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Japan’s largest automaker is struggling as low-priced Chinese EV makers, like BYD, continue gaining an edge. Toyota’s global output fell for the first time in four years in the first half of 2024. Is the company’s slow shift to EVs to blame?

Toyota’s global output drops amid slow EV shift

It’s no secret by now that Toyota is one of the biggest laggards in the industry’s transition to all-electric vehicles.

The company built 4.71 million vehicles in the first half of fiscal 2024, down 7% from the record 5.06 million built last year. This is also the first time in four years that Toyota’s global production has slipped.

After halting production of the popular Yariss Cross and Corolla Fielder due to improper vehicle certifications in Japan, Toyota’s domestic output slipped 9.4% in the first half of the year.

Toyota said a recall on the Prius hybrid also led to lower production. Overseas, Toyota’s production slipped nearly 6% to 3.17 million units. In North America, volume was down by 1.7%, while in Europe, volume was up by 3.2%.

Toyota's-output
2024 Toyota bZ4X (Source: Toyota)

Toyota was hit especially hard in China, with output crashing 17%. Like many legacy automakers, Toyota is struggling to keep pace with Chinese EV leaders like BYD with extremely low-priced models.

BYD’s cheapest EV, the Seagull, starts at under $10,000 (69,800 yuan) and continues to sit atop the sales charts.

BYD-EV-Japan
BYD Dolphin (left) and Atto 3 (right) at the 2024 Tokyo Spring Festival (Source BYD Japan)

Between April and September 2024, Toyota’s global sales fell 2.8% to 5 million units. This was the first decline in two years, with domestic (-9.3%) and overseas (-1.6%) falling.

Although EV sales rose 32.5% to 78,178 units, Toyota cut production plans for all-electric vehicles by 30% by 2026.

Toyota-EV-battery-plans
Toyota EV battery roadmap (Source: Toyota)

Toyota now expects to build around 1 million EVs by 2026, down from its previous 1.5 million target.

Electrek’s Take

As one of the slowest automakers to transition to all-electric vehicles, Toyota is feeling the pressure. And it’s not only in China.

Chinese EV makers, like BYD, are quickly expanding overseas as the domestic market is becoming saturated with low-priced competitors.

BYD launched its third EV in Japan this summer, the Seal, which is often compared to Tesla’s Model 3. The Seal joins the Dolphin and Atto 3, two of BYD’s top-selling EVs. Starting at around $24,500 (¥3.63 million), the Dolphin EV is a direct threat to the Toyota Prius and Nissan LEAF.

Earlier this month, The Central Japan Economic and Trade Bureau held a seminar (via Nikkei) to explore trends in the EV industry.

The event showcased around 90,000 parts from 16 foreign automakers, and around 70 auto parts companies were in attendance.

BYD’s Atto 3 electric SUV, which starts at under $20,000 (140,000 yuan) in China, stole the show. One guest asked, “How can it be produced at such a low cost?”

On Wednesday, BYD reported record Q3 revenue and profits as vehicle sales continued surging to new levels.

With Toyota promising its next-gen batteries will enable more efficient, lower-priced EVs, will it be too little too late? The company says its “Popularisation” LFP batteries, due out by 2027, will provide over 373 miles (600 km) WLTP driving range.

According to data from CnEVPost, BYD accounted for nearly a third of the LFP batteries installed in China in September. In China, LFP batteries account for almost 75% of the market.

Source: Toyota, Kyodo News

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Facing pressure, Trump scales back tariffs for US automakers

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Facing pressure, Trump scales back tariffs for US automakers

Donald Trump signed two executive orders today that walked back parts of tariffs he previously imposed on US automakers ahead of a rally in Michigan to mark his first 100 days in office.

The Wall Street Journal first reported today in an exclusive that Trump was “expected to soften the impact of his automotive tariffs, preventing duties on foreign-made cars from stacking on top of other tariffs and easing some levies on car parts.”

Trump signed an executive order making sure the 25% tariffs on vehicles and certain auto parts won’t stack on top of existing aluminum, steel, or Canada and Mexico tariffs. He also gave automakers a credit to help blunt the impact of the 25% duties on imported parts that go into US-built cars.

Trump’s backpedal comes after weeks of meeting with automaker executives, and a week after a coalition that included GM, Toyota, Volkswagen, and Hyundai sent a letter urging him to drop tariffs on foreign auto parts due to land in May.

