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A series of iPhone 16s on display inside the Apple store at Tun Razak Exchange in Kuala Lumpur, Malaysia, on Sept. 20, 2024.

Annice Lyn | Getty Images News | Getty Images

One of the first things Steve Jobs did when he returned to Apple in 1997 was simplify Apple’s product lineup. At the time that meant four computers: Two laptops and two desktops, each in a pro and consumer version. 

“If we had four great products, that’s all we need,” Jobs said at a product launch in 1998.

Three decades later, Apple’s product lineup is much broader. The company in 2024 launched four iPads, four MacBooks, two desktop Macs, one Vision Pro headset, two Apple Watch models and three kinds of AirPods. But when it comes to iPhones, four remains the magic number. 

That’s how many iPhones the company has released each year since 2020, and in September, it released the iPhone 16, the iPhone 16 Plus, the iPhone 16 Pro and the iPhone 16 Pro Max.

Apple introduced the four-phone lineup because historically the company’s iPhone sales have seen the strongest growth when it expanded the lineup. If Apple can show growth from the four new phones it releases each year without them cannibalizing one another, that gives the company its best chance to see iPhone sales grow meaningfully for the first time since 2022.

The company doesn’t give sales figures for its individual products, and overall iPhone sales for fiscal 2024 came in at $201.18 billion. That’s relatively flat going back to 2022. 

Unfortunately for Jobs’ company, not all of the iPhones are equally popular. 

Every year since 2020, one of the new iPhone models has lagged its siblings in sales. This year it’s the iPhone 16 Plus, which lands in the middle of the lineup. At $899 in the U.S., it’s more expensive than the baseline iPhone 16 but cheaper than the iPhone 16 Pro and Pro Max, which have better screens.

DSCC, a research firm focused on the smartphone display industry with estimates derived from the panel supply chain, has picked up on this trend. The shares of the Pro and Pro Max phones have been rising on an annual basis while the Plus model declined from about 21% of total Apple screen orders in 2022 to 10% in 2023, according to DSCC’s data for annual panel procurement through October. While it recovered somewhat to 16% this year, it’s still the lowest volume out of the company’s new iPhones, according to DSCC.

“They’re still really struggling with this fourth model,” DSCC founder Ross Young said.

Other data shows the Plus lagging, too. The iPhone 16 Plus accounted for 4% of overall iPhone sales in the U.S. in the third quarter while both the Pro and Pro Max each accounted for 6% of sales, according to survey findings by Consumer Intelligence Research Partners. The regular 16 accounted for 4%, too, although early cycle iPhone sales are heavily weighted toward early adopters and the Pro models, according to CIRP.

The metric only includes a few weeks of the latest model sales in the third quarter, but the 2024 findings are in line with last year’s, where the 15 Plus accounted for 3% of total sales about a month after launch.

Apple’s iPhone 15, iPhone 15 Pro and iPhone 15 Pro Max took the top three spots, respectively, in Counterpoint’s data for the best-selling individual smartphone models around the world in the third quarter of 2024. The Plus model didn’t make the top 10 list.

The Mini and Plus failures

Apple’s Series 16 iPhones are seen on display at the Apple Store, Regent Street on September 20, 2024 in London, England. 

Peter Nicholls | Getty Images News | Getty Images

When the iPhone was introduced in 2007 there was one new model per year. The lineup has expanded quite a bit since then, while Apple keeps older models on store shelves as budget options.

In 2014, Apple introduced the iPhone 6 Plus, the first time iPhone came in two sizes, which led to three straight quarters of growth of over 27% in 2015. After Apple released the iPhone X in 2017, raising the price of the highest-end phone and creating a three-model lineup, the company saw three straight quarters of growth of more than 15%.

After Apple moved to a four-phone lineup in 2020, growth surged, hitting 54% in one quarter, although that was partially boosted by the pandemic. But since then, iPhone sales have been basically flat.

When the company introduced the iPhone Mini in 2020, it was the lowest-cost new iPhone at the time, at $699. 

