
Inside Iowa State’s chase for its first conference title in 112 years
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Max Olson, ESPN Staff WriterDec 6, 2024, 07:00 AM ET
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- Graduate of the University of Nebraska
AMES, Iowa — Matt Campbell stood before his Iowa State football team on a Tuesday morning in October and asked the Cyclones if they were tough enough to stay the course.
They had surprised everyone during a 7-0 start and rise into the AP top 10. Three nights earlier, they had rallied for a last-minute victory over UCF. The Cyclones hadn’t been dominant but sure had a flair for the dramatic.
The head coach preached with passion for 30 minutes about what it would take to continue playing to their potential. He said he was looking for decisive excellence. No more leaving things up to chance. When you get to November, he says, great teams go for the kill.
“I ain’t flinching from this,” Campbell declared. “We’ve got more talent and we’ve got better players right here, right now, than we’ve ever had. You’re better than any of those teams the last seven or eight years that have tried this. So there’s no excuse. We’re not saying, ‘Nah, we’re not good enough.’ That’s a bulls— excuse.”
He reminded them of the history they were determined to overcome.
“One hundred and 33 years, men,” Campbell said. “Nobody before you has ever touched what you’re trying to do. You want to talk about legacy? You want to talk about creating change? Real hope for the future? Oh, buddy, it’s big-time.”
Nobody inside that room is shocked by where Iowa State stands today. For the first time in program history, the Cyclones have achieved a 10-win season. They’ll play for a Big 12 championship Saturday against Arizona State (12 p.m. ET, ABC) with a College Football Playoff bid on the line. Their senior leaders had big dreams at the beginning of the year: They wanted to be champions. Now they’re one win away.
The squad is chasing Iowa State’s greatest season of all time and its first conference title since 1912. The Cyclones aren’t led by big-name stars like Brock Purdy and Breece Hall. In fact, they have only one first-team All-Big 12 player. But it’s their most cohesive, selfless and resilient team yet. Iowa State got this far with tireless work and close wins. This is five-star culture at its finest.
The Cyclones got this far during the COVID-19 season in 2020 with NFL-caliber talent. They couldn’t live up to great expectations the following year. The program backslid hard in 2022. The fallout of a gambling probe left the team too young to contend last season. There were moments when Campbell feared he might not be able to get it fixed. But this season, he has built something special.
“Everything that’s happened has not been a surprise for everyone in this building,” defensive lineman J.R. Singleton said.
THE MESSAGE IS found all over Iowa State’s Bergstrom Football Complex, and it’s posted prominently above the gated entrance to the practice field.
WE BEFORE ME
That’s easy to say but hard to achieve in this transactional era of college football. Campbell has long believed that if you can recruit enough players who get it, who genuinely love football and put the team first, you’ve got a chance. And when those players develop into seniors who are your best leaders and playing their best football, you can achieve great things.
“If it’s not about the team, then you shouldn’t be here,” Campbell said. “When we maybe were off-kilter, it’s become more about you than about the team. That has paralyzed us here. That just doesn’t work.”
Before the season kicked off, Campbell told his players that if they hoped to do something special in 2024, it would take “leadership for the ages.” That’s what he’s seeing week after week from this team. He calls the 10-win season a byproduct of one of the greatest displays of senior leadership he has ever witnessed.
Wide receiver Jaylin Noel, safety Beau Freyler, cornerback Darien Porter and Singleton have led the way among the Cyclones’ 20-man leadership committee. The group meets with Campbell every Monday night to talk through players’ questions and concerns. Coaches point to Noel as one of the best leaders they’ve ever had.
“I just hate losing,” Noel said. “We’ve been through it so much in the past here. At some point, you’re gonna get tired of it. Guys don’t want to lose and aren’t willing to lose, so they’re willing us to victory.”
The roster Campbell and his staff have assembled in their ninth year in Ames is about as low-ego as it gets. One of the themes this team embraced throughout the year is the Buddhist concept of “mudita,” the joy one feels when another person succeeds.
“We’ve got the most boring, lame football team ever in history,” offensive coordinator Taylor Mouser joked. “They’re just the best, most behaved kids of all time.”
It’s a collection of players whose success was hard-earned. Leading receiver Jayden Higgins had only FCS offers coming out of high school in Miami and began his career at Eastern Kentucky. Jarrod Hufford, Iowa State’s sixth-year center from small-town Ohio, has played almost every spot on the offensive line. Porter, a converted receiver, has become an impact corner. Stevo Klotz, a former walk-on linebacker, is one of the Big 12’s best H-backs. Another walk-on, Carson Brown, emerged as the Cyclones’ No. 3 receiver this season.
Few are more beloved, though, than Freyler. The senior safety has dealt with a seriously damaged right shoulder throughout his career. Team doctors didn’t know how much longer he could keep playing. Freyler refuses to give up.
“Any day I get to suit up and play football is a great day,” Freyler said. “I’m gonna play ’til the wheels fall off.”
“He’s a warrior,” Campbell said. “He’s as great as we’ve ever had.”
Those mentally tough players define the Cyclones’ culture. And their young quarterback, Rocco Becht, is the one who brings everybody together. Coaches and teammates love his poise and ultracompetitive nature. Becht had to grow up quickly last season as a redshirt freshman starter but is comfortable leading now. Campbell says the 3,000-yard passer brings unbelievable humility, almost to a fault.
