Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight. With a +$100,000 price tag, Jaguar’s new luxury EV is stirring up plenty of debate. Love it or hate it, Jaguar is embracing the attention.
On Tuesday, Jaguar finally unveiled the Type 00 EV, an electric four-door GT. The new model is Jaguar’s first reimagined production car, kicking off a new (all-electric) era for the storied British automaker.
Jaguar is transitioning to become an all-electric brand with a new lineup of ultra-luxury EV models priced over £100,000 ($130,000).
Ahead of its official debut at Miami Art Week, images leaked of Jag’s new EV online, stirring up the social media crowd. Some poked fun, comparing it to Barbie’s dream car or the Pink Panther, while others love it, saying it shows Jag’s “bold” new look.
Even Tesla CEO Elon Musk had something to say about the controversial EV. After teasing its new branding on X with the tagline “Copy Nothing,” Musk commented, “Do you sell cars?”
Musk wasn’t the only one. EV startup Lucid Motors also teased Jag, responding with a picture of its Air Sapphire, the “World’s first luxury Super-Sports Sedan.”
Jaguar welcomes attention over controversial luxury EV
Rawdon Glover, appointed to lead the revamped Jaguar brand last year, welcomes the attention, for better or for worse.
Glover told Sky News that the company has “gathered an awful lot of attention over the last few weeks,” adding, “But now I think it’s really important to talk about the vehicle.”
After introducing its new Type 00 concept, Jaguar described the luxury EV as “unmistakable, unexpected, and a dramatic physical manifestation of Jaguar.” In other words, it was “a fearless statement.” And that’s exactly what it is.
Glover explained, “We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.”
It’s no secret that the auto industry is in the middle of arguably its biggest transformation yet, with advanced new EVs, software, and connectivity tech rapidly hitting the market.
“At Jaguar, we’ve looked at that, and we think we have to make a really bold step forward,” Glober said. Jaguar’s boss added:
“We want to be bold and disruptive… We’re clearly in the conversation.”
While many companies unveil new cars all the time that go unnoticed, Glover explained, “More people have been talking about Jaguar for the last two weeks than – goodness, for so much longer.”
When asked about the backlash, Glover responded, “We absolutely don’t want to alienate any of our loyal fans.” Although Jaguar wants to take as many of its current clients as possible, it must also appeal to a new audience.
Jaguar’s new electric GT is based on its new JEA (Jaguar Electric Architecture). It has a target EPA range of 430 miles (692 km) and a WLTP range of up to 478 miles (770 km). It can also add 200 miles (321 km) of charge in as little as 15 minutes.
The production model will be revealed later next year, and sales will kick off in mid-2026. It will be built in the UK as Jaguar looks to a new beginning.
Electrek’s Take
Jaguar’s brand boss has a point. The company needed to do something “bold” to regain relevance. However, is a Miami Pink low-riding electric GT going to do it? Not to mention the +$100,000 price tag. That’s why the brand is receiving so much backlash.
Love it or hate it, the British automaker will face stiff competition when it relaunches in 2026. New luxury EVs from Lucid, Porsche, and several others are expected to hit the market.
Jaguar has received more attention in the past two weeks than in at least 20 years. Check out the brand’s search interest in the chart above.
Jaguar is trending again, but can it keep the spotlight over the next few years as it revamps the brand? Let us know what you think in the comments below.
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The best-selling Genesis vehicle in North America is getting even better. Genesis updated the GV70 and Electrified GV70, giving the already impressive SUV more style, added features, and a refined interior. Ahead of deliveries, we are getting our first look at the upgraded interior of the new Genesis GV70 Electrified.
Genesis unveiled the refreshed Electrified GV70 at the LA Auto Show two weeks ago, fine-tuning the electric SUV inside and out.
One of the first things you will notice is the revamped front end with a redesigned G-Matrix Grille. The charge port is now in the grille and comes exclusively with an NACS port that unlocks access to Tesla’s Supercharger Network.
The new model features the unmistakable Genesis two-line headlamps, now equipped with microlens array (MLA) tech for better sight at night or in low-light areas.
According to Claudia Márquez, chief operating officer of Genesis Motor North America, the new Electrified GV70 offers “all of the utility and interior refinement of a great SUV without sacrificing the fun-to-drive character that Genesis vehicles are known for.”
The interior now includes a massive new 27″ OLED driver and infotainment display. With improved voice recognition, drivers can adjust the windows, control HVAC settings, and more.
2026 Genesis Electrified GV70 interior adds luxury, style
Ahead of deliveries, we are already getting a sneak peek at the updated interior. The latest video from HealerTV reveals the new Genesis Electrified GV70 interior design.
You can see the massive 27″ OLED display at the center. The EV version also differs from the gas-powered GV70, including added ambient mood and a marble-like design on the door panels. The second row also gains ambient lighting and what appears to be a touchscreen for the heat and air controls.
Overall, the new Genesis Electrified GV70 interior maintains its lavish, clean look. Even little details like suede seats with white stitching and white seat belts add to the luxurious feel inside the cabin.
The design isn’t the only upgrade. With a bigger 84 kWh battery, up from 77.4 kWh in the previous model, the new Genesis Electrified GV70 is expected to feature more driving range.
