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GE Hitachi Nuclear Energy’s BWRX-300 small modular reactor incorporates proven components.

Courtesy: GE Verona

GE Vernova is aiming to deploy small nuclear reactors across the developed world over the next decade, staking out a leadership position in a budding technology that could play a central role in meeting surging electricity demand and reducing carbon dioxide emissions.

The company’s small modular reactor, or SMR, is designed to reduce the cost of building new nuclear plants, said Nicole Holmes, chief commercial officer at GE Vernova’s nuclear unit GE Hitachi.

GE Vernova is the spinoff of General Electric’s former energy business. The company’s stock has more than doubled since listing on the New York Stock Exchange last April, with investors seeing the Cambridge, Mass.-based company playing a key role in the future of the power industry through a portfolio of divisions that span nuclear, natural gas, wind and carbon capture.

The U.S. government wants to triple nuclear power by 2050 to shore up an electric grid that is under growing pressure from surging power demand. But large nuclear projects, in the U.S. at least, are notoriously plagued by multi-billion dollar budgets, cost overruns, delayed construction timelines and, sometimes, cancellations.

“Affordability has been the real challenge for nuclear through the many years,” Holmes told CNBC. “We’re beginning to crack that at this point.”

Simpler design

GE Vernova’s SMR, the BWRX-300, has a simpler design with fewer components and less concrete and steel compared to a larger nuclear plant, Holmes said. The reactor might cost somewhere in the range of $2 billion to $4 billion to build compared to $10 billion to $15 billion for a large nuclear plant, Holmes said.

The plant generates 300 megawatts of electricity, enough to power more than 200,000 U.S. households. The average reactor in the U.S. fleet has about 1,000 megawatts of power, enough for more than 700,000 homes. The smaller size offers more flexibility in terms of location, she said.

“You could put four of these on a site and get the same output as you would from a single large reactor,” the executive said.  “You can have one started, deploying energy, making money while you build out others. It gives you a lot of optionality,” she said.

GE Vernova is targeting more than $2 billion in annual revenue from its small reactor business by the mid-2030s. That compares with total company revenue of $33.2 billion last year. GE Vernova sees demand for as many as 57 small reactors in total across its target markets in the U.S., Canada, the United Kingdom and Europe by 2035.

To hit that revenue target, GE Vernova would need to ship between three to four reactors per year, according to an October research note from Bank of America. The company could capture a 33% market share in its target markets, according to the bank.

“We’re underway building a strong order book in those target markets,” Holmes said. “A lot of the buyers in these early stages will be utilities.”

GE Vernova is also talking to major tech companies, which Holmes declined to name, that are showing a growing interest in nuclear power to meet electricity demand from their artificial intelligence data centers.

“We are in conversations with a lot of the big tech companies,” Holmes said. “I see a ton of interest from them in in new nuclear, and what it could do to meet some of their energy demands.”

North America deployments

GE Vernova signed a collaboration agreement in March 2023 with Ontario Power Generation, Tennessee Valley Authority and Synthos Green Energy in Poland to invest $500 million to kick start the BWRX-300 and launch the reactor at a commercial scale.

The goal is to create a standardized reactor design that can be deployed across GE Vernova’s target markets rather than building different nuclear plants at each site, Holmes said.

“We’re working on a plant that can be deployed in many, many places across many, many regulatory regimes and still be the same fundamental plant,” Holmes said. “They’re helping us with those requirements to make it the same,” she said of the collaboration partners.

GE Vernova is also seeing growing interest in expanding capacity at existing nuclear plants by adding small modular reactors, said Chief Financial Officer Kenneth Parks on the company’s Oct. 23 earnings call.

GE Vernova won the first commercial contract in North America to deploy a small modular reactor for Ontario Power in January 2023. Holmes described the project as the first commercial deployment of an SMR not only in North America, but also in the developed world.

The reactor is scheduled to come online in 2029 in Darlington on Lake Ontario about 60 miles east of Toronto. Ontario Power eventually plans to deploy three more BWRX-300 reactors at Darlington.

