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Amazon Web Services (AWS) CEO Matt Garman delivers a keynote address during the AWS re:Invent conference in Las Vegas on Dec. 3, 2024.

Noah Berger | Getty Images

In 2022, Amazon introduced the Buy with Prime button, allowing premium subscribers to make purchases using their Amazon account even when shopping on other websites.

Now the company is bringing a similar concept to its cloud-computing business.

At its Reinvent conference in Las Vegas on Wednesday, Amazon Web Services said a new Buy with AWS button will be available for cloud software partners to embed on their sites as a way for customers to pay.

AWS is the leading provider of cloud infrastructure, ahead of Microsoft and Google, reeling in over $100 billion in revenue in the past four quarters. Prominent cloud software vendors like Databricks, Wiz and Workday run their products on top of AWS, as well as other clouds, and will now be able to sell services directly to users with AWS accounts via the new button. The checkout option will allow buyers to take advantage of Amazon discounts.

“The intention here is to increase customer loyalty and partner loyalty and, ultimately, win rates,” Matt Yanchyshyn, AWS’ vice president of marketplace and partner services, told CNBC in an interview.

For software companies, the only requirement is that they need to be selling their products through the AWS Marketplace. Amazon reduced fees to 3% or lower in some cases this year, after Microsoft and Google decreased their rates.

On the consumer side, Amazon has an estimated 180 million Prime subscribers in the U.S. The $139 annual subscription includes speedy shipping as well as two-hour grocery delivery and digital services like Prime Video and Amazon Music.

Retailers that want to take advantage of Prime’s massive customer base can pay a fee to add Buy with Prime to their site, and utilize Amazon’s fulfillment network when purchases are made using the button. Amazon said in September that Buy with Prime orders through merchants’ sites are up more than 45% this year from a year earlier.

Buy with AWS has one key difference in that it’s free for software companies to embed. Because the services are running on top of AWS, the purchases result in more revenue for Amazon.

AWS CEO Matt Garman: Generative AI offers huge opportunity to improve productivity

“Buy with Prime is a separate initiative, but we’re very close to that team and collaborate on technical implementation,” Yanchyshyn said. He added that, while “we definitely sort of trade notes on success,” Buy with AWS is “ultimately a very different use case.” 

Yanchyshyn said that Matt Garman, who was tapped to lead AWS earlier this year, is focused on making partners the center of the customer journey.

“It’s not lip service. He means it,” Yanchyshyn said.

Databricks has enjoyed a clean integration with Microsoft’s cloud since Microsoft started selling a service called Azure Databricks in 2018. Setting up Databricks on AWS has been more complicated, said David Meyer, senior vice president of product management at the data analytics software startup.

Buy with AWS should lead to a higher share of revenue coming from Amazon deployments, he said.

“We should really see an acceleration of people that go and use it on AWS, because it’s so easy,” Meyer said. “I would say that this will give AWS the advantage over other clouds, because AWS will be simpler than the other ones, much like historically Azure was simpler for Databricks.”

Workday plans to employ the button on its Adaptive Planning product, stemming from the $1.5 billion acquisition of Adaptive Insights in 2018. The company, which sells finance and human resources software, wants to see if procurement will be faster when buyers use the button and go through the AWS Marketplace.

“Can we get software in the hands of business users faster with this? That’s the theory that were testing with this capability,” said Matthew Brandt, Workday’s senior vice president of global partners.

Brandt said that if the evaluation goes well, Workday could use the button for more products.

“We have buyers who are not as familiar with us who are very familiar with AWS,” he said. “It validates Workday as a potential provider.”

Ed Anderson, a vice president at industry researcher Gartner, said he wouldn’t be surprised to see other cloud providers launch buy buttons for third-party websites.

“It’s generally all upside,” he said.

WATCH: Cloud computing environment remains ‘very healthy’, says Goldman Sachs’ Eric Sheridan

Cloud computing environment remains 'very healthy', says Goldman Sachs' Eric Sheridan

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CNBC Daily Open: Some hope after last week’s U.S. market rout

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CNBC Daily Open: Some hope after last week's U.S. market rout

Traders work on the floor of the New York Stock Exchange (NYSE) on Nov. 21, 2025 in New York City.

Spencer Platt | Getty Images

Last week on Wall Street, two forces dragged stocks lower: a set of high-stakes numbers from Nvidia and the U.S. jobs report that landed with more heat than expected. But the leaves that remained after hot tea scalded investors seemed to augur good tidings.

Even though Nvidia’s third-quarter results easily breezed past Wall Street’s estimates, they couldn’t quell worries about lofty valuations and an unsustainable bubble inflating in the artificial intelligence sector. The “Magnificent Seven” cohort — save Alphabethad a losing week.

The U.S. Bureau of Labor Statistics added to the pressure. September payrolls rose far more than economists expected, prompting investors to pare back their bets of a December interest rate cut. The timing didn’t help matters, as the report had been delayed and hit just as markets were already on edge.

By Friday’s close, the S&P 500 and Dow Jones Industrial Average lost roughly 2% for the week, while the Nasdaq Composite tumbled 2.7%.

