Campaigners are warning the use of artificial intelligence (AI) to create realistic but fake nude images of real women is becoming “normalised”.
It’s also an increasing concern in schools. A recent survey by Internet Matters found 13% of teenagers have had an experience with nude deepfakes, while the NSPCC told Sky News “a new harm is developing”.
Ofcom will later this month introduce codes of practice for internet companies to clamp down on the illegal distribution of fake nudes, but Sky News has met two victims of this relatively new trend, who say the law needs to go further.
Earlier this year, social media influencer and former Love Island contestant, Cally Jane Beach, 33, was horrified when she discovered someone had used AI to turn an underwear brand photograph of her into a nude and it was being shared online.
The original image had been uploaded to a site that uses software to digitally transform a clothed picture into a naked picture.
She told Sky News: “It looked so realistic, like nobody but me would know. It was like looking at me, but also not me.”
She added: “There shouldn’t be such a thing. It’s not a colouring book. It’s not a bit of fun. It’s people’s identity and stripping their clothes off.”
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When Cally reported what had happened to the police, she struggled to get them to treat it as a crime.
“They didn’t really know what they could do about it, and because the site that hosted the image was global, they said that it’s out of their jurisdiction,” she said.
In November, Assistant Chief Constable Samantha Miller, of the National Police Chiefs’ Council, addressed a committee of MPs on the issue and concluded “the system is failing”, with a lack of capacity and inconsistency of practice across forces.
ACC Miller told the women and equalities committee she’d recently spoken to a campaigner who was in contact with 450 victims and “only two of them had a positive experience of policing”.
The government says new legislation outlawing the generation of AI nudes is coming next year, although it is already illegal to make fake nudes of minors.
Meanwhile, the problem is growing with multiple apps available for the purpose of unclothing people in photographs. Anyone can become a victim, although it is nearly always women.
Professor Clare McGlynn, an expert in online harms, said: “We’ve seen an exponential rise in the use of sexually explicit deepfakes. For example, one of the largest, most notorious websites dedicated to this abuse receives about 14 million hits a month.
“These nudify apps are easy to get from the app store, they’re advertised on Tik Tok, So, of course, young people are downloading them and using them. We’ve normalised the use of these nudify apps.”
‘Betrayed by my best friend’
Sky News spoke to “Jodie” (not her real name) from Cambridge who was tipped off by an anonymous email that she appeared to be in sex videos on a pornographic website.
“The images that I posted on Instagram and Facebook, which were fully clothed, were manipulated and turned into sexually explicit material,” she said.
Jodie began to suspect someone she knew was posting pictures and encouraging people online to manipulate them.
Then she found a particular photograph, taken outside King’s College in Cambridge, that only one person had.
It was her best friend, Alex Woolf. She had airdropped the picture to him alone.
Woolf, who once won BBC young composer of the year, was later convicted of offences against 15 women, mostly because of Jodie’s perseverance and detective work.
Even then, his conviction only related to the offensive comments attached to the images, because while it’s illegal to share images – it’s not a crime to ask others to create them.
He was given a suspended sentence and ordered to pay £100 to each of his victims.
Jodie believes it’s imperative new laws are introduced to outlaw making and soliciting these types of images.
“My abuse is not your fun,” she said.
“Online abuse has the same effect psychologically that physical abuse does. I became suicidal, I wasn’t able to trust those closest to me because I had been betrayed by my best friend. And the effect of that on a person is monumental.”
‘A scary, lonely place’
A survey in October by Teacher Tap found 7% of teachers answered yes to the question: “In the last 12 months, have you had an incident of a student using technology to create a fake sexually graphic image of a classmate?”
In their campaigning both Cally and Jodie have come across examples of schoolgirls being deep faked.
Cally said: “It is used as a form of bullying because they think it’s funny. But it can have such a mental toll, and it must be a very scary and lonely place for a young girl to be dealing with that.”
The NSPCC said it has had calls about nude deepfakes to its helpline.
The charity’s policy manager for child safety online, Rani Govender, said the pictures can be used as “part of a grooming process” or as a form of blackmail, as well as being passed around by classmates “as a form of bullying and harassment”.
“Children become scared, isolated and they worry they won’t be believed that the images are created by someone else,” Ms Govender said.
She added: “This is a new harm, and it is developing, and it will require new measures from the government with child protection as a priority.”