In the U.S., the Tennessee Valley Authority (TVA) is considering building a BWRX-300 at its Clinch River site a few miles from Oak Ridge National Laboratory.

TVA received the first early site permit in the nation from the Nuclear Regulatory Commission in 2019 for a small modular reactor at Clinch River. The power company has approved $350 million for the project so far, though its board has not made a final decision yet on whether to build a reactor.

TVA is pursuing small reactors because there is less financial risk tied to them compared to large 1,000 megawatt, or 1 gigawatt, size reactors, said Scott Hunnewell, vice president of TVA’s new nuclear program.

 “If you have a gigawatt scale plant where your construction timeline starts at eight years and then gets longer, your interest expenses really start to accrue and really drive your cost up,” Hunnewell told CNBC. “The SMR just overall, it’s a smaller bite at the apple, a lot less risk associated with it.”

And TVA is already familiar with the boiling water technology of the BWRX-300, Hunnewell said. The power company operates three large GE boiling water reactors at its Browns Ferry site that use the same fuel that would power the BWRX-300.

“GE Hitachi is a known quantity,” Hunnewell said.

GE Vernova, Ontario Power, TVA and Synthos Green Energy will share lessons learned as they deploy reactors to further streamline the construction process, Holmes said.

The collaboration will also potentially benefit companies that are not part of the team. TVA plans to share information with any utility that is interested in learning from the power company’s experience as it seeks to deploy small reactors, Hunnewell said.

Tech sector interest

While the primary customers for the BWRX-300 are utilities, the tech sector is playing an increasingly influential role in reviving nuclear power after a long period of reactor shutdowns in the U.S. due to poor economics in the face of cheap and plentiful natural gas.

Microsoft signed 20-year power purchase agreement with Constellation Energy, which will provide long-term financial support to revive the Three Mile Island nuclear plant outside Harrisburg, Pennsylvania. Amazon and Alphabet’s Google made investments in small nuclear reactors in October.

Holmes doesn’t see the tech companies actually building and operating their own nuclear plants, but instead supporting the deployment of new reactors by purchasing dedicated power from utilities.

“As utilities think about deploying additional capacity, these large tech companies could be an off taker and agree to power purchase prices that support deployment of these early units and early technologies,” Holmes said.

The growing power needs of tech companies’ artificial intelligence data centers will be a “tremendous demand driver” for small nuclear reactors, the executive added.

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Ford set a new EV sales record in November even as F-150 lightning demand slips

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Ford set a new EV sales record in November even as F-150 lightning demand slips

Although Ford set a new monthly EV sales record in November, demand for the electric F-150 Lightning pickup continued falling. Luckily, higher Mustang Mach-E and E-Transit sales carried the weight.

Ford EV sales reach new record in November 2024

The automaker sold 166,373 vehicles in the US last month, up 14% year over year and its best November sales month since the pandemic.

Ford set a new monthly EV sales record with 10,821 all-electric models sold in November, up 21%. Despite the record-setting performance, Ford sold fewer F-150 Lightning electric pickups than last November.

F-150 Lightning sales fell 17% from 4,393 in November 2023 to 3,643 last month. Through the first 11 months of the year, Ford Lightning sales are still up 39% at over 28,300. Meanwhile, Ford’s other two all-electric models boosted the growth.

With another 5,938 Mustang Mach-Es sold last month, Ford’s electric crossover SUV remains a top seller in the US.

Through November, Ford has sold nearly 45,000 Mach-E models, 25% more than the roughly 36,000 handed over last year. Ford’s electric van saw significantly higher sales, with 1,240 E-Transit vans sold last month, up 358% from November 2023.

Ford-EV-sales-November
2025 Ford Mustang Mach-E (Source: Ford)

Despite the growth, Ford’s stock was down on Wednesday following its November sales release. Shares of Ford Motor (NYSE: F) are down 6% in 2024.

Keeping up with the competition

Ford’s record EV sales come as several rivals also reported higher demand for electric models. Kia and Hyundai both set new November sales records as new EVs, like the 2025 IONIQ 5 and three-row EV9, gain momentum.

