Ford is halting F-150 Lightning production in mid-November as the once best-selling electric pickup faces a wave of new competition. The company will stop building models at its Rouge EV center in Michigan for nearly two months.
Ford will pause output at its Rouge Electric Vehicle Center amid “slower-than-expected” demand for the all-electric pickup truck.
The pause comes after Ford cut its workforce at the plant by one-third earlier this year. No job cuts were included as workers were either reassigned or offered retirement.
Starting in April, 700 of the 2,100 workers were transferred to the Michigan Assembly plant, while another 700 were offered a retirement package or the opportunity to join the others to help build the Bronco and Ranger in MI.
Ford spokesperson Martin Gunsberg confirmed to Electrek earlier this year that the facility had been running three crews working two shifts, which dropped to one crew working one shift in April.
The Dearbon-based automaker is now preparing to pause output at the Rouge EV plant for several weeks.
Ford Lightning production (Source: Ford)
Ford plans F-150 Lightning production halt in Michigan
Ford spokesperson Jessica Enoch said in an email to Electrek, “We continue to adjust production for an optimal mix of sales growth and profitability.”
The pause will begin after the work day on Nov 15. However, with the plant only running on weekdays, Nov 15-16 would not have been production days.
Enoch confirmed the first day down will be Nov 18, with production resuming on Jan 6, 2025. The pause includes the holiday break week, starting Dec 23, at all US Ford plants.
Ford’s latest hurdle comes after it was topped by crosstown rival GM in US electric vehicle sales last quarter.
Ford F-150 Lightning, Mustang Mach-E at a Tesla Supercharger (Source: Ford)
With a record 32,095 EVs sold in Q3, GM surpassed Ford, which sold 23,509 electric models. GM is now ahead in the US through the first nine months with 70,450 EVs sold, compared to Ford at 67,689.
Ford’s electric pickup faces a new wave of competition, with Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV rolling out.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
According to Cox Automotive, Tesla’s Cybertruck was the third best-selling EV in the US in Q3, with 16,692 models sold. In comparison, Ford sold 7,162 F-150 Lightnings last quarter.
With the new lower-priced Chevy Silverado EV LT now available and GMC’s Sierra EV rolling out, it will be fun to see where the rankings end up next year.
Through its new “Power Promise,” Ford is giving EV buyers a free Level 2 home charger and covering the cost of standard installation. The company said the new program is designed to help show buyers the true benefits of driving an EV, like waking up with a full charge every morning.
Electrek’s Take
Although Ford topped Q3 revenue and EPS estimates earlier this week, the company’s Model e EV unit reported another $1.2 billion loss last quarter.
Ford’s EV business has now lost $3.7 billion through the first nine months of the year. The company said an 11% drop in volume was due to “competitive market dynamics.” The lower volume and “industry-wide pricing pressure” led to revenue slipping 33% YOY to $1.2 billion.
CEO Jim Farley said the company has taken “tough actions” to establish an advantage in upcoming areas, including next-gen EVs and software.
On the company’s earnings call, Farley said its new mid-size electric pickup, due out in the second half of 2027, will “match the cost structure of Chinese OEMS building in Mexico.” The comments were likely directed at BYD, which launched its first pickup truck, the Shark PHEV, which will rival Ford’s Ranger.
Ford will begin producing LFP batteries in Michigan in 2026, which should help the company cut costs.
According to Farley, Ford’s “skunkworks” team in California has “over-delivered” on the company’s new low-cost platform as it looks to regain leadership.
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Despite the warnings, BYD continues introducing new discounts. On Wednesday, BYD’s luxury off-road brand began offering over 50% Huawei’s smart driving tech.
BYD introduces new discounts on smart driving tech
After BYD cut prices again in May, the China Automobile Manufacturers Association (CAMA) warned that the ultra-low prices are “triggering a new round of price war panic.”
Although they didn’t single out BYD, it was pretty obvious. BYD slashed prices across 22 of its vehicles by up to 34%, triggering several automakers to follow suit in China.
BYD’s cheapest EV, the Seagull, typically starts at about $10,000 (66,800 yuan). After the price cuts, the Seagull is listed at under $8,000 (55,800 yuan).
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It doesn’t look like China’s EV leader plans to slow down anytime soon. Fang Cheng Bao, BYD’s luxury off-road brand, introduced new discounts on Huawei’s smart driving tech on Wednesday.
The limited-time offer cuts the price of Huawei’s Qiankun Intelligent Driving High-end Function Package to just 12,000 yuan ($1,700).
BYD Fang Cheng Bao 5 SUV testing (Source: Fang Cheng Bao)
Buyers who order the smart driving tech in July will save over 50% compared to its typical price of 32,000 yuan ($4,500).
Earlier this year, Fang Chang Bao launched the Tai 3, its most affordable vehicle, starting at 139,800 yuan ($19,300). The Tai 3 is about the size of the Tesla Model Y, but costs about half as much.
BYD Fang Cheng Bao Tai 3 electric SUV (Source: Fang Cheng Bao)
The Tai 3 will spearhead a new sub-brand of electric SUVs following the more premium Bao 8 and Bao 5 hybrid SUVs.
BYD’s luxury off-road brand sold 18,903 vehicles last month, up 50% from May and 605% compared to last year. Fang Cheng Bao has now sold over 10,000 vehicles for three consecutive months.
The Chinese EV giant sold 382,585 vehicles in total in June, an increase of 12% from last year. In the first half of the year, BYD’s cumulative sales reached over 2.1 million, a YOY increase of 33%.
