Alphabet CEO Sundar Pichai gestures during a session at the World Economic Forum (WEF) annual meeting in Davos, on January 22, 2020.
Fabrice COFFRINI | AFP | Getty Images
Google CEO Sundar Pichai told employees last week that “the stakes are high” for 2025, as the company faces increased competition and regulatory hurdles and contends with rapid advancements in artificial intelligence.
At a 2025 strategy meeting on Dec. 18, Pichai and other Google leaders, donning ugly holiday sweaters, hyped up the coming year, most notably as it pertains to what’s coming in AI, according to audio obtained by CNBC.
“I think 2025 will be critical,” Pichai said. “I think it’s really important we internalize the urgency of this moment, and need to move faster as a company. The stakes are high. These are disruptive moments. In 2025, we need to be relentlessly focused on unlocking the benefits of this technology and solve real user problems.”
Some employees attended the meeting in person at Google’s headquarters in Mountain View, California, and others tuned in virtually.
Pichai’s comments come after a year packed with some of the most intense pressure Google has experienced since going public two decades ago. While areas like search ads and cloud produced strong revenue growth, competition picked up in Google’s core markets, and the company faced internal challenges including culture clashes and concerns about Pichai’s vision for the future.
Additionally, regulation is now heavier than ever.
In August, a federal judge ruled that Google illegally holds a monopoly in the search market. The Justice Department in November asked that Google be forced to divest its Chrome internet browser unit. In a separate case, the DOJ accused the company of illegally dominating online ad technology. That trial closed in September and awaits a judge ruling.
That same month, Britain’s competition watchdog issued a statement of objections over Google’s ad tech practices, which the regulator provisionally found are impacting competition in the U.K.
“It’s not lost on me that we are facing scrutiny across the world,” Pichai said.“It comes with our size and success. It’s part of a broader trend where tech is now impacting society at scale. So more than ever, through this moment, we have to make sure we don’t get distracted.”
A Google spokesperson declined to comment.
Google’s search business still has dominant market share, but generative AI has served up all sorts of new ways for people to access online information, and has brought with it a host of new competitors.
OpenAI’s ChatGPT kicked off the hype cycle in late 2022, and investors including Microsoft have since propelled the company to a $157 billion valuation. In July, OpenAI announced it would launch a search engine of its own. Perplexity is also promoting its AI-powered search service and recently closed a $500 million funding round at a $9 billion valuation.
Google is investing heavily to try and stay on top, principally through Gemini, its AI model. The Gemini app gives users access to a number of tools, including Google’s chatbot.
Pichai said “building big, new business” is a top priority. That includes the Gemini app, which executives said they see as Google’s next app to reach half a billion users. The company currently has 15 apps that have hit that mark.
“With the Gemini app, there is strong momentum, particularly over the last few months,” Pichai said. “But we have some work to do in 2025 to close the gap and establish a leadership position there as well.”
“Scaling Gemini on the consumer side will be our biggest focus next year,” Pichai later added.
‘Don’t always have to be first’
At the meeting, Pichai showed a chart of large language models, with Gemini 1.5 leading OpenAI’s GPT and other competitors.
“I expect some back and forth” in 2025, Pichai said. “I think we’ll be state of the art.”
He acknowledged that Google has had to play catchup.
“In history, you don’t always need to be first but you have to execute well and really be the best in class as a product,” he said. “I think that’s what 2025 is all about.”
Executives took questions that were submitted by employees through Google’s internal system. One comment read aloud by Pichai suggested that ChatGPT “is becoming synonymous to AI the same way Google is to search,” with the questioner asking, “What’s our plan to combat this in the upcoming year? Or are we not focusing as much on consumer facing LLM?”
For the answer, Pichai turned to DeepMind co-founder Demis Hassabis, who said that teams are going to “turbo charge” the Gemini app and that the company has seen progress in the number of users since launching the app in February. He said “the products themselves are going to evolve massively over the next year or two.”
Hassabis described a vision for a universal assistant that “can seamlessly operate over any domain, any modality or any device.”
