Documents from actress Blake Lively’s legal complaint about her It Ends With Us co-star Justin Baldoni claim to show how his PR team deliberately “planted pieces of how horrible Blake is to work with” in the press and on social media.
The legal complaint, filed to the California Civil Rights Department on Friday, contains pages of text messages allegedly sent between Baldoni and his PR team.
Lively, 37, claims that Baldoni, 40, who is also the director of the film, hired crisis PR management to engage in a “multi-tiered” plan to damage her reputation after she and her husband Ryan Reynolds, 48, complained of “repeated sexual harassment and other disturbing behaviour” on set of the movie.
A lawyer representing Baldoni and his production company Wayfarer Studios says the allegations are “completely false, outrage and intentionally salacious”.
He adds that the studio and its PR team “did nothing proactive nor retaliated” against Lively – and that it hired crisis PR managers “due to the multiple demands and threats made by Ms Lively during production”.
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Blake Lively on being an actor and producer
The text messages, which Lively says she acquired through a subpoena, involve exchanges between Jennifer Abel, of PR firm RWA Communications, Melissa Nathan, of The Agency Group PR, and Baldoni.
They include:
Details of two quotes of PR packages – one costing “£175k” for a “3-4 month period” including “full reddit, full social account take downs”;
Another PR package costing “$25k per month” for “min 3 months” that includes “creation of social fan engagement to go back and forth with any negative accounts, helping to change the narrative and stay on track”;
Baldoni asking Ms Abel “What is the TikTok strategy” and saying “I’d like you guys to start posting me ONLY talking about domestic violence and clips and why this movie is so important”;
Ms Abel telling Ms Nathan she was “having reckless thoughts of wanting to plant pieces this week of how horrible Blake is to work with”;
Ms Abel saying: “The narrative online is so freaking good and fans are still sticking up for Justin” and telling Ms Nathan “you did such amazing work”;
Ms Nathan telling Ms Abel: “The majority of socials are so pro Justin and I don’t even agree with half of them lol”;
Ms Nathan replying to Ms Abel: “Narrative is CRAZY good”;
Ms Nathan telling Ms Abel: “We can’t write it down to him… We can’t write we will destroy her”;
Ms Nathan adding: “you know we can bury anyone”;
Ms Nathan saying to Ms Abel: “Don’t worry, I didn’t kill her and send her in a box to your house”, to which Abel replies: “DAMNIT”;
Ms Nathan telling Ms Abel socials are “really really ramping up”, to which Ms Abel adds: “It’s actually sad because it just shows you have people really want to hate on women”.
The text messages appear to date between 15 May and 18 August this year. It Ends With Us was released on 9 August.
In one other exchange, Baldoni expresses concerns his PR team may have been deploying fake “bots” to “take her [Lively] down” on social media, to which Ms Nathan replies: “I can fully confirm we do not have bots.”
The legal documents also include the alleged list of conditions Lively submitted for her “returning to production” after she alleged sexual harassment on set.
They include “no one entering… BL’s trailer while she is in a state of undress” and “no discussions of personal experience with sex or nudity”.
Lively’s legal complaint claims Baldoni “abruptly pivoted away from” the film’s marketing plan and “used domestic violence ‘survivor content’ to protect his public image” after the sexual harassment allegations came out.
Baldoni brands Lively’s claims ‘shameful’
Mr Freedman, representing Baldoni and Wayfarer Studios, says in his statement: “It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives, as yet another desperate attempt to ‘fix’ her negative reputation which was garnered from her own remarks and actions during the campaign for the film; interviews and press activities that were observed publicly, in real time and unedited, which allowed for the internet to generate their own views and opinions.
“These claims are completely false, outrageous and intentionally salacious with an intent to publicly hurt and rehash a narrative in the media. Wayfarer Studios made the decision to proactively hire a crisis manager prior to the marketing campaign of the film, to work alongside their own representative with Jonesworks employed by Stephanie Jones, due to the multiple demands and threats made by Ms. Lively during production which included her threatening to not showing up to set, threatening to not promote the film, ultimately leading to its demise during release, if her demands were not met.
“It was also discovered that Ms. Lively enlisted her own representative, Leslie Sloan with Vision PR, who also represents Mr. Reynolds, to plant negative and completely fabricated and false stories with media, even prior to any marketing had commenced for the film, which was another reason why Wayfarer Studios made the decision to hire a crisis professional to commence internal scenario planning in the case they needed to address.
“The representatives of Wayfarer Studios still did nothing proactive nor retaliated, and only responded to incoming media inquiries to ensure balanced and factual reporting and monitored social activity. What is pointedly missing from the cherry-picked correspondence is the evidence that there were no proactive measures taken with media or otherwise; just internal scenario planning and private correspondence to strategize which is standard operating procedure with public relations professionals.”
Lively says in a statement to the New York Times: “I hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted.”
The August release of It Ends With Us, an adaptation of Colleen Hoover’s bestselling 2016 novel, was shrouded by speculation over discord between the lead pair.
Baldoni took a backseat in promoting the film while Lively took centre stage along with Reynolds, who was on the press circuit for Deadpool & Wolverine at the same time.
Sky News has contacted Jessica Abel and RWA Communications for comment.
Richard Perry, a hitmaking record producer who worked with Carly Simon, Rod Stewart, Ringo Starr and the Beatles, has died aged 82.
Perry, a recipient of a Grammys Trustee Award in 2015, died on Tuesday at a Los Angeles hospital after suffering cardiac arrest, friend Daphna Kastner said.
“He maximised his time here,” said Ms Kastner, who called him a “father friend” and said he was godfather to her son.