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Every year, it seems like there’s a new headline about the world’s lightest electric bike. Each year, engineers manage to shave a few more grams off of an exotically designed frame built with even more exotic materials. And each year, the continuously lower weight is balanced by continuously higher prices – often exorbitantly high. But now Dahon has bucked that trend, offering us an incredibly lightweight electric bike at a price that normal e-bike riders can afford. Meet the Dahon K-Feather.
To put things in perspective, some of the previous lightest electric bicycles have included the 11.8 kg (26 lb) LeMond Prolog at US $4,500, the 11.75 kg (12.59 lb) Trek Domane+ SLR at US $8,999, and the 10 kg (22 lb) Hummingbird Flax folding e-bike at US $6,050.
So with that in mind, please allow me to introduce you to the new Dahon K-Feather. This is a 12 kg (26.5 kg) folding electric bike priced at an incredibly reasonable US $1,199 in North America or €1,499 in Europe.
Sure, it’s not the absolute lightest folding e-bike we’ve ever seen, but it’s 90% of the way there and at a quarter of the price. Plus, it comes from Dahon, which is one of the most respected names in the folding bike world and is largely credited with paving the way for the booming folding bike industry we see today. Since the 1980s, Dahon’s innovative designs have been imitated around the world, yet the folding bike maker has continued to innovate and stay several steps ahead of competing brands.
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The K-feather achieves its extra low weight through the combination of a novel frame design employing Dahon’s patented frame designs, including the company’s DELTECH technology and “super down tube,” which help improve rigidity and robustness while reducing weight.
The electrical system on the K-Feather is also a featherweight, keeping the e-bike largely in the last-mile category. While the battery claims a maximum range of up to 24.8 miles (40 km), real-world riding and hilly terrain could reduce that range. Still, clever designs like a system that automatically shuts off the extra motor power when detecting a downhill segment help to eke out more range from the small 24V and 5Ah battery.
The ultra-lightweight 250W hub motor also offers just 32 Nm of torque, meaning the assist is more of a helpful push than a powerful shove. But with the inclusion of a torque sensor for the pedal assist, that push comes on quickly and reliably, making the bike feel more like a traditional analog bike being pedaled by someone with extra strong legs.
With 16″ dual-wall rims and 14g spokes, this isn’t the heavy fat tire folding e-bikes we’re used to in North America, and the capacity reflects that. The K-Feather is rated to support riders weighing up to 105 kg (231 lb), though the highly adjustable seating position can support a range of rider heights from 145 to 190.5 cm (4’9″ to 6’3″).
Coming in six colorways, the Dahon K-feather folding e-bike is now available in the US and has launched for pre-order in Europe, with shipments there expected in September.
I had a bit of a preview of the K-feather on my last trip to China when I was able to visit Dahon’s headquarters and test ride the bike.
I still can’t believe how light it felt, both underneath me and while folding it up and carrying it around. Be on the lookout for that full experience from my trip, coming soon.
Electrek’s Take
The K-Feather represents a compelling milestone not just for Dahon, but for the entire folding e-bike market. By delivering a truly lightweight, compact, and fully electric folder at an impressively affordable price point, Dahon has made minimalist e-mobility more accessible than ever.
It’s not just a bike for die-hard lightweight e-bike connoisseurs; it’s a real-world solution for commuters, travelers, and apartment dwellers who want the freedom of electric assist without the bulk or the sticker shock. If the goal is to get more people on two wheels, the K-Feather might just be one of the most important steps forward yet.
Coming in at less than half the weight of most folding e-bikes, and still a fraction of most lighter-duty folders, the K-Feather’s modest performance makes it a great urban ride for those who favor compact size and light weight. In fact, I think it might be perfect for my mother-in-law, who needs an e-bike to get to and from the train she takes to work, but also needs it to be light enough to carry up to her second-story apartment. Hmmm, perhaps I should have her do a review for us…
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The Honda Prologue remains a top-selling EV in the US, but it’s Acura’s luxury electric SUV that’s been the surprise hit this year.
Honda Prologue sales rise while Acura’s EV surprises
After delivering the first Prologue models last year, Honda’s electric SUV quickly became a hit. In the second half of 2024, it was the second-best-selling electric SUV in the US, trailing only the Tesla Model Y.
Despite limited inventory due to the new 2025 model year change, Honda sold 2,799 Prologues last month. In the first half of the year, Honda has now sold 16,317 Prologue models in the US. In comparison, Toyota sold just over 9,200 units of its electric SUV, the bZ4X, during the same period.
Toyota’s luxury brand, Lexus, sold only 763 RZ models, its sole electric SUV, for a total of 3,779 units in the first half of the year.
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Honda Prologue sales have now held steady, averaging over 2,700 units per month, but it’s Acura’s electric SUV that has been quietly gaining ground in the luxury EV space.
2025 Honda Prologue Elite (Source: Honda)
With another 1,318 models sold last month, Acura ZDX sales reached 10,355 in the first half of 2025. Acura’s electric SUV is even outpacing the Cadillac Lyriq, which is based on the same Ultium platform.
Sales are significantly higher than the company expected. Earlier this year, Mike Langel, vice president of national sales for Acura, told Automotive News that the company expected to sell around 1,000 ZDX models a month this year.
2024 Acura ZDX (Source: Acura
A significant reason behind the strong demand is the availability of massive discounts, which can reach nearly $30,000 in some states. The luxury electric SUV is more affordable than a Honda CR-V, with monthly leases starting at just $299.
The Honda Prologue is available to lease for as little as $259 per month. The offer is for 36 months with $2,399 due at signing in California and other ZEV states.
With the Trump administration planning to end the $7,500 federal EV tax credit, many of these savings will soon disappear.
If you’re looking to take advantage of the savings while they’re still available, we can help you get started. You can use our links below to find deals on the Honda Prologue and Acura ZDX in your area.
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