“He doesn’t think he’s a great player,” Campbell said. “He has truly outworked people to earn the right to be a really good football player.”
This Iowa State team doesn’t have a “Corn Jesus,” as former Iowa State tight end Charlie Kolar liked to call Purdy, now the quarterback of the San Francisco 49ers. It’s not all on the QB or any one star player to deliver week after week. This season, the team truly needed everyone.
Entering the Big 12 title game, 95 Cyclones players have earned playing time this season. That’s out of necessity, not luxury, as they’ve battled injuries and tested their depth. Longtime defensive coordinator Jon Heacock said he has never experienced anything like the issues they endured at linebacker. Six have missed significant time with injuries, including projected starters Carson Willich, Caleb Bacon and Will McLaughlin. For weeks, they were just trying to survive at those spots. By midseason they were starting Rylan Barnes, a redshirt freshman walk-on from Britt, Iowa, whose farmer parents had to miss his first career start due to the fall harvest.
What people didn’t see, though, is how hard Willich and Bacon worked behind the scenes to prepare those young backups daily, from position meetings and film sessions to the practice field.
“Nobody really realizes that stuff,” Becht said, “but it’s why this team is so great.”
They’re all here because of Campbell. Becht, Higgins and plenty more teammates have been offered more money to transfer elsewhere. They stay for the brotherhood and for a coach who focuses all his energy on creating the best possible environment for his players’ growth.
If the Cyclones do get into the College Football Playoff, they’ll run into foes like Oregon, Texas and Ohio State who’ve assembled the best teams money can buy. Campbell couldn’t care less. He knows what works at Iowa State.
“Team and culture matters,” he said. “It doesn’t matter if somebody’s paying $32 million for a team in college football and somebody’s paying $1 million for a team. Culture matters. If you can get aligned and you can get the most out of your team, you still have a chance to win on Saturday, no matter what your budget is.”
EVERY MONDAY AFTERNOON, Campbell sits at the head of a conference room table surrounded by his trusted cabinet.
The head coach added this directors meeting to the calendar two years ago. He reserves this time each week to gather the leaders of Iowa State’s support staff and discuss the progress of every player in the organization. Players are sorted into a full depth chart, written in Campbell’s neat, tiny handwriting, and everyone gets a chance to chime in.
Campbell is flanked by director of strength and conditioning Reid Kagy and director of football performance ops Aaron Hillmann. Throughout the hourlong session, he takes in feedback from Nicole Kiley (sports nutrition), Amber Giese (academic services), Mark Coberly (sports medicine), Catelyn Fix (mental health & well-being), Justus Jones (student-athlete development), Mikie Schiltz (equipment), Derek Hoodjer (player personnel) and Skip Brabenec (chief of staff) on everything his players are dealing with.
How the players performed on Saturday is often immaterial to these conversations. They discuss not just injuries and grades but also mental health and personal or family problems. They’re paying attention to the strengths and struggles of every player, scholarship and walk-on. Who needs more help? Who needs to be challenged? Who had a good week or is heading in a bad direction?
Campbell began convening these meetings in the aftermath of a gut-wrenching 2022 season that prompted him to reconsider how he was leading this program.
“I felt like I was so down the rabbit hole on X’s and O’s in the season that I wasn’t doing a good enough job of being the head football coach,” Campbell said. “It was a great reminder that the alignment of the whole football program is my responsibility.”
From that standpoint, the past four years have been deeply challenging for Campbell. The Cyclones broke through in 2020 with a 9-3 run that ended with a Fiesta Bowl win over Oregon and their first ever top-10 finish. They were expected to be even better in 2021, with 19 starters returning and more than enough NFL-caliber players — including Purdy, Kolar, Hall, Xavier Hutchinson and Will McDonald IV — to field a serious CFP contender.
How does a team with that much talent go 7-6? Campbell spoke constantly during the program’s rapid rise about embracing “the process” and developing his players into the best version of themselves. He can’t say they achieved that in 2021. He learned so much from what he did wrong that year. “Instead of really challenging that ’21 team, I kind of was just grateful they came back,” he said. By focusing on catering to those proven players and keeping them healthy, he started to drift away from the mission of developing a bigger, faster, stronger team.
Iowa State paid the price for that during a brutal 4-8 season in 2022. A two-month stretch of painfully close losses exposed the need for serious repairs to the program culture. “There was a lot of ego, entitlement and selfishness,” Becht said. Campbell needed to make significant changes to his coaching staff and the day-to-day approach.
At the conclusion of Iowa State’s first losing season since 2016, as he weighed the difficult next steps, Campbell asked Mouser: “Can we get this back on track?”
He fired offensive coordinator Tom Manning, his longtime assistant and best friend, and brought in three new coaches on offense. He fired strength coach Dave Andrews and hired Kagy away from Boise State. He kept his player leaders heavily involved in the process, even bringing them onto Zoom interviews to ask questions.
“We had to revamp everything,” Singleton said. “I think that’s a credit to the head ball coach and his humble approach. I think a lot of head coaches that have success at the Division I level struggle to look at themselves in the mirror.”
