E-lixr pivots business model to enable a globally unified electric water taxi network
Young electric water taxi service E-lixr is pivoting its previous business strategy to become the US’s first operator of all-electric vessels. It now seeks to support new and existing marine fleet operators with a unified platform.
E-lixr is a new company founded by Sam Payrovi and Nathalie Paiva. Together, they formed ARKHAUS, an innovative new social club on the waters of Miami, which we have covered on Electrek in the past.
For this venture, Payrovi and Paiva recruited the expertise of Aaron Leatherwood, a US Coast Guard licensed chief engineer and retired USCG Commander, who signed on as E-lixr’s director of marine operations.
During that September 2024 business announcement, E-lixr shared that it was “emerging at a crucial time, post-pandemic, as an increase in environmental awareness, urban congestion, and technological advancements have converged to create the ideal conditions for alternative transport solutions.”
Here, we learned that E-lixr’s initial transport solutions would include electric water taxi services in the US, beginning in Miami. To begin, E-lixr divulged plans to launch a pilot service of its water taxis on the waterways of Biscayne Bay this past fall, starting with two traditional Axopar vessels.
That initial rollout was its “Pre-lectric service” to begin testing taxi routes at the start of Miami’s busy tourism season before transitioning to a more sustainable marine fleet to reduce carbon emissions and noise pollution on the water.
The original plan was to introduce the nation’s first all-electric waterborne transportation service powered by its own zero-emission E-lixr vessels, designed in-house. However, an update from E-lixr today states that the startup is less focused on being the first and only electric water taxi network in the US and is now more focused on developing and supporting a universal network of vessels that will eventually extend beyond the region to a global scale.
E-LIXR looks to create a global electric water taxi network
Per a press release from E-lixr this morning, the marine mobility network has decided to pivot its business strategy away from simply becoming the first nationwide operator of all-electric water taxis. Instead, it aims to create a nationwide and international network of all-electric operators under a single, recognizable brand.
To do so, E-lixr says it will empower new existing and fleet operators through a unified platform-based business model to enable faster scalability. Thus, E-lixr will look to position itself as a resource and enabler for current water taxi operators looking to “modernize, decarbonize, and streamline their operations.”
E-lixr says this strategy shift also enables international operators to join its planned network helping accelerating its plans for global reach and environmental impact on Earth’s waters. E-lixr co-founder and CEO Sam Payrovi elaborated:
Our goal is to make all-electric waterborne transportation accessible and ubiquitous. This approach not only benefits operators but also expedites the transition to sustainable water transportation. We’re making it as seamless as possible for operators to transition to electric. Our platform is designed to handle the heavy lifting so operators can focus on serving their customers
As part of its reimagined business strategy, E-lixr intends to establish a network of existing medium- and large-scale operators as well as individual entrepreneurs operating on smaller waterways. In regions without suitable operators, E-lixr will partner with new entities to establish electric water taxi operations.
The company will then provide those network operators who get an invite to participate with a suite of tools, resources, and services to launch and maintain electric water taxi or ferry services. E-lixr intends to help facilitate access to approved electric boats, financing solutions, tech platforms for ticketing, routing, and onboard purchases, plus the necessary marketing campaigns to build a customer base, charging infrastructure installation and maintenance, and even legal support.
The overall goal is to provide water taxi fleet operators in its network with Operators an ecosystem of centralized technology that integrates rider, captain, and host applications into one, enabling everything from ticket sales to onboard hospitality. E-lixr even shared plans to help facilitate first- and last-mile connections through partnerships with rideshare services on land. Payrovi shared more insight:
Riders will be able to book an entire journey, from home to waterfront to destination, all in a single transaction. This convenience dramatically expands the customer base for our operators.
As we reported in September, E-lixr has already designed its own electric water taxi vessel to meet US Coast Guard commercial inspection requirements. However, the startup shared it now recognizes the need for a more diverse fleet in order to serve a multitude of different waterways and operational demands.
As part of the new business platform, E-lixr wants to partner with OEMs worldwide, then approve their vessels for operations within its electric water taxi network and help bring production of those vessels to the US. the enable this, the company said it plans to establish a dedicated US shipyard that will provide international OEMs with a production hub to help expedite the development, integration, and adoption of electric boats.
E-lixr will initially launch as the operator in its home market of Miami and potentially a few other US markets before handing those operations off to third parties over time so that it can focus on new cities and international expansion.
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![Is this the Hyundai Santa Fe EV? Well, sort of [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/10/Hyundai-Santa-Fe-EV.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
Hyundai’s midsize SUV is already due for a facelift, including a new design and electrified powertrain. It’s not a pure EV, but the new Hyundai Santa Fe will offer electric-only driving.
Is Hyundai launching the Santa Fe EV?
The Santa Fe is slightly bigger than the Tesla Model Y and one of Hyundai’s most popular vehicles, so an EV version would make sense, right?
Hyundai introduced hybrid and plug-in hybrid powertrains for the 2021 model year. The fifth-generation, launched last year, brought a bold new look, added power, and a new hybrid option.
Now, it’s official, the next Santa Fe will be radically different from the current model. A camouflaged prototype was spotted in South Korea with a few design updates, but that’s not all.
Although it’s still under wraps, a sticker on the side of the vehicle confirms that this Santa Fe is actually an extended-range electric vehicle (EREV). Hyundai announced plans to launch its first EREV in 2027 during last month’s CEO Investor Day.
According to Hyundai, the new electrified vehicle will offer an “EV-like” driving experience, delivering over 600 miles (960 km) of combined range.
