Days after teasing a major reveal at the 2024 Specialty Equipment Market Association (SEMA) show, Kia has unveiled two unique and custom-built EV concepts designed for adventure off-road. During the unveiling, we got a look at a new spin on the ever-popular EV9 SUV called the “ADVNTR” and a rugged take on one of Kia’s new purpose-built vehicles (PBVs), the PV5, called “WKNDR.”
On October 30, Kia America posted a clandestine press release about an upcoming reveal at the annual SEMA show in Los Angeles. The first release featured a shadowy image of what appeared to be some off-road vehicle, with its recognizable Kia front fascia shining at the camera lens. The text read, “All roads lead to SEMA.”
We speculated that SEMA might be the event where Kia finally unveils the first of its two promised BEV pickup trucks. Since the headlamps closely resembled those of an EV9, we thought it could be the mule pickup we reported being tested in the US earlier this year. We were close.
Later that same day, Kia followed up with a second press release with the same title and quote but an image of a different off-road EV shining through the darkness, one that was much less recognizable.
Both releases had fine print stating that the vehicle in each image was a concept, so we curbed our expectations heading into this week’s 2024 SEMA show. This morning, Kia officially unveiled these two new off-road concept EVs, and they’re pretty cool looking. Have a gander at the EV9 ADVNTR and the PV5 WKNDR.
Kia unveils off-road concepts of its EV9 and PV5 EVs
According to the Korean automaker, designers from Kia Design Center America (KDCA) in Irvine, CA, imagined both off-road concepts. SEMA is usually a stage for OEMs to showcase concepts and accessories that are more rugged or heavy-duty.
Hence, the Kia team brought its A-game to Vegas with two new concept EVs that “intrinsically blend form and function into machines designed for responsible engagement with nature.”
The first is the EV9 ADVNTR, based on the three-row SUV that contributed to record sales for Kia in the US in October. Today, Kia shared that its off-road concept version of the EV9 is equipped with new custom front and rear facias, reinforced rocker panels, and rugged tires for more maneuverability in the elements.
Additionally, the EV9 ADVNTR can lift 3 inches higher than the standard 2025 SUV model and features a new roof rack that can haul luggage and hiking gear or support a roof-mounted tent.
In addition to the EV9 ADVNTR, Kia unveiled an off-road concept version of its new PV5 called the WKNDR. The PV5 is a middle-of-the-pack BEV in Kia’s latest ‘Purpose Beyond Vehicle’ lineup, which debuted at CES 2024.
While the standard PV5 was designed for commercial operations and last-mile deliveries, the Kia design team decided to take it off-road with the new WKNDR concept. This BEV van has been lifted and rigged with some hefty off-road tires, but like its predecessor, the interior of the PV5 WKNDR is what truly stands out.
Kia describes the off-road concept van as a “Swiss Army Knife on wheels,” offering a modular cabin that can be customized to an owner’s wants and needs. The conceptual design features a first-of-its-kind storage solution called the “Gear Head” feature that delivers off-board, sheltered storage space for equipment when the vehicle is stationary, maximizing interior space while providing owners with easy access to all their belongings.
Thanks to its modularity, Kia shared that the off-road van’s “Gear Head” space can also be converted into a mobile pantry for those foodies who want to assemble an array of cuisine while parked out in nature, or anywhere for that matter.
Kia also shared that its team designed the PV5 WKNDR to be self-sufficient as an off-road BEV. It features solar panels and hydro turbine wheels that can recharge the vehicle’s batteries and power other components, like an onboard compressor.
Since these remain mere concepts, we don’t have any performance specs for the Kia EV9 ADVNTR or PV5 WKNDR, nor can we confirm that either model will reach bonafide production for sale. However, Kia is thinking beyond its current lineup and is at least flirting with the idea of delivering some new models that would compete against the likes of Ford, Rivian, and recent reveals from VW Group’s Scout Motors.