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American Automotive Policy Council (AAPC) president Matt Blunt today said in response to the executive orders, “American Automakers Ford, GM, and Stellantis appreciate the administration’s clarification that tariffs will not be layered on top of the existing Section 232 tariffs on autos and auto parts. Applying multiple tariffs to the same product or part was a significant concern for American automakers, and we are glad to see this addressed. We will review the details of the executive order closely to assess how effectively it will mitigate the impact of tariffs on American automakers, our domestic supply chains and ultimately American consumers.” The AAPC represents Ford, GM, and Stellantis. 

Electrek’s Take

The 25% auto tariffs implemented under Section 232 of the Trade Expansion Act aren’t going anywhere, and most economists say that tariffs will raise car prices and slow auto sales. This White House Fact Sheet is titled, “President Donald J. Trump Incentivizes Domestic Automobile Production.” Where’s the incentive? US automakers are just getting hit with the stick once instead of twice, and they’re thanking Trump for it.

The carrot that worked as an incentive was Biden’s Inflation Reduction Act, along with the stability that came with it. All this whiplash is terrible for the US and global economy.

Read more: Killing IRA EV tax credits will ruin US EV and battery industries – Princeton study


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Tesla Powerwall 3 is disrupting the solar inverter market

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Tesla Powerwall 3 is disrupting the solar inverter market

New data suggests that the Tesla Powerwall 3 is significantly disrupting the US solar inverter market.

The home battery pack’s integrated inverter is changing the game.

Tesla acquired its solar business when it bought SolarCity in a controversial deal due to Musk being a large shareholder of both Tesla and SolarCity, and Musk’s cousin led the latter.

The automaker kept the SolarCity operations going for a few years. In fact, it continued until after Tesla shareholders sued Musk over the acquisition, and Musk defended himself by claiming that SolarCity had become an integral part of Tesla.

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Shortly after he won the lawsuit, Tesla virtually stopped all operations that came from its SolarCity acquisition, which primarily consisted of residential solar financing and installations.

Tesla even stopped reporting solar deployment. The company’s energy business now consists almost entirely of Powerwall and Megapack deployments.

However, the launch of the Powerwall 3 has indirectly brought Tesla back into the solar business, as the home battery pack features an inverter that works for both solar and storage applications.

EnergySage is a company that matches solar installers with potential buyers, and as a result, it has a wealth of interesting data about the solar industry in the US. Today, it released its Spring 2025 Marketplace report.

In the report, EnergySage revealed that Tesla became the second-most quoted inverter brand in the second half of last year:

Tesla became the most quoted battery brand in H2 2024, occupying 63% of Marketplace share nationwide. Because the Powerwall 3 includes an integrated inverter, Tesla also became the second-most quoted inverter brand. With batteries increasingly being added to solar systems—the national battery attachment rate jumped to 45% in H2 2024, an all-time high—Tesla’s growth was a key driver of the low storage and solar prices seen on EnergySage. In 2025, we are examining whether brand backlash and equipment shortages will affect Tesla’s Marketplace share.

This is also a byproduct of the increased popularity of energy storage systems when deploying new solar systems.

In big solar markets like California and Texas, the majority of residential solar quotes are attached to batteries, and Tesla is not the top quoted brand, thanks to Powerwall 3:

Powerwall was already the preferred home battery pack for many homeowners, and the fact that it now includes a solar inverter has made it even more attractive, as most home energy storage systems in the US are being deployed along with rooftop solar.

The Powerwall 3’s solar inverter integration is pushing solar plus storage costs down quite a bit.

The popularity of the Powerwall 3 has particularly hurt Enphase, a leader in solar inverter. It had 73% of the US market in 2022, and now it is down to 53%.

Despite Tesla driving prices down, Powerwall 3 is not the cheapest battery pack available. Panasonic and EG4 batteries were both priced lower on a per kWh basis than Tesla’s in the second half of 2024, but Tesla won on cost when also replacing the solar inverter.

However, it’s not all good news from Tesla. EnergySage also recently reported an increase in customers requesting alternatives to Powerwalls in 2025, partly due to Elon Musk’s increasing controversy.

If you’re interested in installing solar panels and/or batteries for your home, we recommend using EnergySage. You will be able to get quotes without any hassle and only talk to someone when you are ready to move forward. Within minutes, you can get on the path to producing your own power with solar and battery storage, including with Powerwall.

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BLUETTI’s paying to help you go green – plus, a new option for going further

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BLUETTI’s paying to help you go green – plus, a new option for going further

Here’s something most people don’t know: In the US, switching to solar and battery-based energy can actually save you money on taxes. And it’s not a future promise – it’s happening right now. Under the US Residential Clean Energy Credit, BLUETTI’s eligible solar systems and home batteries qualify for a 30% federal tax credit through 2032. That means with the right model, like the AC500 Home Battery Backup, you’re not only saving on electricity, you could also get a portion of your purchase back during tax season.

