Young electric water taxi service E-lixr is pivoting its previous business strategy to become the US’s first operator of all-electric vessels. It now seeks to support new and existing marine fleet operators with a unified platform.
E-lixr is a new company founded by Sam Payrovi and Nathalie Paiva. Together, they formed ARKHAUS, an innovative new social club on the waters of Miami, which we have covered on Electrek in the past.
For this venture, Payrovi and Paiva recruited the expertise of Aaron Leatherwood, a US Coast Guard licensed chief engineer and retired USCG Commander, who signed on as E-lixr’s director of marine operations.
During that September 2024 business announcement, E-lixr shared that it was “emerging at a crucial time, post-pandemic, as an increase in environmental awareness, urban congestion, and technological advancements have converged to create the ideal conditions for alternative transport solutions.”
Here, we learned that E-lixr’s initial transport solutions would include electric water taxi services in the US, beginning in Miami. To begin, E-lixr divulged plans to launch a pilot service of its water taxis on the waterways of Biscayne Bay this past fall, starting with two traditional Axopar vessels.
That initial rollout was its “Pre-lectric service” to begin testing taxi routes at the start of Miami’s busy tourism season before transitioning to a more sustainable marine fleet to reduce carbon emissions and noise pollution on the water.
The original plan was to introduce the nation’s first all-electric waterborne transportation service powered by its own zero-emission E-lixr vessels, designed in-house. However, an update from E-lixr today states that the startup is less focused on being the first and only electric water taxi network in the US and is now more focused on developing and supporting a universal network of vessels that will eventually extend beyond the region to a global scale.
Source: E-LIXR
E-LIXR looks to create a global electric water taxi network
Per a press release from E-lixr this morning, the marine mobility network has decided to pivot its business strategy away from simply becoming the first nationwide operator of all-electric water taxis. Instead, it aims to create a nationwide and international network of all-electric operators under a single, recognizable brand.
To do so, E-lixr says it will empower new existing and fleet operators through a unified platform-based business model to enable faster scalability. Thus, E-lixr will look to position itself as a resource and enabler for current water taxi operators looking to “modernize, decarbonize, and streamline their operations.”
E-lixr says this strategy shift also enables international operators to join its planned network helping accelerating its plans for global reach and environmental impact on Earth’s waters. E-lixr co-founder and CEO Sam Payrovi elaborated:
Our goal is to make all-electric waterborne transportation accessible and ubiquitous. This approach not only benefits operators but also expedites the transition to sustainable water transportation. We’re making it as seamless as possible for operators to transition to electric. Our platform is designed to handle the heavy lifting so operators can focus on serving their customers
As part of its reimagined business strategy, E-lixr intends to establish a network of existing medium- and large-scale operators as well as individual entrepreneurs operating on smaller waterways. In regions without suitable operators, E-lixr will partner with new entities to establish electric water taxi operations.
The company will then provide those network operators who get an invite to participate with a suite of tools, resources, and services to launch and maintain electric water taxi or ferry services. E-lixr intends to help facilitate access to approved electric boats, financing solutions, tech platforms for ticketing, routing, and onboard purchases, plus the necessary marketing campaigns to build a customer base, charging infrastructure installation and maintenance, and even legal support.
The overall goal is to provide water taxi fleet operators in its network with Operators an ecosystem of centralized technology that integrates rider, captain, and host applications into one, enabling everything from ticket sales to onboard hospitality. E-lixr even shared plans to help facilitate first- and last-mile connections through partnerships with rideshare services on land. Payrovi shared more insight:
Riders will be able to book an entire journey, from home to waterfront to destination, all in a single transaction. This convenience dramatically expands the customer base for our operators.
As we reported in September, E-lixr has already designed its own electric water taxi vessel to meet US Coast Guard commercial inspection requirements. However, the startup shared it now recognizes the need for a more diverse fleet in order to serve a multitude of different waterways and operational demands.
As part of the new business platform, E-lixr wants to partner with OEMs worldwide, then approve their vessels for operations within its electric water taxi network and help bring production of those vessels to the US. the enable this, the company said it plans to establish a dedicated US shipyard that will provide international OEMs with a production hub to help expedite the development, integration, and adoption of electric boats.
E-lixr will initially launch as the operator in its home market of Miami and potentially a few other US markets before handing those operations off to third parties over time so that it can focus on new cities and international expansion.
