Image: Barron Trump gives a thumbs up at a campaign rally at Trump’s golf resort in Doral, Florida. Pic: Reuters
But MAGA supporters seem ready to wait for the Trump dynasty to carry on in power – “Barron Trump President 2044” merchandise is already on sale on the internet.
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Having guided his father on to the voter-rich “manosphere” of internet sites, Barron has become Donald’s favourite son and the main repository of the Trump family’s political ambitions – if he wants the role.
Young, blonde, with handsome Slavic looks, and towering over his 6ft 3in father, Barron, at least 6ft 7in, is a cult figure with the MAGA faithful who talk of his “aristocratic bearing”.
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This year, when he made his first, rare, appearance at a campaign rally, his father suggested his other sons watch out for the competition he represents.
Overtaking his older half-siblings – Don Jr, Eric and Ivanka – in the pecking order is a remarkable metamorphosis for the mommie’s boy who seemed on the brink of tears nine years ago at his father’s first victory rally in New York City.
Image: (L-R) Tiffany Trump, Eric Trump, Lara Trump and Donald Trump Jr at the Republican National Convention before the election.
Pic: Reuters
Image: Donald Trump, Melania and Barron arrive at an election night watch party. Pic: AP
This year at Mar-a-Lago, Barron and his mother were the First Family elect, the first on to the stage with the president-elect.
Barron was singled out for thanks by his father. The young male voters Barron directed his father to woo had indeed made a significant contribution to the Republicans’ across-the-board victory.
The Wall Street Journal reported a shift to the right of some 28 points toward Trump in this group.
According to the Center for Information and Research on Civic Learning, 56% of male voters aged 18-28 backed Trump in 2024, up from 41% in 2020.
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3:36
How Trump won the election
In the last campaign, Jared Kushner was in charge of the internet, then in his 30s.
This time a 27-year-old Republican consultant called Alex Bruesewitz produced a list of possible podcast appearances, which Trump immediately referred him to his youngest son: “Barron knows this stuff very well”.
Barron and his 18-year-old best friend, Bo Loudon, whose parents appeared on TV’s Wife Swap, then guided Trump to spend hours talking to hosts such as Logan Paul, Adin Ross, the Nelk Boys, Theo Von and, of course, Joe Rogan.
Trump’s interview with the comedian Theo Von has been viewed 15 million times.
Image: Theo Von pictured during a stand-up performance in 2022.
Pic: mpi04/MediaPunch /IPX
His appearance on Joe Rogan has notched up 50 million views on YouTube alone, far more views than the presidential debates and convention keynote speeches.
There are now recriminations in the Democratic camp because Kamala Harris turned down her invitation to go on Joe Rogan for fear of “a backlash with some of our progressive colleagues”.
The left-wing independent Senator Bernie Sanders is almost a lone voice on the left arguing that cancelling right-of-centre outlets is counterproductive.
Trump burnished his celebrity on The Apprentice but was quick to understand that newer media outlets are the way to reach younger voters.
“They don’t grow up watching television the same way as we did. They grow up looking at the internet and watching a computer, right,” he noted.
Jamie Tahsin of Vice, who has spent five years studying the ultimate online bro Andrew Tate, describes Barron as “chronically online”.
The looser conversational style of these podcasts suited Trump, who came across as less aggressive, partly because he was not challenged or asked to talk about policy detail.
He was in tune with their typical obsessions of sports, bling, macho anti-woke posturing, trucks, wrestling and cryptocurrencies.
Barron follows all this stuff and seems to be most interested in cryptocurrencies.
Image: Donald Trump next to his wife Melania, son Barron (left) and vice president elect JD Vance. Pic: Reuters
He joined his father and brothers to launch the World Liberty Financial.
On a livestream with two of WLF’s other founders, Chase Herro and Zachary Folkman, Trump commented: “Barron knows so much about this. Barron’s a young guy but he knows it. He talks about his wallet.”
Herro is also known for running the Date Hotter Girls service and crypto markets have soared since Trump’s re-election.
The name Barron, with its aristocratic overtones, has long appealed to Trump.
When he was making his way as a businessman, Trump used to call reporters claiming to be “John Barron”, a colleague of Trump’s, who would then go on to praise Trump’s various enterprises.
Then he gave the name Barron to his son.
Barron appears to share the family fondness for money-making schemes but it is not obvious yet that this diffident and polite young man has political ambitions. Those who know Barron say he is quiet, gentle and considerate – the opposite of a MAGA frat boy.
Barron went to three high schools as his father moved around the US. He has just started as a freshman at New York University’s Stern Business School. When fellow students teased him asking how he voted, he declined to say he is a Republican.
As so often his mother, Melania, spoke up for him, also without being partisan. She posted a picture of her son in the polling booth captioned “Voted for the first time – for his dad”.
