After flattering and funding FIFA, Saudi Arabia will today be confirmed as hosts of the 2034 World Cup by acclamation of football nations rather than a vote.
It is the rapid conclusion to a 14-month process engineered to secure their victory but a strategic success for the kingdom in avoiding a protracted contest.
And scrutiny of the fast-tracked process – ending at a virtual FIFA Congress – has diminished the spotlight on discriminatory laws, human rights violations and working conditions as 15 stadiums are built for its biggest sporting spectacle.
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But FIFA endorses the Saudi view that a World Cup can be a catalyst for change by introducing labour reforms and providing more rights for women.
Bid leader Hammad Albalawi insists: “We are a young nation seizing this opportunity.”
Image: Crown Prince Mohammed bin Salman and FIFA President Gianni Infantino pictured at the 2018 World Cup. Pic: Alexei Nikolsky/Sputnik, Kremlin Pool Photo via AP
An opportunity that has been facilitated by Gianni Infantino; the Saudis knowing the touch-points to pander to the globe-trotting FIFA president who collects photos for Instagram alongside the powerful and wealthy.
No country – where FIFA does not have offices – has been visited more by him in recent years.
By contrast, he never seemed to visit Australia before it hosted the Women’s World Cup in 2023 to check on preparations.
Even in the midst of Switzerland’s pandemic restrictions, when non-essential travel was advised against from FIFA’s base, Mr Infantino went to Saudi in early 2021 to be filmed talking up the oil-rich country in a government PR video, in a ceremonial sword dance around palaces of Diriyah.
It was clear where his priorities were as the Saudis proved savvy at winning over the governing body holding the keys to the World Cup hosting.
Mr Infantino skipped FIFA’s own large video gaming tournament in Liverpool this August to launch Saudi’s Esports World Cup in Riyadh alongside Crown Prince Mohammed bin Salman.
That was before FIFA officially launched the 2034 bidding process.
And Mr Infantino has not held a single open news conference in the year since being accused of rigging the bidding process to help the Saudis – denying journalists the chance to put the claims to him directly.
On the face of it, Mr Infantino can claim to have introduced a more open and transparent bidding process than his predecessors oversaw with published inspection reports and scoring.
There was also the ability for any country to enter – as long as you were from the Asia or Oceania regions.
And only if you could decide in less than four weeks whether your country could handle and fund a 48-team tournament with 104 matches – beyond nations with an electorate to consider and budgets to balance.
It was all assisted by a behind-the-scenes secret deal that knocked Europe, Africa and South America out of contention – combining their six countries bidding for the 2030 World Cup into a single, unprecedented mammoth tournament plan.
Those regions then became ineligible to try to host the 2034 tournament.
So all paths – like so many in sport – now lead to Riyadh in 2034.
For Mark Pieth, who advised Sepp Blatter’s FIFA on anti-corruption and governance changes, it is all a “turn for the worse”.
The Swiss law professor told Sky News: “We tried to reform FIFA. What we’re now seeing is quite abominable.
“You have FIFA trying to break all the rules that they’ve given themselves, starting with deciding on two World Cups at the same time, no competition, manipulated reports and finally acclamation instead of a vote.”
The rigging claim would be disputed by FIFA, which yesterday said auditors BDO “concluded that both evaluation processes were executed with objectivity, integrity and transparency”.
Image: Newcastle United fans celebrate the Saudi takeover in 2021. Pic: AP
There has been little dissent across world football – even countries like Germany that took a vocal stand against Qatar while insisting they would not “gloss over” Saudi issues.
The English Football Association has been deliberating over whether to provide a public position on Saudi – a delicate balancing act while considering a future Women’s World Cup bid and needing FIFA on side.
And the FA speaking out on Saudi – if not the FIFA process – would put it at odds with Prime Minister Sir Keir Starmer who was in Riyadh this week for talks with the crown prince.
But one country that has led the charge against FIFA is Norway.
Their football association head, Lise Klaveness, first broke ranks to tell Sky News: “When decisions are made in closed rooms, it’s the opposite of what the reforms were promising us.”