Still, a flicker of hope appeared on the horizon.

On Friday, New York Federal Reserve President John Williams said that he sees “room” for the central bank to lower interest rates, describing current policy as “modestly restrictive.” His comments caused traders to increase their bets on a December cut to around 70%, up from 44.4% a week ago, according to the CME FedWatch tool.

And despite a broad sell-off in AI stocks last week, Alphabet shares bucked the trend. Investors seemed impressed by its new AI model, Gemini 3, and hopeful that its development of custom chips could rival Nvidia’s in the long run.

Meanwhile, Eli Lilly’s ascent into the $1 trillion valuation club served as a reminder that market leadership doesn’t belong to tech alone. In a market defined by narrow concentration, any sign of broadening strength is a welcome change.

Diversification, even within AI’s sprawling ecosystem, might be exactly what this market needs now.

What you need to know today

And finally…

The Beijing music venue DDC was one of the latest to have to cancel a performance by a Japanese artist on Nov. 20, 2025, in the wake of escalating bilateral tensions.

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Japanese concerts in China are getting abruptly canceled as tensions simmer

China’s escalating dispute with Japan reinforces Beijing’s growing economic influence — and penchant for abrupt actions that can create uncertainty for businesses.

Hours before Japanese jazz quintet The Blend was due to perform in Beijing on Thursday, a plainclothesman walked into the DDC music club during a sound check. Then, “the owner of the live house came to me and said: ‘The police has told me tonight is canceled,'” said Christian Petersen-Clausen, a music agent.

— Evelyn Cheng

Correction: This report has been updated to correct the spelling of Eli Lilly.

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Meta halted internal research suggesting social media harm, court filing alleges

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Meta halted internal research suggesting social media harm, court filing alleges

Meta halted internal research that purportedly showed that people who stopped using Facebook became less depressed and anxious, according to a legal filing that was released on Friday.

The social media giant was alleged to have initiated the study, dubbed Project Mercury, in late 2019 as a way to help it “explore the impact that our apps have on polarization, news consumption, well-being, and daily social interactions,” according to the legal brief, filed in the United States District Court for the Northern District of California.

The filing contains newly unredacted information pertaining to Meta.

The newly released legal brief is related to high-profile multidistrict litigation from a variety of plaintiffs, such as school districts, parents and state attorneys general against social media companies like Meta, Google’s YouTube, Snap and TikTok.

The plaintiffs claim that these businesses were aware that their respective platforms caused various mental health-related harms to children and young adults, but failed to take action and instead misled educators and authorities, among several allegations.

“We strongly disagree with these allegations, which rely on cherry-picked quotes and misinformed opinions in an attempt to present a deliberately misleading picture,” Meta spokesperson Andy Stone said in a statement. “The full record will show that for over a decade, we have listened to parents, researched issues that matter most, and made real changes to protect teens—like introducing Teen Accounts with built-in protections and providing parents with controls to manage their teens’ experiences.”

A Google spokesperson said in a statement that “These lawsuits fundamentally misunderstand how YouTube works and the allegations are simply not true.”

“YouTube is a streaming service where people come to watch everything from live sports to podcasts to their favorite creators, primarily on TV screens, not a social network where people go to catch up with friends,” the Google spokesperson said. “We’ve also developed dedicated tools for young people, guided by child safety experts, that give families control.”

Snap and TikTok did not immediately respond to a request for comment.

The 2019 Meta research was based on a random sample of consumers who stopped their Facebook and Instagram usage for a month, the lawsuit said. The lawsuit alleged that Meta was disappointed that the initial tests of the study showed that people who stopped using Facebook “for a week reported lower feelings of depression, anxiety, loneliness, and social comparison.”

Meta allegedly chose not to “sound the alarm,” but instead stopped the research, the lawsuit said.

“The company never publicly disclosed the results of its deactivation study,” according to the suit. “Instead, Meta lied to Congress about what it knew.”

The lawsuit cites an unnamed Meta employee who allegedly said, “If the results are bad and we don’t publish and they leak, is it going to look like tobacco companies doing research and knowing cigs were bad and then keeping that info to themselves?”

Stone, in a series of social media posts, pushed back on the lawsuit’s implication that Meta shuttered the internal research after it allegedly showed a causal relationship between its apps and adverse mental-health effects.

Stone characterized the 2019 study as flawed and said it was the reason that the company expressed disappointment. The study, Stone said, merely found that “people who believed using Facebook was bad for them felt better when they stopped using it.”

“This is a confirmation of other public research (“deactivation studies”) out there that demonstrates the same effect,” Stone said in a separate post. “It makes intuitive sense but it doesn’t show anything about the actual effect of using the platform.”

CNBC’s Lora Kolodny contributed reporting.

WATCH: Final trades: Meta, S&P Global and Idexx Lab.

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Google’s new AI model puts OpenAI, the great conundrum of this market, on shakier ground

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Google's new AI model puts OpenAI, the great conundrum of this market, on shakier ground

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