Apple kept the same strategy in place in 2021, hoping that the vocal minority of consumers that had previously demanded smaller phones would flock to the device. It didn’t work, and Apple no longer sells a device with a 5.4-inch screen.

By 2022, Apple shifted its approach and introduced the iPhone 14 Plus, which had the same chip and features as the company’s entry level iPhone 14 but a larger screen. That mirrored Apple’s successful strategy from 2014. Apple boosted its panel procurement for the iPhone 14 Plus up to 21% of the total screens it ordered that cycle, according to DSCC.

But the Plus strategy didn’t work as well as it had before. 

Is Air next?

The new iPhone 16 Pro model is available at an Apple store in Bangkok, Thailand, on September 20, 2024. Apple now makes available to consumers its new lineup of iPhone 16 models, which are the iPhone 16, Plus, Pro, and Pro Max. 

Anusak Laowilas | Nurphoto | Getty Images

Looking ahead, Apple is keeping its four iPhones strategy in place, but it may change the approach it takes to finding a successful fourth model for its 2025 lineup.

Instead of a fourth Mini model at the low end of the lineup or a Plus in the middle, Apple may introduce an Air model at the top of the lineup. An Air offering could be distinguished by a lighter-weight device and a higher starting price, according to an August report by Bloomberg News.

Despite giving it a higher price tag, Apple may have to make a trade-off on the Air device by limiting it to one camera, due to the lighter weight and a slimmer design. Apple’s current high-end phones, the Pro and Pro Max, have three big cameras that add photographic capabilities but also add weight. DSCC’s Young said he expects the screen size of the Air to come in at 6.55 inches, between this year’s Pro and Pro Max sizes.

A new high-end phone could make sense for Apple. In recent years, the Max models have outperformed the lower-end models in sales, suggesting there is stronger demand for more powerful and feature-packed phones at the top of Apple’s lineup than there is for lower-cost models.

In October, Apple signaled that the company had enough stock of the iPhone 16 and iPhone 16 Plus to meet demand but that the more expensive Pro and Pro Max were still in short supply.

Outside the U.S., Apple’s more expensive models have shown more growth in recent years. In the first three weeks of iPhone 16 sales in China, the 16 Pro and Pro Max models were up 44% compared with last year’s high-end models.

Model preferences also vary across regions, Counterpoint analyst Varun Mishra told CNBC.

“In China, the Pro series is performing well, as consumers there tend to favour the Pro models,” Mishra said in an email. “In India, the Pro series is strong, partly due to a lower launch price compared to last year, thanks to local manufacturing.”

Apple has previously released thinner, lighter models of its existing products in order to raise prices and push the limits of its engineering. In 2008, Apple introduced the MacBook Air, which it marketed by saying that it was thin enough to fit in an envelope. At first, it was more expensive than Apple’s other Macs, starting at $1,799, but over the years, MacBook Air has become Apple’s entry-level laptop.

In 2013, the company did the same thing with its iPad, introducing an iPad Air, with a thinner design, although it was Apple’s flagship new iPad model released that year. Apple now uses the iPad Air as the middle option in its iPad lineup.

For Apple, a shift from Plus to Air could mean more iPhone sales, especially if the new model is priced higher than the other iPhones, which could help Apple expand its margin and continue the recent trend of a higher average iPhone selling price. It could also help focus Apple’s early adopters and fans on one single high-end iPhone model.

“Next year they’re going to try something different,” Young said.

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AI and crypto drove gains in this year’s top 5 tech stocks

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AI and crypto drove gains in this year's top 5 tech stocks

Jensen Huang, co-founder and CEO of Nvidia Corp., holds up the company’s AI accelerator chips for data centers as he speaks during the Nvidia AI Summit Japan in Tokyo on Nov. 13, 2024.

Akio Kon | Bloomberg | Getty Images

Artificial intelligence is still an abstract concept for many everyday consumers unsure about how it will change their lives. But there’s no question about whether businesses are finding value in it.

