China’s BYD launched its first pickup truck in Brazil, the Shark, to challenge the top-selling Toyota Hilux and the Ford Ranger. The Shark will play a significant role in BYD’s ambitions to become a top-selling automaker over the next few years.
BYD sees Brazil as a critical piece to its overseas expansion as it looks to continue climbing the global sales charts.
Although BYD held a Shark launch event in Goiania on Saturday, pre-orders opened earlier this month, starting at $66,700 (BRZ 379,000).
The Shark is a plug-in hybrid (PHEV) pickup with 429 combined horsepower. Powered by a 29.58 kWh BYD Blade Battery, it has an all-electric NEDC range of up to 62 miles (100 km) and a combined NEDC range of over 520 miles (840 km).
Although gas and diesel-powered trucks still dominate sales in Brazil, BYD believes its hybrid pickup will attract buyers.
BYD believes Brazil’s booming agriculture business will help drive growth. The automaker sees commercial customers, like mining giant Vale, to account for around 70% of Shark sales.
BYD Shark to shake-up Brazil’s pickup market
“The potential market for pickup trucks in the agricultural sector is very large,” BYD commercial director in Brazil, Henrique Antunes, said (via Bloomberg).
Antunes explained that even customers “who are not in the agricultural sector often look to the agricultural sector to buy a pickup truck. “
The pickup is already attracting more demand than its previous vehicle, the Yuan Pro. Since opening pre-orders on October 3, buyers have reserved around 1,000 to 1,500 Shark models. The Yuan Pro had around 600 in pre-sales.
Antunes expects between 10,000 and 15,000 Shark sales annually, placing it among Brazil’s top five best-selling mid-size pickups.
The Toyota Hilux, Ford Ranger, and Chevy S10 currently dominate the market. They also start at around $38,700 (BRZ 220,000). BYD is sweetening the deal for pre-orders with an included solar-charging kit, a portable charger, and a full year of free insurance.
BYD expects the Shark to boost momentum further after sales surged 700% in the first nine months of 2024. It currently ranks tenth in Brazil’s auto sales but expects to be among the top five by 2027. “BYD didn’t arrive in Brazil to be a supporting actor,” Antunes said.
The Shark is BYD’s sixth new vehicle to launch in Brazil as the company boosts its presence in the region. Its growing market share has already set the alarm off with commercial competitors with drastic price cuts.
BYD is investing over $1 billion (BRZ 5.5 billion) to build a plant in Bahia, where Ford operated until 2021.
According to Alexandre Baldy, BYD’s senior vice president in Brazil, the company expects to start assembling vehicles in December 2024. Full production will follow in the first half of 2025, “not semi-knock-down or complete knock-down,” Baldy explained.
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Wind energy powered 20% of all electricity consumed in Europe (19% in the EU) in 2024, and the EU has set a goal to grow this share to 34% by 2030 and more than 50% by 2050.
To stay on track, the EU needs to install 30 GW of new wind farms annually, but it only managed 13 GW in 2024 – 11.4 GW onshore and 1.4 GW offshore. This is what’s holding the EU back from achieving its wind growth goals.
Three big problems holding Europe’s wind power back
Europe’s wind power growth is stalling for three key reasons:
Permitting delays. Many governments haven’t implemented the EU’s new permitting rules, making it harder for projects to move forward.
Grid connection bottlenecks. Over 500 GW(!) of potential wind capacity is stuck in grid connection queues.
Slow electrification. Europe’s economy isn’t electrifying fast enough to drive demand for more renewable energy.
Brussels-based trade association WindEurope CEO Giles Dickson summed it up: “The EU must urgently tackle all three problems. More wind means cheaper power, which means increased competitiveness.”
Permitting: Germany sets the standard
Permitting remains a massive roadblock, despite new EU rules aimed at streamlining the process. In fact, the situation worsened in 2024 in many countries. The bright spot? Germany. By embracing the EU’s permitting rules — with measures like binding deadlines and treating wind energy as a public interest priority — Germany approved a record 15 GW of new onshore wind in 2024. That’s seven times more than five years ago.