Project Astra, Google’s experimental version of a universal assistant that the company announced in May, will be updated in the first half of the year.
Another employee question asked whether Google will be able to get AI products to scale without charging $200 a month “like other companies.”
“Right now, we don’t have any plans for this kind of subscription level,” Hassabis responded, adding that he thinks the $20 monthly charge for Gemini advanced is a good value. “I wouldn’t necessarily say never but there are no plans for that at the moment.”
Toward the end of the meeting, Google welcomed to the stage Josh Woodward, the head of Google Labs. He took the microphone as the Zombie Nation song “Kernkraft 400” played loudly in the background.
“I’m going to try to do six demos in eight minutes,” said Woodward, who’s known for his high level of energy.
Woodward started by showing off Jules, a coding assistant that’s in a trusted tester’s program. He said, “It’s where the future of software development is headed.”
Woodward then shifted to AI notetaking product NotebookLM, which featured a series of updates in 2024, including a podcasting tool. Woodward demonstrated how the company is trying a new feature that allows the user to “call in” to a podcast.
He then moved onto Project Mariner, an AI-powered multi-tasking Chrome extension. Woodward asked it to add the top restaurants from Tripadvisor to the Maps app. After a brief pause, the demo successfully worked, leading employees in attendance to erupt in applause.
Throughout the meeting, Pichai kept reminding employees of the need to “stay scrappy.” Google has gone through an extensive phase of cost cutting that included eliminating about 6% of its workforce in 2023 and a continued focus on efficiency.
As of the end of the third quarter, Alphabet had 181,269 employees, down about 5% from the end of 2022.
At one point, Pichai referenced Google founders Larry Page and Sergey Brin, who started the company 26 years ago, long before cloud computing or AI tools existed.
“In early Google days, you look at how the founders built our data centers, they were really really scrappy in every decision they made,” Pichai said. “Often, constraints lead to creativity. Not all problems are always solved by headcount.”
White House Senior Advisor Elon Musk walks to the White House after landing in Marine One on the South Lawn with U.S. President Donald Trump (not pictured) on March 9, 2025 in Washington, DC. Trump was returning to the White House after spending the weekend at Mar-a-Lago, his private club in Florida.
Samuel Corum | Getty Images News | Getty Images
Tesla shares rose Wednesday after Politico reported that Elon Musk could leave his post at the so-called Department of Government Efficiency, paving the way for the CEO to return his focus on the struggling EV maker.
The White House later called the report “garbage.”
The stock was last up about 5%. At its session lows, it had dropped as much as 6.4% on the back of weaker-than-expected vehicle deliveries for the first quarter.
The report — which cites Trump insiders — noted that, while President Donald Trump is pleased with Musk and the DOGE spending cuts that have been pushed through, the two decided in recent days that the billionaire would soon return to his businesses. NBC News is reporting that Trump told the cabinet Musk could leave in the coming months.
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TSLA recovers
Wednesday’s report comes during a tough stretch for Tesla. Despite Wednesday’s gains, the stock has dropped more than 5% over the past month. Year to date, it has tumbled more than 31%. Shares also shed 36% in the first quarter, marking their biggest quarterly drop since 2022.
Musk’s role in the White House is one factor weighing on Tesla’s stock. It has sparked waves of protests, boycotts and violent attacks on Tesla stores and vehicles around the world. Trump’s automotive tariffs are also a concern as they involve Tesla’s key suppliers — notably in Mexico and China.
“My Tesla stock and the stock of everyone who holds Tesla has gone, went roughly in half,” Musk said on Sunday night at a rally he held in Green Bay, Wisconsin, to promote a Republican judge he backed in Tuesday’s state supreme court election, Brad Schimel. “This is a very expensive job is what I’m saying.”
In addition to holding the rally in Wisconsin, Musk spent millions and frequently posted about the race on his social network X. Judge Susan Crawford, who won the seat on the Wisconsin Supreme Court, was backed by Democrats and progressive groups who criticized Musk, his money and influence on the race as well as his DOGE work in their campaigns.
Separately, New York City Comptroller Brad Lander urged the city to sue Tesla on behalf of NYC pension funds citing Musk’s work for the White House.
