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As the incentives and discounts pile up, electric vehicle prices often rival, or even undercut, comparable gas models. With new models, like the Honda Prologue and Chevy Blazer EV rolling out, incentives surged to record highs in October as automakers look to fend off the incoming competition and draw in buyers.

EV incentives hit record levels in October

According to the latest Kelley Blue Book data, the average transaction price (ATP) for a new EV in the US was $56,902 in October.

The number is down from the $57,580 average EV price in September but still 0.9% higher than a year ago.

Meanwhile, EV incentives were drastically higher in October at 13.7% of ATP, more than doubling from a year ago (5.6% in October 2023) and up from 11.6% last month. The higher discounts are helping drive down EV prices, making them more affordable.

Incentives on electric cars have climbed throughout the year as new models roll out in key segments.

The KBB report notes several EV models, including the Honda Prologue and Chevy Equinox EV, are battling for market share in the midsize SUV segment.

Chevy-Honda-EV-incentives
2024 Honda Prologue Elite (Source: Honda)

In October, the ATP for midsize SUVs was $48,977, within 1% of the industry average of $48,623. With incentives, both the Prologue and Equinox EV can be bought for less than that.

According to estimates, the average transaction price for EV leader Tesla fell to $56,705, but it was still over 10% higher than last year.

EV-incentives-October
(Source: Tesla)

The lower prices last month were likely due to Tesla’s Cybertruck ATP falling below $100,000 for the first time. In October, the Cybertruck ATP was $98,495.

Meanwhile, others, like GM and Honda, are proving that the right EV, at an affordable price, will attract buyers.

2025 Chevy Equinox EV trim Starting Price EPA-estimated Range
LT FWD $34,995 319 miles
LT AWD $40,295 307 miles
RS FWD $45,790 319 miles
RS AWD $49,090 307 miles
2025 Chevy Equinox EV prices (Including $1,395 destination fee)

The $35,000 Chevy Equinox EV LT model is now available, which is expected to drive even higher demand next year. And that’s before the $7,500 tax credit. With it included, prices could drop to as low as $27,500. GM calls the electric Equinox “the most affordable EV in the US with 315+ miles range.”

Electrek’s Take

According to Rho Motion, the North American EV market continues expanding. Through the first ten months of the year, sales are up 9% from October 2023.

New EV models, like Chevy’s Equinox and the Honda Prologue, are fueling the growth. GM has built over 120,000 Equinox, Blazer, and Honda Prologue EV models at its Mexico facility this year. The electric Equinox is leading the charge with 50,000 units alone.

According to the US Department of Treasury, drivers saved over $2 billion in upfront costs on clean vehicle purchases in 2024.

Ready to check out Chevy and Honda’s electric SUVs for yourself? We can help you get started. You can use our links below to find deals on the Chevy Equinox EV and Honda Prologue at a dealer near you.

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Tesla quietly removes range extender battery option on Cybertruck

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Tesla quietly removes range extender battery option on Cybertruck

Tesla has quietly removed the Cybertruck’s range extender from the options in its online configurator.

Does Tesla still plan to bring the product to market?

When Tesla unveiled the production version of the Cybertruck in late 2023, there were two main disappointments: the price and the range.

The tri-motor version, which was the most popular in reservation tallies, was supposed to have over 500 miles of range and start at $70,000.

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Tesla now sells the tri-motor Cybertruck for $100,000 and only has a range of 320 miles.

As for the dual-motor Cybertruck, it was supposed to cost $50,000 and have over 300 miles of range. The reality is that it starts at $80,000, and it has 325 miles of range.

However, Tesla had devised a solution to bring the range closer to what it originally announced: a separate battery pack that sits in the truck’s bed. Tesla called it a “range extender.” It costs $16,000 and takes up a third of the Cybertruck’s bed.

Even though the Cybertruck has been in production for a year and a half at this point, the range extender has yet to launch.

Initially, Tesla said that it would come “early 2025”, but we reported that it was pushed to “mid-2025” late last year.

At the time, Tesla also reduced the range that the removable battery pack adds to the Cybertruck to “445+ miles” rather than “470+ miles” for the dual motor – a ~25-mile reduction in range.

Now, Tesla has removed the option from its online Cybertruck configurator. It used to take reservations for the range extender with a “$2,000 non-refundable deposit”, as seen on the image above, but now it’s not in the configurator at all at the time of writing.

It’s unclear if Tesla is not planning to launch the product anymore or if it is just pausing reservations.

In its specs page, Tesla still lists the achievable range of both versions of the Cybertruck with and without the range extender battery:

Electrek’s Take

I’m curious. Is it dead, or does Tesla just want to stop taking reservations for it?

At first, I was curious about the product even though I didn’t think it would make up for Tesla’s significant miss on Cybertruck specs.

However, after it was confirmed that it takes up 30% of your bed and that it needs to be installed and removed by Tesla at a service center, I think it’s pretty much dead on arrival at $16,000.

It’s going to be a product limited to only a few people at best. And now that’s if it makes it to market.

With the option being removed from the configurator, there’s no production timeline available. Again, the last one was “mid-2025”, which is soon.

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

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Tesla loses another top talent: its long-time head of software

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Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

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Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

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