Young electric water taxi service E-lixr is pivoting its previous business strategy to become the US’s first operator of all-electric vessels. It now seeks to support new and existing marine fleet operators with a unified platform.
E-lixr is a new company founded by Sam Payrovi and Nathalie Paiva. Together, they formed ARKHAUS, an innovative new social club on the waters of Miami, which we have covered on Electrek in the past.
For this venture, Payrovi and Paiva recruited the expertise of Aaron Leatherwood, a US Coast Guard licensed chief engineer and retired USCG Commander, who signed on as E-lixr’s director of marine operations.
During that September 2024 business announcement, E-lixr shared that it was “emerging at a crucial time, post-pandemic, as an increase in environmental awareness, urban congestion, and technological advancements have converged to create the ideal conditions for alternative transport solutions.”
Here, we learned that E-lixr’s initial transport solutions would include electric water taxi services in the US, beginning in Miami. To begin, E-lixr divulged plans to launch a pilot service of its water taxis on the waterways of Biscayne Bay this past fall, starting with two traditional Axopar vessels.
That initial rollout was its “Pre-lectric service” to begin testing taxi routes at the start of Miami’s busy tourism season before transitioning to a more sustainable marine fleet to reduce carbon emissions and noise pollution on the water.
The original plan was to introduce the nation’s first all-electric waterborne transportation service powered by its own zero-emission E-lixr vessels, designed in-house. However, an update from E-lixr today states that the startup is less focused on being the first and only electric water taxi network in the US and is now more focused on developing and supporting a universal network of vessels that will eventually extend beyond the region to a global scale.
Source: E-LIXR
E-LIXR looks to create a global electric water taxi network
Per a press release from E-lixr this morning, the marine mobility network has decided to pivot its business strategy away from simply becoming the first nationwide operator of all-electric water taxis. Instead, it aims to create a nationwide and international network of all-electric operators under a single, recognizable brand.
To do so, E-lixr says it will empower new existing and fleet operators through a unified platform-based business model to enable faster scalability. Thus, E-lixr will look to position itself as a resource and enabler for current water taxi operators looking to “modernize, decarbonize, and streamline their operations.”
E-lixr says this strategy shift also enables international operators to join its planned network helping accelerating its plans for global reach and environmental impact on Earth’s waters. E-lixr co-founder and CEO Sam Payrovi elaborated:
Our goal is to make all-electric waterborne transportation accessible and ubiquitous. This approach not only benefits operators but also expedites the transition to sustainable water transportation. We’re making it as seamless as possible for operators to transition to electric. Our platform is designed to handle the heavy lifting so operators can focus on serving their customers
As part of its reimagined business strategy, E-lixr intends to establish a network of existing medium- and large-scale operators as well as individual entrepreneurs operating on smaller waterways. In regions without suitable operators, E-lixr will partner with new entities to establish electric water taxi operations.
The company will then provide those network operators who get an invite to participate with a suite of tools, resources, and services to launch and maintain electric water taxi or ferry services. E-lixr intends to help facilitate access to approved electric boats, financing solutions, tech platforms for ticketing, routing, and onboard purchases, plus the necessary marketing campaigns to build a customer base, charging infrastructure installation and maintenance, and even legal support.
The overall goal is to provide water taxi fleet operators in its network with Operators an ecosystem of centralized technology that integrates rider, captain, and host applications into one, enabling everything from ticket sales to onboard hospitality. E-lixr even shared plans to help facilitate first- and last-mile connections through partnerships with rideshare services on land. Payrovi shared more insight:
Riders will be able to book an entire journey, from home to waterfront to destination, all in a single transaction. This convenience dramatically expands the customer base for our operators.
As we reported in September, E-lixr has already designed its own electric water taxi vessel to meet US Coast Guard commercial inspection requirements. However, the startup shared it now recognizes the need for a more diverse fleet in order to serve a multitude of different waterways and operational demands.
As part of the new business platform, E-lixr wants to partner with OEMs worldwide, then approve their vessels for operations within its electric water taxi network and help bring production of those vessels to the US. the enable this, the company said it plans to establish a dedicated US shipyard that will provide international OEMs with a production hub to help expedite the development, integration, and adoption of electric boats.
E-lixr will initially launch as the operator in its home market of Miami and potentially a few other US markets before handing those operations off to third parties over time so that it can focus on new cities and international expansion.