“He was generous, fun, sweet and made the world a better place. The world is a little less sweeter without him here. But it’s a little bit sweeter in heaven.”
Perry, who dated celebrities such as Jane Fonda and Elizabeth Taylor, was widely known as a “musician’s producer”.
Singers turned to him for a variety of reasons, including to try to update their sound, as in Barbra Streisand’s case, or to revive their career, like for Fats Domino.
“Richard had a knack for matching the right song to the right artist,” Streisand wrote in her 2023 memoir, My Name is Barbra.
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Starr’s album Ringo, released in 1973, would prove the drummer was a commercial force in his own right.
The album featured work from the other three Beatles as well as contributions from Harry Nilsson, Billy Preston, Steve Cropper, Martha Reeves and all five members of The Band.
It reached No. 2 on Billboard and sold more than 1m copies.
Hit singles included the chart toppers Photograph, co-written by Starr and George Harrison, and a remake of the 1950s favourite You’re Sixteen.
I’m the Greatest was another memorable track on the album as, thanks to Perry’s help, Starr, Lennon and Harrison came together for a near-total Beatles reunion just three years after the band’s break-up.
Perry was briefly married to the actor Rebecca Broussard.
Soap star Helen Worth is set to make her final appearance on Coronation Street on Christmas Day, after more than 50 years.
Worth, 73, made her first appearance as Gail Platt on 29 July 1974 and has been at the heart of several major storylines over the years.
She said in June that her golden anniversary year “felt like the perfect time to leave the show”, having made the decision to quit at the start of the year.
“I have been truly blessed to have been given the most incredible scripts week in week out, and to have worked with fantastic actors, directors and a brilliant crew,” she said when her exit was announced.
“The past 50 years have flown by and I don’t think the fact that I am leaving has quite sunk in yet.”
Her storylines have included her turbulent relationships with her children Nick (Ben Price), Sarah (Tina O’Brien) and David (Jack P Shepherd) and mother Audrey (Sue Nicholls).
Gail has had five husbands over the years, with her exit storyline focused on whether she will make it down the aisle with a sixth in the form of Jesse Chadwick (John Thompson).
In the Christmas Eve episode, her serial killer former husband Richard Hillman (Brian Capron) returned from the dead after more than 20 years.
In the dream sequence, Hillman urged Gail not to go ahead with her wedding.
The storyline planned initially for Gail’s exit, which would have seen Sean Wilson reprise his role as Martin Platt, had to be re-written after the 59-year-old unexpectedly left the show for “personal reasons”.
The actor later claimed he was axed by soap bosses after a historic assault allegation emerged, which he denies.
He was later told that after a police investigation, no further action would be taken.
At the time of Worth’s announcement, Coronation Street executive producer Iain MacLeod said she is a “legend” and “icon”.
“Gail has given us countless hours of entertainment but it should also be said that Helen herself is a consummate professional and a thoroughly good egg,” he said.
“Everyone connected to the show will miss having her around the place just as much as the viewers will miss having her on their screens and we wish her all the very best for the future.”
Gail’s final appearance on Coronation Street airs at 7pm on ITV 1 on Christmas Day.
Alec Baldwin will not appear again in court for involuntary manslaughter over a fatal shooting on the set of Rust after New Mexico prosecutors dropped their appeal.
The trial against him earlier this year collapsed after just three days over testimony that prosecutors had withheld potential evidence from the defence.
Baldwin was holding a gun which went off on the set in New Mexico in 2021, killing cinematographer Halyna Hutchins and wounding director Joel Souza.
The 66-year-old, an actor and co-producer on the film, denied ever pulling the trigger and said he had been directed to aim it at a camera.
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From July: Baldwin case dismissed by judge
After the trial had ended, special prosecutor Kari Morrissey filed an appeal and claimed the case was “improperly dismissed” by Judge Mary Marlowe Sommer.
The state’s district attorney’s office said on Monday that while it still strongly disagreed with the judge’s decision, it “did not intend to exhaustively pursue the appeal”.
Local prosecutors added: “As a result, the State’s efforts to continue to litigate the case in a fair and comprehensive manner have been met with multiple barriers that have compromised its ability to prosecute to the fullest extent of the law.”
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Baldwin’s lawyers Luke Nikas and Alex Spiro said the decision “is the final vindication of what Alec Baldwin and his attorneys have said from the beginning – this was an unspeakable tragedy but Alec Baldwin committed no crime”.
It means Judge Marlowe Sommer’s original ruling – that the case accusing Baldwin of involuntary manslaughter has been dismissed and cannot be filed again – stands.
The case collapsed when Baldwin’s defence team learnt the Santa Fe sheriff’s office had taken possession of live rounds as potential evidence on the same day the film’s armourer, Hannah Gutierrez, was convicted of involuntary manslaughter.
Investigators did not list these live rounds in the Rust file and they were not disclosed to defence lawyers, prompting a motion to dismiss the case.
After Mr Spiro claimed evidence had been concealed on day three of the trial, Ms Morrissey called herself as a witness and said the ammunition was not connected to the case.
In a bizarre moment, Mr Spiro put it to Ms Morrissey during questioning that she simply did not “like Mr Baldwin very much”.
After she replied “that is absolutely untrue” and praised his acting and politics, Mr Spiro told the court that she had referred to the actor as a “c*********” and an “arrogant p****” to witnesses. She said she did not recall this.
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From July: Watch extraodinary moment in Baldwin case
Dismissing the trial, Judge Marlowe Sommer found the prosecution’s conduct on the live rounds was “highly prejudicial” to Baldwin and there was “no way for the court to right this wrong”.