The rate at which China has rebuilt its car industry is truly staggering
After starting off slow, China’s EV industry has reorganized itself in record time, going from a global laggard to a global leader in about 5 years – showing other countries how it ought to be done.
In 2020, China was still early in its EV transition, lagging behind many other countries and regions. With EVs only consisting of 5.4% of the country’s car market, it lagged behind California and almost all of Europe – even the slower-adopting countries, like Romania. It was only barely ahead of the 4.6% global average that year.
It set a relatively unambitious goal of 50% EV sales by 2035 – and those 50% didn’t even need to be gasoline-free, they could be hybrids or plug-in hybrids which still have a gas engine inside (what China classifies as “New Energy Vehicles” or NEVs). Around that time, both California and Europe were thinking about banning gas car sales by 2035 – and each of those targets probably could have been earlier, too.
Now, with 2025 coming in just a week, China is likely to hit that 2035 target ten years early – closer to the year that it set the target than the year that the target was set for. It even moved its target forward to 45% NEVs by 2027 this January… and exceeded that target within less than a year.
It’s an indication of how much China is able to do when they put their minds to it – and how other countries have completely failed to keep up due to bickering and resistance from companies or governments being hostile to better technology.
The rapid rise in Chinese EVs
2020 was a turning point for the Chinese EV industry. China responded strongly to the start of the COVID-19 pandemic (and as a result, had a lower death rate than almost any country, despite life within China being relatively normal after initial lockdowns), which meant a large drop in vehicle sales in the country (much like the rest of the world).
But when sales recovered, China’s eyes had turned inwards. Not only had domestic EV makers started to ramp up production rates and quality (after a decade of smart industrial policy focusing on mineral supply and encouraging domestic manufacturers), but the rest of the world had spent years blaming China for all sorts of ills (like carbon emissions, which China was criticized for not doing enough about, and now is criticized for doing too much). Technology blockades and discussions about tariffs led to consumer nationalism, with Chinese consumers expressing interest in domestic goods more than they had before.
This, coupled with new emissions rules that the rest of the world’s automakers hadn’t prepared properly for (despite having 7 years notice) led to a glut in gas car supply – mostly from foreign brands – which we called the “canary in the coal mine” for where the global ICE car market was going.
Chinese auto dealers could have responded to this by asking the government to reverse the rules, but instead they asked for (and were granted) a six month amnesty in order to clear unsold cars off of their lots, and otherwise demanded that auto manufacturers shape up and build EVs faster.
As a result of this mentality, China became the top global exporter of automobiles this year – a title that Japan had for decades.
Meanwhile, the West drags its feet
It’s a stark difference to how automakers and governments usually behave in the West (and in Japan), working to slow down transitions and add protectionist measures instead of gearing up for an inevitable change in the industry that already started.
And the regressive portions of Western governments are all too happy to oblige, with for example the US republicans promising to hold the US auto industry back even further, ensuring it isn’t ready for the present, and their far-right ilk in European governments arguing for similar measures.
President Biden’s administration did do its part to try to turn US industrial policy around to be ready for EVs with the excellent Inflation Reduction Act, which brought hundreds of billions in investment and hundreds of thousands of EV jobs to the US. Biden’s EPA and DOT also improved several emissions rules (despite softening them somewhat after industry pressure) to move the industry forward. But it also implemented large tariffs, which could help to breed complacency.
But unfortunately for America, the next occupant of the White House is convicted felon Donald Trump, who finally received more votes than his opponent on his third attempt (despite committing treason in 2021, for which there is a clear legal remedy), with less than half of the country voting to ensure that US manufacturing fall further behind.
In his last stint squatting in the White House, the EPA knowingly worked against clean air and instead of preparing the US to lead the EV transition, it focused on petty losing squabbles with states that are actually trying to move the US forward. We could have had smarter industrial policy, like China, but instead government worked to shatter the regulatory certainty that President Obama had helped to lay out.