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Earlier Melania publicly turned down the invitation for Barron to speak at this year’s Republican Convention. His cousin Kia took the gig instead. Barron himself has no public social media presence.
Melania and her parents did much of the work raising Barron. They came to the US from Slovenia, then part of Yugoslavia. Barron speaks fluent Slovenian and as a small boy he spoke English with an accent like his mother.
His father claims he also speaks Chinese. Like her, he is an enigmatic figure, though he dresses in a suit and tie for his public appearances and is unlikely to appear in a coat emblazoned with “I don’t really care do you.”
America may be a republic rather than a monarchy, but dynasties still matter. They accumulate wealth and political know-how. Two generations of the Bush family were elected president.
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Don Jr and Eric are keen, but not very bright, even in their father’s estimation.
Eric is concentrating on the commercial side of the Trump empire, while his wife Lara, currently co-chair of the Republican Party, may be in line for a job in the next administration.
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Don Jr goes down well with the MAGA faithful but lobbied hard for JD Vance to be vice president, scoring an own goal by recruiting someone likely better placed to follow his father into the White House.
Tiffany was brought up by her mother, Marla Maples, in California and largely stays away from campaigning.
That leaves the burden of expectation on the shoulders of Barron.
The world will have to wait until 2044 to see if his own ambitions, his mother, and his father’s legacy, leave him with a shot at the presidency.
In Minneapolis, the spot where George Floyd was murdered has been turned into a mural.
His face is depicted in street art on a pavement covered in flowers, rosaries, and other trinkets left by people who have come to pay their respects in the last five years.
His final moments, struggling for breath with white police officer Derek Chauvin’s knee on his neck, were captured in a viral video that provoked anger, upset, and outrage.
Image: Derek Chauvin kneeling on George Floyd’s neck
In Minneapolis and other parts of America, there were protests that at points boiled over into unrest.
The events to mark the fifth anniversary of his death took on a very different tone – one of celebration and joy.
Behind a wooden statue of a clenched fist on one end of a junction now renamed George Perry Floyd Square, people gathered in the morning.
There was a moment of prayer before a brass band began to play and the group marched, while singing and chanting.
Image: George Perry Floyd Square, a makeshift memorial area
‘It made us want to fight harder’
Among those gathered in front of a makeshift stage built in the square were two of Floyd’s family members – his cousin Paris and aunt Mahalia.
To them, the man whose death sparked a racial reckoning in America and further afield, was simply “Perry,” a larger-than-life figure whose presence is missed at family gatherings.
Speaking to me while the speakers behind them thumped and people danced, they didn’t just reflect with sadness though.
There was also pride at a legacy they felt has led to change.
“It made us want to fight harder,” said Mahalia, “and it’s a feeling you cannot explain. When the whole world just stood up.”
Image: George Floyd’s aunt Mahalia and cousin Paris
Referring to Chauvin’s eventual murder charge, Paris added: “I think that from here on out, at least officers know that you’re not going to slide through the cracks. Our voices are heard more.”
The tapestry of items outside the Cup Foods convenience store, now renamed Unity Foods, is not the only makeshift memorial in the area.
A short walk away is the “Say Their Names” cemetery, an art installation honouring black people killed by the police.
Meeting me there later in the day, activist Nikema Levy says the installation and George Floyd Square are called “sacred spaces” in the community.
As someone who took to the streets at the time of Floyd’s death and a community organiser for years before that, she’s constantly stopped by people who want to speak to her.
Image: Activist Nikema Levy speaking to Sky News
‘White supremacy on steroids’
Once we do manage to speak, Levy reminds me of a wider political picture. One that goes beyond Minneapolis and is a fraught one.
In the week of the anniversary, the US Department of Justice rolled back investigations into some of the largest police forces in the country, including in Minneapolis – a move she calls “diabolical.”
“That type of cruelty is what we have seen since Donald Trump took office on January 20th of this year,” she continued.
“From my perspective, that is white supremacy on steroids. And it should come as no surprise that he would take these types of steps, because these are the things that he talked about on the campaign trail.”
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3:23
Has US changed five years after George Floyd’s death?
‘True healing has never taken place’
Trump has argued his policing reforms will help make America’s communities safer.
Even on a day of optimism, with a community coming together, Levy’s words in front of headstones bearing the names of black people who have died at the hands of the police are a reminder of how deep the racial divides in America still are – a sentiment she leaves me with.
“From the days of slavery and Jim Crow in this country, we’ve just had the perception of healing, but true healing has never taken place,” she says.
“So the aftermath of George Floyd is yet another example of what we already know.”
On Friday, after a period of relative calm which has included striking a deal with the UK, he threatened to impose a 50% tariff on the EU after claiming trade talks with Brussels were “going nowhere”.
The US president has repeatedly taken issue with the EU, going as far as to claim it was created to rip the US off.
