Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric vehicles (EVs). The American automaker said a “highly disruptive” EV market and new competition are causing significant losses in the region. Ford’s announcement comes as China’s leading EV maker, BYD, is quickly catching up in global deliveries.
Ford is cutting more jobs in Europe amid EV struggles
“Ford has been in Europe for more than 100 years,” the company’s European vice president for Transportation and Partnerships, Dave Johnston, said on Wednesday.
As the market shifts to EVs and new competition arises, Ford is fighting for its share. The company has incurred “significant losses” in recent years amid a “highly disruptive” influx of new EV challengers.
Ford plans to cut another 4,000 jobs in Europe by the end of 2027 as part of its restructuring. The company blamed the “weak economic situation” and “lower-than-expected” demand for electric cars.
The planned cuts will primarily affect Germany, but some will also affect the UK. Ford said in a press release that other European markets will see “minimal reductions. “
Ford is also slowing the output of its new electric Explorer and Capri, both of which were built at its revamped Cologne EV plant in Germany.
Ford Explorer EV production in Cologne (Source: Ford)
Last week, German newspaper Kölner Stadt-Anzeiger (via Automobilwoche) reported that the plant’s employees would be put on short-term work hours. A Ford spokesperson confirmed the move, citing a “rapidly deteriorating” EV market.
Ford confirmed the plans on Wednesday, saying it will result in short-term working days at the Cologne plant in the first quarter of 2025.
Ford Explorer EV production in Cologne (Source: Ford)
An urgent call to action
In a letter to the German government, Ford’s CFO, John Lawler, reiterated the company’s commitment to Europe and the 2035 emissions target. However, he also issued an urgent call to action for all stakeholders to work together to advance the transition. Lawler added:
What we lack in Europe and Germany is an unmistakable, clear policy agenda to advance e-mobility, such as public investments in charging infrastructure, meaningful incentives to help consumers make the shift to electrified vehicles, improving cost competitiveness for manufacturers, and greater flexibility in meeting CO2 compliance targets.
Despite the restructuring, Ford still wants to be a player in Europe. The next generation of Ford vehicles in Europe will be “software-defined” with a “differentiated” design.
The company will focus on its commercial Ford Pro business while competing in select passenger vehicle segments to drive profit growth.
Ford Capri EV (Source: Ford)
Ford invested $2 billion into its Cologne plant to prepare it for EV production. After the first electric Explorer rolled off the assembly line in June, Ford added its second EV, the new Capri, just last month.
The American automaker has drastically downsized leadership in Germany this year. Earlier this month, Ford lost two of its most experienced leadership team members. It’s now down to two directors from nine earlier this year.
Electrek’s Take
Ford’s restructuring in Europe comes as EV leaders, like China’s BYD, continue gaining ground in the global auto market.
After dominating its home market, BYD and other Chinese EV makers are looking overseas to drive growth.
BYD is already a leading EV brand in key regions like Southeast Asia and Central and South America, but it expects sales to accelerate in the next few months. The EV giant opened its first manufacturing plant in Thailand earlier this year, and more are planned for Hungary, Brazil, Mexico, Pakistan, and Turkey.
Ford and BYD global sales since 2010 (Source: Bloomberg)
According to Bloomberg, BYD is rapidly approaching Ford in global deliveries. Although BYD is best known for its low-cost EVs, like the Seagull, which starts at under $10,000 (69,800 yuan) in China, it’s quickly expanding into new segments like pickup trucks, mid-size SUVs, and luxury models.
Ford’s CEO Jim Farley warned rivals earlier this year that if they fail to keep up with the Chinese, “20% to 30% of your revenue is at risk.”
“As the CEO of a company that had trouble competing with the Japanese and the South Koreans, we have to fix this problem,” Farley said.
While Ford’s Model e EV unit is on track to lose between $5 billion and $5.5 billion this year, BYD just reported a record $1.6 billion (RMB 11.6 billion) in Q3 net income amid surging EV sales. October was BYD’s eighth straight record sales month, with over 500,000 passenger vehicles sold for the first time.