Although no specs were given, the new EV models are expected to gain a few extra miles of range, similar to the updated Hyundai IONIQ 5. The 2025 Hyundai IONIQ 5 gets up to 318 miles of range with the same larger battery, compared to 303 in the previous version.
Check back soon for more details. The new Genesis Electrified GV70 is expected to arrive at US dealerships in the first half of 2025.
Ready to check out the electric Genesis luxury SUV for yourself? With the new 2026 models arriving soon, Genesis is offering up to $12,750 off the 2025 Electrified GV70 with lease discounts. You can use our link to find the best deals on the Genesis GV70 at a dealer near you.
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Environment
EV tax credit is ‘catastrophically stupid,’ says incoming Ohio Senator and ‘car czar’ Bernie Moreno
Republican nominee for U.S. Senate Bernie Moreno addresses supporters at Brecksville Community Center on November 4, 2024 in Brecksville, Ohio.
Stephen Maturen | Getty Images
Republican Senator-elect Bernie Moreno, who made his living as a luxury car dealer before running against and defeating Democrat Sherrod Brown in the large manufacturing state of Ohio, said he is aiming to become the “car czar” within the Senate for the next Trump administration.
If Moreno is to fill that role, one of the first things he would target is eliminating the up to $7,500 tax credit that can be used to buy or lease an electric vehicle.
“At the end of the day, the $7,500 incentive is catastrophically stupid,” Moreno told CNBC D.C. Correspondent Emily Wilkins at the 2024 CNBC CFO Council Summit in Washington, D.C., on Wednesday.
Some senators, like Michigan’s Elissa Slotkin, who was criticized by her Republican challenger Mike Rogers for her support of the Biden administration’s embrace of electric vehicles, have looked to frame their support of the tax credit as a defensive move aiding the auto industry in its battle with Chinese auto manufacturers.
However, Moreno told Wilkins he views that position as “nonsense,” adding that the government should not “tell companies what to do and how to have a strategy.”
“If you don’t care what kind of car they drive, then let the markets work,” Moreno said. “We’re going to let the marketplace decide what kind of cars people should drive, and if it’s electric, great.”
Moreno pushed back against the argument that reversing Inflation Reduction Act incentives like the EV tax credit would effectively cede a key technology race to China. He said that if China is “dramatically ahead of us on EVs – good for them; we’re dramatically ahead of them in terms of combustion and hybrids.”
“So as a country, where do you prefer our industry to go? The places where we have a strategic advantage and not hand an industry over to China?” Moreno said. Moreno added that a change in U.S. law as it relates to the EV incentives is “not be handing it them” but a reflection that “consumers have spoken.”
“There’s never been a case in time where consumers have been more clear about what they want and don’t want,” Moreno said. “There’s people who EVs are great for them, and good for you, that car works for you, you should go out and buy it … But for a lot of people, they don’t want it.”
The euphoria that surrounded EV investment and sales has largely died out at major auto manufacturers, and automakers from Ford Motor and General Motors to Mercedes-Benz, Volkswagen, Jaguar Land Rover and Aston Martin have announced plans to scale back or delay some electric vehicle plans.
While electric vehicle sales are still expected to increase in the coming years, the boom in consumer demand for EVs that many car CEOs expected never materialized. “What we saw in ’21 and ’22 was a temporary market spike where the demand for EVs really took off,” Marin Gjaja, chief operating officer for Ford’s EV unit, told CNBC earlier this year. “It’s still growing but not nearly at the rate we thought it might have in ’21, ’22.”
Instead, automakers are shifting their focus to a more mixed offering of vehicles with lineups of gas-powered cars alongside hybrids and EVs, rather than more towards plans like the all-electric by 2035 mandate laid out by GM CEO Mary Barra.
“We’re going to let the marketplace work,” Moreno said. “We’re going to create an environment for car companies to be able to have a good tax environment, a good regulatory environment and good workforce … Let the marketplace work; stop the madness of government intervention in corporations and the marketplace will take care of it.”
GM and EVgo have now reached the milestone of installing more than 2,000 co-branded public DC fast chargers in the US.
The latest addition is a new fast charging station in Murrieta, California, off Interstate 215 in Riverside County. The station features five 350 kW fast chargers that can serve up to 10 EVs at once, and it’s near restaurants, coffee shops, and retail.
The GM and EVgo partnership has resulted in DC fast chargers at over 390 locations in 45 metro markets across 32 states, focusing on spots like grocery stores, shopping centers, and city centers. Their goal is to make charging convenient for those who can’t do it at home, such as renters or people living in apartments. For those folks, finding a nearby fast charger can be a game-changer.
The GM and EVgo partnership is on track to reach its goal of 2,850 DC fast chargers nationwide. It plans to build 400 at flagship locations in major markets, including California, Florida, New York, and Michigan.
It’s been fast progress, too. In August 2023, GM and EVgo brought their 1,000th charging stall online in the Chicago suburb of Woodbridge, Illinois. In just 16 months, they’ve doubled their shared EV footprint, including at highway rest stops along interstate routes.
Wade Sheffer, vice president of GM Energy, said, “Our collaboration with EVgo underscores our dedication to providing EV drivers with the best possible experience by expanding reliable fast charging infrastructure across the country.”
Read more: Tesla loses out to EVgo in Oklahoma’s NEVI EV charger rollout
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