And on Tuesday she confirmed Norway would attempt to abstain – although FIFA is set to avoid a vote.
Image: The King Abdullah sports city stadium, in Jiddah, Saudi Arabia. Pic: AP Photo/Hassan Ammar
She said: “The lack of predictability and open processes challenges trust in FIFA as the global custodian of football.”
It was Mr Infantino who was swept to power after the discredited Blatter reign ended in a wave of convictions of football officials after raids in 2015.
And the former general secretary at European governing body UEFA even sat on the reform committee that attempted to curb the powers of FIFA presidents before he ascended to that position himself and adjusted term limits to remain in post longer.
Miguel Maduro, who was forced out as governance chief by Mr Infantino, told Sky News: “They promised a much higher degree of transparency on how the bidding was going to take place. We saw nothing of that type in this process.
“Basically, it is something that was cooked internally, within what I usually call the political cartel that dominates FIFA.”
The pick cannot be reversed.
But there can be moves to protect the conditions of the migrant workforce – already said by Human Rights Watch to exceed 13 million in Saudi – as 15 stadiums and vast wider infrastructure is built up.
Despite none of the stadiums being complete yet, FIFA still gave the Saudis the highest scoring since the inspection process was introduced for World Cup bidding by Mr Infantino.
FIFA’s inspection report did express concerns about “indecent working conditions” and found gaps complying with “international standards” that “contradict Islamic law”.
There are assurances fans will face no discrimination but anti-LGBTQ+ laws remain – a red line the conservative nation cannot cross and unmentioned in the mandatory human rights risk assessment.
Image: Tyson Fury fights Oleksandr Usyk at the Kingdom Arena in Riyadh, Saudi Arabia, in May. P:ic: AP Photo/Francisco Seco
But football is far from the first sport to be seduced by the Saudi riches – helping them cleanse the country’s image and distract from rights issues.
Boxing’s biggest bouts are now there, there has been an attempted takeover of golf by launching the rebel LIV series and a $1m golden ball was added to allow the kingdom to put its lavish imprint on snooker.
Much is bankrolled by the $900bn Public Investment Fund which has owned Newcastle United for three years.
And the sovereign wealth fund has a stake in state oil firm Aramco which became a FIFA sponsor in April.
Streaming platform DAZN, which has close ties to Saudi, seems to have bailed out FIFA’s new 32-team Club World Cup with a reported $1bn global broadcasting deal announced last week without a clear ability to recoup the cash as games air free.
No wonder dissent has been brushed aside by FIFA – even from the US where the Club World Cup will be staged next year followed by the main men’s World Cup in 2026.
Democrat senators Ron Wyden and Dick Durbin wrote to Mr Infantino in October: “The kingdom continues to torture dissidents, engage in extrajudicial killings, discriminate against the LGBTQ+ community, oppress women and religious minorities, exploit and abuse foreign workers, and restrict almost all political rights and civil liberties.”
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1:08
Khashoggi’s widow on World Cup
Image: Argentina’s Lionel Messi lifts the World Cup in Qatar. Pic: AP
For many in football – particularly domestic leagues – the bigger concern will be the impact on the calendar.
There are no commitments to stage the tournament in the typical June-July slot, with January-February 2034 looking more likely to avoid clashing with Ramadan and the Hajj.
Qatar 2022’s November-December slot showed how football can accommodate a switch without long-term damage to the club game.
But the message from within Saudi is they are a very different proposition to the first Middle East hosts – even if this World Cup pick is as controversial.
Where Qatar still lacks a vibrant local football culture, Saudi is home to Asia’s most successful team – Al Hilal.
Esteve Calzada, the CEO of Al Hilal, told Sky News: “Qatar World Cup even with so much criticism, I think there is a general consensus it was ultimately a very successful World Cup.
“In our case I’m sure it will be the same. It’s a proper-sized country with passionate fans.”
Now there is a decade to convince the world’s football fans to descend on Saudi Arabia.