Some of the biggest winners in this year’s stock market rally that’s seen the Nasdaq jump 33% and other U.S. indexes notch double-digit gains have direct ties to the rapid advancements in AI. Chipmaker Nvidia is among them, but it’s not alone.

The other standout theme that’s driven this year’s outperformers is crypto. Starting with the launch of spot bitcoin exchange-traded funds in January, cryptocurrencies had a big 2024, punctuated by Donald Trump’s election victory, which was funded heavily by the crypto industry. A number of stocks tied to crypto got a big boost.

With four trading days left in the year, here are the five best-performing U.S. tech stocks of 2024 among companies valued at $5 billion or more.

AppLovin

Adam Foroughi, CEO of AppLovin.

CNBC

AppLovin entered the year with a market cap of about $13 billion and was best known for investing in a collection of mobile gaming studios that had produced titles like “Woody Block Puzzle,” “Clockmaker” and “Bingo Story.”

As it exits the year, AppLovin’s valuation has soared past $110 billion, making it worth more than Starbucks, Intel and Airbnb. At Tuesday’s close, AppLovin shares are up 758% this year, far surpassing all other tech companies.

While AppLovin went public in 2021, riding a Covid-era wave of excitement in online games, the business is now centered around online ads and booming profits from advancements in AI.

Last year, AppLovin released the updated 2.0 version of its ad search engine called AXON, which helps put more targeted ads on the gaming apps the company owns and is also used by studios that license the technology. Software platform revenue in the third quarter increased 66% to $835 million, outpacing total growth of 39%.

Net income in the quarter soared 300%, lifting the company’s profit margin to 36.3% from 12.6% in the course of a year.

AppLovin CEO Adam Foroughi, whose net worth has swelled past $10 billion, is even more excited about what’s coming. On the company’s earnings call in November, Foroughi raved about a test e-commerce project that allows businesses to offer targeted ads in games.

“In all my years, It’s the best product I’ve ever seen released by us, fastest growing, but it’s still in pilot,” he said.

MicroStrategy

CostFoto | Nurphoto | Getty Images

After climbing 346% in 2023, it was hard to imagine MicroStrategy’s stock finding another gear. But it did.

The company’s share price has jumped 467% this year on the back of a bitcoin-buying strategy that’s made founder Michael Saylor a crypto cult hero.

In mid-2020, the company announced a plan to start buying bitcoin. Up to that point, MicroStrategy had been a middling business intelligence software vendor, but since then, its purchased over 444,000 bitcoins, using its ever-increasing share price as a way to sell stock, raise debt and buy more coin.

It’s now the world’s fourth-largest holder of bitcoin, behind only creator Satoshi Nakamoto, BlackRock’s iShares Bitcoin Trust and crypto exchange Binance, with a stockpile valued at close to $44 billion. MicroStrategy’s market cap has swelled from about $1.1 billion when it was just a software company to $80 billion today.

While the rally was long underway prior to November, Trump’s election victory last month added fuel. The stock is up 57% since then while bitcoin has gained about 44%. Trump once called bitcoin a “scam,” but he was the industry’s preferred choice in this election and was backed heavily by some of the leading players, including Coinbase.

“With the red sweep, Bitcoin is surging up with tailwinds, and the rest of the digital assets will also begin to surge,” Saylor told CNBC soon after the election. He said bitcoin remains the “safe trade” in the crypto space, but as a “digital assets framework” is put into place for the broader crypto market, “there’ll be a surge in the entire digital assets industry.”

Palantir

Alex Karp, CEO of Palantir Technologies, walks to the morning session at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, on July 10, 2024.

David Paul Morris | Bloomberg | Getty Images

Palantir had a lot of big runs in 2024 on its way to a 380% gain in its stock price. One of its best stretches came last month, when the software company boosted its revenue outlook a day ahead of the presidential election.

