With just under six weeks to go to Christmas Day, the countdown has officially begun, with all the big brands rolling out their seasonal adverts.

Becoming something of an institution over recent years, many see the festive ads as the starting pistol for their Christmas preparation/panic, despite us only being halfway through November.

And with an estimated £10.5bn spent on this year’s Xmas ads, it’s not just about inducing a fuzzy warm feeling in viewers, but also about encouraging them to put their hand in their pocket.

As we brace ourselves for festive fun, we take a swift look at this year’s bevvy of commercial offerings, as the annual battle of the Christmas adverts begins.

John Lewis

A girl called Sally falls into a clothes rack reminiscent of CS Lewis’s The Lion, The Witch And The Wardrobe, but instead of finding Narnia, she ends up in John Lewis.

Through family flashbacks we lean how much she loves her older sister, whose gift she has carelessly left it to the last minute to buy. Spoiler alert – as one would expect in an advert for a retailer, she finds a pressie.

With the retailer famous for its use of cover versions in their Christmas ads, this one is the origin story for a new cover, with a concurrent competition on TikTok to find an aspiring artist to rerecord a version, which will be featured on the Christmas Day airing and released by record label BMG too.

Waitrose

Marketed as a whodunnit – this big-budget production has a host of celebrity cameos, an intricate storyline and not one but two parts.

Comedian Joe Wilkinson, Fleabag star Sian Clifford and Succession’s Matthew Macfadyen all have a role in the ensemble, revolving around hunting down the thief of a “chilled desert”.

Being Christmas, when tensions are traditionally high, everyone has reason to have scoffed it. The culprit won’t be revealed until the second part of the ad is released, but in the meantime, activity at Kings Cross Station, in stores and on social media is set to keep the investigation very much alive.

Sainsbury’s

Sainsbury’s goes big for its advert, calling on a beloved Roald Dahl character – the BFG, or Big Friendly Giant – to travel the country with a supermarket worker called Sophie (who pleasingly is a real store employee) in the search for the perfect festive treats.

A CGI BFG procures salmon, sprouts and cheese before a bit of magic helps him whip it all up into a feast, which he then gifts to an unsuspecting family through the window.

The first ones to release their ad earlier this month, the dulcet tones of national treasure Stephen Fry wrap the action, with a call to arms to stock up in readiness for Christmas.

M&S

Another national treasure – Dawn French – is back for this one, playing both herself and a festive fairy, who gives both French and her home a make-over ready for a Christmas soiree.

French, whose multi-Christmas-dinner eating antics on The Vicar Of Dibley put her into the Xmas annals, is transformed into “the quintessential hostess” with a bit of help from her little friend.

Banking on the idea that you can never have enough of a good thing, there are six instalments of the advert running between now and the New Year. Who doesn’t like a second – or sixth – helping.

Lidl

This one pulls on the heartstrings, with a little girl inspired to give a gift to a boy who appears not to have any, after an old lady gives her some magic bells.

Directed by Oscar-winning filmmaker Tom Hooper (he directed The King’s Speech), a CGI racoon and giant gingerbread man add a little action to events around the dinner table.

But the take home message is to think about giving as well as receiving, with the return of the retailer’s toy banks scheme set up at supermarkets with the aim of donating over 100,000 toys, to ensure no child experiences a giftless Christmas.

Aldi

Kevin the Carrot is back for a ninth year running, this time trying to save the Christmas spirit from a bunch of hard-boiled humbug villains.

With the ad narrated by actor Jim Broadbent, our plucky hero braves an oven, a Mission Impossible-inspired ventilation system and Bond-esque snow jet-ski dash across the mountains, all to save Christmas.

Helped by his wife Katie, he of course pulls it off. A fan favourite, soft toys of the root vegetable are sold in stores, and this year cuddly humbugs are on sale too.

Morrisons

It’s a song and dance number from Morrisons, courtesy of their singing oven gloves performing Bugsy Malone’s You Give A Little Love.

A choir of 26 Morrisons employees gave voice to the gloves, recording their rendition of the song at the iconic Abbey Road Studios in London.

Like Lidl, the retailer pulled out the directing big guns, hiring The Greatest Showman director Michael Gracey to oversee proceedings.

Asda

Bagging the prize for the most gnome puns in one advert, Asda sees a flash mob of gnomes preparing the store for Christmas.

The resulting advert isn’t as irritating as it sounds on paper, thanks to nice performances by the two human characters in the ad – Maggie and Bill.

And as we know, Christmas is all about the merchandise, so the supermarkets are of course selling special Xmas versions of their garden gnomes to accompany their already 50-strong gnome range. Who knew?

Tesco

Tesco reminds us of those members of the family who are no longer here to join us on the big day, with a man carrying on his late grandmother’s festive tradition of baking gingerbread.

He becomes obsessed with the spicy treat, as it infiltrates every part of his day from his haircut to a trip to see the Christmas lights.

He eventually gets together with his grandad to bake a gingerbread house, revealing it to the family at lunch, thus keeping the tradition alive.

Greggs

And in the most unlikely festive cameo of the year, Greggs has enlisted Nigella Lawson to star in its first Christmas ad.

Rapturously endorsing their festive bakes, Lawson has her hands full of pasties, and her table full of take-away coffees, as she promotes the bakery’s festive-themed fare.