Alex Davies-Jones, under-secretary of state for victims, told MPs in November: “We’ve committed to making an offence of creating a deepfake illegal and we will be legislating for that this session.”
For campaigners like Jodie and Cally the new laws can’t come soon enough. However, they worry they won’t have strong enough clauses around banning the soliciting of content and ensuring images are removed once they’ve been discovered.
Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK.
Warnings of widespread disruption caused by freezing weather have been issued, with temperatures expected to plummet to as low as -16C in some areas.
Snow, ice and fog warnings have been issued, following on from severe weather on Wednesday, with the South West and south of England particularly affected by heavy snow.
All of the warnings are yellow, meaning there is a danger of injury from slips and falls and some disruption to travel expected.
Devon and Cornwall saw roads closed and motorists stationary for “long periods of time”, a joint statement from Devon and Cornwall Police and Devon County Council Highways said.
Snow ploughs became stuck in queues of traffic caused by “minor incidents”, the statement added.
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A yellow warning for snow and ice is in place for northern Scotland until midnight on Thursday and another snow and ice warning is in force for Northern Ireland until 11am on Thursday as sleet and snow showers are set to continue.
Meanwhile, a yellow fog warning has been issued for Northern Ireland until 9am on Thursday.
A further yellow warning for snow and ice affecting Cornwall, much of Wales and parts of northwest England has been issued until 11am on Thursday.
And a yellow ice warning has been issued for parts of southern England and south-east Wales until 10.30am on Thursday.
Travel disruption to road and rail services are likely on Thursday in the warning areas, as well as the potential for accidents in icy places, the forecaster said.
As icy conditions persist, motorists are being urged to stick to major roads that are most likely to have been gritted.
Car insurer RAC said it has seen the highest levels of demand for rescues in a three-day period since December 2022.
The UK may have reached peak obesity and rates could start falling rapidly later this year, Sky News has been told.
Data collected by one of the biggest online sellers of weight loss jabs suggests that so many people are now taking effective medication that the inexorable rise in obesity could start to reverse.
According to Simple Online Pharmacy, which has access to wholesale figures, 500,000 people in the UK are currently taking either Mounjaro or Wegovy – and they can expect to lose 15% to 20% of their weight over a matter of months.
Rebecca Moore, the company’s chief operating officer, said: “Our projections are that around a million people will reverse their obesity in a year.
“We should be at the point now, we believe, where we’re starting to see rates decline.
“We would not be surprised if by the end of this year we’ve seen a really significant decline in obesity.”
The company has supplied the drugs to 200,000 people, who have collectively lost 600 tonnes of their weight.
Demand for medication is growing by 10% to 40% month-on-month, and the company has had to build a walk-in fridge to store enough medication to supply 400 patients an hour.
“The narrative has really shifted in the last few months,” said Ms Moore.
“People are recognising that obesity is a lifelong chronic condition. They’re recognising that this medication is a once-in-a-generation revolutionary technology.
“People are much more open to it and I expect that next year there will be another huge surge in growth.”
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The weight-loss drug that’s ‘too good’
Latest NHS figures show 27% of adults in England are obese, up from 15% in 1993.
Rates have started to plateau in the last couple of years as public health measures such as the sugar tax take effect.
But there are indications that obesity jabs have already begun to reverse obesity in the US and the same is likely to happen in the UK.
Around 95% of all patients using the medication are buying it privately, at a cost of around £150 a month.
Access on the NHS is poor, with research by Sky News showing just 800 patients had been prescribed Wegovy in specialist clinics four months after the rollout started in December 2023. That’s just 6% of the expected number.
And last month the National Institute for Health and Care Excellence (NICE) bowed to demands from the NHS to restrict access to Mounjaro to just 200,000 of 3.4 million eligible patients over the first three years of the rollout.
Sarah Le Brocq, founder of All About Obesity, sits as a patient representative on the NICE committee.
She said it was “hugely frustrating” that so many patients in need are being denied treatment.
“It’s not the NHS’s fault that they can’t fund these drugs,” she said.
“They need to have that money coming through [from government] because they can’t take it from cancer and put it into obesity.
“We are going to have tiered access. The wealthy can be healthy, but people who really need treatment can’t have it.”
Angela Chesworth had to do a ‘clinical trial’ of treatment on herself to prove to the NHS that the drugs could stop agonising abdominal pains that she suffered several times a week.