At the very least, we may see some of these features and design elements in Kia’s upcoming BEV pickups. For now, however, these off-road EV concepts are an exciting exercise in design that once again shows how innovative and creative Hyundai Motor Group is across virtually all BEV segments.
We hope to see more concrete unveilings from the Korean automaker soon.
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Kia introduced its new Syros SUV last week. Although it was launched with a gas-powered engine,Kia plans to launch the all-electric version soon. The new Kia Syros EV will share underpinnings with the Hyundai Inster EV as its latest low-cost electric model.
What we know about the upcoming Kia Syros EV
India’s EV market is expected to surge over the next few years. In 2024, the India EV market is projected to be valued at around $24 billion. That number is expected to reach nearly $118 billion by 2032.
Kia is looking to take advantage of the transition. After launching its first vehicle (Seltos) in India in 2019, Kia is already one of the top 10 auto manufacturers in the region.
The Korean auto giant has added several models to its lineup, including the Sonet, Carnival, Caren, and electric EV6 and EV9 SUVs.
Just last week, the Kia Syros made its global debut. Kia calls the compact SUV “revolutionary,” but there’s one problem: it only has two gas-powered engine options. That will soon change. According to Autocar India, Kia will launch the Syros EV in India in early 2025.
Although no other details were confirmed, the Kia Syros EV will share its K1 platform with the Hyundai Inster EV. Hyundai’s compact electric crossover has two battery options, 42 kWh and 49 kWh, good for 300 km (186 mi) to 355 km (220 mi) range on the WLTP cycle.
In Europe, the Inster EV starts at around $30,000. In Korea, the electric crossover is known as the Casper Electric, and prices, including incentives, start around $20,000.
Kia’s new electric SUV is expected to start in the price range of Rs 15 lakh-20 lakh (ex-showroom), or around $17,500 to $23,500.
Despite the difference in powertrain, the electric version is expected to have the same styling and features as the gas-powered models. Kia expects between 50,000 and 60,000 in sales between the upcoming electric Carens and Syros EV models by 2026.
The company is launching a series of more affordable, mass-market EVs globally, including the EV3, EV4, and EV5, to secure its spot in the industry as it shifts to electric vehicles.
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Hyundai is about to take the next steps as it preps to launch production of its “game-changing” all-solid-state batteries. The new EV battery tech promises a longer driving range, faster charging, and significantly higher energy density. Here’s what to expect.
When are Hyundai’s all-solid-state EV batteries coming?
Last June, Hyundai Motor CEO Chang Jae-hoon revealed a massive $7.3 billion (9.5 trillion won) investment to advance electric vehicle battery development over the next decade.
Hyundai plans to develop various EV batteries, including LFP, NCM, and all-solid-state, to cover a wide range of segments. According to sources familiar with the matter (via TheKoreanCarBlog), Hyundai’s all-solid-state EV batteries are about to hit a significant milestone.
On December 23, industry sources claimed Hyundai was almost done establishing an all-solid-state battery production demo line.
An official close to the project said the equipment for individual processes is almost complete. Now, only the logistics automation portion remains.
Hyundai plans to begin testing electric vehicles with all-solid-state batteries by 2025. By the end of the decade, mass production is scheduled to start.
The production line is at Hyundai’s Uiwang Research & Development Center in Korea. Hyundai has 22 joint research projects across four divisions, including lithium metal batteries, solid-state batteries, battery management systems, and battery process technology. Of these, 14 will be related to lithium metal and solid-state batteries.
Hyundai said the initiatives will “pave the way for South Korea to become one of the world’s leading battery technology houses.”
In September, Hyundai and Kia launched a joint project to develop a precursor for LFP battery cathode material for upcoming lower-priced EV models. Hyundai plans to launch EVs with LFP batteries developed in-house in 2025.
The news comes after Honda unveiled its all-solid-state battery demo production line just last month. Honda also plans to launch EVs powered by the new battery tech by 2030.
Factorial, which teamed up with Mercedes-Benz, announced its “Solstice” all-solid-state battery cells have been scaled to 40Ah capacity, a new milestone. With “breakthrough” energy density of up to 450 Wh/kg, Factorial claims its battery tech can boost EV range by up to 80%, or around 600 miles.
