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OpenAI said Monday it’s releasing its buzzy AI video-generation tool, Sora, later in the day.

The AI video-generation model works similarly to OpenAI’s image-generation AI tool, DALL-E: A user types out a desired scene, and Sora will return a high-definition video clip. Sora can also generate video clips inspired by still images and extend existing videos or fill in missing frames. The Microsoft-backed artificial intelligence startup, which burst into the mainstream last year thanks to the viral popularity of ChatGPT, introduced Sora in February.

It’ll debut to U.S. users as well as to “most countries internationally” later today, according to OpenAI’s YouTube livestream, and the company has “no timeline” yet for launching the tool in Europe and the U.K., as well as some other countries.

OpenAI said users don’t need to pay extra for the tool, which will be included in existing ChatGPT accounts such as Plus and Pro. Employees on the livestream and OpenAI CEO Sam Altman demonstrated features like “Blend” (i.e., joining two scenes together at the user’s direction), as well as the option to make an AI-generated video endlessly repeat.

Until now, Sora has mainly been available to a small group of safety testers, or “red-teamers,” who test the model for vulnerabilities in areas such as misinformation and bias.

Reddit users asked OpenAI executives in October about Sora’s release date, questioning whether it was being delayed “due to the amount of compute/time required for inference or due to safety.” In response, OpenAI’s product chief Kevin Weil wrote, “Need to perfect the model, need to get safety/impersonation/other things right, and need to scale compute!”

“We obviously have a big target on our back as OpenAI,” Rohan Sahai, OpenAI’s Sora product lead, said on the livestream, adding that the company needs to prevent illegal use of the technology. “But we also want to balance that with creative expression.”

OpenAI closed its latest funding round in October at a valuation of $157 billion, including the $6.6 billion the company raised from an extensive roster of investment firms and Big Tech companies. It also received a $4 billion revolving line of credit, bringing its total liquidity to more than $10 billion.

It’s all part of a serious growth plan for OpenAI, as the Microsoft-backed artificial intelligence startup battles Amazon-backed Anthropic, Elon Musk’s xAI, GoogleMeta, Microsoft and Amazon for the biggest slice of the generative AI market, which is predicted to top $1 trillion in revenue within a decade.

Earlier this month, OpenAI hired its first chief marketing officer, indicating plans to spend more on marketing to grow its user base. And in October, OpenAI debuted a search feature within ChatGPT that positions it to better compete with search engines like GoogleMicrosoft‘s Bing and Perplexity and may attract more users who otherwise visited those sites to search the web.

With Sora, the ChatGPT maker is looking to compete with video-generation AI tools from companies such as Meta and Google, which announced Lumiere in January. Similar AI tools are available from other startups, such as Stability AI’s Stable Video Diffusion. Amazon has also released Create with Alexa, a model that specializes in generating prompt-based short-form animated children’s content.

Video could be the next frontier for generative AI now that chatbots and image generators have made their way into the consumer and business world. While the creative opportunities will excite some AI enthusiasts, the new technologies present serious misinformation concerns as major political elections occur across the globe. The number of AI-generated deepfakes created has increased 900% year over year, according to data from Clarity, a machine learning firm.

OpenAI has made multimodality — the combining of text, image and video generation — a prominent goal in its effort to offer a broader suite of AI models.

News of Sora’s release follows protestors’ decision to leak what appeared to be a copy of Sora over concerns about the ChatGPT maker’s treatment of artists.

Some members of OpenAI’s early access program for Sora, which it said included about 300 artists, published an open letter in late November critiquing OpenAI for not being sufficiently open or supporting the arts beyond marketing.

“Dear corporate AI overlords,” the protestors’ open letter stated, “We received access to Sora with the promise to be early testers, red teamers and creative partners. However, we believe instead we are being lured into ‘art washing’ to tell the world that Sora is a useful tool for artists.”