Meanwhile, gas generators are quietly costing more

There’s a reason so many people have relied on gas generators: they’re familiar, accessible, and have served us well for years. But as fuel prices continue to rise and usage becomes more frequent, the hidden costs of gas generators are quietly piling up:

  • Ongoing fuel expenses, especially during summer or storm seasons
  • Routine maintenance and part replacements
  • Stricter regulations in certain areas limiting usage times
  • Noise complaints and environmental concerns

It’s not about shaming these tools—it’s about recognizing when the cost-to-benefit ratio starts to shift.

Not ready to give up your generator? Start small with the BLUETTI AC60

The move to clean energy doesn’t have to be all or nothing. Sometimes, the right first step is simply trying a lightweight alternative, like the AC60 Portable Power Station (Pioneer 50).

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  • Compact and powerful: 600W output (1000W surge) covers most outdoor needs
  • Historically affordable: Only $269 after subsidy
  • Fast charging: 80% charge within an hour
  • IP65-rated for water and dust resistance – ideal for outdoor life
  • Backed by a 6-year warranty, cutting down on waste and replacement costs
  • Expandable to 2,015Wh capacity for powering phones, laptops, and more

Whether you’re into camping, road trips, or just want something for light backup at home, portable power stations like AC60 are an easy way to test the waters – no big commitment needed.

Need something stronger? Apex 300 is built to last

For those looking to level up their home battery backup or long-term savings, the Apex 300 offers a durable, future-forward alternative. With second-gen EV-grade batteries rated for 6,000+ cycles, this power station can last up to 17 years – nearly twice as long as typical models.

More reasons why Apex 300 stands out: 

  • Ultra-efficient 20W AC idle drain extends fridge runtime by up to 24 hours and boosts CPAP usage by 2.5x compared to typical units
  • Built-in 120V/240V dual output with 12,000W bypass that powers 99% of home appliances, even a Tesla EV
  • 2-year savings sprint when paired with one Solar X 4K Charge Controller for a massive 6400W solar input
  • Whisper-quiet at 40dB, no fumes, no fuel
  • Time-of-use savings made easy: Easily schedule and monitor energy usage with a user-friendly app and a clear, intuitive LED screen
  • Expandable ecosystem: Add extra B300K batteries or a smart 700W Hub D1 to grow your setup as your needs evolve, from whole-home backup to off-grid RV power

This isn’t about replacing your gas generator overnight. It’s about introducing a better Plan B that’s cleaner, quieter, and built for the long haul.

Thinking about a cleaner future? BLUETTI is offering a little help

In honor of Earth Day, BLUETTI has launched a new Clean Energy Incentive Program. Gas generator owners around the world can submit basic info about their devices and select a clean power product to receive an exclusive subsidy.

The compact AC60 and other select models are already available at subsidized prices through BLUETTI’s Clean Energy Incentive Program – a practical step designed to support a smoother, more affordable transition to greener living.

Meanwhile, early access to the all-new Apex 300 Portable Power Station is now open through May 19, ahead of its official launch on May 20 on Indiegogo.

Going green isn’t about rushing

It’s about small, thoughtful choices that build toward something better – for your home, your wallet, and the planet. BLUETTI believes real change happens step by step, just like the LAFF (Light An African Family) Initiative. By walking the same path as those in need, the team can better understand and manage which solutions will most effectively help families who need affordable, sustainable energy.

So even if your gas generator still works just fine, it might be worth looking at a smarter backup. The future doesn’t have to be all-or-nothing. It can start with one quiet step with BLUETTI’s solutions, and this simple step could lead to a brighter, more sustainable future for everyone.

About BLUETTI

BLUETTI is a dedicated advocate for sustainability, integrating ESG principles throughout product design and corporate initiatives. Through impactful projects like LAAF (Light An African Family), BLUETTI provides affordable, sustainable energy solutions to communities across Africa. By partnering with Leave No Trace, a 501(c)(3) nonprofit, BLUETTI supports responsible outdoor recreation through clean energy solutions that minimize environmental footprints. This blend of craftsmanship, reliability, and a focus on real-world needs is what makes BLUETTI trusted in over 110 countries and regions.

Follow BLUETTI on Twitter/X here and on Facebook here.

All photos: BLUETTI

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