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The Goodwood Festival of Speed happened this weekend, and Ford’s electric SuperTruck managed to beat every other vehicle, gas or electric, to the top of the hill.
The Goodwood Festival of Speed is a yearly event on the grounds of Goodwood House, a historic estate in West Sussex, England. The event started in 1993, and has become one of the largest motorsports festivals in the world.
Many companies attend Goodwood to debut new models, and enthusiasts or race teams will show off rare or customized vehicles or race unique cars.
One of the central features of the event is the Goodwood hillclimb, a short one-way race up a small hill on the property. The track is only 1.17mi/1.89km long, with a 304ft/92.7m uphill climb. It’s not a particularly taxing event – merely a fun way to show off some classic or unique racing vehicles.
Many of these cars came just to show off, to do a demonstration run up the hill and join the company of the world’s most exotic hypercars.
But some cars show up for the glory, and join “the shootout,” the sprint up the hill for the best time.
And Ford didn’t come to show off, it came to win. And in order to win, it brought…. a truck.
The F-150 “SuperTruck” / Source: Ford
Ford’s SuperTruck is a one-off, 1,400+ horsepower prototype electric vehicle, supposedly based on the F-150 Lightning, but in fact bearing almost no similarity or even resemblance.
It’s been festooned with aerodynamic elements all about, lowered, equipped with race tires, and power output has been boosted to the aforementioned 1,400hp. It was driven by Romain Dumas, who Ford have been using since 2022 to drive their electric prototypes.
For the purposes of a hillclimb, perhaps the most important aspect is the Ford’s electric drive. Hillclimbs are a popular form of racing in Britain, and often consist of a short sprint up a small hill, showcasing acceleration and nimbleness more than anything.
Electric cars do well in this sort of racing due to their instant low-end torque, being able to jump off the line faster than the gas competition. They also tend to have plenty of torque, which helps with carrying them up the hills involved.
EVs do well on longer hillclimbs too, because as races reach higher and higher altitudes, gas cars suffer from reduced power due to less oxygen being available for combustion. EVs don’t suffer from this, so they tend to do well at, say, Pike’s Peak hillclimb – which, incidentally, Ford also brought its SuperTruck to, and also beat everybody at.
This year was not the first time Ford has brought a ridiculous electric chonker to Goodwood. Last year, it brought the SuperVan, which has a similar powertrain to the SuperTruck, and also beat everybody.
The SuperVan’s main competition last year was Subaru’s 670hp “Project Midnight” WRX, piloted by Scott Speed, who Dumas handily defeated by over two seconds, 43.98 to 46.07. And this year, the SuperTruck’s main competition was… the same Subaru, piloted by Speed, who Dumas handily defeated by just under two seconds, 43.23 to 45.03.
Ford did not, however, set an all-time record with the SuperTruck, in fact coming in fifth on the list of fastest runs ever. In front of it are two gas cars and two electric – the gas-powered Gould GR51, a tiny open-wheel race car, with a 42.90; an F1 car driven by Nick Heidfeld that set a 41.6 in 1999; the electric VW ID.R, also piloted by Dumas with a 39.90 (which broke Heidfeld’s 20-year record); and the all-time record holder the electric McMurtry Spierling “fan car,” with a mind-blowing 39.08 in 2019.
You’ll notice something similar about all of these – they’re all small racecars that are actually built for speed, whereas the truck is… a big truck. And yet, Ford still managed to beat every single challenger this year, with its big honker of an EV, because EVs are just better.
Watch the run in full below, starting at 9:34. Blink and you’ll miss it.
And now, if Ford continues its pattern, we’re looking forward to seeing the Super Mustang Mach-E at Goodwood next year, which did well this year at a tough Pike’s Peak, getting first in its class and second overall, likely due to inclement conditions that limited running to the lower portion of the course, limiting the EV’s high-altitude advantages.
Given the Super Mustang is a real racecar, and not a chonky truck, it might even give VW’s ID.R time a run for its money (but, frankly, really has no shot at the overall record, because the Spierling’s “fans” give it an absurdly unbeatable amount of downforce).
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GM is preparing to begin converting production lines at its battery plant in Tennessee later this year for low-cost LFP EV batteries. GM’s joint venture, Ultium Cells, announced additional upgrades at the facility on Monday as it prepares for a new era.