In August 2023, Campbell had to confront another unanticipated issue. Quarterback Hunter Dekkers and four more senior starters were charged in a state investigation into illegal sports wagering by Iowa and Iowa State athletes. Four of the five players exited the program. Freyler called it an “uncomfortable time,” one that forced several players to step into leadership roles for an inexperienced team during an up-and-down 7-6 season.
“Last year was a really tough thing that happened, but I think it really galvanized this building,” Heacock said. “It was very difficult on everybody.”
From Heacock’s vantage point, Iowa State winning 10 games this season didn’t start with its offseason training in January. This current run was sparked by how the locker room and coaching staff responded to that moment of truth last season. Campbell refers to their difficult three-year stretch as a period of “implosion and rebirth.” Leaders such as Freyler, Noel and Singleton were the reason they survived it.
“We knew good things were going to come from this season,” Freyler said, “because of all the work, sacrifice and scars this team has.”
The history of Iowa vs. Iowa State during the Campbell era has been mostly heartbreak. His teams lost five consecutive Cy-Hawk games after he took over. These rivalry games typically come down to which team made more mistakes. And that team is almost always Iowa State.
But this year was different.
The Cyclones made plenty of mistakes in the first half and trailed 13-0 as they walked into the visitors locker room inside Kinnick Stadium. Campbell read the room. The moment didn’t call for a fiery halftime speech. His guys were locked in.
“What I appreciate about every one of you is there’s not panic,” Campbell told the team, “nor should there be.”
They’d been in plenty of these games before. They knew what to do. Iowa State’s offense got hot; the defense got five fourth-quarter stops; and the Cyclones outscored the Hawkeyes 20-6 the rest of the way, rallying for a 20-19 win on a last-second, 54-yard field goal by Kyle Konrardy.
“Everybody believed we were able to win that game,” Becht said.
From that point forward, these Cyclones didn’t just believe they could compete with anybody; they proved they could play fearless. They’ve faced double-digit deficits several times since. Against UCF, they needed an 80-yard touchdown drive with no timeouts in the final two minutes and Becht delivered.
“When we’ve been down a touchdown or two, no one has freaked out on the sideline,” Freyler said. “No one is cursing each other out.”
Campbell became the winningest coach in program history this season by once again constructing a team that can win close games. Almost half of the games Iowa State has played during his tenure have been decided by one score. The Cyclones have won 22 — including 10 against ranked opponents — and have lost 31. For this program, the margin for error has always been razor-thin. This season, they’ve had what it takes to win four of their five close calls.
“Magical seasons have magical moments,” Iowa State athletic director Jamie Pollard said. “I liken it back to when TCU had their year [in 2022]. I remember distinctly watching a couple games where you’re like, ‘How did they do that?'”
Campbell embraced a more aggressive mentality on offense this year when he promoted Mouser from tight ends coach to offensive coordinator. The 33-year-old staffer has worked under Campbell for the past decade and got his start stuffing envelopes as a recruiting intern at Toledo. When OC Nate Scheelhaase joined the Los Angeles Rams‘ staff this offseason, Campbell wanted continuity and handed the keys to one of his most trusted assistants.
Mouser had a clear vision for the offensive identity from the start: feared and fearless. Iowa State’s offensive operation has been another testament to internal alignment, a collaborative effort between coaches and analysts all season to put together the best possible plan. But Mouser hasn’t been hesitant to fire away. The first thing he told Becht upon taking the job? It’s time to let it loose.
On the first play of the season against North Dakota, Becht connected on a 54-yard vertical shot to Noel. They went tempo, and, on his next throw, Becht tossed a 21-yard touchdown to Higgins. Message sent. The Cyclones have two 1,000-yard receivers with bright NFL futures. Their coach knows how to get them the ball.
“We have the people to be aggressive, and that’s gonna make us different,” Mouser said. “I think being creative, being ballsy, being bold and just being different has helped get us here.”
“He’s not scared to call anything,” quarterbacks coach Jake Waters said.
Mouser reached deep into his bag against Utah in one of the most high-pressure moments of the season. The Cyclones trailed 28-24 with two minutes left and faced a third-and-1 at the Utes’ 29-yard line. And Mouser called a halfback pass.
“Honestly, there was a lot of crickets when I brought that play up at the time,” he said with a laugh.
High risk, high reward. Becht ran a toss right to Carson Hansen, who stepped back and floated a 26-yard pass to tight end Gabe Burkle. Hansen punched in the go-ahead score on the next play to win it.
Can’t be tamed🌪️🌪️#Big12FB | @CycloneFB pic.twitter.com/95s9BDXFqP
— Big 12 Studios (@big12studios) November 24, 2024
After back-to-back losses to Texas Tech and Kansas, the Cyclones had no choice but to win out if they hoped to reach the Big 12 title game. They ripped off three consecutive wins and got some fortunate help in the form of BYU and Colorado losses. But the way this team responded after a 7-0 start fell apart was telling. In this gauntlet of tight Big 12 games, Noel believes the more desperate teams win. That’s how Iowa State has played. The way Mouser sees it, the contests the past three weeks have been playoff games.