FTC: We use income earning auto affiliate links.More.
Even without clean fleet tax credits and cash-on-the-hood incentives, fleet managers are working hard to maximize their ROI on vehicle assets and reduce their total cost of ownership – and they’re increasingly turning to data‑driven telematics solutions to help.
Telematics use data gathered from sensors embedded in a vehicle to monitor its operations. When collected and interpreted correctly, that data can be used to improve fleet safety, boost operational efficiency, and enable predictive maintenance that reduces (if not eliminates) unexpected downtime. Those are real benefits, with some analysts showing up to 30% savings in repair costs even before you factor in the fuel savings from EVs that, according to MAN CEO Alexander Vlaskamp, will cover the added cost of a BEV in less than three years.
We originally covered these topics back in February, ahead of the ACT Expo. You can read that original article, below, and let us know what you think of the OEMs’ telematics’
Advertisement – scroll for more content
Image via Einride.
Last month, Geotab signed a deal with Volvo Group to integrate the manufacturer’s vehicle data API into Geotab’s telematics platform. It’s the latest in a recent onslaught of such deals between telematics providers and OEMs that begs the question: what’s in it for the OEMs?
“Smart tools informed by data like E-Switch Assist are opening up many new conversations with our commercial customers large and small about EV readiness; we’re already using E-Switch Assist regularly in consultations to help organizations determine if electric trucks and vans are right for them,” says Nate McDonald, EV strategy and cross vehicle brand manager at Ford Pro. “The importance of these tools and technologies goes beyond selling a customer a new vehicle—it changes mindsets about whether electric vehicles will work for their business while potentially saving them time and money.”
So, it makes sense for manufacturers to build that connectivity into their vehicles and makes even more sense to use that data connection to populate a fleet management dashboard that makes it painless for fleet managers to monitor their assets within a trusted ecosystem. Think Android vs. iPhone, and the pain that would go into switching from one to the other after a decade or so of constant interaction – because that’s how the OEMs are looking at it.
Why, then, would an OEM open up that data stream to a third party like Geotab?
The answer, presumably, is that that data sharing is a two-way street: the manufacturer’s are opening up their APIs to Geotab, and Geotab is sharing at least some of the data from other manufacturers with their industry partners.
And Geotab has a lot of partners:
In 2019, Geotab began working with Ford to integrate Ford’s telematics data into its fleet management platform
In 2022, Geotab began partnering with Stellantis’ Free2move car sharing brand, providing full telematics integration into the MyGeotab platform in North America
In April of 2024, Geotab partnered with Mobilisights to integrate data from Stellantis’ European brands, including Opel, Fiat, Alfa Romeo, Citroën, and Peugeot
In September of 2024, Geotab announced a new partnership with VW Group Info Services aimed at improving the company’s data integration across its brands
All of those players are convinced that the data coming from their vehicles can produce enough value to seriously impact fleet ROI.
Fleet managers seem convinced, too. In a recent McKinsey survey, nearly 57% of EV buyers said they were willing to switch brands in order to get better connectivity features. And, if you’ve ever worked in “a Ford shop” or “a Chevy shop” you already know what a huge that deal that number might be to an OEM.
McKinsey connectivity survey
BEV buyers’ willingness to switch brands; via McKinsey.
In that point of view, working with a trusted, universal platform like Geotab who doesn’t have a dog in the vehicle sales fight makes sense. If the Ford Transit the fleet buyer is looking at plays well with their fleet auditing software and systems and the Nissan NV doesn’t – well, it doesn’t really matter if Nissan’s fleetail guy is giving you a better deal at that point. It’s just too painful to operate a second dashboard for one subset of assets.
The man-hours saved with a universal and brand agnostic fleet management platform may not be the easiest to trace all the way to the bottom line, but they’re there.
Geotab research shows that EV batteries could last 20 years or more if they degrade at an average rate of 1.8% per year, as we have observed.
According to our data, the simple answer is that the vast majority of batteries will outlast the usable life of the vehicle and will never need to be replaced. If an average EV battery degrades at 1.8% per year, it will still have over 80% state of health after 12 years, generally beyond the usual life of a fleet vehicle.