Luckily, most Western auto manufacturers may have learned their lessons, and this time they’re finally asking government not to blow up emissions rules. They recently donated money to the famous narcissist, presumably hoping to get in his ear – we’ll have to wait and see whether what they say is actually geared towards the future (and whether the ignoramus they’re saying it to is even able to comprehend it). Though that could all be for naught, because one of Mr. Trump’s closest allies is Elon Musk, CEO of the largest EV maker in the US, who has confusingly focused his advocacy on harming EVs.
Change is coming faster than you think
China’s rapid rise in EV sales, meeting targets well ahead of schedule, may seem anomalous at first blush. It’s not often that a target gets met in one third of the time allotted for it, especially when you’re dealing with a country of 1.5 billion people. That’s a lot of inertia to turn around.
But there are other examples of targets getting met and exceeded early, and companies and governments need to be aware of these and maintain flexibility instead of fighting in the face of positive change.
Norway is one example, where the country was already far ahead of the international community, and set a target to end gas car sales by 2025. While there are still a trickle of non-EVs sold in the country, Norway’s market was already over 90% electrified in 2021.
This is not uncommon with technology adoption curves, as once a technology reaches a critical mass, most consumers consider it the default and will switch to it without much issue. That critical mass has already been met in most Northern European countries and in China, but other places could get there fast.
Once they do, who do you think will come out for the better – the countries and companies whose manufacturing base is ready to supply products that fuel that change, or the ones that have spent decades bickering and trying to slow it down so they can continue spewing poison in all of our lungs?
And as I’ve ended several articles in recent years: we should have been doing more earlier, but as the famous (possibly Chinese) proverb says, “the best time to plant a tree is 20 years ago, the second best time is today.”
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Isuzu is giving Red Bull electrified wings – the iconic drinks company is officially the first to put the production version of its new-for-2025 Isuzu NRR-EV medium duty electric box truck to work in North America.
Deployed by Red Bull North America, these first-ever customer Isuzu NRR-EV medium duty trucks are busy delivering cans of Red Bull products throughout Southern California with zero tailpipe emissions, marking the first time the best-selling low-cab/cabover box truck brand in the US can make such a claim.
“Today marks a major milestone for the industry and for us. Watching the NRR-EV evolve from a concept to a viable operating product is a big deal,” explains Shaun Skinner, President of Isuzu Commercial Truck of America. “Our teams and our clients have put so much time and effort into making this happen, and it speaks to our teamwork and dedication to more sustainable transportation solutions. It is no longer just a plan, we have zero-emission trucks serving our customers’ needs!”
The NRR-EV is available with a number of different battery configurations, ranging from three 20 kWh battery packs (60 kWh total) up to nine 20 kWh battery packs, with five and seven pack options in between. The nine-pack version is good for up to 235 miles of range with a 19,500 lb. GVWR. The batteries, regardless of configuration, send power to a 150 kW (200 hp) electric motor with 380 lb-ft. of torque available at 0 rpm.
For “Red Bull” duty, the Isuzu trucks ship with a 100 kWh total battery capacity, and are fitted a lightweight, all-aluminum 6-bay beverage body, the vehicle’s design maintains its cargo capacity. The NRR-EV’s 19,500 lb. GVWR (Class 5) chassis, combined with the lightweight body and “big enough” battery spec provides Red Bull’s delivery drivers a hefty, 9,000 lb. payload.
Isuzu began assembling NRR-EV trucks at its Charlotte, Michigan assembly plant in August 2024. Customer deliveries are set to begin nationally in Q1 of 2025.
Electrek’s Take
Isuzu’s N-series trucks are everywhere – and for good reason. They’re dependable, they’re affordable, and they have a nationwide network of GM dealers supporting them. I am a huge fan of these trucks, and can’t wait to sample the electric version from behind the wheel.
SOURCE | IMAGES: Isuzu.
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Hyundai is gearing up to launch its first all-electric minivan. Production is set to begin next year, and the EV minivan is expected to play a key role in its global expansion. Here’s what to expect.