The company, which sells data analytics tools to defense agencies, bumped up its target for 2024, with fourth-quarter guidance that blew away analysts’ estimates. Palantir also topped results for the third quarter, leading CEO Alex Karp to declare in the earnings release, “We absolutely eviscerated this quarter, driven by unrelenting AI demand that won’t slow down.”

The stock jumped 23% on the earnings report and then another 8.6% the next day after Trump’s win. Palantir co-founder and board member Peter Thiel was a big Trump booster in the 2016 campaign and helped organize a meeting with tech execs at Trump Tower soon after that election. Karp was one of the attendees.

Karp, however, openly backed Vice President Kamala Harris, the Democratic nominee, in the 2024 campaign. He told The New York Times in a story published in August that Thiel’s earlier support of Trump and the backlash that followed made it “actually harder to get things done.”

Still, Wall Street has rallied behind Palantir following the election on optimism that more military spending will flow to the company.

Karp’s comments in the earnings report ahead of the election suggest the company would be fine either way.

“The growth of our business is accelerating, and our financial performance is exceeding expectations as we meet an unwavering demand for the most advanced artificial intelligence technologies from our U.S. government and commercial customers,” Karp said in a letter to shareholders.

Analysts expect revenue growth in 2025 of about 24% to $3.5 billion, according to LSEG.

Robinhood

Dado Ruvic | Reuters

Robinhood shares more than tripled in value this year, despite a 17% drop on Oct. 31, following disappointing earnings.

Investors looked past those numbers a few days later, driving the stock up 20% after Trump’s election win, as all things tied to crypto rallied. One of Robinhood’s biggest growth engines is crypto, which retail investors can easily purchase on the app, alongside their stocks.

Revenue from crypto transactions jumped 165% in the third quarter from a year earlier to $61 million, accounting for 10% of total net revenue.

In addition to bitcoin, Robinhood users can easily buy about 20 other cryptocurrencies, ranging from popular digital assets like etherium to alt-coins such as dogecoin, Shiba Inu and Bonk. At the company’s investor day in November, Robinhood CEO Vlad Tenev said that crypto is more than just an investment but also a “disruptive technology that will change the underlying infrastructure beneath payments, loans and a wide variety of tradable assets.”

For the fourth quarter, analysts are expecting Robinhood to report revenue growth of over 70% to $805.7 million, according to LSEG, which would be the fastest rate of growth for any quarter since 2021, the year the company went public.

Robinhood’s rally this year has exceeded that of Coinbase, which has jumped 61%. But with a market cap of $70 billion, Coinbase is still twice as valuable.

Nvidia

Nvidia CEO Jensen Huang makes surprise apperance on Squawk Box set

Nvidia’s astounding run has continued.

Following last year’s 239% gain, powered by excitement around generative AI, Nvidia soared another 183% this year, adding a whopping $2.2 trillion in market cap.

Twice this year Nvidia grabbed the title of world’s most valuable publicly traded company. Apple has jumped back ahead and is approaching $4 trillion, with Nvidia at $3.4 trillion and Microsoft at $3.3 trillion.

Nvidia remains the biggest beneficiary of the AI boom, as the largest cloud vendors and internet companies snap up all the graphics processing units they can find. Annual revenue has increased by at least 94% in each of the past six quarters, with growth exceeding 200% three times in that stretch.

CEO Jensen Huang said in the company’s latest earnings report that the next-generation AI chip called Blackwell is in “full production.” Finance chief Colette Kress said the company is on track for “several billion dollars” of Blackwell revenue in its fourth quarter.

“Every customer is racing to be the first to market,” Kress said. “Blackwell is now in the hands of all of our major partners, and they are working to bring up their data centers.”

While growth is expected to remain robust for a company of Nvidia’s size, the inevitable slowdown is coming. Analysts are projecting year-over-year deceleration over the next several quarters with growth dipping into the mid-40s by the second half of next year.

Nvidia counts on an outsized amount of revenue from a handful of tech giants, so any economic swings present significant risk to investors.

That helps explain why Nvidia likes to tell Wall Street about the extensive roster of companies that are building new AI services and “are racing to accelerate development of these applications with the potential for billions of agents to be deployed in the coming years,” Kress said on the earnings call.