FIFA has delivered the sporting prize the crown prince craved in the easiest of football matches to win – one without any opponent.
Volodymyr Zelenskyy has said Ukraine is “most interested in peace” and confirmed officials will hold talks with US partners in Saudi Arabia next week about ending the war with Russia.
It comes as Sir Keir Starmer is due to hold talks with European leaders on Friday about Ukraine.
The prime minister and French President Emmanuel Macron are seeking countries willing to supply troops for a peacekeeping force to defend a potential deal. The suggested agreement has already been rejected by Russia.
In his nightly address on Thursday, the Ukrainian president said his country was “most interested in peace”.
He also appeared to signal relations between the US and Ukraine were getting back on track after his disastrous White House visit – saying talks will take place in Saudi Arabia, but suggested he would not be part of those discussions.
The Ukrainian president said: “I am scheduled to visit Saudi Arabia to meet with the crown prince.
“After that, my team will stay in Saudi Arabia to work with American partners. Ukraine is most interested in peace.”
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He added: “As we told President Trump, Ukraine is working and will work exclusively constructively for a quick and reliable peace.”
Meanwhile, in an exchange with reporters on Thursday, the US president said his administration had made “a lot of progress” in recent days with both Ukraine and Russia, but did not specify further.
“I think what’s going to happen is Ukraine wants to make a deal, because I don’t think they have a choice,” Mr Trump said.
“I also think that Russia wants to make a deal because in a certain different way – a different way that only I know, only I know – they have no choice either.”
Image: President Donald Trump speaks at a joint session of Congress. Pic: Reuters
Earlier on Thursday, Steve Witkoff, a senior US official, praised a letter sent from Mr Zelenskyy to Mr Trump as a “positive first step” following their unsuccessful meeting.
“We are now in discussions to coordinate a meeting with the Ukrainians in Riyadh or even potentially Jeddah,” he said. “The city is moving around a little bit, but it will be Saudi Arabia.”
Mr Witkoff said Washington was trying to agree on a framework for a possible peace agreement in Ukraine.
Defence Secretary John Healey said Mr Trump has “asked Europe to step up, and we are” as he started talks in Washington with his US counterpart Pete Hegseth on Thursday.
Mr Hegseth said it was “very encouraging” to see France and the UK say they are prepared to take a leading role.
Sir Keir has been seeking to support Ukraine and show Mr Trump the UK is committed to stepping up its defence efforts – while mooting plans for a peacekeeping force.
Russian foreign minister Sergei Lavrov said the move would amount to the “direct, official and unveiled involvement of NATO members in the war against Russia”.
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Russian ambassador speaks to Sky News
European leaders meanwhile backed new defence spending plans aimed at freeing billions for the continent’s security.
The 27 leaders signed off on a move to loosen budget restrictions so that willing EU countries can increase their spending.
On Thursday evening, Russia launched a mass drone attack on the Black Sea port of Odesa, damaging energy infrastructure and starting fires, according to a local governor.
Russia wants “quick peace” in Ukraine and London is at the “head of those resisting” it, the Russian ambassador to the UK has told Sky News.
In an interview on The World With Yalda Hakim, Andrei Kelin accused the UK, France and other European nations of not wanting to end the war in Ukraine.
“We are prepared to negotiate and to talk,” he said. “We have our position. If we can strike a negotiated settlement… we need a very serious approach to that and a very serious agreement about all of that – and about security in Europe.”
Image: Russian ambassador Andrei Kelin speaks to Yalda Hakim
US President Donald Trump held a surprise phone call with his Russian counterpart Vladimir Putin last month, shocking America’s European allies. He went on to call Ukrainian President Volodymyr Zelenskyy a “dictator” and relations between the pair were left in tatters after a meeting in the Oval Office descended into a shouting match.
Days later, the US leader suspended military aid to Ukraine, though there were signs the relationship between the two leaders appeared to be on the mend following the contentious White House meeting last week, with Mr Trump saying he “appreciated” a letter from Mr Zelenskyy saying Kyiv was ready to sign a minerals agreement with Washington “at any time”.