The payoff is a return trip to Arlington, Texas, and a shot at a Big 12 title. The last time the Cyclones played inside AT&T Stadium, they came up one drive short in a 27-21 loss to Oklahoma. The head coach is the same. Much of the staff is, too. Iowa State still has a few seniors who were freshmen back then. But the story of this season isn’t that the Cyclones finally recaptured the magic of 2020.
To Campbell, Iowa State is a completely different program today than the one that just felt lucky to get this far last time. Coaches say the toughness of this group is unmatched. They have the scars to prove it.
“He’s rebuilt the program twice,” Mouser said, “which a lot of people can’t say. And he’s done it the right way.”
When he accepted the Iowa State job back in November 2015, he told Mouser he was aspiring to do something that had never been done before. Nine seasons later — and 133 years after the program started — they’re one win away.
“We’re probably the closest to being what we envisioned this program being,” Campbell said.
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How Gavin McKenna’s Penn State commitment shifted the NHL prospect landscape
Published
1 hour agoon
July 17, 2025By
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Greg WyshynskiJul 17, 2025, 07:00 AM ET
Close- Greg Wyshynski is ESPN’s senior NHL writer.
When Gavin McKenna is selected first in the 2026 NHL draft, which is the consensus projection for the 17-year-old phenom, it’ll be significant on several levels.
He’s a ladder out of the abyss for some moribund team that’s lucky enough to win the NHL draft lottery. He’s another young offensive star for the NHL to market, having amassed 129 points in 56 games with the Medicine Hat Tigers of the Western Hockey League last season, while drawing comparisons to wingers like Patrick Kane and Nikita Kucherov.
He’s hope. He’s the future. But presently, Gavin McKenna represents something else entirely in hockey: He embodies the dramatic changes between the NCAA, Canadian Hockey League and the NHL that have altered the path for NHL prospects.
McKenna shocked the hockey world by opting to leave Canadian junior hockey for Penn State University’s men’s hockey program. He could have remained in the CHL for another dominant season. Instead, he’ll be an 18-year-old freshman battling in the Big Ten against bigger, stronger and more experienced players.
“It was a super tough decision. There are a lot of really great options out there. But me, my family and everyone in my circle decided that the best spot for me next year is Penn State,” he said, announcing his decision on “SportsCenter.”
McKenna’s big move comes at a time of radical changes for NHL prospects. Last November, the NCAA ruled that Canadian junior players were now eligible to play on Division I teams, ending a decades-old policy that made young athletes choose between the CHL and college hockey. The new rules go into effect in August, making McKenna one of the first Canadian junior players to make the jump to the NCAA — and easily the most significant one.
“Gavin’s elite. He’s dominated junior hockey like very few have in the past,” TSN prospects analyst Craig Button said.
That historic decision by the NCAA arrived just as college hockey programs were now flush with name, image and likeness (NIL) financial enticements for players. McKenna’s NIL money for attending Penn State is “in the ballpark” of $700,000, a source tells ESPN. Michigan State, the runner-up for McKenna’s commitment, had an NIL offer of around $200,000 to $300,000, according to College Hockey Insider.
The Nittany Lions men’s hockey program joined Division I in 2012, playing for one season as an independent until construction was completed on its new arena, funded primarily by Penn State alum Terry Pegula, owner of the Buffalo Sabres and Buffalo Bills. Penn State joined the Big Ten in 2013-14 when that conference began sponsoring hockey.
The progress has been steady for Penn State hockey. In 2015, its first alum made his NHL debut, as Casey Bailey suited up for the Toronto Maple Leafs. Penn State won the Big Ten tournament in 2017 and the regular-season title in 2020. The Nittany Lions made the Frozen Four for the first time this past season, losing to Boston University in the semifinals. All the while, they had a state-of-the-art new building and a boisterous home-ice advantage thanks to their raucous student section.
“It’s a good program. Penn State’s got a nice setup,” said Tony Granato, who coached Wisconsin in the Big Ten from 2016 to 2023. “They’re starting to carve out a little niche for themselves that differentiates them from Michigan or Michigan State or Wisconsin.”
Now it has a star whose name could become synonymous with Penn State hockey.
The Nittany Lions have had eight players drafted by NHL teams. Last month, defenseman Jackson Smith technically became the first Penn State player taken in the first round, the No. 14 pick by the Columbus Blue Jackets, although he’s an incoming freshman.
But the idea that the program could produce a No. 1 pick in the NHL draft was outlandish, even in the NIL era. Not anymore. Penn State coach Guy Gadowsky gives all the credit to McKenna for taking that leap of faith with his program.
“I think when you talk about Penn State specifically, I think he has a bit of a pioneering mindset. He wants to be the first, and I think he’s very comfortable with that pressure,” Gadowsky said.
Agent Pat Brisson has worked with other NHL draft phenoms who were selected first overall: Sidney Crosby (2005, Pittsburgh Penguins), John Tavares (2009, New York Islanders) and Nathan MacKinnon (2013, Colorado Avalanche). Now he’s working with McKenna, along with Matt Williams, a rising star at CAA.
“From the get-go, [Penn State] is where he wanted to go. It was something in his mind that he wanted,” Brisson told ESPN. “I’ve learned one thing about some of these young, special ones: They have that special chip in them. They have these goals in mind that they are special for a reason. I sit with Gavin and I can see in his eyes how the brain is working. It’s just unique. It’s hard to explain.”