In a Tuesday statement, Lander’s office said: “The basis of the potential litigation are the material misstatements from Tesla claiming that CEO Elon Musk spends significant time on the company and is highly active in its management, despite his helming the Trump Administration’s DOGE initiative, spending little of his time actually managing Tesla, and promoting policies that are actively harmful to Tesla’s business.”
Nintendo revealed the details of the Switch 2, its next game console, in a launch video on Wednesday.
The Switch 2 will hit store shelves on June 5 for $449.99. Nintendo will launch game titles including “Mario Kart World” and “Street Fighter 6” alongside the new hardware.
The new device is a bigger and faster version of the Nintendo Switch, which has sold 150 million units since it was released in 2017, making it the third-best selling game console of all time. Gamers will be able to use the Switch 2 as both a handheld console as well as hooked up to a television. The device will be able to play the existing library of Switch games as well as new and updated games that require the new hardware.
The Switch 2 looks a lot like its predecessor with some differences, including a larger 7.9-inch screen with 1080p resolution which can display gameplay at 120 frames per second. The company’s controllers, called Joy-Cons, now attach to the console’s screen with magnets, and can work as a mouse when used on a table. It comes with 256GB of internal storage.
One of the biggest changes a new “C” button that brings up a new Nintendo app for chatting with friends called Game Chat. The hardware has an improved microphone, and can support simultaneous split-screen gaming over the internet. A separate camera accessory will enable users to stream video of themselves playing the game, as well.
The improved hardware will allow for bigger worlds and more immersive experiences. For example, 24 racers can compete in Mario Kart World at the same time, Nintendo said.
Nintendo Switch 2
Courtesy: Nintendo
Nintendo console launches are a landmark for the gaming industry.
They’re hotly anticipated by fans, who want to know what games are coming, as well as game developers and publishers, who want to plan how they’ll develop for Nintendo’s lucrative platforms. Nearly 1.4 billion games and apps for the Switch have been sold during its lifetime, Nintendo has said.
Nintendo’s new gaming system comes during a period when consoles are less central to the gaming industry than ever before.
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Sony’s Playstation 5, released in 2020, has sold fewer units than its predecessor did after the same years of availability. Microsoft’s Xbox Series X/S is the second-straight generation of Xbox hardware with falling sales, according to analysts, and the company’s leadership has de-emphasized its consoles in favor of promoting a message that gamers can play Xbox games on phones, smart TVs, VR headsets and other hardware.
Meanwhile, companies like Nvidia, Amazon, Google and Microsoft have invested heavily in “cloud streaming,” which enables users to rent high-powered servers to run their games in the cloud. This allows gamers to play games on a web browser, as opposed to consoles they own.
Nintendo Switch 2
Courtesy: Nintendo | YouTube
Businesses prefer cloud streaming services because it turns lumpy game sales into a recurring revenue stream billed monthly, but nearly all of the companies that have given cloud streaming a go have failed to find commercial traction. Google, for example, closed its cloud streaming service in 2023. Additionally, more and more gaming is done on phones and tablets, where Apple and Google take a cut of game sales.
Nintendo continues to buck these trends.
Its Nintendo Switch, using a Nvidia chip, was underpowered by design when it was first released in 2017, and still cannot play games in 4K resolution — something that Sony and Microsoft’s consoles were able to do when the Switch was released. The Switch 2 will be able to play games in 4K resolution on televisions.
Instead of competing in terms of producing higher-fidelity and more realistic graphics, which create bigger game files and require faster hardware, Nintendo doubled down on colorful, cartoon graphics and its exclusive characters and franchises. That includes Mario, Zelda and Pokemon. These characters are increasingly moving beyond games and into movies and other media — “The Super Mario Bros. Movie” was released in 2023, and a Legend of Zelda movie is planned for 2027.
And while the Japanese company has experimented with mobile games, its consoles remain the only place to play major new titles. Nintendo regularly releases experiences that require additional physical parts to run, such as the cardboard structures of Nintendo Labo, which turned the first Switch into a virtual-reality experience for kids.