The vehicle is still equipped with a battery for pure EV driving, but it also has a gas engine that acts as a generator to extend the driving range when the battery gets low. Hyundai will use in-house batteries, which it claims will offer “full EV power performance with less than half the battery capacity.”
The video from HealerTV takes a closer look at the vehicle to show where the battery and high-voltage lines are located.
Although it’s covered, you can see a few design updates, including new head and rear lights that appear closer to the Palisade.
While Hyundai is preparing to launch the Santa Fe EREV, Genesis is also planning to introduce its first extended-range EV. We caught a sneak peek of the Genesis GV70 EREV earlier this month, which is also expected to arrive in 2027. It will follow the luxury brands’ first hybrid, the GV80, due out next year.
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In the last week, two former Tesla self-driving/Autopilot program leaders have commented on the state of autonomous driving, telling a very different story than their former boss, Elon Musk.
Elon Musk has been notoriously wrong about predicting when Tesla would solve self-driving.
The CEO first announced that “all Tesla vehicles produced since 2016 have all the hardware necessary to achieve full self-driving,” and then claimed, every year from 2019 to 2025, that Tesla would deliver the capability through software updates by the end of each year.
He reiterated the prediction recently, saying Tesla would remove the safety monitor from its robotaxi service in Austin and enable “unsupervised self-driving” in consumer vehicles by the end of 2025.
There’s been a running gag at Tesla about engineers finding out that the company is supposed to deliver something as Musk announces it publicly – leading to a large discrepancy between what Tesla is working on and what Musk claims it will deliver.
Self-driving has been a good example.
While Musk has repeatedly claimed for the last 6 years that Tesla is on the verge of solving autonomy, the people actually working on the technology are not really in agreement. Some of them who left are starting to speak out.
Andrej Karpathy, Tesla’s former head of artificial intelligence, who led the Autopilot and self-driving programs at Tesla from 2017 to 2022, recently warned that autonomous driving is far from a solved problem.
In a new podcast this week, the AI expect again warned that autonomy is not solved:
He said that he would “push pack” on the idea that what we are seeing in the world of autonomy today, with Tesla and Waymo, means it is a solved problem.
Karpathy said:
“[…] I think basically what takes the long amount of time and the way to think about it is that it’s a march of nines and every single nine is a constant amount of work, so every single nine is the same amount of work, so when you get a demo and something works 90% of the time, that’s just the first nine, and then you need the second nine, and third nine, fourth nine, fifth nine, and while I was at Tesla for five years or so, i think we went through maybe three nines or two nines. I don’t know, but like multiple nines of iteration, there’s still more nines to go, and so that’s why these things take so long […]”
Some data support what the engineer is claiming, as the latest FSD Beta software updates that the Tesla team delivered under his leadership did result in a significant reduction in driver intervention, but the progress has been much less evident since:
The first few ‘9s’ deliver a much greater impact, statistically, than the next ones, even though, as Karpathy pointed out, the next ones are just as important and they are just as tricky as the previous 9s.
While he highlights that there’s still a lot of work to be done, Karpathy did say that he belives Tesla’s approach to be more scalable.
He is not the only former Tesla Autopilot program leader to speak out recently.
Sterling Anderson is recognized as the first Autopilot program leader at Tesla in 2015-2016. He now leads global products at GM, which announced this week that it plans to launch level 3 autonomous driving in 2028.
During the event announcing the new autonomous driving timeline at GM, Anderson took a jab at his former employer:
Our customers have driven over 700 million hands-free miles with Super Cruise without a single accident attributed to the technology. I led Autopilot, and you can’t say that for Autopilot. I think this is the long-term play: we build trust with customers by delivering safe products.
He has a point considering Tesla is currently flooded with lawsuits related to accident that involved its Autopilot or ‘Full Self-Driving’ features.
The GM executive favor the more careful approach to autnomous driving.
Electrek’s Take
As I often point out, there’s what Elon says, and there’s what Tesla’s lawyers say.
Elon’s own lawyers say Tesla shareholders shouldn’t listen to him, calling his statements “mere corporate puffery.” That’s an actual quote.
I do believe that Tesla will achieve unsupervised self-driving in consumer vehicles at someone point, but I don’t have any evidence that it is close to happen.
As Karpathy said, there are still several 9s to go through before it can be at 99.9999999%, which is needed for level4-5 autonomy, and each of those 9s represent years of work.
I think there’s a clear discrepenacy between how Elon talks about self-driving at Tesla and what people who are actually building those systems, like Anderson and Karpathy from 2015 to 2022, are experiencing.
Elon has been lucky to find Ashok, Tesla’s current self-driving leader, who seems to be perfectly willing to endorse his consistently wrong FSD predictions.
It’s not really surprising when you know that Ashok is the one who produce the infamous FSD demo of 2016. As Karpathy pointed out, we should be doubtful of AI demos.
Looking the prediction markets, people don’t really believe in what Elon is claiming. On Polymarket, people who have been betting on Tesla’s not delivering unsupervised self-driving this year have made a lot of money:
Elon reitereted the goal this week and the “no” answer still gained ground after his claim that Tesla was on track.
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This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes Rivian’s new ALSO e-bike, FLIT sells a pound of caviar with its new lightweight folding e-bike, Florida wants e-bike riders to get a license, and more.
The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the Wheel-E podcast today:
Here’s the live stream for today’s episode starting at 11:00 a.m. ET (or the video after 12:00 p.m. ET):
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