Electrek’s Take
With the promise of unlocking more range and faster charging at a much higher energy density, many carmakers and other companies are rushing to unlock all-solid-state EV batteries.
Global battery leaders like CATL, BYD, and Samsung SDI, as well as carmakers like Toyota, Mercedes-Benz, and Hyundai, are advancing the new technology. However, concerns over safety and manufacturing hurdles remain a challenge.
According to the latest SNE Research figures, China’s CATL remains the global EV battery leader with a commanding 36.8% share of the market through the first ten months of 2024. BYD was second with a 16.8% share, while Korea’s LG Energy placed third with an 11.8% share.
Will the next generation of EV batteries shake up the list? Hyundai hopes to make its mark with a new all-solid-sate EV battery production pilot line that will be coming online soon.
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Construction at BYD’s new EV plant in Brazil was suddenly halted Monday after authorities found Chinese workers in “slavery-like” conditions. The workers were hired in China by another firm, and BYD has since cut ties. BYD and the firm are now saying the term “slavery” was unjustly used, and some translations may have been misunderstood.
Why construction at BYD’s EV plant in Brazil is halted
Updated 12/26/24: This article has been updated with the latest information, including a statement from Jinjiang Group and comments from BYD’s general manager of public relations, Li Yunfei. Read more below.
According to a statement from the Public Ministry of Labor (MPT), 163 workers at the construction site of BYD’s new EV plant in Salvador, Brazil, were “being held in conditions analogous to slavery.”
Construction on the site was halted on Monday after the findings. According to the authorities, Jinjiang Group, one of the contractors BYD hired to build the new EV plant, hired the workers in China.
BYD released a statement saying it has cut ties with Jinjiang and is assisting the victims as it works with Brazilian authorities. All workers will be transferred to hotels. They will not be able to work and will have their contracts terminated.
Alexandre Baldy, senior vice president of BYD Brazil, said the company remains “committed to full compliance with Brazilian legislation, especially with regard to the protection of workers’ rights and human dignity.”
The MPT statement detailed the extreme “slavery-like” worker conditions. For example, they had one bathroom for every 31 workers, forcing them to wake up at 4 am to get in line to be ready for work at 5:30 am. They slept without mattresses on the bed, and the kitchens operated in “alarming conditions.”
If a worker quit after six months, they would leave the country without any pay after factoring in the cost of a round-trip airplane ticket.
BYD said it has held a “detailed review” over the past few weeks. The Chinese EV giant asked Jinjiang several times to improve the conditions.
A joint virtual hearing of the MPT and MTE is scheduled for December 26. The MPT said the need for new “on-site inspections” has not been ruled out. BYD’s new EV plant is set to begin production next year. Check back soon for more updates on the situation.
Update 12/26/24: Jinjian Group said the portrayal of its employees working in “slavery-like” conditions was inconsistent, and some of the translations may have been misunderstood.
“Being unjustly labeled as ‘enslaved’ has made our employees feel that their dignity has been insulted and their human rights violated, seriously hurting the dignity of the Chinese people,” Jinjiang said in a social media post (via Reuters). The company issued a joint letter to issue an apology.
BYD’s general manager of public relations, Li Yunfei, reposted the statement. Li added that “foreign forces” and some other members of the media were “deliberately smearing Chinese brands.
Mao Ning, a spokesperson for China’s foreign ministry, said the Chinese embassy in Brazil was in talks with leaders in the region to verify the accusations.
BYD is already a top-selling EV brand in Brazil. In October, it launched its first pickup, the Shark PHEV. The pickup is BYD’s sixth vehicle in Brazil, joining other popular models like the Dolphin Mini (Seagull), Yuan Plus, and Dolphin.
Once up and running, which was expected later this year or early 2025, BYD’s Brazil plant will have an annual production capacity of 150,000 vehicles.
Source: Bloomberg, Brazil Public Ministry of Labor
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