However, in the face of the latest hostile rhetoric from Mr Trump’s social media account, the European Commission – which oversees trade for the 27-country bloc – has refused to back down.
EU trade chief Maros Sefcovic said: “EU-US trade is unmatched and must be guided by mutual respect, not threats.
“We stand ready to defend our interests.”
Image: Donald Trump speaks to reporters in the Oval Office on Friday
Fellow EU leaders and ministers have also held the line after Mr Trump’s comments.
Polish deputy economy minister Michal Baranowski said the tariffs appeared to be a negotiating ploy, with Dutch deputy prime minister Dick Schoof said tariffs “can go up and down”.
French trade minister Laurent Saint-Martin said the latest threats did nothing to help trade talks.
He stressed “de-escalation” was one of the EU’s main aims but warned: “We are ready to respond.”
Mr Sefcovic spoke with US trade representative Jamieson Greer and commerce secretary Howard Lutnick after Mr Trump’s comments.
Mr Trump has previously backed down on a tit-for-tat trade war with China, which saw tariffs soar above 100%.
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3:44
US and China end trade war
Sticking points
Talks between the US and EU have stumbled.
In the past week, Washington sent a list of demands to Brussels – including adopting US food safety standards and removing national digital services taxes, people familiar with the talks told Reuters news agency.
In response, the EU reportedly offered a mutually beneficial deal that could include the bloc potentially buying more liquefied natural gas and soybeans from the US, as well as cooperation on issues such as steel overcapacity, which both sides blame on China.
Stocks tumble as Trump grumbles
Major stock indices tumbled after Mr Trump’s comments, which came as he also threatened to slap US tech giant Apple with a 25% tariff.
The president is adamant that he wants the company’s iPhones to be built in America.
The vast majority of its phones are made in China, and the company has also shifted some production to India.
Shares of Apple ended 3% lower and the dollar sank 1% versus the Japanese yen and the euro rose 0.8% against the dollar.
In the dozens of framed images and newspaper clippings covering the walls of his office in downtown New York City, Al Sharpton is pictured alongside presidents and leading protests.
He has spent decades campaigning and is perhaps the most famous civil rights activist in the US today.
Many of those clippings on the wall relate to one moment in May 2020 – the murder of George Floyd.
Image: George Floyd was killed while under arrest in Minneapolis in May 2020
Speaking to Sky News ahead of the five-year anniversary of that moment, Mr Sharpton remembered the combination of “humiliation and deep anger” he felt seeing the footage of Mr Floyd’s death that swept the world.
“The more I watched, the more angry I felt,” he said.
Mr Floyd was murdered in Minneapolis by Derek Chauvin, a 44-year-old white police officer.
Mr Floyd had been arrested after a store clerk reported he had made a purchase using counterfeit money.
Chauvin knelt on Mr Floyd’s neck for over nine minutes, while he was handcuffed and lying face down in the street.
Image: Chauvin pressed his knee on Mr Floyd’s neck for more than nine minutes, as the victim repeatedly said ‘I can’t breathe’. Pic: AP
‘A seismic moment’
For Mr Sharpton, who has marched with countless other families, this felt different because it was “graphic and unnecessary”.
“What kind of person would hear somebody begging for their life and ignore them?” he said.
“I had no idea this would become a seismic moment,” he continued.
“I think people would accuse civil rights leaders, activists like me of being opportunistic, but we don’t know if one call from the next one is going to be big, all we know is we have to answer to the call.”
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3:23
Has US changed five years after George Floyd’s death?
Trump ‘pouring salt on the wounds’
Mr Floyd’s death took place during Donald Trump’s first term in the White House.
During Trump’s second term, his administration has moved to repeal federal oversight plans for the Minneapolis Police Department – a move originally supported by Joe Biden’s administration.
Mr Sharpton believes Mr Trump and the Department of Justice have purposely timed this for the 5th Anniversary of Mr Floyd’s Death.
“It’s pouring salt on the wounds of those that were killed, and those that fought,” he said.
“I think Donald Trump and his administration is actively trying to reverse and revoke changes and progress made with policing based on the movement we created after George Floyd’s death, worldwide.”
Image: The murder of George Floyd sparked Black Lives Matter protests around the world
Mr Sharpton still supports George Floyd’s family and will be with them this weekend in Houston, Texas, where many of them will mark the anniversary.
He said the legacy of Mr Floyd’s death is still being written.
Evoking the civil rights movement of the 1960s he said: “The challenge is we must turn those moments into permanent movements, it took nine years from 1955 to 1964 for Dr [Martin Luther] King in that movement to get a Civil Rights Act after Rosa Parks sat in the front of a bus in Montgomery.
“We’re five years out of George Floyd, we’ve got to change the laws.
“We can do it in under nine years, but we can’t do it if we take our eye off the prize.”