Even harder to explain: what the path McKenna and other Canadian junior hockey stars are taking will mean for the sport in the years to come.
THE SUPREME COURT’S 2021 decision in NCAA v. Alston allowed for non-scholarship earned income across every division. That’s what helped create NIL allowances in college sports, in which athletes were no longer prohibited from making deals to profit off their name, image and likeness while competing in the NCAA.
Last month, the NIL landscape shifted dramatically when three separate federal antitrust lawsuits were ended through a $2.8 billion settlement that allowed colleges, going forward, to directly pay student-athletes up to a certain limit. The annual cap is expected to start at roughly $20.5 million per school in 2025-26.
Brisson said the NIL money didn’t fuel the decision by McKenna and his family. “The NIL obviously comes into play, but it’s not the primary decision of why he decided to go to college,” he said. “It’s all about the next step. We viewed this, along with the family, as an opportunity to continue to grow as a player more than anything else.”
Granato also believed the NIL money was part of McKenna’s decision but not the driving force. The former Wisconsin coach played 13 seasons in the NHL. Granato knows what’s awaiting McKenna after next year’s draft, and hence doesn’t believe NIL money could have been the determining factor here.
“Gavin McKenna is going to make more money than he could ever need in a real short period of time. So I don’t think it was down to the dollars and cents,” he said. “I think it was down to the respect and to the approach that Penn State laid out for him. Obviously, the money was to say how badly they wanted him, but I think that they made a big commitment to try to get their program to be a top team in the country.”
Granato said the benefits for Penn State go beyond what happens on the ice next season.
“If Gavin McKenna’s going to be on TV and in the Stanley Cup playoffs for the next 20 years, and he’s going to have a Penn State logo next to him through all the things he’s going to accomplish? The value he would bring to the university? I’d say that $700,000 or whatever is probably a pretty cheap investment,” he said.
0:33
Gavin McKenna scores sensational solo goal in the WHL
Top 2026 NHL draft-eligible prospect Gavin McKenna scores a goal-of-the-year candidate in Game 2 of the second-round series between the Medicine Hat Tigers and Prince Albert Raiders.
McKenna’s decision to go to the NCAA would have been a much more complicated one in the past. The NCAA had deemed anyone who played in the CHL ineligible because there are players who have signed professional contracts with NHL teams playing in those leagues that comprise it: the Ontario Hockey League, Western Hockey League and Quebec Maritimes Junior Hockey League. CHL players are also paid a monthly stipend that is capped at $250.
But in November 2024, the NCAA Division I council voted to make CHL players eligible for NCAA Division I hockey beginning in 2025. The council ruled that players can compete in the CHL without jeopardizing their NCAA Division I hockey eligibility, provided they aren’t “paid more than actual and necessary expenses as part of that participation.”
At the time, Western Hockey League commissioner Dan Near put out a statement supporting the NCAA rules changes as a way to “relieve the tension” for young players and their families who had to decide between junior hockey and NCAA eligibility.
“We stand by that. Just because we’re disappointed that Gavin won’t play in our league next year doesn’t mean that we have this whole different point of view on it,” Near told ESPN. “We wish Gavin the best. They had an incredible team in Medicine Hat. He did a lot for the community and the league. I hope he’s hugely successful.”
Near cautioned against drawing conclusions based on McKenna’s chosen path to the NHL.
“Gavin McKenna moving on early from the WHL or the CHL is not the same as all of the other changes going on,” he said. “It’s a notable cog in the wheel for sure. But this is such a giant, complicated environment that we live in right now that’s so rapidly changing. I think almost everybody would acknowledge that it’s going to take some time to see what happens.”
But McKenna’s decision has codified what many believe could be a new prospect pipeline in hockey: players starting in the CHL and then moving to the NCAA right before they’re drafted in the NHL — or immediately afterward.
BUTTON BELIEVES THAT McKenna’s path is the new pipeline. He played 16 games with Medicine Hat in 2022-23, followed by 61 games in 2023-24 — scoring 97 points — and then 56 games last season before packing up for Penn State.
“Now you can go, ‘What’s best for my development at 15? Or 16? Or 17?’ There’s going to be a lot of players who play in the CHL because the level of play and the coaching is good. But now they don’t have to forgo that opportunity to play in the NCAA,” he said.
There are differences between the two paths. The CHL has players competing in significantly more games in preparation for an NHL-like grind. The NCAA plays fewer games, leaving players more time to develop and train between them. The CHL offers players a chance to compete against those around their own development curve, while the NCAA has 18-year-olds battling against 23-year-olds. The CHL is billet life. The NCAA is college life.
Button is an optimist about the changing landscape. “I really, really love the idea that more doors open and present options for the players to look at their development in a different way,” he said.
He also doesn’t see this as a serious blow to the CHL. He points to NHL stars like Kane and Matthew Tkachuk that selected Canadian juniors over the NCAA. He notes that the current top prospects that do end up in the NCAA will likely do so after spending significant time in Canadian juniors. McKenna played 2½ seasons at Medicine Hat before making the leap to Penn State, leading the team to a conference championship and a Memorial Cup appearance last season.