Whether or not you believe the 64-year-old TV chef really tucks into their sausage rolls in real life – the attention-grabbing collaboration looks like a wise move for the chain, whose sales have jumped in recent weeks as it continues its UK expansion.

Actor Timothy West has died peacefully in his sleep aged 90, “with his friends and family at the end”.

He was known for many roles in television and the theatre, including popular soaps Coronation Street and EastEnders.

Husband to 92-year-old Prunella Scales – who played Sybil Fawlty in Fawlty Towers – the pair travelled together on UK and overseas canals in the Channel 4 series Great Canal Journeys.

His children Juliet, Samuel and Joseph West, said in a statement issued by his agent: “After a long and extraordinary life on and off the stage, our darling father Timothy West died peacefully in his sleep yesterday evening. He was 90 years old.

“Tim was with friends and family at the end. He leaves his wife Prunella Scales, to whom he was married for 61 years, a sister, a daughter, two sons, seven grandchildren and four great-grandchildren. All of us will miss him terribly.

“We would like to thank the incredible NHS staff at St George’s Hospital, Tooting and at Avery Wandsworth for their loving care during his last days.”

He was the winner of an RTS television award for his lead role in Churchill And The Generals, released in 1979, according to imdb.com.

In his career, he played Winston Churchill three times, including in The Last Bastion (1984) and in Hiroshima (1995).

West was also nominated for best actor in the 1976 BAFTAs for his part as Edward VII in the historical drama.

Four years later, he was nominated in the same category for a number of roles, including as best actor in Crime And Punishment.

After a small part as Eric Babbage in Coronation Street in 2013, West appeared in 2014 for the first time as Stan Carter in EastEnders.

He also held other popular TV roles, such as in BBC comedy-drama Last Tango In Halifax.

In the long-running BBC comedy, Not Going Out, he played Geoffrey, the father of Lucy Adams, played by Sally Bretton.

In comedy-drama Brass, he was the ruthless self-made businessman Bradley Hardacre, playing the role from 1982 to 1984 before returning for a third series in 1990.

In 2019, the Bradford-born actor played Private Godfrey in Dad’s Army: The Lost Episodes, a recreation of three missing episodes of the BBC comedy Dad’s Army.

He was also a regular performer of Shakespeare, playing Lear in 2016 and 2002.

An “ultimate” version of Band Aid’s famous festive hit Do They Know It’s Christmas? is set to be released to mark the song’s 40th anniversary, featuring the voices of original singers as well as younger artists.

The track will feature voices from Band Aid 1984 including George Michael, Sting and Boy George, alongside the likes of Harry Styles, Chris Martin, the Sugababes, and Ed Sheeran, who appeared on the Band Aid 20 and Band Aid 30 versions in 2004 and 2014.

It will also feature the vocals of a young Bono, who recorded the song’s famous line – “Well tonight thank God it’s them, instead of you” – singing with his older self.

The singers will be backed by the Band Aid house band of Sir Paul McCartney, Sting, Duran Duran’s John Taylor, Phil Collins, Queen’s Roger Taylor, Supergrass’s Danny Goffey, Radiohead’s Thom Yorke and Johnny Greenwood, Paul Weller, Damon Albarn, Midge Ure, Gary Kemp and Justin Hawkins.

Other voices to feature on the 40th anniversary remix include Sam Smith, Elbow’s Guy Garvey, Rita Ora, Bananarama, Seal, Sinead O’Connor, Robbie Williams, Kool And The Gang and Underworld, with proceeds going to the Band Aid Trust.

And in a new video, the late David Bowie will introduce the song’s stars, with newsreader Michael Buerk’s BBC report on the song also featuring.

The history of Band Aid

Led by Boomtown Rats frontman Bob Geldof and Ultravox’s Ure, the original Band Aid single saw artists join forces in 1984 to help charities working with starving children in Ethiopia.

The song went straight to the top of the charts that year and at the time held the record as the fastest-selling single of all time in the UK, selling a million copies in the first week alone.

It remained at number one for five weeks and went on to sell more than three million copies.

The movement led to the famous Live Aid concerts around the world the following year, with artists including Queen, Bowie and Sir Elton John performing at Wembley in the UK.

Do They Know It’s Christmas? was released again with different generations of stars over the decades, to raise money for other causes.

In 1989, Stock Aitken and Waterman produced Band Aid II, featuring just two of the artists from the song’s first iteration – Sara Dallin and Keren Woodward of Bananarama.

Band Aid 20 raised funds for Sudan’s Darfur region, while the 30th anniversary supported those helping throughout the 2014 Ebola crisis.

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In celebration of this monumental “instrument of change”, producer Trevor Horn has taken the recordings and blended all the voices “into one seamless whole”, organisers said.

The Do They Know It’s Christmas – 2024 Ultimate Mix will premiere on UK breakfast radio and streaming on 25 November, the 40th anniversary of the day artists went into the recording studio to create the original song. It will also be released physically on CD and vinyl on 29 November.

It will feature on a compilation also including the other recordings, plus the Live Aid Wembley 1985 version.

Artist Sir Peter Blake, 93, who designed the original sleeve – featuring a collage of Christmas card images alongside a hungry child – has returned to create the new cover.