The letter added that hundreds of artists provided unpaid labor for OpenAI through bug testing and feedback on Sora, and that “while hundreds contribute for free, a select few will be chosen through a competition to have their Sora-created films screened — offering minimal compensation which pales in comparison to the substantial PR and marketing value OpenAI receives.”

“We are not against the use of AI technology as a tool for the arts (if we were, we probably wouldn’t have been invited to this program),” the open letter stated. “What we don’t agree with is how this artist program has been rolled out and how the tool is shaping up ahead of a possible public release. We are sharing this to the world in the hopes that OpenAI becomes more open, more artist friendly and supports the arts beyond PR stunts.”

In late November, an OpenAI spokesperson responded to the protestors’ actions in a statement to CNBC.

“Hundreds of artists in our alpha have shaped Sora’s development, helping prioritize new features and safeguards,” the OpenAI spokesperson said at the time. “Participation is voluntary, with no obligation to provide feedback or use the tool. We’ve been excited to offer these artists free access and will continue supporting them through grants, events, and other programs.”

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The $500 billion Nvidia question, and 4 others, CEO Jensen Huang must answer tonight

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The 0 billion Nvidia question, and 4 others, CEO Jensen Huang must answer tonight

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Blip, dip, pullback or the beginning of the end? Global investors weigh in on stock sell-off

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Blip, dip, pullback or the beginning of the end? Global investors weigh in on stock sell-off

Global investor sentiment for artificial intelligence remains buoyant, despite on the ongoing stock sell-off.  

European and Asia markets have seen days of consecutive losses, tracking their U.S. counterparts lower as pressures mount on AI-related stocks and their valuations. The pan-European Stoxx 600 on Tuesday notched its lowest level in a month, with major bourses opening mixed on Wednesday, while Asia-Pacific markets fell.  

Stateside, stock futures were little changed overnight after major U.S. indexes extended their losses. AI-related stocks such as NvidiaPalantir, and Microsoft are among those feeling the pressure.

“We do think this is an AI specific pullback. We don’t think this is the beginning of the bear market,” Emma Wall, head of investment analysis at Hargreaves Lansdown, told CNBC’s “Squawk Box Europe.”  

When considering whether this is the “beginning of the end” or a moment marking “the big pullback,” Wall argued that while we are overdue a “major global market correction,” the current downturn is yet to bring this shift.

Many markets outside of the U.S. — particularly in Europe and the U.K. — already reflect much of the negative news, she said, adding that she sees the pressure as sector specific.

Nvidia earnings preview: Investors brace for AI reality check

It is, however, an opportunity to rebalance portfolios, as “even taking into consideration this week, most people have had a really good run, even in AI stocks,” Wall said.

Mike Wilson, chief U.S. equity strategist and chief investment officer at Morgan Stanley, echoed this sentiment. He said markets have been in a correction for the past six weeks but “it’s not the end of the AI cycle.” 

All eyes are on Nvidia, considered the bellwether of AI, as it’s due to post third-quarter earnings after the closing bell on Wednesday.  

“Whatever happens tonight is, if it is a blip, is a pullback, it’s probably a dip to be bought. But I think we are in the midst of somewhat of a correction right now,” Wilson told CNBC’s “Inside India,” adding that he thinks it’s the middle-inning.

“The credit part of this spending is just beginning, meaning we’re just starting to raise money in the credit markets. It’s not like that money is going to sit there and they’re not going to spend it, which means there’s probably time on the clock with these intermittent kind of pullbacks,” he added.  

Morgan Stanley's Mike Wilson: Won't be a straight line to 7,800 S&P 500 target for 2026

Companies and investors are engaged in a delicate dance.

On one side, AI labs and their partners are making big promises and aggressive plays, according to Jason Thomas, head of global research and investment strategy at Carlyle. “But it’s not incumbent upon investors to believe them,” he told CNBC’s Julianna Tatelbaum, from the firm’s annual conference.