Ford is betting on smaller, more affordable EVs to turn things around with its new low-cost platform. The first EV model powered by the platform, a new electric truck, is due out in 2027.
Can Ford turn things around? Or will it be too little too late? Let us know your thoughts in the comments below.
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At EICMA 2025, Honda finally pulled back the curtain on its first full-size electric motorcycle with the first-ever public unveiling of the Honda WN7. As someone who’s followed the electric motorcycle space for over a decade, I’ve been waiting a long time to see Big Red bring some serious voltage – and it looks like that moment has arrived.
The WN7 isn’t just a compliance bike or a modest scooter like we’ve seen for years from Honda – it’s a legitimate full-size motorcycle, albeit still a commuter motorcycle and not something you’d likely want to take on a cross-country trip.
Designed as a naked street bike in Honda’s “FUN” category, the WN7 features a peak output of 50 kW (67 hp), putting it in a similar performance class to a 600cc internal combustion motorcycle. With 100 Nm of torque, it even rivals liter-class bikes in terms of torque off the line, promising quick acceleration and agile city or highway handling.
Honda’s development team leaned into the EV strengths with a design philosophy they call “Be the wind.” The goal is apparently a ride experience that’s quiet and immersive, letting you hear the world around you while still delivering that satisfying EV torque hit.
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Visually, the WN7 sports a sharp silhouette and a horizontal LED light bar up front – a design element Honda says will become the face of its entire electric lineup. It also features a new colorway exclusive to Honda’s EVs: a black body accented with golden mechanical components.
One of the most interesting engineering decisions is the frameless chassis. Instead of a traditional motorcycle frame, Honda uses the rigid aluminum battery case itself as a central structural element, connecting both the front steering head and the rear swingarm pivot directly to it. This design not only cuts weight but also improves handling by centralizing the mass. It’s a move we’re seeing more frequently, having been employed by other electric motorcycle makers such as LiveWire as part of their S2 Arrow platform.
Honda’s powertrain includes a new liquid-cooled motor with a built-in inverter, delivering its power to a belt-drive rear wheel through a newly designed gearbox. It’s quiet, clean, and torquey – just what you want in a commuter or light touring bike.
The moderately sized, fixed 9.3 kWh battery supports both CCS2 fast charging (20% to 80% in 30 minutes) and Type 2 charging, with a claimed range of 140 km (87 miles) per charge under WMTC standards. Riders also benefit from regenerative braking with customizable deceleration levels, as well as a slow-speed walk mode for precise parking assistance.
No word yet on pricing or exact market release dates, but Honda says the WN7 will be produced in Japan and rolled out in regions “where electrification is advancing.” Perhaps that could be a clue about its entry, or lack thereof, in North America.
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Polestar may not yet be a household name, but these makers of objectively excellent, sporty EVs with Scandinavian sensibilities are doing everything they can to change that — including offering killer post-rebate deals set to take the fight to Tesla.
CarsDirect is reporting a MASSIVE $18,000 lease incentive on the sporty Polestar 3, which starts at around $67,500 for the Long Range Single Motor model and goes up to approximately $79,400 for the Long Range Dual Motor. For those of you like to see the math, that pencils out to ~25% discount from MSRP.
Nationally, the 2025 Polestar 3 features a $18,000 lease incentive. Customers who lease a 2025 Polestar 3 through Polestar Financial Services will receive the brand’s $18,000 Clean Vehicle Noncash Incentive. Customers who buy a 2025 Polestar 3 with cash or through standard financing can get $10,000 Polestar Clean Vehicle Incentive cash towards the purchase.
All Polestar 3 EVs currently offer 0% APR for up to 72 months on purchases plus a $7,500 financing bonus. This is the lowest rate we’ve seen since the vehicle’s launch, and it is now among the best 0% financing deals on an SUV.
The EV deals don’t stop there. Polestar is offering both lease and finance customers who happen Costco members can get another $1,000 off the Polestar 3, making the Swedish/Chinese crossover one of the most compelling new car deals in the business.