Telematics integrations can also help optimize a fleet’s charging schedules, both by scheduling EV charging for lower priced, off-peak hours and by identifying the most dependable high-speed charging stations along regular routes to minimize down time for both vehicles and drivers.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.
Geely-backed performance EV brand Polestar has had some troubling times in recent months, but its future is looking a whole lot better after the company secured a $600 million loan facility to help it keep on keepin’ on.
In a vote of broader confidence and better times ahead, Volvo’s parent company Geely Sweden Holdings AB is backing the brand with more than half a billion dollars of fresh funding to extend its operational runway:
Polestar, as borrower, entered into a credit agreement with a wholly owned subsidiary, as lender, of Geely Sweden Holdings AB in relation to a subordinated term loan facility of up to USD 600 million, of which the last USD 300 million would require lender consent based on Polestar’s future liquidity needs. The term loan facility is available to Polestar for general corporate purposes.
The company has four models in its current line-up on sale in 28 countries, along with additional planned models that include the Polestar 7 SUV (set to be introduced in 2028) and the Polestar 6 coupe/roadster.
Electrek’s Take
Polestar 4; via Polestar.
Product-wise, at least, it’s hard to argue that Polestar’s future appears to be anything but bright. The new Polestar 3 crossover is a viable competitor to the industry-leading Tesla Model Y, and the upcoming Polestar 4 and 5 models seem like winners, too. To drive that point home, Polestar is promoting up to $18,000 in incentives to lure in Tesla buyers.
You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: Polestar.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.
Whether it’s to keep the lights on after a natural disaster or just to avoid peak energy rates, more people than ever are adding battery energy storage to their home solar systems — but li-ion batteries aren’t the only option. The new WATT Fuel Cell uses the natural gas connection your home already has to generate power when you need it.
Technically a solid oxide fuel cell, the WATT unit turns the natural gas in your home into electricity without combustion, relying instead on a chemical reaction between the natural gas and oxygen in the air to create an electric current in a way that’s conceptually similar to a hydrogen fuel cell, but that makes use of a more readily available (and far cheaper) fuel source to generate power while producing far fewer harmful emissions than a conventional generator.
How it works
By WATT Fuel Cell.
The company’s latest offering, the WATT HOME system, recently achieved certification at a 2 kW power rating, marking an important step on the company’s commercialization roadmap as it races to meet market demands for a natural-gas-powered backup solution to guarantee uptime in outage-prone regions.
This week, the company marked another major milestone by installing the of its first 2 kW WATT HOME solid oxide fuel cells (SOFC) at the Edward M. Smith National Career and Life Skills Development Center, Hope Gas’ new state-of-the-art training facility in Clarksburg, West Virginia – but the news doesn’t end there.
“The WATT HOME system’s new 2 kW certification … validates the performance capabilities we’ve engineered for years and strengthens our competitive position as we move into multi-year deployment with Hope Gas,” says Caine Finnerty, WATT’s CEO and Founder. “With the ITC benefit, we anticipate accelerated adoption and substantial value for customers, utilities, and investors.”
The gas fuel cell can send power directly to the home’s panel, keeping the lights on directly, or perform the same function as a solar panel, sending power to a battery where it can be stored for later use.
Keep in mind, though – this isn’t a zero emissions option the way a solar + battery solution is. This is very much a fossil fuel-powered solution that gives off carbon and nitrous emissions, and the only reasons we’re talking about it are:
the tech is kind of cool
I didn’t know these existed
it is objectively cleaner than a conventional ICE generator
That said, while solar is still the better solution in an ideal world, a WATT HOME fuel cell might be a better option in situations where rooftop space is limited (or nonexistent), such as condos or vertically-designed townhomes. In those scenarios, solar panels are unlikely to generate a meaningful amount of electricity, but a fuel cell that can tap into the buildings’ existing natural gas lines to provide reliable backup power if the grid fails.
That makes the fuel cell an attractive option for residents in multi-unit buildings, older historic neighborhoods with strict aesthetic rules, or any building where adding solar panels aren’t feasible, but a low-emission, low-noise backup solution is still needed.
The better question, then, isn’t is it better than solar – it’s is it better than solar for you? If you’re in West Virginia, you might be able to find out in just a few weeks. In the meantime, watch WATT’s own explainer video, below, then let us know what you think of the idea of a natural gas fuel cell in the comments.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.