Elon Musk has elevated Omead Afshar, who worked in his office in what many saw as a “chief of staff” position, to a top executive role at Tesla after the young engineer was reportedly in hot water at the automaker.
This appears to be part of a broader leadership shake-up at Tesla.
Afshar has had an interesting career trajectory.
According to his LinkedIn profile, he studied biomedical engineering at UC Irvine and found himself working at medical equipment manufacturer St. Jude Medical from 2011 to 2017.
Then, he did a short 7-month stint as “Manager, High Voltage Operations and Operations Business Systems” at healthcare giant Abbott in Los Angeles before finding himself working in the “office of the CEO” under Elon Musk.
After Musk’s longtime chief of staff (officially the director of the office of the CEO), Sam Teller, left in 2019, Afshar was seen as taking over that role by many people working under Musk at his many companies, but especially Tesla, where Afshar started to lead some projects.
For example, Musk credited Afshar for leading the construction of Gigafactory Texas.
In 2022, Afshar reportedly got in hot water at Tesla.
A report claimed thatAfshar was about to be fired from Tesla over a curious controversy where he allegedly placed an order for a “special glass” for a “secret project,” which the automaker’s finance department flagged as suspicious – triggering an internal investigation.
The basis of the investigation was that an employee was using company resources to secure materials for a project that potentially wasn’t related to Tesla.
According to the report, Tesla had already fired employees related to the investigation, and Afshar was going to be next.
The project has been linked to the story that Musk was planning to build himself a glass house near Austin, which was confirmed in his biography by Walter Isaacson, but the project never came to be.
Tesla never disclosed what happened with its internal investigation, but it was later reported that Musk moved Afshar to SpaceX for a while.
Now, he is back at Tesla.
The Wall Street Journal reports that Musk has made Afshar Vice President of operations in North America and Europe, where he will be in charge of sales and manufacturing.
Zhu is still one of only three executives listed by Tesla as the top leaders on its website, alongside Musk and CFO Vaibhav Taneja. We wouldn’t be surprised to see Afshar show up there soon.
Afshar’s direct reports reportedly include Troy Jones, a 14-year veteran at Tesla and longtime leader of the North American sales and service operations, and Jason Shawhan, the director of manufacturing for Tesla at Giga Texas.
Larger Leadership shake-up at Tesla
Tesla has lost a lot of top leadership over the last year. Many were part of a large wave of layoffs earlier this year and others left on their own since.
Tesla's 'deep bench strenght' took a bit hit in just a year.
Electrek tracks hires and departures closely at Tesla, and we haven’t seen a lot of the formers at top levels lately, but that’s not entirely unusual, as Tesla likes to promote within.
Musk does like loyalty, and we now learn that he has promoted some of his top lieutenants at Tesla beyond Afshar.
Ashok Elluswamy, the longtime head of software for Tesla Autopilot and Full Self-Driving (FSD) programs, has been promoted to vice president of Autopilot and AI software. Elluswamy has been at Tesla for a decade and he has been one of the top figures in Tesla’s ADAS programs for the past 5 years.
Milan Kovac, who has also held top roles in Tesla’s autonomous driving programs, has been promoted to Vice President of Optimus, a program that he has been leading for the past two years.
Electrek’s Take
For better or worse, Elon has made clear that self-driving and humanoid robots are the top priorities at Tesla now. Therefore, it makes sense that some of the people leading those programs are now becoming the top executives at the company.
As for Afshar, that’s quite a rise. His new role definitely makes him one of the top execs at Tesla, which is interesting considering he was reportedly in hot water at Tesla just 2 years ago. One might even be forgiven for thinking that Musk could be grooming him to eventually replace him as CEO of Tesla, a role that he previously he didn’t want to hold forever.
Honestly, my main concern with Tesla’s leadership is similar to my concern with Tesla’s board; they are either too close to Elon or too caught up in his cult of personality.
But now that people like Ashok are taking on bigger leadership roles at Tesla, it would be interesting to see if they get a bigger public voice. I’d like to see Ashok, who is working on FSD every day, give us timelines and data on what is happening instead of Elon.