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Digital health companies got pummeled by Wall Street in 2024 as industry adapts to post-Covid slowdown

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Digital health companies got pummeled by Wall Street in 2024 as industry adapts to post-Covid slowdown

Doximity at the New York Stock Exchange for their IPO, June 24, 2021.

Source: NYSE

If the Covid era marked a boom time for digital health companies, 2024 was the reckoning.

In a year that saw the Nasdaq jump 32%, surpassing 20,000 for the first time this month, health tech providers largely suffered. Of 39 public digital health companies analyzed by CNBC, roughly two-thirds are down for the year. Others are now out of business.

There were some breakout stars, like Hims & Hers Health, which was buoyed by the success of its popular new weight loss offering and its position in the GLP-1 craze. But that was an exception.

While there were some company-specific challenges in the industry, overall it was a “year of inflection,” according to Scott Schoenhaus, an analyst at KeyBanc Capital Markets covering health-care IT companies. Business models that appeared poised to break out during the pandemic haven’t all worked as planned, and companies have had to refocus on profitability and a more muted growth environment.

“The pandemic was a huge pull forward in demand, and we’re facing those tough, challenging comps,” Schoenhaus told CNBC in an interview. “Growth clearly slowed for most of my names, and I think employers, payers, providers and even pharma are more selective and more discerning on digital health companies that they partnered with.” 

In 2021, digital health startups raised $29.1 billion, blowing past all previous funding records, according to a report from Rock Health. Almost two dozen digital health companies went public through an initial public offering or special purpose acquisition company, or SPAC, that year, up from the previous record of eight in 2020. Money was pouring into themes that played into remote work and remote health as investors looked for growth with interest rates stuck near zero.

But as the worst waves of the pandemic subsided, so did the insatiable demand for new digital health tools. It’s been a rude awakening for the sector.  

“What we’re still going through is an understanding of the best ways to address digital health needs and capabilities, and the push and pull of the current business models and how successful they may be,” Michael Cherny, an analyst at Leerink Partners, told CNBC. “We’re in a settling out period post Covid.”

GoodRx signage on the outside of the Nasdaq on the day of its IPO, September 23, 2020.

Source: GoodRx

Progyny, which offers benefits solutions for fertility and family planning, is down more than 60% year to date. Teladoc Health, which once dominated the virtual-care space, has dropped 58% and is 96% off its 2021 high.

When Teladoc acquired Livongo in 2020, the companies had a combined enterprise value of $37 billion. Teladoc’s market cap now sits at under $1.6 billion.

GoodRx, which offers price transparency tools for medications, is down 33% year to date. 

Schoenhaus says many companies’ estimates were too high this year.

Progyny cut its full-year revenue guidance in every earnings report in 2024. In February, Progyny was predicting $1.29 billion to $1.32 billion in annual revenue. By November, the range was down to $1.14 billion to $1.15 billion.

GoodRx also repeatedly slashed its full-year guidance for 2024. What was $800 million to $810 million in May shrank to $794 million by the November.

In Teladoc’s first-quarter report, the company said it expected full-year revenue of $2.64 billion to $2.74 billion. The company withdrew its outlook in its second quarter, and reported consecutive year-over year declines.

“This has been a year of coming to terms with the growth outlook for many of my companies, and so I think we can finally look at 2025 as maybe a better year in terms of the setups,” Schoenhaus said.  

While overzealous forecasting tells part of the digital health story this year, there were some notable stumbles at particular companies. 

Dexcom, which makes devices for diabetes and glucose management, is down more than 35% year to date. The stock tumbled more than 40% in July – its steepest decline ever – after the company reported disappointing second-quarter results and issued weak full-year guidance. 

CEO Kevin Sayer attributed the challenges to a restructuring of the sales team, fewer new customers than expected and lower revenue per user. Following the report, JPMorgan Chase analysts marveled at “the magnitude of the downside” and the fact that it “appears to mostly be self-inflicted.” 