Her consultant had agreed that her extra pounds were pulling on scar tissue from previous stomach surgery, but he was powerless to prescribe the treatment.
But since the summer, when she started weekly injections of Mounjaro, she has only had a couple of abdominal cramps and the NHS has now agreed to fund treatment.
“When you know there’s something out there that can help you, but you can’t have that help because of money or somebody who makes the rules, you feel worthless,” she told Sky News.
“Come and live in my shoes and see how I am and see how it affects me and then tell me I’m not worth the money.
“You want me to be part of society, you want me to do a job, you want me to expand the economy?
“I needed help, so it was very frustrating to be told no. And especially by the medical professionals.”
Her husband, Paul, is still having to buy his supply privately, despite being on the cusp of type 2 diabetes. After three months of treatment, he has lost two stone and is now healthy.
“I want to be healthy as long as I possibly can,” he said.
“For the last 15 years of his life my dad did not have good health or a good quality of life. He wasn’t able to get up in the morning quickly and ended up on a mobility scooter because he couldn’t walk far.
“All those things I want to try and avoid.”
The Department of Health said new drugs recommended by NICE need to be funded from existing NHS budgets. A spokesperson added: “We are also acting to tackle [obesity’s] causes, shifting our focus from treatment to prevention as part of our 10 Year Health Plan.”
Grocery shoppers are being warned of more hikes to food costs in the months ahead due to retailers passing on the cost of budget tax rises.
The British Retail Consortium (BRC) warned that food prices will increase by an average of 4.2% in the latter half of the year – piling more pressure on households at a time when consumers are already facing leaps in unavoidable costs including water, council tax and energy bills.
It blamed the impact of budget measures announced by Chancellor Rachel Reeves in October, which businesses have widely denounced as an attack on investment, jobs, and pay.
The retail body spoke up as many top retail brands reported on their Christmas progress ahead of April’s looming surge in costs.
Tesco warned of a £250m annual impact from higher employer National Insurance contributions alone from the next financial year while maintaining its annual profit forecast for 2024/25.
It cheered winning considerable market share over the festive season, leaving the UK’s biggest retailer in its best position since 2016.
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M&S reported robust growth in food sales, by 8.9% on a comparable basis, while growth in clothing and home and beauty was up by almost 2%.
Industry data released earlier this week already revealed Tesco, Sainsbury’s, Lidl and M&S were the big sales winners over Christmas, as far as groceries were concerned. Asda and the Co-op were seen as the main strugglers.
Ocado, which has a retail partnership with M&S, saw the largest growth in the online sphere.
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Warning of price hikes ahead
Much of the focus, however, is on the future given the volume of complaints within the sector – one of the country’s biggest employers – about the budget measures.
The key message since the fiscal event has been that shoppers will pay a price.
The industry sales data, revealed by Kantar Worldpanel on Tuesday, showed the annual rate of grocery price inflation at 3.7% in the four-week December period, its highest level since March, and a jump on the 2.6% reported for the 12 months to November.
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The BRC’s chief executive, Helen Dickinson, said on Thursday: “As retailers battle the £7bn of increased costs in 2025 from the budget, including higher employer NI (National Insurance), National Living Wage, and new packaging levies, there is little hope of prices going anywhere but up.
“Modelling by the BRC and retail chief financial officers suggest food prices will rise by an average of 4.2% in the latter half of the year, while non-food will return firmly to inflation.
“Government can still take steps to mitigate these price pressures, and it must ensure that its proposed reforms to business rates do not result in any stores paying more in rates than they do already.”
Despite the looming pressure ahead on supermarket margins from the budget, it is clear that grocery chains had a robust Christmas season.
Tesco boss Ken Murphy said: “We delivered our biggest-ever Christmas, with continued market share growth and switching gains.
“Our strong performance reflects the investments we have made, positioning Tesco as the UK’s cheapest full-line grocer for over two years, improving quality across all our ranges, with more than half of this year’s Christmas range new or improved, and providing the best experience for our customers in-store and online.”
His counterpart at M&S, Stuart Machin, said: “The external environment remains challenging, with cost and economic headwinds to navigate, but there is much within our control.
“At M&S, we stay close to our customers and their needs, and with that in mind our investment in trusted value, along with great quality, style and innovation remains our priority.”