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The new John Deere Z370RS Electric ZTrak zero turn electric riding mower promises all the power and performance Deere’s customers have come to expect from its quiet, maintenance-free electric offerings – but with an all new twist: removable batteries.
The latest residential ZT electric mower from John Deere features a 42″ AccelDeep mower deck for broad, capable cuts through up to 1.25 acres of lawn per charge, which is about what you’d expect from the current generation of battery-powered Deeres – but this is where the new Z370RS Electric ZTrak comes into its own.
Flip the lid behind the comfortably padded yellow seat and you’ll be greeted by six (6!) 56V ARC Lithium batteries from electric outdoor brand EGO. Those removable batteries can be swapped out of the Z370RS for fresh ones in seconds, getting you back to work in less time than it takes to gravity pour a tank of gas.
When John Deere launched the first Z370R, Peter Johnson wrote that electrifying lawn equipment needs to be a priority, citing EPA data that showed gas-powered lawnmowers making up five percent of the total air pollution in the US (despite covering far less than 5% of the total miles driven on that gas). “Moreover,” he writes, “it takes about 800 million gallons of gasoline each year (with an additional 17 million gallons spilled) to fuel this equipment.”
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Daimler Truck AG CEO Karin Rådström hopped on LinkedIn today and dropped some absolutely wild pro-hydrogen talking points, using words like “emotional” and “inspiring” while making some pretty heady claims about the viability and economics of hydrogen. The rant is doubly embarrassing for another reason: the company’s hydrogen trucks are more than 100 million miles behind Volvo’s electric semis.
UPDATE 22NOV2025: Daimler just delivered five new hydrogen semis for trials.
While it might be hard to imagine why a company as seemingly smart as Daimler Truck AG continues to invest in hydrogen when study after study has shut down its viability as a transport fuel, it makes sense when you consider that the Kuwait Investment Authority (KIA) holds approximately 5% of Daimler and parent company Mercedes’ shares.
That’s not a trivial stake. Indeed, 5% is enough to make KIA one of the few actors with both the access and the motivation to shape conversations about Daimler’s long-term technology bets, and as a major oil-producing country whose economy would undoubtedly take a hit if oil demand plummeted, any future fuel that’s measured molecules instead of electrons isn’t just a concept for the Kuwaiti economy: it’s a lifeline.
In that context, the push to make hydrogen seem like an attractive decarbonization option makes more sense. So, instead of giving Daimler’s hydrogen propaganda team yet another platform to try and convince people that hydrogen might make for a viable transport fuel eventually by giving five Mercedes-Benz GenH2 semi trucks to its customers at Hornbach, Reber Logistik, Teva Germany with its brand ratiopharm, Rhenus, and DHL Supply Chain, I’m just going to re-post Daimler CEO Karin Rådström’s comments from Hydrogen Week.
For some reason – posts about hydrogen always stir up emotions. I think hydrogen (not “instead of” but “in parallel to” electric) plays a role in the decarbonization of heavy duty transport in Europe for three reasons:
If we would go “electric only” we need to get the electric grid to a level where we can build enough charging stations for the 6 million trucks in Europe. It will take many years and be incredibly expensive. A hydrogen infrastructure in parallel will be less expensive and you don’t need a grid connection to build it, putting 2000 H2 stations in Europe is relatively easy.
Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen. Better to use that directly as fuel than to make electricity out of it.
Some use cases of our customers are better suited for fuel cells than electric trucks – the fuel cell truck will allow higher payload and longer ranges.
At European Hydrogen Week, I saw firsthand the energy and ambition behind Europe’s net-zero goals. It’s inspiring—but also a wake-up call. We’re not moving fast enough.
What we need:
Large-scale hydrogen production and transport to Europe
A robust refueling network that goes beyond AFIR
And real political support to make it happen – we need smart, efficient regulation that clears the path instead of adding hurdles.
To show what’s possible, we brought our Mercedes-Benz GenH2 to Brussels. From the end of 2026, we’ll deploy a small series of 100 fuel cell trucks to customers.