Genetic testing company 23andMe had a particularly rough year. The company went public via a SPAC in 2021, valuing the business at $3.5 billion, after its at-home DNA testing kits skyrocketed in popularity. The company is now worth less than $100 million and CEO Anne Wojcicki is trying to keep it afloat.

In September, all seven independent directors resigned from 23andMe’s board, citing disagreements with Wojcicki about the “strategic direction for the company.” Two months later, 23andMe said it planned to cut 40% of its workforce and shutter its therapeutics business as part of a restructuring plan. 

Wojcicki has repeatedly said she intends to take 23andMe private. The stock is down more than 80% year to date. 

Digital health’s bright spots

Products of Hims & Hers displayed.

Hims & Hers

Investors in Hims & Hers had a much better year.

Shares of the direct-to-consumer marketplace are up more than 200% year to date, pushing the company’s market cap to $6 billion, thanks to soaring demand for GLP-1s. 

Hims & Hers began prescribing compounded semaglutide through its platform in May after launching a new weight loss program late last year. Semaglutide is the active ingredient in Novo Nordisk‘s blockbuster medications Ozempic and Wegovy, which can cost around $1,000 a month without insurance. Compounded semaglutide is a cheaper, custom-made alternative to the brand drugs and can be produced when the brand-name treatments are in shortage.

Hims & Hers will likely have to contend with dynamic supply and regulatory environments next year, but even before adding compounded GLP-1s to its portfolio, the company said in its February earnings call that it expects its weight loss program to bring in more than $100 million in revenue by the end of 2025. 

Doximity, a digital platform for medical professionals, also had a strong 2024, with its stock price more than doubling. The company’s platform, which for years has been likened to a LinkedIn for doctors, allows clinicians to stay current on medical news, manage paperwork, find referrals and carry out telehealth appointments with patients. 

Doximity primarily generates revenue through its hiring solutions, telehealth tools and marketing offerings for clients like pharmaceutical companies.

Leerink’s Cherny said Doximity’s success can be attributed to its lean operating model, as well as the “differentiated mousetrap” it’s created because of its reach into the physician network. 

“DOCS is a rare company in healthcare IT as it is already profitable, generates strong incremental margins, and is a steady grower,” Leerink analysts, including Cherny, wrote in a November note. The firm raised its price target on the stock to $60 from $35. 

Another standout this year was Oscar Health, the tech-enabled insurance company co-founded by Thrive Capital Management’s Joshua Kushner. Its shares are up nearly 50% year to date. The company supports roughly 1.65 million members and plans to expand to around 4 million by 2027. 

Oscar showed strong revenue growth in its third-quarter report in November. Sales climbed 68% from a year earlier to $2.4 billion.

Additionally, two digital health companies, Waystar and Tempus AI, took the leap and went public in 2024. 

The IPO market has been largely dormant since late 2021, when soaring inflation and rising interest rates pushed investors out of risk. Few technology companies have gone public since then, and no digital health companies held IPOs in 2023, according to a report from Rock Health. 

Waystar, a health-care payment software vendor, has seen its stock jump to $36.93 from its IPO price of $21.50 in June. Tempus, a precision medicine company, hasn’t fared as well. It’s stock has slipped to $34.91 from its IPO price of $37, also in June.

“Hopefully, the valuations are more supportive of opportunities for other companies that have been lingering in the background as private companies for the last several years.” Schoenhaus said. 

Out with the old

The Nasdaq MarketSite is seen on December 12, 2024 in New York City. 

Michael M. Santiago | Getty Images

Several digital health companies exited the public markets entirely this year. 

Cue Health, which made Covid tests and counted Google as an early customer, and Better Therapeutics, which used digital therapeutics to treat cardiometabolic conditions, both shuttered operations and delisted from the Nasdaq. 

Revenue cycle management company R1 RCM was acquired by TowerBrook Capital Partners and Clayton, Dubilier & Rice in an $8.9 billion deal. Similarly, Altaris bought Sharecare, which runs a virtual health platform, for roughly $540 million.