“Investors, of course, have to ensure that they are getting compensated for the risk that things don’t work out quite as planned, and I think that there’s a sense that perhaps there’s been some assets in the space that have been priced to best case scenarios. So I think that that’s the reassessment that’s going on right now,” he said.

Hyperscalers’ rising capex

The sell-off comes as the pace of debt dealmaking picks up, fueling speculation that it may have unsettled investors, many of whom have remained bullish on AI as long as companies post sound earnings. Google-owner Alphabet and Meta have issued bonds, for example.  

“It’s not a problem, as long as the funding markets are there, meaning they’re raising the debt,” Wilson added. “I mean, there’s investors lined up,” he said.

It does however, become a problem when this is no longer the case, but “we haven’t seen that yet,” he said.

AI has fundamentally changed the strategy for many Big Tech firms, particularly when it comes to U.S. hyperscalers, which have morphed into capex-heavy companies from once asset-light businesses. Global investors are now assessing this new dynamic. Bank of America‘s latest Global Fund Managers Survey found that, for the first time in two decades, fund managers are concerned about hyperscalers “overinvesting.

“[Hyperscalers] traded at very high price-to-book ratios, which made a lot of sense. You don’t value a money-printing machine based on the cost of the paper or based on the cost of the printing press. And that’s essentially what they were, these massive money printing machines where most of their assets were intangible, proprietary technology, the digital platforms,” said Carlyle’s Thomas.

“Now they’ve actually started to invest so much that 70% of their cash flow is being consumed by capital spending and, if you look at their book value now, 70% actually consists of property, plant and equipment, largely data centers. That’s a four-fold increase from a decade ago,” he added.

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Dutch halt state intervention at Chinese-owned chipmaker Nexperia, paving way for exports to resume

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Dutch halt state intervention at Chinese-owned chipmaker Nexperia, paving way for exports to resume

This photograph shows a general view of Nexperia headquarters in Nijmegen on November 6, 2025.

John Thys | Afp | Getty Images

The Dutch government on Wednesday said it suspended its intervention at Chinese-owned chipmaker Nexperia, following constructive talks with Chinese authorities.

“We see this as a show of goodwill,” Dutch Economy Minister Vincent Karremans said in a statement, posted on social media platform X.

In a separate letter to parliament, Karremans said it had become clear Beijing now appeared to be permitting companies from European and other countries to export Nexperia chips, adding that “this is an important step.”

The development appears to bring an end to a bitter dispute between the Netherlands and China, one that had prompted global automotive groups to raise the alarm over a worsening chip shortage.

The Dutch economic affairs ministry said the country considered it to be “the right moment to take a constructive step” by suspending the order under the so-called Goods Availability Act. It added that it would continue to hold talks with Chinese authorities over the coming weeks.

CNBC has reached out to Nexperia, which is based in the Netherlands but owned by the Chinese company Wingtech, and the Chinese embassy in the U.K. for comment.

The situation involving Nexperia began in September, when the Dutch government invoked a Cold War-era law to effectively take control of the company. The highly unusual move was reportedly made after the U.S. raised security concerns.

In making the decision, the Dutch government cited fears that technology from the company — which specializes in the high-volume production of chips used in automotive, consumer electronics and other industries — “would become unavailable in an emergency.”

China responded by blocking exports of the firm’s finished products.

European Union trade chief Maros Sefcovic on Wednesday welcomed the Dutch government’s decision to suspend its intervention at Nexperia, saying the move will help to stabilize strategic supply chains.

“Continued constructive engagement with partners remains essential to securing reliable global flows. I stay in close contact with all my counterparts,” Sefcovic said in a post on X.

Shares of Europe’s auto giants were trading mixed on Wednesday morning. Milan-listed Stellantis, the parent of Jeep, RAM, Dodge and Chrysler, was last seen up 0.1%.

Germany’s Volkswagen, Mercedes-Benz Group and BMW, meanwhile, were all trading slightly lower at 11:12 a.m. London time (6:12 a.m. ET).

— CNBC’s Michael Wayland contributed to this report.

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