Honda is another brand to keep an eye on in the US electric vehicle market. Despite delivering the first models in March, Honda has sold over 25,000 Prologue electric SUVs in the US. With over 6,800 Prologue models sold in November, Honda’s electric SUV even outpaced the Mustang Mach-E.

Ford-EV-sales-November
2024 Ford F-150 Lightning Flash (Source: Ford)

Ford’s electric pickup is also facing stiff competition from the Tesla Cybertruck, Chevy Silverado EV, and GMC Sierra Denali EV hitting the market.

To keep up with the competition, Ford is offering significant incentives on its EV models to close out the year with several discount programs. Ford is offering 0% interest for 72 months and $5,000 in Bonus Cash.

Lease bonuses are even better, with up to $10,500 off the 2024 Mustang Mach-E and $6,500 off the F-150 Lightning.

Ford-EV-sales-November
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

Through its “Ford Power Promise,” the company is also giving EV buyers a free Level 2 home charger and covering the cost of installation. Ford is also providing free 24/7 live support and an 8-year/ 100,000-mile battery warranty.

Ready to take advantage of the savings? They may not last long. You can use our links below to view offers on the Ford F-150 Lightning and Mustang Mach-E in your area.

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Volkswagen CEO says it’s not a ‘fantasy world’ as 100,000 workers strike

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Volkswagen CEO says it's not a 'fantasy world' as 100,000 workers strike

Volkswagen CEO Olivier Blume faced a huge booing crowd in Germany today, telling tens of thousands of workers that the company isn’t operating in “a fantasy world” and that plants will be closing and jobs will be lost. Here’s the latest.

On Monday, a hundred thousand workers walked off at nine Volkswagen factories across Germany, including its EV-only factory, bringing assembly lines to a grinding halt in the battle over the slashed pay, lost jobs, and the automaker’s future. Now Blume is locked in an intense dispute with IG Metall, with management pushing for major cuts while workers are threatening more strikes if a fair deal isn’t met.

Today, a group of about 20,000 workers at VW’s main plant in Wolfsburg listened to Blume make the claim that the company has its hands tied. “As management we are not operating in a fantasy world. We are making decisions in a rapidly changing environment,” he told workers, according to Automotive News Europe. Blume added that he grew up in the region and Wolfsburg was close to his heart, but that sentiment was met with roaring boos from the crowd.

Volkswagen and IG Metall are scheduled to meet for a fourth round of talks on December 9.

The strike comes after weeks of collective bargaining negotiations in which Volkswagen didn’t back down from its plan to potentially cut thousands of jobs and close factories in Germany – a first in the automaker’s 87-year history in the country. Volkswagen plans to close at least three factories, lay off thousands of workers, and trim pay for those remaining by 10%, all as it fights to stay alive amid stiff competition from China. Volkswagen announced that it would officially close its Audi plant in Brussels where it makes the Audi Q8 E-Tron.

“The price pressure is immense,” Blume said, adding that VW was struggling in its biggest market China and that labor costs in Germany were too high to compete. “We therefore urgently need to take measures to secure the future of Volkswagen,” he said, according to the report. “Our plans for this are on the table.”

A rough comparison of wage data from 2023 shows that, on average, the hourly wage for a worker in the German automobile industry is about 33 euros ($34,72), which has been mostly unchanged in the past few years. Looking at autoworker wages in China, a Reuters analysis of 30 auto firms in the country, including Tesla, SAIC, and Xpeng, shows hourly wages of 14 yuan ($1.93) to 31 yuan ($4.27). BYD posted a position last year at its Shenzhen factory with a monthly income starting at 5,000 yuan, or $688.

Meanwhile, Blume makes about $10 million a year, with reports saying that wage cuts haven’t included his own. VW’s labor council head Daniela Cavallo has criticized Blume for not being willing to make sacrifices in management and among the shareholders. She said the union is aiming for a deal to be finalized by Christmas. “That will mean compromises. Concessions too. Things that you don’t like and that sometimes hurt you one way or another. But that has to apply to all sides,” she said. “Otherwise, it’s not a compromise.”