Commure, a private company that offers tools for simplifying clinicians’ workflows, acquired medical AI scribing company Augmedix for about $139 million.

“There was a lot of competition that entered the marketplace during the pandemic years, and we’ve seen some of that being flushed out of the markets, which is a good thing,” Schoenhaus said.

Cherny said the sector is adjusting to a post-pandemic period, and digital health companies are figuring out their role.

“We’re still cycling through what could be almost termed digital health 1.1 business models,” he said. “It’s great to say we do things digitally, but it only matters if it has some approach toward impacting the ‘triple aim’ of health care: better care, more convenient, lower cost.”

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Silicon Valley’s White House influence grows as Trump taps tech execs for key roles

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Silicon Valley's White House influence grows as Trump taps tech execs for key roles

U.S. President-elect Donald Trump attends Turning Point USA’s AmericaFest in Phoenix, Arizona, U.S., December 22, 2024. 

Cheney Orr | Reuters

President-elect Donald Trump is tapping tech heavyweights to join his new administration, continuing a trend of Silicon Valley’s growing influence in a second Trump White House.

Trump said Sunday he would nominate Scott Kupor, a managing partner at Andreessen Horowitz, to be director of the Office of Personnel Management, which coordinates recruitment and provides resources for government employees.

Kupor thanked Trump in a post on X and said the opportunity would allow him to work with Elon Musk and Vivek Ramaswamy in their leadership of the Department of Government Efficiency, or DOGE, a nascent commission aimed at cutting government spending and regulation.

Trump also picked Sriram Krishnan as senior policy advisor for artificial intelligence at the White House Office of Science and Technology Policy. Krishnan, who most recently served as a general partner at Andreessen Horowitz, has had a long career in tech, with roles at Microsoft, Meta, Twitter, Snap and Yahoo. He has previous ties to Musk, helping him “temporarily” run the social media service X after Musk acquired the platform, formerly known as Twitter, for $44 billion in 2022.

Musk, a tech billionaire who was one of Trump’s top donors and most vocal supporters during his campaign, has emerged as one of the president-elect’s closest advisors. His outsized influence over Trump has led to growing consternation among Democrats, foreign leaders and business executives, some of whom compete with Musk’s companies. Along with X, Musk runs vehicle maker Tesla, defense contractor SpaceX and brain tech startup Neuralink.

Krishnan will likely work closely with David Sacks, another tech executive who has a long history with Musk. Trump earlier this month named Sacks — a venture capitalist, former PayPal COO and popular podcaster — as “czar” of crypto and AI.

U.S. President-elect Donald Trump is joined by Tesla and SpaceX CEO and proposed co-chair of the DOGE commission Elon Musk, and Vice President-elect J.D. Vance at the Army-Navy football game in Landover, Maryland, U.S., December 14, 2024. 

Brian Snyder | Reuters

Trump on Sunday also tapped Ken Howery, a co-founder of PayPal and Founders Fund, as his pick for U.S. ambassador to the Kingdom of Denmark. And he appointed Michael Kratsios, who was most recently a managing director at tech startup Scale AI, as the director of the White House Office of Science and Technology Policy. Kratsios served as chief technology officer during Trump’s first administration.

In addition, Trump named former Uber executive Emil Michael as undersecretary for research and engineering.

Tech business leaders cheered the choices in social media posts. Former Meta executive David Marcus called Trump’s selections “remarkable picks,” while Box CEO Aaron Levie said the choices were “very strong.”

Since Trump’s election victory, a slew of tech companies have thrown their support behind the president-elect — a significant departure from his first term, when the industry at large maintained a tense relationship with Trump.

Amazon, Meta and OpenAI Sam Altman have announced donations of $1 million each to Trump’s inaugural committee. And in recent weeks, Silicon Valley executives have made pilgrimages to Trump’s residence Mar-a-Lago in Palm Beach, Florida.

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