Nintendo stock, traded in Japan, is up nearly 28% so far this year in anticipation of the Switch 2. The company reported 1.67 trillion yen ($11 billion) in revenue in its fiscal 2024, which ended in May.
General view of a Tesla Store in Paramus, New Jersey, on March 20, 2025.
Kena Betancur | Getty Images
Tesla reported 336,000 vehicle deliveries in the first quarter of 2025, a 13% decline from a year ago, two days after the electric vehicle company’s stock wrapped up its worst quarter since 2022.
Shares slumped 4% following the news.
Here are the key numbers:
Total deliveries Q1 2025: 336,681
Total production Q1 2025: 362,615
Investors were expecting Tesla to report deliveries of between 360,000 and 370,000 vehicles, according to StreetAccount. Tesla’s investor relations team sends a company-compiled consensus to select analysts, and said the average estimate was for around 377,590 deliveries. Prediction market company Kalshi on Tuesday released a forecast for Tesla deliveries of 352,000.
In the first quarter of 2024, Tesla reported 386,810 deliveries, and production of 433,371 vehicles.
Wedbush Securities analyst Dan Ives, typically among Tesla and CEO Elon Musk’s biggest believers, called the report a “fork in the road moment” for the electric vehicle company in a post on social media platform X.
“We knew 1Q Tesla deliveries would be soft but these numbers were bad,” he wrote. “We are not going to look at these numbers with rose colored glasses…they were a disaster on every metric. Refresh issues but brand crisis key.”
Deliveries are the closest approximation of vehicle sales reported by Tesla but are not precisely defined in the company’s shareholder communications.
Tesla doesn’t break out sales and production by model or region. However, the company said that it produced 345,454of its most popular Model 3 and Model Y cars and delivered 323,800 of them in the three months ending March 31.
The company reported 12,881 deliveries of its other models, including its angular steel Cybertruck.
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During the quarter, Tesla faced planned, partial shutdowns in some of its factories that allowed the company to upgrade manufacturing lines to start producing a redesigned version of its popular Model Y SUV.
Musk recently said during an all-hands session with Tesla employees that he expects the Model Y to be the “best-selling car on Earth again this year.”
But Tesla has to contend with an onslaught of EV competition and reputational damage. In the first quarter, the company was hit with waves of protests, boycotts and some criminal activity that targeted Tesla vehicles and facilities in response to Musk’s political rhetoric and his work as part of President Donald Trump’s second administration.
After spending $290 million to help return Trump to the White House, Musk is leading the Department of Government Efficiency (DOGE), where has slashed costs, eliminated regulations and cut tens of thousands of federal jobs.
Musk, the world’s wealthiest person, has also involved himself in European politics, promoting the anti-immigrant AfD party in Germany in February’s elections. Tesla’s business on the continent is struggling.
Across 15 European countries, Tesla’s market share declined to 9.3% in the first quarter from 17.9% in the same period a year earlier, according to data tracked by EU-EVs.com. In Germany, Tesla’s market share in battery electric vehicles plummeted to 4% from about 16% over that stretch.
Sales of Tesla’s electric vehicles made in China came in at 78,828 in March, slumping 11.5% year-on-year, according to data from the China Passenger Car Association released Wednesday. The company is facing rising competition in the region from EV makers such as BYD.
Early in the quarter, Tesla claimed it sold 8,653 EVs during a single January weekend in Canada, the Toronto Star reported, qualifying it for tens of millions in EV subsidy payments that were part of a program that was ending. Canada’s transportation minister later froze the payments and is investigating the validity of the sales.
Tesla did not immediately respond to an email from CNBC asking whether the Canada numbers were included in the Q1 deliveries report.
Tesla shares sank 36% in the first quarter, their steepest drop since the fourth quarter of 2022 and third-biggest decline in the company’s 15 years on the public market. The drop wiped out $460 billion in market cap.
CORRECTION: This story has been updated to reflect that Tesla’s market share in Europe fell from 17.9% in the first quarter of 2024 to 9.3% in the first quarter of 2025. A previous version of this story transposed those numbers.