Another major electric bike maker exits the US market – What’s going on?
It’s happened again – not long after Yamaha announced that it was ending sales of its electric bicycles in the North American market, now the Swiss e-bike maker Stromer is pulling out of the US and Canada.
The company made the announcement late last month, adding to the growing list of high end e-bike makers pulling up stakes in the US market.
“Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio,” the company said in a statement.
Stromer’s electric bicycles have been popular among the ultra-premium end of the market, though that is a small niche that has never supported very high sales volume in North America.
With multiple models above US $10,000, the company catered to a wealthier demographic that prized the Swiss manufacturing and eschewed the many budget-friendly models that top best-seller lists in the US.
However, while that business model works well in Europe where electric bicycles are often treated like a primary vehicle for everyday transportation, American riders are more likely to use e-bikes sporadically, with many opting to retain a car as their primary mode of transportation. That’s not to say that plenty of Americans don’t commute only by e-bike. But compared to Europeans, they’re a smaller slice of the pie, and thus the lower-priced electric bike models handily outsell premium models in the US.
As the e-bike industry entered its rollercoaster period after the pandemic years, that slice of the pie was increasingly squeezed, making it harder for companies with premium offerings to justify the marketing and operational expenses in the North American market.
While many electric bike makers are feeling the squeeze, including some notable examples entering bankruptcies, others are still going strong.
Value-oriented companies like Lectric Ebikes have announced strong financial positions and continue to roll out new e-bike models.
The budget-end of the US electric bike market appears to be healthier, at least among established companies that have years of brand reputation to back up their entry-level prices.
Any way you slice it, the market for high-end electric bicycles certainly appears depressed in North America, and the exodus of premium brands that seem to continue doing fine in Europe only underscores the cultural divide in e-bike buying habits across the pond.
via: Bicycle Retailer
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Luxury is a tough concept to pin down, but being constantly connected to work, kids, and telemarketers ain’t it. Genesis gets it, and its latest ultra-luxe off-road concept ditches screens in favor of the view out the windshield – and it’s got enough off-road chops to promise two things about those views: they’re real, and they’re spectacular!
Genesis calls its new X Gran Equator concept an elegant overlander for the modern explorer that marries on-road sophistication with off-road resilience. Whatever they call it, the 4×4’s dashboard is delightfully free from sweeping touchscreens, mood lighting, and any hint of telephonic integration.
Indeed, the interior looked so much like something from the 90s that I double and triple-checked the date on the press release. But don’t take my word for it, check it for yourself.
It’s fantastic
If you zoom in, you can see screens in the instruments. High-definition roll and pitch displays, altimeters, and probably other outdoorsy, overland-y things that the sort of people who want to do that in what would surely be a very well-appointed six-figure SUV for a similarly very well-heeled buyer.
And that buyer? They wouldn’t miss the screen, because the screen doesn’t matter. The real show is out the front windshield – and if someone from the office calls to interrupt the vibe, you won’t even know. I know I’d pay extra for that … and I can’t imagine I’m alone.
This is how Genesis explains it:
Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the vintage camera dials. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard’s linear architecture and absence of decorations focus the driver’s attention on the journey, while swiveling front seats and modular storage solutions enhance practicality.
Genesis didn’t provide pictures of those swiveling seats or modular storage compartments on this concept, but the X Gran Equator Concept will make its in-person debut April 18th at the Genesis booth during the 2025 New York International Auto Show.
After the show, the company will move the concept to a display at Genesis House New York in the Meatpacking District, where it will stay “in residence” until the end of July. If you’re out that way for either event, take a picture of it and tag Electrek on Instagram!
Genesis X Gran Equator photo gallery
SOURCE | IMAGES: Genesis.
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The new-for-2025 Honda P7 electric SUV officially went on sale earlier today with 469 hp and more than 650 km (403 miles) of range from its 89.8-kWh nickel manganese cobalt (NMC) battery … and you won’t believe the price!
First shown as a concept at the launch of Honda’s Ye brand a year ago, today. Ye is a joint venture between Honda and local automakers Dongfeng, who build the brand’s S7 model, and GAC, which helped develop the mechanically similar P7 that just went on sale.
And, by “similar,” I mean really, really similar. The AWD version of the new Honda P7 offers up to 620 km (385 miles) of CLTC-rated range, while the RWD can go 650 km (403 miles), which are identical figures to the S7. Even the crossover’s dimensions, at 4,750 mm long, 1,930 mm wide, and 1,625 mm tall with a 2,930 mm wheelbase, are identical.
