Japanese automakers are taking drastic measures to keep pace with Tesla and Chinese EV leaders like BYD. Honda and Nissan are now closing in on an EV merger to join resources and fend off the incoming competition. The tie-up will likely involve a third auto partner from Japan.
Honda and Nissan to enter new EV merger
Honda and Nissan have been paving the way for an EV partnership for several months now. In March, the Japanese auto giants announced plans to co-develop new software and other EV tech.
Nissan CEO Makoto Uchida said the collaboration is “significant” given the two legacy automakers “face common challenges.” Those challenges, Uchida referred to, are Tesla and surging EV makers from China like BYD.
According to Nikkei, Honda and Nissan are doubling down and will soon announce an EV merger as they look to catch up.
The companies are considering doing business under a holding company. The exact details, including ownership, have yet to be decided. However, the two are expected to pull Mitsubishi, which Nissan has a 24% stake in, into the new EV partnership.
With combined sales of around 8 million, the EV merger would result in one of the largest auto groups globally. Nissan could benefit from Honda’s hybrid tech, while Honda could learn something from Nissan, which has years of experience developing EVs after launching the iconic LEAF in 2010.
Electrek’s Take
The potential Honda and Nissan EV merger signals the growing pressure on legacy automakers to keep up with Tesla and other global electric vehicle leaders.
Japanese automakers, including Toyota, Nissan, Honda, and Mitsubishi, have been some of the hardest hit by sales crashing in China. With a wave of domestic low-cost EV models, Japanese auto brands are quickly being squeezed out of the Chinese auto market, which is considered one of their most important.
BYD’s cheapest EV, the Seagull, was China’s top-selling vehicle (EV or gas-powered) again last month. Meanwhile, only five gas-powered models made the top 20 as buyers continue shifting to electric options.
And Japan is not the only country feeling the pressure. Volkswagen, Ford, GM, and many others are struggling to survive in the world’s largest EV market.
Will combining resources help Honda and Nissan keep pace? Let us know your thoughts in the comments below.
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On today’s episode of Quick Charge, the Trump administration has lost its first battle against state’s rights in California while Tesla faces down (what it’s calling) a union coup in Germany. Meanwhile, SoCal Edison puts 280 Chevy Silverado EV pickups to work on California’s roads and Colorado is putting up a bunch of new DC fast chargers.
We’ve also got a possible Honda-Nissan-Mitsubishi merger shaping up in Japan, some dumb thieves in China, 130 new hybrid bucket trucks getting to work in the northeast, and a massive, twin-rotor wind turbine that is finally online.
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Lucid’s luxury EV just got the Shaq treatment. A Lucid Air was converted into a slick two-door model so that Shaq could fit inside. Check out the custom electric car below.
Standing at 7 feet 1 inch tall, Shaq is much taller than most of us. It’s not easy to find a car you can fit in at that height. Well, not comfortably, at least.
You might remember the Buick LaCrosse ad from 2012, where it looked like the vehicle was actually built around Shaq because he appeared so big.
The big man has moved on from the NBA and is now a DJ known as DJ Diesel. To fit the persona, Shaq needed more than your average vehicle, so he turned to the Lucid Air. However, the electric luxury sedan wouldn’t cut it as a four-door model, so Shaq converted the Lucid Air into a two-door coupe.
Shaq shared the new vehicle on his Instagram Monday with the caption, “When you’re 7″1″, you’ve got to do things your own way.”
The conversion was done by West Coast Customs, known for its custom designs for celebrities like Kylie Jenner and Justin Bieber. The company even created a custom Range Rover “Stormer” for a member of the Dubai royal family.
Most recently, you may have heard about Mark Zuckerberg’s Porsche Cayenne turned mini-van. That was also a West Coast Customs design.
Although sales have been slower than Lucid planned, demand is starting to pick up. The EV maker delivered over 7,100 vehicles through the first six months of 2024, more than the roughly 6,000 delivered in total last year.
Maybe getting the Shaq treatment will help get the word out. Lucid just launched its second EV, the Gravity SUV, as it looks to expand the brand.
What do you think of Shaq’s custom Lucid Air? Would you buy a two-door Lucid coupe? Drop us a comment below and let us know.
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Tensions are rising at Tesla Gigafactory Berlin as the automaker accuses a local union of a coup against the head of its workers’ council.
Tesla operates the only auto plant in Germany without a collective bargaining agreement with a union and it’s not sitting well with IG Metall, the most powerful union in the country.
Plants in Germany have workers’ councils, which can, but in Tesla’s case isn’t, control by a broader union.
Earlier this year, a majority of Tesla Gigafactory Berlin workers voted against union representatives of IG Metall in their new work council, but the union has still made significant progress. The powerful union managed to get 16 seats on the worker council, more than any other group.
IG Metall has been claiming that Tesla is using anti-union tactics and alleges issues with safety, pay, and work-life balance to justify unionizing.
Tesla has denied those accusations and claims that its employees are happy without a union.
However, Tesla admits that the situation is not without issues.
This summer, the company held a factory-wide meeting where the union issue was discussed, and the meeting turned bizarre when plant manager Andre Thierig threatened to take away employee cutlery after he noted that the plant had to order 65,000 coffee cups because they kept disappearing.
After the meeting, IG Metall union secretary Jannes Bojert threatened the potential use of a strike to force Tesla to the table for a collective bargaining argument.
Michaela Schmitz, the pro-management leader of Tesla Giga Berlin’s Worker’s Council, claims that IG Metall is the one creating a difficult environment at the plant.
IG Metall is now ramping things up by filing in court a request to remove Schmitz from her role at the council over claims of violation of German labour laws meant to prevent companies from impeding unionization efforts.
Tesla described the move as “desperate” and an attempted coup to take control of the workers’ council.
The automaker claimed:
Our independence and the resulting good working conditions and secure jobs at our plant are a constant source of annoyance for the union.
Tesla has been embroiled in several fights against unions around the world – more famously against IF Metall in Sweden and UAW in the US.
Electrek’s Take
With Tesla greatly reducing its employee stock compensation over the last few years, they are not benefiting as much from the recent stock price increase, while CEO Elon Musk is becoming the richest man of all times.
Considering stock options were Musk’s go-to arguments against unions, things might become more difficult for Tesla on that front.
Then, we need to take into account that Tesla’s sales are significantly down in Europe this year. It could put Tesla’s Berlin factory at risk of layoffs.
There were also significant layoffs and cuts in the US this year while UAW had a great victory against the big three in Michigan.
I wouldn’t be shocked to see unions make gains against Tesla in 2025.
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