Polestar 3 | For the money
Polestar 3 showroom; via Polestar.
If you decide to take Polestar up on their offer, you’ll be getting a genuinely sporty five-seat entry-luxe SUV with a big battery and real, road trip-ready range.
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In the US the entry Polestar 3 Long-Range Single Motor (RWD) model starts at the previously-mentioned $67,500 MSRP (pre-rebate), and offers a 111 kWh battery pack good for an EPA-rated range of up to 350 miles. The top-shelf Performance-spec Polestar 3, meanwhile, offers an all-wheel-drive dual-motor setup that Polestar rates at 380 kW (~517 hp) that will launch you across suburbia with a 0–60 mph time in the 4 second range, albeit with slightly less range than the base model: “just” 275–315 mi, depending on wheels/trim.
The company’s CEO, German auto industry stalwart Michael Lohscheller, told Bloomberg, “For Germany, somebody outside of Germany endorsing right-wing political parties is a big thing. You want to know what I think about it? I think it’s totally unacceptable. Totally unacceptable. You just don’t do that. This is pure arrogance, and these things will not work.”
He’s hoping enough people agree to move the needle on Polestar sales in the US – and the first step to that is for consumers to get behind the wheel of this “masterfully tuned and sneaky-fast SUV,” and see if it’s a fit for them.
One thing is certain, though: at $18,000 less — the Polestar 3 is a lot more likely to be a fit for their budget than it was before! You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: CarsDirect; images via Polestar.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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UCF trains next generation for solar and energy jobs; via UCF.
Just as we saw with EVs in September, there’s a broad, documented surge in demand for home solar tied to the 30% Federal tax credit expiring December 31st. And, while it’s still not too late for many Americans to go solar, contractors in North Carolina, Florida, and Arizona say their 2025 calendars are jammed.
Back in August, EnergySagenoted a 205% year-over-year increase in homeowners actively working with solar installers, and observed an all-time high in solar customer inquiries immediately following the passage of the OBBA — a sentiment echoed by installers everywhere.
In states like Arizona, installers are seeing a similar rush from residents hoping to sneak their systems in under the wire.
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“An average system might be around $25,000,” explains Tyler Carlyle, the owner of Bright Home Energy in Phoenix. “You start doing the math, 30% for federal tax credit, $1,000 from state, you’re talking $10,000 in savings by going solar now purchasing the system.”
But more demand means less supply, and running out of solar panels is only one of the issues slowing down lead times, which have been stretching from weeks to months recently, and whether you want to blame that on a lack of federal agents processing imports, a growing trade war limiting the amount of materials contractors can work with, or ongoing the ICE raids that are exacerbating a national construction labor shortage by illegally targeting hardworking Americans because of the color of their skin, the fact remains that many homeowners are eager to lock in the full 30% federal solar tax credit are finding installers short supply, and many installers are scrambling to install systems before the December deadline.
“Every month you wait puts your incentives at risk,” reads the copy at Florida Power Services. “The permitting process, equipment supply, and installer availability are already creating challenges for homeowners across Pinellas County.”
The site goes on to note that Pinellas County solar installation plan reviews are already delayed more than four weeks, and every week that passes adds to the backlog. “Your system could get stuck in permitting and never make it to installation before incentives expire,” reads the copy. “By starting early, you secure your place in line and give your project the best chance to be completed on time.”
Don’t lose hope, but don’t get stuck
While it may seem like it’s already too late (and, for some of you, it might be), don’t lose hope. Remember that under IRS Form 5695 for systems installed on existing homes, the credit is available in the tax year when the system is “placed in service,” but what exactly that means and whether interconnection or utility “permission to operate” (PTO) is strictly required to meet that “place in service” standard depends on various state and local rulings — and there seems to be plenty of wiggle room in there.
As ever, I want to close this one out with a disclaimer and remind you that your favorite journalist (me, obviously) is not an attorney. Especially when it comes to big dollar stuff like this, connect with local experts who do this stuff every day, and maybe consult a tax professional, too, to be on the safe side.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.