Even the interiors – which are fantastic, by the way, with an innovative mix of screens, buttons, and super-slick sideview monitors – are tough to tell apart.
Honda Ye EV interior(s)
So, how can you tell the P7 apart from its S7 sibling? The P7 has C-shaped lighting elements that are distinctive from the S7’s X-shaped lights. The end result is a face that reads a bit more “Honda” to me, but that may or may not be a good thing in the Chinese market.
Pricing for the new Honda P7 starts at 199,900 yuan (about $27,200) for the two wheel drive variant, and is also offered with all-wheel drive for 249,900 yuan (about $34,000, as I type this), complete with the sort of advanced ADAS features you have to pay good money to supervise here in the US. That pricing makes both P7 models significantly less expensive that the what the company thought would be the vehicle’s main competitor, the Tesla Model Y.
The world has changed a lot since then however – and whether or not the Model Y is still considered a serious rival remains to be seen.
If you’re in the mood to check out an all-electric Honda in the US, click here to set up a test drive and explore local deals on a new Prologue. In the meantime, I invite you to take a look at some of the press photos of the new P7, below, then let us know what you think in the comments.
P7 image gallery
SOURCE | IMAGES: Honda; via Paul Tan.
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Kia just pulled the cover off its all-new 2026 EV4 today at the New York International Auto Show, marking the automaker’s first global all-electric sedan.
With a sleek design and practical features, Kia is clearly aiming to offer a compelling, affordable alternative to the flood of electric SUVs on the market.
The Kia EV4, set to hit US roads in early 2026, will be available in three trims – Light, Wind, and the sportier GT-Line.
Exterior and interior
Built on Kia’s 400V Electric Global Modular Platform (E-GMP), the EV4 sedan sports a distinctive low, aerodynamic profile with a sporty fastback roofline. The front showcases vertical LED headlights paired with Kia’s signature Star Map lighting and a modernized version of Kia’s Tiger Face grille.
Around back, vertical taillights and a two-piece spoiler emphasize the sedan’s sporty stance. Buyers can choose between standard 17-inch aero wheels or the 19-inch wheels exclusive to the GT-Line trim.
Inside, Kia’s EV4 emphasizes comfort, convenience, and spaciousness. A modern, open cockpit features high-quality materials, a two-spoke steering wheel, and an available 64-color ambient lighting system. With ample passenger room and cargo space, the EV4 balances practicality with a sleek, contemporary feel.
Powertrain and performance
The EV4 comes with two battery options: a 58.3 kWh pack delivering about 235 miles of range (standard on the Light trim), or a larger 81.4 kWh pack good for around 330 miles (Wind and GT-Line trims). Both models feature a 150 kW front-mounted electric motor.
Charging won’t slow you down: Kia estimates a 10-to-80% DC fast charge takes just 29 minutes for the smaller battery and 31 minutes for the larger. The EV4 comes with a standard NACS charging port and is on the front passenger side.
This Kia sedan has a drag coefficient as low as 0.23 Cd. Its updated i-Pedal 3.0 system offers smooth one-pedal driving, even in reverse and adaptive regenerative braking. Additionally, Vehicle-to-Load (V2L) capability means your EV4 can power everyday devices like laptops or camping gear.
A tech-loaded interior
The EV4 features nearly 30 inches of combined widescreen displays. Personalization is easy, including themed interfaces and standard wireless Apple CarPlay and Android Auto.
Kia’s Digital Key 2.0 lets drivers manage locks, start the climate control remotely, and access other vehicle functions via smartphone. And Kia’s built-in AI Assistant ensures natural, responsive interactions, adding another convenience layer.
Comfort isn’t an afterthought, either. Dual-zone automatic climate control, available heated and ventilated seats, a heated steering wheel, and acoustic windshield glass round out the premium feel.
Advanced driver-assist technology
The EV4 is equipped with Highway Driving Assist as standard, which automatically adjusts the vehicle’s set speed to match the posted speed limit (if initially set to the speed limit) and maintains distance from the vehicle in front.
Standard Hands-On Detection helps ensure drivers stay engaged by monitoring steering-wheel grip, enhancing safety on longer trips.
Other available features include Driver Attention Warning, Forward Collision Avoidance Assist, and Lane Following Assist. Optional Remote Smart Parking Assist simplifies parking in tight spots.
Look for the Kia EV4 sedan to reach US dealers in early 2026.
Read more: Kia EV Day 2025 recap: EV4 is coming to US, plus an up-close look at the EV2 and PV5 [Video]
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