‘Clear competitive advantage’

Toyota is tightening the reins after seeing its first quarterly profit drop in two years. To maintain profits, Toyota plans to “hold off on investment decisions until the very last moment,” including EV and hybrid investments.

Toyota announced that its operating income in the first half of fiscal 2025 fell to around $16 billion (2.64 trillion yen).

In the second quarter, operating profit slipped 20% to about $7.55 billion (1.16 trillion yen), Toyota’s first quarterly profit loss in two years.

The lower profits are due to fewer car sales caused by certification issues that caused Toyota to pause production of its popular Yariss Cross and Corolla Fielder in Japan. A Prius recall in the US also led to fewer cars being sold globally.

As a result, Toyota’s global output fell for the first time in four years in the first half of fiscal 2025. Toyota built 4.71 million vehicles, down 7% from its record 5.06 million vehicles produced last year.

Toyota’s domestic output fell 9.4%, while overseas production dropped 6%. The company was hit especially hard in China, where domestic automakers like BYD continue squeezing foreign automakers out of the market with competitive, low-cost EVs.

Toyota to hold off on EV investments until last moment

Although Toyota said production is expected to recover in the second half of the fiscal year, the full-year total is expected to be 9.4 million, which is 100,000 vehicles less than last year.

Toyota’s vice president, Yoichi Miyazaki, outlined how Toyota plans to maintain operating income while still investing in the company’s future.

With EV and other next-gen tech investments dragging down profits, Toyota will “hold off on HEV, PHEV, BEV, or FCEV” investment decisions until “the very last moment,” Miyazaki said. The company plans to closely monitor the market before making a decision.

Meanwhile, the company is still advancing new tech, including advanced EV batteries. Toyota’s vice president confirmed the company is developing three types of EV batteries in-house: Ternary, LFP, and all-solid-state.

In March, Toyota’s battery unit (Toyota Battery) became a wholly owned subsidiary. The company said the move helps “optimize timing” and is crucial for mass-producing different types of batteries.

“There are two main things we want to accomplish,” Miyazaki explained. The first “is to increase how quickly we can respond to environmental changes in an age in which it is hard to predict the future.” Secondly, it is “to improve the fundamental capabilities that will enable us to carry on into the future.”

Donald Trump wins a second presidential term, and BMW’s CEO Oliver Zipse came out with some quick remarks – amid what is likely panic among European automakers – that BMW will be fine because of its “very, very large footprint in the US.” Meanwhile, BMW’s profit margins hit a four-year low.  

European automakers are now assessing the Trump victory and what that may mean for their businesses, as shares plummet today due to fears over escalating trade disputes. It’s no secret Trump’s stance on electric vehicles – despite bringing Elon Musk into the fold – and foreign goods, and his second term will likely see an unraveling of Biden’s investments in green energy, a rolling back on EV mandates and other policies aimed at cutting CO2 emissions alongside stricter tariffs on foreign-made vehicles, and a total abandonment of US involvement in the Paris Climate Accords. Of course, the news this morning hit hard for some automakers in Europe, adding to a mountain of problems amid low sales in key markets, both at home in Europe and in China.  

But Zipse says BMW can likely breathe a sigh of relief since the company has even “more of an advantage” despite what will be higher tariffs due to having a huge footprint in the US, Reuters reported.

The remarks came this morning central Europe time after Trump proclaimed he had taken the win, with Zipse presenting BMW’s third-quarter results. “In this respect, we shouldn’t be too nervous about what might happen,” Zipse said.

BMW has the group’s largest factory in Spartanburg, South Carolina, in addition to 30 locations around the country in 12 states, the report said.

BMW’s third-quarter profit fell 61% to 1.7 billion euros ($1.82 billion) due to lagging sales in China, the US, and Europe, Reuters reported. Bloomberg also reported that “BMW AG’s main measure of profitability fell to the lowest in more than four years in the third quarter,” the fallout from the massive recall of 1.5 million vehicles due to a faulty braking system supplied by Contential and weak demand in the Chinese market. Still, despite these hardships, BMW has said that it increased its sales of fully electric vehicles by +19,1% in the first nine months of this year, with a total of 294,054  BEVs delivered. BMW added that sales of BEVs rose by +22.6% to 266,151 vehicles, with the Mini brand seeing its fully-electric vehicle sales grow by +54.3% in the third quarter.

We’ll likely hear some response from other automakers on Trump’s win soon. “We’re expecting that it will be difficult for car makers and exporters this morning,” Nicolas Forest, chief investment officer at Candriam, told Reuters. “Trump could implement tariffs through executive orders, so for German carmakers or French luxury groups, everything Europe exports, it’s a risk.”

The election news is extremely fresh, but Trump has suggested a 10% or more tariffs on goods imported into the US, while giving him the option to set higher tariffs on certain countries that have put tariffs on US imports. He has suggested imposing as high as 200% tariffs on some imported cars, and wants to keep cars from Mexico out of the country. China’s BYD, for one, has paused its plan to build a factory in Mexico, which would be a key production site for access into the US, until after the election. BMW plans to start building its next-gen BEVs dubbed the “Neue Klasse” in Mexico in 2027.

Trump of course has China in his crosshairs and plans to phase out Chinese imports during his second term, while also prohibiting Chinese companies from owning US real estate and infrastructure in the energy and tech sectors.

Photo: BMW  

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