Let’s build the infrastructure, the momentum, and the partnerships to make zero-emission transport a reality. 🚛 and let’s try to avoid some of the mistakes that we see now while scaling up electric. And let’s stop the debate about “either or”. We need both.
Daimler CEO at European Hydrogen Week; via LinkedIn.
At the risk of sounding “emotional,” Rådström’s claims that building a hydrogen infrastructure in parallel will be less expensive than building an electrical infrastructure, and that “you don’t need a grid connection to build it,” are objectively false.
Next, the claim that, “Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen” (emphasis mine), is similarly dubious – especially when faced with the fact that, in 2023, wind and solar already supplied about 27–30% of EU electricity.
Unless, of course, Mercedes’ solid-state batteries don’t work (and she would know more about that than I would, as a mere blogger).
Electrek’s Take
Via Mahle.
As you can imagine, the Karin Rådström post generated quite a few comments at the Electrek watercooler. “Insane to claim that building hydrogen stations would be cheaper than building chargers,” said one fellow writer. “I’m fine with hydrogen for long haul heavy duty, but lying to get us there is idiotic.”
Another comment I liked said, “(Rådström) says that chargers need to be on the grid – you already have a grid, and it’s everywhere!”
At the end of the day, I have to echo the words of one of Mercedes’ storied engineering partners and OEM suppliers, Mahle, whose Chairman, Arnd Franz, who that building out a hydrogen infrastructure won’t be possible without “blue” H made from fossil fuels as recently as last April, and maybe that’s what this is all about: fossil fuel vehicles are where Daimler makes its biggest profits (for now), and muddying the waters and playing up this idea that we’re in some sort of “messy middle” transition makes it just easy enough for a reluctant fleet manager to say, “maybe next time” when it comes to EVs.
We, and the planet, will suffer for such cowardice – but maybe that’s too much malicious intent to ascribe to Ms. Rådström. Maybe this is just a simple “Hanlon’s razor” scenario and there’s nothing much else to read into it.
Let us know what you think of Rådström’s pro-hydrogen comments, and whether or not Daimler’s shareholders should be concerned about the quality of the research behind their CEO’s public posts, in the comments section at the bottom of the page.
SOURCE | IMAGES: Karin Rådström, via LinkedIn.
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Audi embraced its future in China with the launch of a new Chinese market electric sub-brand called AUDI that ditched the iconic “four rings” logo in favor of four capital letters – but one thing this latest concept hasn’t ditched is the brand’s traditionally teutonic long-roof design language.
Co-developed with Audi’s Chinese production partner, SAIC, the all-new AUDI E SUV concept is based on the PPE (Premium Platform Electric) skateboard, and is only the second model introduced by the company’s domestic sub-brand — which was all-new itself just one year ago.
“The AUDI E SUV concept celebrates the new AUDI brand’s first anniversary following the E concept’s debut in Guangzhou (2024),” said Fermín Soneira, CEO of the Audi and SAIC cooperation, at the E SUV’s unveiling. “It showcases an unmistakable AUDI design language that gives the SUV a prestigious, progressive stance — with no compromise between sporty aesthetics and interior roominess or versatility. This concept embodies our vision for premium electric mobility by fusing Audi’s engineering heritage with digital innovation to fulfill our commitment in China.”
As a vehicle, the AUDI E SUV concept promises to handle “like an Audi,” and is powered by a pair of electric motors good for a combined 500 kW (~670 hp), good enough to get the big crossover from 0-100 km/h (62 mph) in about five seconds. Those efficient motors are fed electrons by a 109 kWh battery riding on AUDI’s 800V Advanced Digital Platform system architecture, and can allegedly add 320 km (~200 miles) of range in under 10 minutes at a high-powered DC fast charging station.
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If you’re a fan of self-driving tech, the AUDI 360 Driving Assist System is the AUDI E SUV concept is for you, with features that, “enable a relaxed and safe driving experience – on highways, in dense city traffic, and during assisted parking.”
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