Hyundai will launch its first EV minivan in 2025
The Staria is Hyundai’s successor to the Starex, its multi-purpose vehicle (MPV), launched in 2021. Like its replacement, the Staria is offered in a minivan, minibus, van, pickup, and several other configurations like limousines and ambulances.
Although the Staria was launched with only diesel and gas-powered powertrain options, Hyundai added its first hybrid model in February.
Hyundai will introduce the Staria Electric, its first electric minivan, next year. In March, Hyundai unveiled its new ST1 electric business van, which is based on the Staria. However, the minivan will get its own EV model in 2025. The ST1 is Hyundai’s first commercial EV. It’s available in refrigerated van and basic chassis cab options.
Hyundai is already building gas-powered and hybrid Staria models at its Ulsan plant in Korea, but it is preparing to begin producing the EV version.
According to the Korean media outlet Newsis, sources close to the matter on Friday said Hyundai will begin converting a production line (Line 1) at its Ulsan Plant 4 for Staria Electric around January 25, 2024.
The expansion is part of Hyundai’s broader plan to introduce 21 electric vehicles by 2030, accounting for over 2 million in sales.
A report from The Korean Economic Daily in June claimed Hyundai would expand Staria EV production into Europe starting in the first half of 2026. European-made models will be sold domestically and overseas, like in Australia and Thailand. Hyundai aims to sell 15,000 to 20,000 of the EV model annually.
The Staria Electric will be powered by Hyundai’s fourth-generation 84 kWh EV batteries and will have over 10% more capacity than the ST1.
Hyundai sold 37,769 Starias through the first 11 months of 2024. Last year, Hyundai Staria sales reached 39,780, including domestic and export sales. By the end of the year, Staria sales are expected to exceed 40,000 for the first time.
Hyundai’s sister company also has big plans to expand its commercial business with a new lineup of EVs based on its PBV (Platform Beyond Vehicle). Its first electric van, the PV5, was spotted earlier this year as a potential Volkswagen ID.Buzz challenger.
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Just a year after it hit the 1 million electric mile mark, Schneider National ($SNDR) and its unmistakable orange semi trucks have thrown down the gauntlet – adding more than 5 million miles to its BEV tally and crossing the 6 million electric mile mark!
The company says this latest all-electric milestone means Schneider has cut more than 20 million pounds of harmful carbon emissions. A total it says is equivalent to removing more than 2,100 gas-powered passenger cars from the road.
“Reaching 6 million zero-emission miles is a testament to our steadfast dedication to sustainability and innovation,” said Schneider President and CEO, Mark Rourke. “Leading the way in adopting electric vehicle technology not only benefits the environment but also serves as an example of the broad service capabilities and flexibility we can offer to customers.”
Schneider operates one of the largest fleets of Freightliner eCascadia electric semi trucks in the country, with fully 92 of the BEVs deployed (so far). The trucks have been operating in and around the ports of Southern California, where they have significantly reduced emissions and contributed to cleaner air quality while reliably transporting freight and saving SNDR money.
“Schneider is a great example of the kind of forward-thinking entrepreneurship our industry needs,” says David Carson, Senior Vice President, Sales and Marketing at DTNA. “They’ve achieved over 6 million zero emission miles, which is a reminder for us all to keep working on overcoming challenges together on the path to zero emissions. At DTNA, we’re committed to the shift to zero emissions, alongside pioneers like Schneider, who are showing us what’s possible.”
Fifty of Schneider’ 92 eCascadias were funded by JETSI – a California-wide initiative working to reduce greenhouse gas emissions. Of the remaining 42 five are jointly funded by the EPA’s FY18 Targeted Airshed Grant, seven are funded by the Volkswagen Environmental Mitigation Trust, and 30 are funded by California’s HVIP incentive program.
Electrek’s Take
Schneider is among the many global fleets that are proving the reliability and efficacy of battery-electric semi trucks every day, racking up millions of miles faster than many of the nay-sayers thought would be possible. The only real question facing the world of electric trucking now is whether the legacy brands like Freightliner and Volvo have established an insurmountable lead over Tesla.
SOURCE | IMAGES: Schneider, via BusinessWire.
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