GM will build low-cost LFP EV batteries in the US
After beating out Ford and Hyundai last year to become America’s second-best EV seller, GM is widening its lead in 2025.
Ultium Cells, GM’s joint venture with LG Energy Solution, announced plans to upgrade its Tennessee battery plant on Monday as it prepares to introduce lower-cost lithium-iron-phosphate (LFP) battery cells.
The upgrades build on the $2.3 billion investment announced in April 2021 to convert the facility into a key EV and battery hub. The company initially said the Tennessee plant was “at the heart of GM’s EV strategy,” but that was also when GM was still committed to an all-electric future.
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GM will begin converting production lines to accommodate the lower-cost LFP batteries at the facility later this year. By late 2027, the company expects to start commercial production.
Ultium Cells Spring Hill, Tennessee plant (Source: Ultium Cells)
With LFP batteries, GM said it’s “targeting significant battery pack cost savings compared to today’s high-nickel battery pack while increasing consumer EV choice.”
The Spring Hill, Tennessee, plant currently employs around 1,300 employees. With the ability to produce multiple chemistries, GM said the facility will “guide the next phase of” its battery strategy.
2025 Chevy Equinox EV LT (Source: GM)
After choosing Spring Hill for its LFP batteries, the next step, according to GM, is finding a home for lithium manganese-rich batteries. GM recently announced plans to become the first company to produce LMR prismatic battery cells at commercial scale.
GM plans to build a “next-gen affordable EV) in Kansas (Source: GM)
Meanwhile, GM’s Warren, Ohio, plant will continue producing NCM batteries, which it says have helped it unlock over 300 miles of range.
Electrek’s Take
GM’s electric vehicle sales more than doubled in the second quarter, led by the hot-selling Chevy Equinox EV. The company sold nearly 46,300 EVs in Q2, up 11% from last year.
Chevy is currently the fastest-growing EV brand in the US, while Cadillac claims to have already achieved “EV leader” status in the luxury segment this year. However, that does not include Tesla.
Even GMC is building momentum with the new Sierra EV, seeing strong initial demand, and Hummer EV sales are picking up.
With new, lower-cost batteries on the way, GM aims to continue narrowing the gap with Tesla. GM offers 13 electric vehicles, covering nearly every segment of the market. It already calls the Chevy Equinox EV “America’s most affordable +315 range EV,” but GM has even lower-priced models on the way, including the next-gen Chevy Bolt EV.
Ready to test drive one for yourself? You can use our links below to find Chevy, Cadillac, and GMC EVs in your area.
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Elon Musk is teasing Tesla doing “the most epic demo ever”, but we heard him claim that before and nothing came of it.
On X last night, Tesla CEO Elon Musk said that he was shown something at the Tesla Design Studio and that the company will hold the ” most epic demo ever by the end of the year”:
Just left the Tesla Design Studio. Most epic demo ever by the end of the year. Ever.
I used to get excited about Musk making statements like that, but I was burned one too many times.
In 2016, Musk said this:
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Our goal is, and I feel pretty good about this goal, that we’ll be able to do a demonstration drive of full autonomy all the way from LA to New York … by the end of next year.
The end of 2017 came and went without this demonstration and now in 2025, Tesla can’t do it either.
However, since Musk referenced being at Tesla’s Design Studio, where it mostly works on car designs and advanced features, people are speculating that it’s something else.
A possibility is the next-gen Tesla Roadster, as Musk has made similar comments about it in the past, but they were again about demonstrations that never happened.
Shortly after the unveiling of the next-gen Roadster in 2017, Musk talked about adding cold air thruster to the supercar to allow it to have unprecedented racing performance and even possibly hover over the ground.
5 years later, it never happened, and the Roadster was initially supposed to come to market in 2020. It has never launched.
In 2024, Musk claimed that Tesla would unveil and demo the new Roadster by the end of the year:
It also didn’t happen, and the CEO instead said that Tesla was “close to finalizing design” at the end of 2025.
Electrek’s Take
The comment about the demo makes me think of the Roadster, but it could be something else. Maybe a bot, but I’m not sure out of the design studio.
Either way, for the reasons listed above, it’s hard to get too excited.
You can’t just believe what Musk says these days. Historically, he has been wrong or lied too often, especially about upcoming demonstrations like this new comment.
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