, we are learning more about what to expect.
BYD’s new electric sedan appeared in China’s latest Ministry of Industry and Information Tech (MIIT) filing, a catalog of new vehicles that will soon be sold.
The filing revealed four versions, including two EV and two PHEV models. The Han L EV will be available in single- and dual-motor configurations. With a peak power of 580 kW (777 hp), the single-motor model packs more power than expected.
BYD’s dual-motor Han L gains an additional 230 kW (308 hp) front-mounted motor. As CnEVPost pointed out, the vehicle’s back has a “2.7S” badge, which suggests a 0 to 100 km/h (0 to 62 mph) sprint time of just 2.7 seconds.
To put that into perspective, the Tesla Model S Plaid can accelerate from 0 to 100 km in 2.1 seconds. In China, the Model S Plaid starts at RBM 814,900, or over $110,000. Speaking of Tesla, the EV leader just unveiled its highly anticipated Model Y “Juniper” refresh in China on Thursday. It starts at RMB 263,500 ($36,000).
BYD already sells the Han EV in China, starting at around RMB 200,000. However, the single front motor, with a peak power of 180 kW, is much less potent than the “L” model. The Han EV can accelerate from 0 to 100 km/h in 7.9 seconds.
At 5,050 mm long, 1,960 mm wide, and 1,505 mm tall with a wheelbase of 2,970 mm, BYD’s new Han L is roughly the size of the Model Y (4,970 mm long, 1,964 mm wide, 1,445 mm tall, wheelbase of 2,960 mm).
Other than that it will use a lithium iron phosphate (LFP) pack from BYD’s FinDreams unit, no other battery specs were revealed. Check back soon for the full rundown.