This comes at a time when VW is radically restructuring its business to cut costs, while seeking to streamline production and development processes, shaving off months on the development cycles of specific projects to help tighten the belts, all while rethinking its EV retail model to stay more competitive. Volkswagen has been facing a steep decline in sales in China, which is its core market, while simultaneously facing challenges from BYD and other Chinese automakers entering the European market.

As an aside, the strikes didn’t spread to its factories in the US, where many workers are unrepresented by unions. The United Auto Workers represent only one Volkswagen plant in Chattanooga, Tennessee, but they were not involved in the European strikes.


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GM braces for a $5 billion hit as it fights to keep up in China’s intensifying EV price war

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GM braces for a  billion hit as it fights to keep up in China's intensifying EV price war

As it struggles to keep up with low-cost rivals like BYD, GM expects to suffer a $5 billion blow to its business in China. The multi-billion hit comes as GM rapidly loses market share in the world’s largest EV market.

GM sees $5 billion impact from restructuring in China

GM’s Chinese joint venture, SAIC-GM (SGM), a 50-50 partnership with state-owned SAIC Motor, is facing an over $5 billion impact as it restructures the business.

SAIC-GM revealed in a regulatory filing on Wednesday (via The New York Times) that it expects to write down between $2.6 billion and $2.9 billion in the fourth quarter. The automaker is also expecting another $2.7 billion in restructuring expenses.

According to the filing, GM’s latest measures will include “plant closures and portfolio optimization.” However, no specifics were given about which facilities would be included.

GM is “focused on capital efficiency and cost discipline” as it works with SGM to “turn around the business in China.” The company is close to finalizing a restructuring plan and expects year-over-year (YOY) improvement in 2025.

GM-$5-billion-China
(Source: GM China)

The announcement comes as GM’s market share in China has nearly halved over the past 10 years. GM’s market share in China fell from around 15% in 2015 to just 8.6% last year.

With three straight quarterly losses, GM has lost nearly $350 million in China this year. Its sales are down nearly 20% through the first nine months of 2024.

GM-$5-billion-China
BYD Seagull (Dolphin Mini) testing in Brazil (Source: BYD)

Like most legacy automakers, GM is struggling to keep pace with low-cost EV makers like BYD in China. BYD sold a record 506,804 vehicles in November, its second straight month topping the 500,000 mark. Through the first 11 months of the year, BYD has sold over 3.7 million EV and PHEV models.

BYD surpassed Volkswagen to become China’s top-selling car brand last year, ending the German automaker’s four-decade run.

BYD-2024-delivery-goal
BYD’s wide-reaching portfolio (Source: BYD)

As it expands overseas, BYD is now on pace to surpass Ford in global deliveries, which could make it the sixth-largest automaker globally.

Electrek’s Take

With low-priced EV models, like its top-selling Seagull, starting under $10,000 in China, BYD is squeezing legacy automakers like GM, VW, and Ford out of the market.

As it looks to overcome the new wave of EVs launching in China, BYD is quickly expanding in overseas markets like Southeast Asia, Central and South America, and parts of Europe.

For the first time in Q3, BYD delivered more vehicles than Nissan and Honda. Can it catch up to Ford and other leading global automakers? Although best known for its cheap EV models, China’s auto giant is quickly expanding into new segments like pickup trucks, midsize smart SUVs, and luxury models.

GM’s CEO Mary Barra told Fortune in October that China’s EV price war “has become a race to the bottom with pricing and the level of subsidies.” Barra explained that low-cost loans enable some companies to sell cars at a loss, which puts pressure on foreign automakers like GM.

Meanwhile, in the US, GM sold a record 32,095 EVs in the third quarter, up 60% year over year. The record sales were enough to top Ford and Hyundai, making GM the number two seller of EVs in North America, behind Tesla.

GM said its EV profitability in North America is steadily improving. The company expects to generate between $10.4 billion and $11.1 billion in net income this year.

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