If other governments follow Germany’s lead, Europe could unlock the full potential of wind energy and bolster energy security.
Grid connections: a growing crisis
Access to the electricity grid is now the biggest obstacle to deploying wind energy. And it’s not just about long queues — Europe’s grid infrastructure isn’t expanding fast enough to keep up with demand. A glaring example is Germany’s 900-megawatt (MW) Borkum Riffgrund 3 offshore wind farm. The turbines are ready to go, but the grid connection won’t be in place until 2026.
This issue isn’t isolated. Governments need to accelerate grid expansion if they’re serious about meeting renewable energy targets.
Electrification: falling behind
Wind energy’s growth is also tied to how quickly Europe electrifies its economy. Right now, electricity accounts for just 23% of the EU’s total energy consumption. That needs to jump to 61% by 2050 to align with climate goals. However, electrification efforts in key sectors like transportation, heating, and industry are moving too slowly.
European Commission president Ursula von der Leyen has tasked Energy Commissioner Dan Jørgensen with crafting an Electrification Action Plan. That can’t come soon enough.
More wind farms awarded, but challenges persist
On a positive note, governments across Europe awarded a record 37 GW of new wind capacity (29 GW in the EU) in 2024. But without faster permitting, better grid connections, and increased electrification, these awards won’t translate into the clean energy-producing wind farms Europe desperately needs.
Investments and corporate interest
Investments in wind energy totaled €31 billion in 2024, financing 19 GW of new capacity. While onshore wind investments remained strong at €24 billion, offshore wind funding saw a dip. Final investment decisions for offshore projects remain challenging due to slow permitting and grid delays.
Corporate consumers continue to show strong interest in wind energy. Half of all electricity contracted under Power Purchase Agreements (PPAs) in 2024 was wind. Dedicated wind PPAs were 4 GW out of a total of 12 GW of renewable PPAs.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the official unveiling of the new Tesla Model Y, Mazda 6e, Aptera solar car production-intent, and more.
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The Chinese EV leader is launching a new flagship electric sedan. BYD’s new Han L EV leaked in China on Friday, revealing a potential Tesla Model S Plaid challenger.
What we know about the BYD Han L EV so far
We knew it was coming soon after BYD teased the Han L on social media a few days ago. Now, we are learning more about what to expect.
BYD’s new electric sedan appeared in China’s latest Ministry of Industry and Information Tech (MIIT) filing, a catalog of new vehicles that will soon be sold.
The filing revealed four versions, including two EV and two PHEV models. The Han L EV will be available in single- and dual-motor configurations. With a peak power of 580 kW (777 hp), the single-motor model packs more power than expected.
BYD’s dual-motor Han L gains an additional 230 kW (308 hp) front-mounted motor. As CnEVPost pointed out, the vehicle’s back has a “2.7S” badge, which suggests a 0 to 100 km/h (0 to 62 mph) sprint time of just 2.7 seconds.
To put that into perspective, the Tesla Model S Plaid can accelerate from 0 to 100 km in 2.1 seconds. In China, the Model S Plaid starts at RBM 814,900, or over $110,000. Speaking of Tesla, the EV leader just unveiled its highly anticipated Model Y “Juniper” refresh in China on Thursday. It starts at RMB 263,500 ($36,000).
BYD already sells the Han EV in China, starting at around RMB 200,000. However, the single front motor, with a peak power of 180 kW, is much less potent than the “L” model. The Han EV can accelerate from 0 to 100 km/h in 7.9 seconds.
At 5,050 mm long, 1,960 mm wide, and 1,505 mm tall with a wheelbase of 2,970 mm, BYD’s new Han L is roughly the size of the Model Y (4,970 mm long, 1,964 mm wide, 1,445 mm tall, wheelbase of 2,960 mm).
Other than that it will use a lithium iron phosphate (LFP) pack from BYD’s FinDreams unit, no other battery specs were revealed. Check back soon for the full rundown.