“I know the CHL doesn’t want to lose 19-year-old kids to the NCAA, but they’re also going to get players that they weren’t going to get at 16 and 17,” Button said.
But Near doesn’t believe this is necessarily a new talent pipeline for NHL prospects.
“I have no problem with people experimenting or trying things out. I have no problem with other leagues that might be envious of the success that we’ve had — or wish to be declared as our equal — trying to suggest that we should be a development league for the NCAA, which in turn would be a development league for the NHL,” Near said.
“But that’s not what we are.”
The WHL commissioner notes the CHL has the better track record for player development, one that stretches back 50 years. He points to the 2025 NHL draft, in which 21 of the first round’s 32 picks came from Canadian junior hockey, while five picks were credited to U.S. college programs.
“The idea of someone going to the NCAA before their draft year will be occasional,” Near said. “This isn’t just about money. It’s also about what environment is going to put a player in the best situation to further his hockey development.”
He points to the billet environment. “Having a mother figure and a father figure around you to support you, help you with meals and help teach you how to do laundry and be independent,” he said.
He points to the CHL schedule and the number of games in which players will appear during a typical season, noting that the former junior players who get their professional start in the American Hockey League have said the CHL best prepared them for that grind.
Near isn’t looking to have the WHL rest on its reputation. He has a survey out to players this offseason to hear about what works and what doesn’t for them. “We’re not crossing our arms and saying we do it better. We’re spending a lot of time assessing what we can do better, how we can enhance the player experience and environment,” he said.
That includes thinking about CHL players that might find their way back to junior hockey after moving over to the NCAA. It’s a trend several sources anticipated happening in the new paradigm.
Factors behind that reversal could range from a lack of ice time to the realization that they’re not ready to face older competition to the fact that not every 18-year-old “walking onto a college campus, jumping onto the first power play and making the most NIL money” will be welcomed with open arms by older teammates with their own NHL aspirations, as one NHL source framed it.
“NCAA hockey is hard for a lot of 18- and 19-year-olds,” said Button, who sees the option to go back to juniors like a part of the transfer portal.
“There’s a transfer portal in the NCAA athletics right now. Maybe not as much ice time. Maybe there’s a depth chart where I don’t fit in. Maybe I’m not getting as much. So now you have the transfer portal in between schools, and there’s going to be a transfer portal back to the CHL. That’s going to be reality,” he said.
Another potential wrinkle for Canadians coming to the NCAA: rapidly changing immigration policies that could impact student visa statuses. It’s a topic Big Ten schools like Oregon have openly discussed since NIL started.
“I’m not rooting for anything to go poorly, but we are setting up our operations so that if a player has regrets that we’re going to welcome them back,” Near said.
“I think that there’s a possibility some guys swing back to our league. I think people will maybe develop a greater appreciation for all the things we do to create a player development experience. I wish it would come faster, because it’s a stressful time. But we’re watching closely and we’re acting where we think it makes sense.”
While times are stressful for Canadian junior hockey, Button doesn’t believe changes to the prospect pipeline are a net negative for the CHL.
“You have some people saying that everything is going to hell in a handbasket. No, it isn’t,” he said. “Doors are opening for the CHL teams with getting good younger players into their program. The NCAA is getting more talent from the players that have been drafted, who now see college hockey as an option. NHL teams have more options open to them with respect to being sure about who they’re signing. I think that’s great.”
AS IF THE PROSPECT LANDSCAPE hadn’t undergone enough change, the NHL and the NHLPA further shifted it themselves in their new collective bargaining agreement, which begins in the 2026-27 season.
One major change concerns 19-year-old players that were drafted by NHL teams from Canadian juniors. The NHL-CHL transfer agreement dictates that they either have to make an NHL roster or be returned to their junior team. Currently, CHL players can’t play in the American Hockey League until they turn 20 or complete four seasons in the CHL.
In the new CBA, the NHL will reopen its agreement with the CHL to seek to eliminate the mandatory return rule. “NHL will seek to limit NHL Clubs to Loaning no more than one (1) 19-year-old player per year to the AHL without the requirement of first offering such player to his junior club,” reads the new amendment.
Perhaps more importantly for the NHL draft, the new CBA states that players selected at age 18 will have their rights retained until “the fourth June 1 after they were drafted.” For 19-year-old draft picks, their rights will be retained “until the third June 1 after they were drafted.”
Button sees this as a significant new development window for teams and players that will impact juniors and the NCAA.
“The team has your rights for four years. It used to be in the CHL that you had to sign the player two years after you drafted him,” he said. “In the past, you might have to make a signing decision. Now, if a 20-year-old player might not be ready, a team can send him to the NCAA to get another year under his belt while retaining his rights.”
This practice could become one of the most significant developments in the post-NCAA eligibility world: that NHL teams could use the NCAA as a preparatory league for former Canadian junior players before bringing them to the pro level.
“I think that because of that fact, you are going to get more high-profile players in college hockey,” Gadowsky said. “NHL teams are going to support going to college hockey because of that. There are a lot of great players that have had a lot of success in junior hockey and are looking for the next step, but that may not be ready to reach the NHL. I think college hockey is an attractive option for many NHL teams.”