In his interview with Sky News’ Yalda Hakim, Mr Kelin said he was “not surprised” the US has changed its position on Russia’s full-scale invasion of Ukraine, which began in 2022, claiming Mr Trump “knows the history of the conflict”.
“He knows history and is very different from European leaders,” he added.
I’ve interviewed the Russian ambassador to the UK, Andrei Kelin, on a number of occasions, at times the conversation has been tense and heated.
But today, I found a diplomat full of confidence and cautiously optimistic.
The optics of course have suddenly changed in Russia’s favour since Donald Trump was elected.
I asked him if Russia couldn’t believe its luck. “I would not exaggerate this too much,” he quipped.
Mr Kelin also “categorically” ruled out European troops on the ground and said the flurry of diplomatic activity and summits over the course of the past few weeks is not because Europeans want to talk to Moscow but because they want to present something to Mr Trump.
He appeared to relish the split the world is witnessing in transatlantic relations.
Of course the ambassador remained cagey about the conversations that have taken place between President Trump and Vladimir Putin.
There is no doubt however that Russia is welcoming what Mr Kelin says is a shift in the world order.
Peace deal ‘should recognise Russian advances’
The Russian ambassador said Moscow had told Washington it believed its territorial advances in Ukraine “should be recognised” as part of any peace deal.
“What we will need is a new Ukraine as a neutral, non-nuclear state,” he said. “The territorial situation should be recognised. These territories have been included in our constitution and we will continue to push that all forces of the Ukrainian government will leave these territories.”
Asked if he thought the Americans would agree to give occupied Ukrainian land to Russia, he said: “I don’t think we have discussed it seriously. [From] what I have read, the Americans actually understand the reality.”
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31:20
In full: Russian ambassador’s interview with Sky’s Yalda Hakim
Moscow rules out NATO peacekeepers in Ukraine
He said Russia “categorically ruled out” the prospect of NATO peacekeepers on the ground in Ukraine – a proposal made by UK Prime Minister Sir Keir Starmer and French President Emmanuel Macron – saying “they have no rules of engagement” and so would just be “sitting in cities”.
“It’s senseless” and “not for reality,” Mr Kelin added.
He branded the temporary ceasefire raised by Mr Zelenskyy “a crazy idea”, and said: “We will never accept it and they perfectly are aware of that.
“We will only accept the final version, when we are going to sign it. Until then things are very shaky.”
He added: “We’re trying to find a resolution on the battlefield, until the US administration suggest something constructive.”
The United States is “finally destroying” the international rules-based order by trying to meet Russia “halfway”, Ukraine’s ambassador to the UK has warned.
Valerii Zaluzhnyi said Washington’s recent actions in relation to Moscow could lead to the collapse of NATO– with Europe becoming Russian President Vladimir Putin‘s next target.
“The failure to qualify actions of Russiaas an aggression is a huge challenge for the entire world and Europe, in particular,” he told a conference at the Chatham House think tank.
“We see that it is not just the axis of evil and Russia trying to revise the world order, but the US is finally destroying this order.”
Image: Valerii Zaluzhnyi. Pic: Reuters
Mr Zaluzhnyi, who took over as Kyiv’s ambassador to London in 2024 following three years as commander-in-chief of the Ukrainian armed forces, also warned that the White House had “questioned the unity of the whole Western world” – suggesting NATO could cease to exist as a result.
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But on the same day, the US president ordered a sudden freeze on shipments of US military aid to Ukraine,and Washington has since paused intelligence sharing with Kyiv and halted cyber operations against Russia.
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Mr Zaluzhnyi said the pause in cyber operations and an earlier decision by the US to oppose a UN resolution condemning Russian aggression in Ukraine were “a huge challenge for the entire world”.
He added that talks between the US and Russia – “headed by a war criminal” – showed the White House “makes steps towards the Kremlin, trying to meet them halfway”, warning Moscow’s next target “could be Europe”.