This trend is already happening. The Calgary Flames took center Cole Reschny from the WHL Victoria Royals at No. 18 in last month’s draft. Reschny is headed to North Dakota next season. (His Royals teammate Keaton Verhoeff, a highly touted defenseman, will join him at NoDak as the rare 17-year-old NCAA player.) The New York Rangers drafted winger Malcolm Spence from the OHL Erie Otters at No. 43. He’ll play at the University of Michigan next season.
“The CHL and the USHL teams have resources. They spend a lot of time on development, but it’s different at an NCAA school, especially a major power,” Button said. “It’s going to be really interesting for the kids at 18 who aren’t NHL-ready to go back to junior, and then at 19 you’re like ‘You’re either in the NHL or you’re back in junior.’ Well, now there’s the NCAA as the next step in terms of their development. You have to be a student-athlete and you have to commit to that. But I think the NHL benefits from this, too.”
MCKENNA WILL LIKELY head straight to the NHL after next summer’s draft, as almost every No. 1 pick has done for decades. He’ll do so after facing older, larger players for a season before joining the NHL, like Macklin Celebrini did with Boston University and Auston Matthews did with Zurich SC in the Swiss league.
“The guys that have confidence and are ready for that next challenge, that’s not going to scare them. They don’t care about dropping in the draft. They care about getting better,” Granato said. “If they’re going to get better by going to play against older and bigger and stronger players in a better league, they’re going to do it. That’s just their mentality.”
McKenna would be just the fourth winger in the past 15 drafts to be selected first overall, after Nail Yakupov (Edmonton Oilers, 2012), Alexis Lafreniere (New York Rangers, 2020) and Juraj Slafkovsky (Montreal Canadiens, 2022). None of these players had the early buzz that McKenna has generated, which is usually reserved for a franchise-level center among offensive players, like Connor McDavid or Matthews.
Button doesn’t see McKenna on McDavid’s level, and doesn’t see him as the goal scorer that Matthews has become. On the recent NHL first overall pick scale, he would slot McKenna in between Celebrini (San Jose, 2024) and Connor Bedard (Chicago, 2023).
But Button said the NHL comparables for McKenna — should he reach the potential of his trajectory — are a pair of former Hart Trophy winners: Patrick Kane and Nikita Kucherov. Both players can score goals, as Kane is sixth (492) and Kucherov is 22nd (357) among active players. But it’s their playmaking ability on the wing that reminds Button of McKenna, who was a Kane fan (and a Blackhawks fan) growing up in Whitehorse, Yukon.
“The way he can control the game, take over games. I think we play similar styles. Smart hockey players that can slow down the game but speed it up when we want,” McKenna said.
Gadowsky said McKenna’s ability to slow things down and create at his pace is indicative of an elite player that thinks the game differently. Gadowsky grew up watching Wayne Gretzky. While he’s not about to make a direct comparison between “The Great One” and “The Nittany One,” the way they both process hockey is something no one can teach them. It’s inherent.
“There’s no way that I or anybody else on our staff thinks like Gavin does. He is a very, very special athlete,” he said. “By no means am I ever going to talk to him about how his mind creates. That’s all him, and it’s going to be really fun to watch.”
That Penn State fans will be the ones watching him is still a bit surreal for Gadowsky, the only coach the program has known as part of the Big Ten. The Nittany Lions have been a slow-building success. Getting McKenna to commit is one giant leap forward for the program — and for college hockey.
“There’s a ton of great Penn State supporters that are really, really excited to watch him play and see what he does in the future,” Gadowsky said. “I mean, they’re going to love him. They’re going to absolutely love him and we’re thrilled that someone of his stature is going to be attached to Penn State.”

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Dan Murphy
CloseDan Murphy
ESPN Staff Writer
- Covers the Big Ten
- Joined ESPN.com in 2014
- Graduate of the University of Notre Dame
Jul 17, 2025, 03:54 PM ET
President Donald Trump is considering an executive order that would require federal authorities to clarify whether college athletes can be considered employees of their schools, according to a draft copy of the order obtained this week by ESPN.
The draft calls on the Secretary of Labor and the National Labor Relations Board to “determine and implement the appropriate measures with respect to clarifying the status of collegiate athletes.” The draft states the employment status of college athletes should “maximize the educational benefits and opportunities” schools can provide through their athletic departments.
College sports leaders and several Republican lawmakers have been attempting for the past several years to block athletes from obtaining employee rights, because they say many athletic departments would not be able to afford the added costs that would come with employment.
While Trump’s potential order would not explicitly ban employment (the president does not have the authority to make that decision in an executive order), it does echo those concerns while demanding that the NLRB and Secretary of Labor clarify employee status for college athletes.
The news of a potential executive order was met with surprise around college sports earlier this week, after a CBS News story late Tuesday. Sources cautioned to ESPN that Trump might not go through with the executive order, which appears to be more supportive of college athletics rather than prescribing any specific transformational changes.
The White House press office did not respond to a request for comment.
The order, if signed in its current draft form, would also establish a commission to determine ways in which Trump’s office could support “the preservation of collegiate athletic opportunities,” a process that would include athletes, schools, conferences, lawmakers and other leaders with experience in the industry.
The draft also calls on other federal authorities — such as the Federal Trade Commission, Attorney General and Secretary of Education — to take less concrete steps toward creating policies that would support the future of college sports and the training those programs provide for future U.S. Olympians.
Trump’s office expressed interest months ago in an executive order that would help address some of the current turmoil in the college sports industry but has not yet acted.
Administrators have been asking Congress for several years to create a new federal law to help schools regain some of the power that has been eroded by antitrust lawsuits in the past decade. Those leaders have asked for a law that prevents athletes from becoming employees and provides the NCAA with an antitrust exemption that would allow them to make its own rules — many of which would limit players’ earning potential.
If the NLRB were to decide that college athletes should not be considered employees, athletes would not be able to form a union and collectively bargain for increased pay or other benefits.
Earlier this week, members of the House Commerce Committee voted to move forward with the legislative process on a bill that would grant the NCAA and college leaders the type of protection they are seeking. More than a dozen bills addressing the future of college sports have been introduced in the past five years, but none has yet to reach a full vote in either the House or Senate.
Rep. Jim Jordan (R-Ohio), who chairs the House Judiciary Committee, told ESPN on Thursday that an executive order would not change plans to continue pushing forward with a bill in Congress.
“Our staff has had discussions with the White House about it,” Jordan said. “If and when it comes, it will be in no way contradicting the goals and intents of our legislation.”
Athletes began receiving payments directly from their schools on July 1, a major change to the business of college sports that arrived as a result of a recent antitrust settlement. Each school is allowed to pay up to $20.5 million to its athletes in the coming academic year, according to the terms of the settlement.
The new limits for compensation and the mechanism for enforcing those limits is likely to invite more lawsuits in the future if Congress does not grant the NCAA an antitrust exemption. Trump does not have the authority to grant an antitrust exemption via executive order.
Several football coaches and athletic directors have recently said they believe it would make more sense — and provide more stability — if their players were considered employees and were able to collectively bargain.
“The best way to do it is to make it where players are employees and you have a salary cap,” Louisville coach Jeff Brohm told ESPN earlier this month. “If players are getting paid, why don’t we just do it the correct way? The amateurism isn’t there anymore. Let’s not pretend that it is.”
The new system for compensation treats players as independent contractors who are receiving money in exchange for the rights to use their name, image and likeness in university promotions rather than employees who are being paid for their performance on the field. But contracts between schools and players could potentially strengthen the legal argument that athletes should be granted the rights that other employees have.
Two different groups of college athletes who were petitioning the NLRB for the right to form unions dropped their cases late last year shortly after Trump was elected.
There is one ongoing federal case (Johnson v. NCAA) that argues athletes should be considered employees under the Fair Labor Standards Act. The plaintiff’s attorney in that case, Paul McDonald, has previously argued that any action that blocks college athletes from being employees would be unconstitutional because it would treat the work athletes do as different than the work of other students who hold campus jobs.
Sports
Elko: Unsigned Bengals pick not returning to A&M
Published
1 hour agoon
July 17, 2025By
admin
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Ben BabyJul 17, 2025, 03:42 PM ET
Close- Ben Baby covers the Cincinnati Bengals for ESPN. He joined the company in July 2019. Prior to ESPN, he worked for various newspapers in Texas, most recently at The Dallas Morning News where he covered college sports. He provides daily coverage of the Bengals for ESPN.com, while making appearances on SportsCenter, ESPN’s NFL shows and ESPN Radio programs. A native of Grapevine, Texas, he graduated from the University of North Texas with a bachelor’s degree in journalism. He is an adjunct journalism professor at Southern Methodist University and a member of the Asian American Journalists Association (AAJA).
Texas A&M coach Mike Elko on Thursday quashed any speculation about Cincinnati Bengals rookie defensive end Shemar Stewart potentially seeking a return to college amid a contract dispute with the NFL team.
Yes, the defensive end has been working out in College Station with his former A&M teammates this summer. However, despite speculation, Stewart will indeed be swapping his Aggies’ maroon-and-white jersey for the Bengals’ orange-and-black one.
“There’s no intentions of Shemar to play for the Aggies this year,” Elko told ESPN’s Shae Cornette. “But Shemar has been around. He’s very comfortable in our program. Really likes what we do training-wise. He’s been training, getting ready for his season this year with the Bengals. We wish him the best.”
Earlier this week, speculation was raised about the possibility of Stewart potentially returning to Texas A&M for his final year of NCAA eligibility — a move that likely would have required a lawsuit against the collegiate governing body. A source close to Stewart told ESPN earlier in the week that, although it was a possibility, the most desirable outcome was to play for the Bengals this season.
Stewart, the 17th overall pick in April’s draft, is the lone first-round selection who has yet to sign, and he has not participated in any of Cincinnati’s offseason workouts as he seeks to alter contract language that could potentially affect future guaranteed money.
“In my case, I’m 100% right,” Stewart said in June. “I’m not asking for anything [the team] hasn’t been done before. But in [the team’s] case, y’all just want to win an argument instead of winning more games, in my opinion.”
The Bengals’ rookies are scheduled to report Saturday, with the first practice Wednesday. Stewart and linebacker Demetrius Knight Jr., the team’s second-round pick, are the lone members of Cincinnati’s draft class to remain unsigned.
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